@incollection{KramerKK2023InsideSales,
  author = {Victoria Kramer and Tim Kalwey and Manfred Krafft},
  title = {Inside Sales: Verankerungsmöglichkeiten in der Vertriebsorganisation und Konsequenzen für Vertriebsmitarbeiter},
  booktitle = {Digitalisierung im Vertrieb},
  edition = {2},
  pages = {683--706},
  editor = {Lars Binckebanck and Rainer Elste and Alexander Haas},
  year = {2023},
  publisher = {Springer},
  address = {Wiesbaden},
  doi = {10.1007/978-3-658-38433-3},
  note = {Publication status: Published}
}

@incollection{Gensler2022FiniteMixture,
  author = {Sonja Gensler},
  title = {Finite Mixture Models},
  booktitle = {Handbook of Market Research},
  edition = {1},
  pages = {251--264},
  editor = {Christian Homburg and Martin Klarmann and Arnd Vomberg},
  year = {2022},
  publisher = {Springer, Cham},
  isbn = {978-3-319-57412-7},
  doi = {10.1007/978-3-319-57413-4},
  note = {Publication status: Published}
}

@incollection{LeszkiewiczHK2022SmartBusiness,
  author = {A Leszkiewicz and T Hormann and M Krafft},
  title = {Smart Business and the Social Value of AI},
  booktitle = {Smart Industry --- Better Management},
  pages = {19--34},
  series = {Advanced Series in Management},
  volume = {28},
  editor = {T Bondarouk and M Olivas-Lujan},
  year = {2022},
  publisher = {Emerald Group Publishing Ltd.},
  address = {Bingley},
  isbn = {978-1-80117-715-3},
  doi = {https://doi.org/10.1108/S1877-636120220000028004},
  url = {https://www.emerald.com/insight/content/doi/10.1108/S1877-636120220000028004/full/pdf?title=smart-business-and-the-social-value-of-ai},
  note = {Publication status: Published}
}

@incollection{TillmannsK2021LogisticRegression,
  author = {S Tillmanns and M Krafft},
  title = {Logistic Regression and Discriminant Analysis},
  booktitle = {Handbook of Market Research},
  pages = {329--367},
  editor = {C Homburg and M Klarmann and A Vomberg},
  year = {2021},
  publisher = {Springer},
  isbn = {978-3-319-57411-0},
  doi = {10.1007/978-3-319-57413-4_20},
  note = {Publication status: Published}
}

@incollection{BudtLP2020Vertriebsmanagement,
  author = {M. Budt and K. Lügger and M. Pesch},
  title = {Vertriebsmanagement für Industriegüter},
  booktitle = {Führung von Vertriebsorganisationen},
  pages = {In Press},
  editor = {L. Binckebanck and A. Hölter and A. Tiffert},
  year = {2020},
  publisher = {},
  note = {Publication status: online first}
}

@incollection{FredebeulKreinK2020Koordinierter,
  author = {T Fredebeul-Krein and M Krafft},
  title = {Koordinierter Einsatz von Direktmarketing und Verkaufsaußendienst im Business-to-Business-Kontext},
  booktitle = {Führung von Vertriebsorganisationen: Strategie --- Koordination --- Umsetzung},
  pages = {317--336},
  editor = {Lars Binckebanck and Ann-Kristin Hölter and Alexander Tiffert},
  year = {2020},
  publisher = {Springer Gabler},
  isbn = {978-3-658-26726-1},
  note = {Publication status: Published}
}

@incollection{KrafftH2020Preissetzungskompetenz,
  author = {M Krafft and S Hake},
  title = {Preissetzungskompetenz im Verkaufsaußendienst --- Delegation um jeden Preis?},
  booktitle = {Führung von Vertriebsorganisationen: Strategie --- Koordination --- Umsetzung},
  pages = {527--544},
  editor = {Lars Binckebanck and Ann-Kristin Hölter and Alexander Tiffert},
  year = {2020},
  publisher = {Springer Gabler},
  isbn = {978-3-658-26726-1},
  note = {Publication status: Published}
}

@incollection{BackhausK2019HowCollaboration,
  author = {K Backhaus and U König},
  title = {How Collaboration and Digitization Transform Large Project Business},
  booktitle = {Collaboration in the Digital Age. How Technology Enables Individuals, Teams and Businesses},
  pages = {207--225},
  editor = {K Riemer and S Schellhammer and M Meinert},
  year = {2019},
  publisher = {Springer},
  note = {Publication status: Published}
}

@incollection{Beirau2019WhichCustomers,
  author = {D Beirau},
  title = {Which Customers Pay? Predicting Value Pre and Post Sales},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--191},
  editor = {Manfred Krafft},
  year = {2019},
  publisher = {},
  doi = {10.1007/978-3-658-28137-3},
  note = {Publication status: Published}
}

@incollection{AllendorfKK2018WarenkorbAbbrueche,
  author = {Julian F. Allendorf and Mirja Kroschke and Manfred Krafft},
  title = {Warenkorb-Abbrüche im Onlinehandel --- Warum Shopper nicht zu Käufern werden und wie Unternehmen reagieren können},
  booktitle = {Dialogmarketing Perspektiven 2017/2018},
  pages = {101--116},
  editor = {Deutscher Dialogmarketing Verband e. V.},
  year = {2018},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{BijmoltKSV2018MultiTierLoyalty,
  author = {Tammo H.A. Bijmolt and Manfred Krafft and F. Javier Sese and Vijay Viswanathan},
  title = {Multi-Tier Loyalty Programs to Stimulate Customer Engagement},
  booktitle = {Customer Engagement Marketing},
  pages = {119--139},
  editor = {Robert Palmatier and V. Kumar and Colleen Harmeling},
  year = {2018},
  publisher = {Palgrave Macmillan},
  isbn = {978-3-319-61984-2},
  note = {Publication status: Published}
}

@incollection{LennartzFK2018TreiberVon,
  author = {E Lennartz and M Fischer and M Krafft},
  title = {Treiber von B-to-B-Marken --- Ergebnisse einer internationalen und branchenübergreifenden Studie.},
  booktitle = {B-to-B-Markenführung},
  pages = {89--107},
  editor = {Carsten Baumgarth},
  year = {2018},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  isbn = {978-3-658-05096-2},
  doi = {10.1007/978-3-658-05097-9_5},
  note = {Publication status: Published}
}

@incollection{BackhausHL2017WerSichInFixkosten,
  author = {K Backhaus and  Hildebrand and  L},
  title = {Wer sich in Fixkosten begibt, kommt darin um --- oder doch nicht?},
  booktitle = {Controlling},
  pages = {265--279},
  editor = {A Hoffjan and T Knauer and A Wömpener},
  year = {2017},
  publisher = {Schäffer-Porschel},
  address = {Stuttgart},
  isbn = {978-3-7910-3835-3},
  note = {Publication status: Published}
}

@incollection{BackhausP2017VomHomoOeconomicus,
  author = {K Backhaus and T Paulsen},
  title = {Vom Homo Oeconomicus zum Homo Digitalis: Die Veränderung der Informationsasymmetrien durch die Digitalisierung},
  booktitle = {Marketing Weiterdenken: Zukunftspfade für eine marktorientierte Unternehmensführung},
  pages = {139--142},
  editor = {M Bruhn and M Kirchgeorg},
  year = {2017},
  publisher = {Springer},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausHW2017Kundenbindung,
  author = {Klaus Backhaus and Luise Hildebrand and Sascha Witt},
  title = {Kundenbindung im Industriegütermarketing},
  booktitle = {Handbuch Kundenbindungsmanagement},
  edition = {9},
  pages = {221--248},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2017},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{BeckerBBMPBBCVHLPTW2017Entwicklung,
  author = {Jörg Becker and Klaus Backhaus and Margret Borchert and Martin Matzner and Florian Plenter and Stefan Benthaus and Jan Hendrik Betzing and Friedrich Chasin and Moritz {von Hoffen} and Matthias Löchte and Sarah Pütz and Lydia Todenhöfer and Anna Weiße},
  title = {Entwicklung einer Peer-to-Peer Sharingplattform für das Laden von Elektrofahrzeugen},
  booktitle = {Dienstleistungen als Erfolgsfaktor für Elektromobilität. Ergebnisse aus dem Förderschwerpunkt “Dienstleistungsinnovationen für Elektromobilität”},
  pages = {62--69},
  editor = {Walter Ganz and Achim Kampker and Gerhard Satzger},
  year = {2017},
  publisher = {Fraunhofer Verlag},
  address = {Stuttgart},
  isbn = {978-3-8396-1212-5},
  url = {http://www.elektromobilitaet-dienstleistungen.de/wp-content/uploads/2017/07/Dienstleistungen-als-Erfolgsfaktor-fuer-Elektromobilitaet_Ergebnisse-Foerderschwerpunkt_BMBF_2017.pdf},
  note = {Publication status: Published}
}

@incollection{GoetzK2017Erfolgreiche,
  author = {Oliver Götz and Manfred Krafft},
  title = {Erfolgreiche Implementierung von CRM-Strategien},
  booktitle = {Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM},
  edition = {9},
  pages = {499--526},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2017},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftB2017AktuelleKonzepte,
  author = {Manfred Krafft and Mirja Bues},
  title = {Aktuelle Konzepte zur Messung des ökonomischen Kundenwerts},
  booktitle = {Kundenwert},
  edition = {4},
  pages = {237--250},
  editor = {Sabrina Helm and Bernd Günter and Andreas Eggert},
  year = {2017},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftBR2017CustomerLifetime,
  author = {Manfred Krafft and Mirja Bues and Uwe Rutsatz},
  title = {Customer Lifetime Value in der praktischen Anwendung im Distanzhandel},
  booktitle = {Kundenwert},
  edition = {4},
  pages = {573--596},
  editor = {Sabrina Helm and Bernd Günter and Andreas Eggert},
  year = {2017},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KueblerWP2017MachineLearning,
  author = {Raoul Kübler and Jaap Wiering and Koen Pauwels},
  title = {Machine Learning and Big Data},
  booktitle = {Advanced Methods for Modeling Markets},
  pages = {631--670},
  editor = {Peter Leeflang and Jaap Wieringa and  Tammo Bijmolt and Koen Pauwels},
  year = {2017},
  publisher = {Springer},
  note = {Publication status: Published}
}

@incollection{MeffertI2017Healthcare,
  author = {Heribert Meffert and Wolde-Lübke Friederike in},
  title = {Healthcare Marketing --- Marktorientierte Führung im Gesundheitsbereich},
  booktitle = {Medizinökonomie Band 2: Unternehmerische Praxis und Methodik},
  edition = {2.},
  pages = {211--254},
  editor = {Christian Thielscher},
  year = {2017},
  publisher = {},
  address = {Heidelberg},
  note = {Publication status: Published}
}

@incollection{Noormann2017Mehrstufige,
  author = {Philipp Noormann},
  title = {Mehrstufige Eigenmarken: Eine empirische Analyse von Zielen, Erfolgsdeterminanten und Grenzen},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--324},
  editor = {Manfred Krafft},
  year = {2017},
  publisher = {Springer Gabler},
  note = {Publication status: Published}
}

@incollection{TillmannsK2017LogisticRegression,
  author = {Sebastian Tillmanns and Manfred Krafft},
  title = {Logistic Regression and Discriminant Analysis},
  booktitle = {Handbook of Market Research},
  pages = {1--39},
  editor = {Christian Homburg and Martin Klarmann and Arnd Vomberg},
  year = {2017},
  publisher = {Springer},
  doi = {10.1007/978-3-319-05542-8_20-1},
  note = {Publication status: Published}
}

@incollection{BackhausKB2016Markenmigration,
  author = {K Backhaus and U König and M Bieling},
  title = {Markenmigration},
  booktitle = {Handbuch Markenführung},
  pages = {1--19},
  editor = {F Esch},
  year = {2016},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{BackhausM2016Systematische,
  author = {Klaus Backhaus and Sina Mohr},
  title = {Systematische Zerlegung von Konsistenzmatrizen in der Szenarioanalyse},
  booktitle = {Vorrausschau und Technologieplanung},
  pages = {377--396},
  series = {Vorrausschau und Technologieplanung},
  volume = {360},
  editor = {Jürgen Gausemeier},
  year = {2016},
  publisher = {HNI-Verlagsschriftenreihe},
  address = {Paderborn},
  isbn = {978-3-942647-79-3},
  note = {Publication status: Published}
}

@incollection{Bosch2016MultiLevelMarketing,
  author = {Christian Bosch},
  title = {Multi-Level-Marketing: Empirische Studien zu Konsumentenverhalten und Abwanderung von Vertriebspartnern},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--340},
  editor = {Manfred Krafft},
  year = {2016},
  publisher = {Springer Gabler},
  note = {Publication status: Published}
}

@incollection{GoetzHKR2016DerEinsatz,
  author = {Oliver Götz and Wayne D. Hoyer and Manfred Krafft and Werner J. Reinartz},
  title = {Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit},
  booktitle = {Kundenzufriedenheit: Konzepte --- Methoden --- Erfahrungen},
  edition = {9},
  pages = {349--376},
  editor = {Christian Homburg},
  year = {2016},
  publisher = {Springer Gabler},
  note = {Publication status: Published}
}

@incollection{Meffert2016Kirchenmarketing,
  author = {Heribert Meffert},
  title = {Kirchenmarketing als Moderator und Promotor des Wandels},
  booktitle = {Beziehung statt Abgrenzung --- Kirche im Wandel. Status und Perspektiven im Bistum Münster},
  pages = {20--26},
  editor = {Heribert Meffert and Norbert Kleyboldt},
  year = {2016},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{MeffertEK2016Zufriedenheit,
  author = {Heribert Meffert and Tim Eberhardt and Peter Kenning},
  title = {Zufriedenheit mit den kirchlichen Diensten im Bistum Münster},
  booktitle = {Beziehung statt Abgrenzung --- Kirche im Wandel. Status und Perspektiven im Bistum Münster},
  pages = {27--55},
  editor = {Heribert Meffert and Norbert Kleyboldt},
  year = {2016},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Backhaus2015Geschaeftstypenwahl,
  author = {Klaus Backhaus},
  title = {Geschäftstypenwahl im B2B-Bereich},
  booktitle = {Entrepreneurial Marketing},
  edition = {2},
  pages = {277--298},
  editor = {Jörg Freiling and Tobias Kollmann},
  year = {2015},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{GeigerWB2015HowOngoing,
  author = {I. Geiger and R. Wilken and K. Backhaus},
  title = {How Ongoing Relationships Facilitate Buyer-Seller Negotiation Processes and Outcomes},
  booktitle = {Kundenintegration und Leistungslehre},
  pages = {369--389},
  editor = {M. Haase and S. Fließ and  Jacob and  F. and M. Ehret},
  year = {2015},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{GeigerWB2015HowOngoing,
  author = {Igmar Geiger and Robert Wilken and Klaus Backhaus},
  title = {How Ongoing Relationships Facilitate Buyer-Seller Negotiation Processes and Outcomes},
  booktitle = {Kundenintegration und Leistungslehre},
  pages = {369--389},
  editor = {S. Fließ and M. Haase and F. Jacob and M. Ehret},
  year = {2015},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Krafft2015DieZahnarztpraxis,
  author = {Manfred Krafft},
  title = {Die Zahnarztpraxis als Dienstleistungsmarke; Ein identitätsbasierter Managementansatz},
  booktitle = {Belächelt. Bekämpft. Beneidet.},
  pages = {74--80},
  editor = {Jörn Thiemer},
  year = {2015},
  publisher = {Quintessenz Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Krafft2015Patientenbeziehungen,
  author = {Manfred Krafft},
  title = {Patientenbeziehungen managen},
  booktitle = {Belächelt. Bekämpft. Beneidet.},
  pages = {46--52},
  editor = {Jörn Thiemer},
  year = {2015},
  publisher = {Quintessenz Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{KrafftB2015Vertriebssteuerung,
  author = {M. Krafft and C. Bosch},
  title = {Vertriebssteuerung},
  booktitle = {Handbuch Business-to-Business-Marketing},
  pages = {623--648},
  editor = {K. Backhaus and M. Voeth},
  year = {2015},
  publisher = {Springer Fachmedien},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{PetersVK2015CustomerAcquisition,
  author = {Kay Peters and Peter C. Verhoef and Manfred Krafft},
  title = {Customer Acquisition Strategies: a Customer Equity Management Perspective},
  booktitle = {Handbook of Research on Customer Equity in Marketing},
  pages = {227--264},
  editor = {Vibhore Kumar and Denish Shah},
  year = {2015},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Stafflage2015InStoreMobile,
  author = {Marcel Stafflage},
  title = {In-store Mobile Marketing-Kommunikation: Empirische Analysen von Determinanten aus Konsumentensicht},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--336},
  editor = {Manfred Krafft},
  year = {2015},
  publisher = {Springer Gabler},
  note = {Publication status: Published}
}

@incollection{BackhausBBBBBDKRRW2014Effizienzmessung,
  author = {Klaus Backhaus and Jörg Becker and Daniel Beverungen and Dominic Breuker and Ole Bröker and Philipp Alexander Brüne and Hanns-Alexander Dietrich and Ralf Knackstedt and Hans Peter Rauer and Florian Reichle and Robert Wilken},
  title = {Effizienzmessung industrieller Dienstleistungen mittels Data Envelopment Analysis (ServDEA)},
  booktitle = {Produktivität von Dienstleistungen},
  pages = {53--133},
  editor = {K Möller and W Schultze},
  year = {2014},
  publisher = {Springer Fachmedien Wiesbaden},
  isbn = {978-3-658-04085-7},
  doi = {10.1007/978-3-658-04086-4_2},
  note = {Publication status: Published}
}

@incollection{Blacha2014Frustration,
  author = {Kirsten Blacha},
  title = {Frustration in hierarchischen Kundenbindungsprogrammen: Eine Empirische Untersuchung},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--340},
  editor = {Manfred Krafft},
  year = {2014},
  publisher = {Springer Gabler},
  note = {Publication status: Published}
}

@incollection{Meffert2014VonDenAnfaengen,
  author = {Heribert Meffert},
  title = {Von den Anfängen bis heute --- Ein persönlicher Rückblick},
  booktitle = {Die Entwicklung der Marketingdisziplin},
  pages = {5--22},
  editor = {Philipp Sepehr},
  year = {2014},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Saarbeck2014Permission,
  author = {Sebastian Saarbeck},
  title = {Permission Marketing: Erfolgswirkung der Einwilligung},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--336},
  editor = {Manfred Krafft},
  year = {2014},
  publisher = {Springer Gabler},
  note = {Publication status: Published}
}

@incollection{SchneiderFQ2014Rahmenbedingungen,
  author = {Helmut Schneider and Frederik Ferié and Anja Quednau},
  title = {Rahmenbedingungen des Sustainable Marketing: --- Der Politische Wandel},
  booktitle = {Sustainable Marketing Management: Grundlagen und Cases},
  pages = {85--115},
  editor = {Heribert Meffert and Peter Kenning and Manfred Kirchgeorg},
  year = {2014},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  doi = {10.1007/978-3-658-02437-6_6},
  note = {Publication status: Published}
}

@incollection{Boeckermann2013CustomerKnowledge,
  author = {Florian Böckermann},
  title = {Customer Knowledge Management in der Konzeptphase der Neuproduktentwicklung},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--290},
  editor = {Manfred Krafft},
  year = {2013},
  publisher = {Gabler},
  note = {Publication status: Published}
}

@incollection{BudtL2013Vertriebsmanagement,
  author = {Michael Budt and Kai Lügger},
  title = {Vertriebsmanagement für Industriegüter},
  booktitle = {Führung im Vertrieb --- Strategie, Koordination, Umsetzung},
  pages = {1--23},
  editor = {Lars Binckebanck and Ann-Kristin Hölter and A. Tiffert},
  year = {2013},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: online first}
}

@incollection{FredebeulKreinK2013Koordinierter,
  author = {Tobias Fredebeul-Krein and Manfred Krafft},
  title = {Koordinierter Einsatz von Direktmarketing und Verkaufsaußendienst im Business-to-Business-Kontext},
  booktitle = {Führung von Vertriebsorganisationen: Strategie --- Koordination --- Umsetzung},
  pages = {189--207},
  editor = {Lars Binckebanck and Ann-Kristin Hölter and Alexander Tiffert},
  year = {2013},
  publisher = {Springer Gabler},
  note = {Publication status: Published}
}

@incollection{GoetzK2013Erfolgreiche,
  author = {Oliver Götz and Manfred Krafft},
  title = {Erfolgreiche Implementierung von CRM-Strategien},
  booktitle = {Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM},
  edition = {8},
  pages = {579--616},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2013},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HakeK2013Preissetzungskompetenz,
  author = {Sandra Hake and Manfred Krafft},
  title = {Preissetzungskompetenz im Verkaufsaußendienst --- Delegation um jeden Preis?},
  booktitle = {Führung von Vertriebsorganisationen: Strategie --- Koordination --- Umsetzung},
  pages = {363--380},
  editor = {Lars Binckebanck and Ann-Kristin Hölter and Alexander Tiffert},
  year = {2013},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  isbn = {978-3-658-01829-0},
  note = {Publication status: Published}
}

@incollection{Krafft2013Erfolgreiche,
  author = {M. Krafft},
  title = {Erfolgreiche Dialoge im Kundenbeziehungsmanagement},
  booktitle = {Dialogmarketing im Dialog},
  pages = {S. 125-142},
  editor = {J. Gerdes and J. Vögele Hesse and  S.},
  year = {2013},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert2013ChristianBelz,
  author = {Heribert Meffert},
  title = {Christian Belz --- Ein pragmatischer Forscher und Lehrer},
  booktitle = {Marketing-Kaleidoskop --- Akzente und Suchfelder für ein realitätsorientiertes Marketing},
  pages = {143--148},
  editor = {Sven Reinecke and Emil Annen and Otto Belz and Michael Betz and Christian Schmitz and Marcus Schögel and Torsten Tomczak and Dirk Zupancic},
  year = {2013},
  publisher = {},
  address = {St. Gallen},
  note = {Publication status: Published}
}

@incollection{WieselS2013CustomerEquity,
  author = {T. Wiesel and B. Skiera},
  title = {Customer Equity Disclosure},
  booktitle = {Customer Equity Handbook},
  pages = {1--14},
  editor = {and Shah Kumar},
  year = {2013},
  publisher = {},
  note = {Publication status: online first}
}

@incollection{Wissmann2013Einwilligungen,
  author = {Johannes Wissmann},
  title = {Einwilligungen im Permission Marketing: Empirische Analysen von Determinanten aus der Sicht von Konsumenten},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--369},
  editor = {Manfred Krafft},
  year = {2013},
  publisher = {Springer Gabler},
  note = {Publication status: Published}
}

@incollection{BackhausBL2012DirekterOder,
  author = {Klaus Backhaus and Michael Budt and Kai Lügger},
  title = {Direkter oder indirekter Vertrieb? Vertriebsstrukturelle Entscheidungen in Auslandsmärkten},
  booktitle = {Internationaler Vertrieb --- Grundlagen, Konzepte und Best Practices für Erfolg im globalen Geschäft},
  pages = {439--467},
  editor = {Lars Binckebanck and Christian Belz},
  year = {2012},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  isbn = {978-3-8349-3161-0},
  note = {Publication status: Published}
}

@incollection{GoetzHKR2012DerEinsatz,
  author = {Oliver Götz and Wayne D. Hoyer and Manfred Krafft and Werner J. Reinartz},
  title = {Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit},
  booktitle = {Kundenzufriedenheit: Konzepte --- Methoden --- Erfahrungen},
  pages = {369--394},
  editor = {Christian Homburg},
  year = {2012},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Kuebler2012BestWorstScaling,
  author = {Raoul Kübler},
  title = {Best/Worst Scaling},
  booktitle = {Methodik der empirischen Forschung},
  pages = {300--327},
  editor = {S Albers and D Klapper and U Konradt and A Walter and J Wolf},
  year = {2012},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert2012DerWandelIm,
  author = {Heribert Meffert},
  title = {Der Wandel im VHB --- Erfahrungen und Wechsel der Perspektiven aus Sicht eines Ehrenmitglieds},
  booktitle = {Der Verband der Hochschullehrer für Betriebswirtschaft --- Geschichte des VHB und Geschichten zum VHB},
  pages = {32--36},
  editor = {Verband der Hochschullehrer für Betriebswirtschaftslehre e.V. and Burr Wolfgang Koordinatoren and Alfred Wagenhofer},
  year = {2012},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertH2012Umweltorientierte,
  author = {Heribert Meffert and Jan Hensmann},
  title = {Umweltorientierte Unternehmensführung im Wandel, Beiträge des Umweltmanagements zur nachhaltigen Entwicklung},
  booktitle = {Georg Winter --- Pionier der umweltbewussten Unternehmensführung},
  edition = {Festschrift zum 70. Geburtstag},
  pages = {235--253},
  editor = {Eberhard Seidel},
  year = {2012},
  publisher = {},
  address = {Marburg},
  note = {Publication status: Published}
}

@incollection{MeffertR2012Medizinmarketing,
  author = {Heribert Meffert and Friederike Rohn},
  title = {Medizinmarketing --- Marktorientierte Führung im Gesundheitsbereich},
  booktitle = {Medizinökonomie Band 2: Unternehmerische Praxis und Methodik},
  pages = {29--73},
  editor = {Christian Thielscher},
  year = {2012},
  publisher = {},
  address = {Heidelberg},
  note = {Publication status: Published}
}

@incollection{Nass2012Strategisches,
  author = {Stephan Naß},
  title = {Strategisches Kündigungsverhalten: Eine empirische Analyse vertraglicher Endkundenbeziehungen},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--348},
  editor = {Manfred Krafft},
  year = {2012},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{SaarbeckKB2012DieWirkung,
  author = {Sebastian Saarbeck and Manfred Krafft and Benjamin Bieber},
  title = {Die Wirkung von Dialogmarketing auf die Markenwahrnehmung},
  booktitle = {Dialogmarketing Perspektiven 2011/2012},
  pages = {11--35},
  editor = {Deutscher Dialogmarketing Verband e.V.},
  year = {2012},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{SuwelackK2012EffectsOfMoneyBack,
  author = {Thomas Suwelack and Manfred Krafft},
  title = {Effects of Money-Back and Low-Price Guarantees on Consumer Behavior --- State of the Art and Future Research Perspectives},
  booktitle = {Quantitative Marketing and Marketing Management},
  pages = {531--561},
  editor = {Adamantios Diamantopoulos and Wolfgang Fritz and Lutz Hildebrandt},
  year = {2012},
  publisher = {Gabler Verlag},
  note = {Publication status: Published}
}

@incollection{AhlertWO2011FitInDieZukunft,
  author = {Martin Ahlert and Felix Wegehaupt and Nils Ommen},
  title = {"Fit in die Zukunft" --- Innovationsmanagement in Unternehmensnetzwerken --- Wissenschaftliche Grundlagen und Konzept einer systematischen Umsetzung},
  booktitle = {Jahrbuch Franchising 2011},
  editor = {Günter Erdmann and Albrecht Schulz},
  year = {2011},
  publisher = {},
  note = {Publication status: online first}
}

@incollection{BackausBN2011Strategisches,
  author = {Klaus Backaus and Michael Budt and Harald Neun},
  title = {Strategisches Vertriebsmanagement},
  booktitle = {Handbuch Vertriebsmanagement --- Strategie --- Führung --- Informationsmanagement --- CRM},
  pages = {35--55},
  editor = {Christian Homburg and Jan Wieseke},
  year = {2011},
  publisher = {Gabler},
  address = {Wiesbaden},
  isbn = {978-3-8349-1977-9},
  note = {Publication status: Published}
}

@incollection{BackhausBW2011Produktivitaetsmessung,
  author = {Klaus Backhaus and Ole Bröker and Robert Wilken},
  title = {Produktivitätsmessung von Dienstleistungen mit Hilfe von Varianten der DEA},
  booktitle = {Bruhn M., Hadwich K.: Dienstleistungsproduktivität --- Management --- Prozessgestaltung, Kundenperspektive},
  pages = {225--245},
  volume = {1},
  year = {2011},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausBN2011Strategisches,
  author = {Klaus Backhaus and Michael Budt and Harald Neun},
  title = {Strategisches Vertriebsmanagement},
  booktitle = {Homburg C., Wieseke J.: Handbuch Vertriebsmanagement --- Strategie, Führung, Informationsmanagement},
  pages = {35--55},
  year = {2011},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Bohnenkamp2011TelefonieIm,
  author = {Björn Bohnenkamp},
  title = {Telefonie im Film},
  booktitle = {Medienreflexion im Film},
  editor = {Kay Kirchmann and Jens Ruchatz},
  year = {2011},
  publisher = {Transcript},
  address = {Bielefeld},
  note = {Publication status: online first}
}

@incollection{HakeK2011Delegation,
  author = {S Hake and M Krafft},
  title = {Delegation von Preissetzungskompetenz an den Verkaufsaußendienst},
  booktitle = {Preismanagement auf Business-to-Business-Märkten. Preisstrategie --- Preisbestimmung --- Preisdurchsetzung},
  pages = {181--203},
  editor = {C Homburg and D Totzek},
  year = {2011},
  publisher = {Gabler},
  address = {Wiesbaden},
  isbn = {978-3-8349-1559-7},
  note = {Publication status: Published}
}

@incollection{KrafftH2011Delegation,
  author = {Manfred Krafft and Ann-Kristin Hansen},
  title = {Delegation of pricing authority to salespeople},
  booktitle = {Sales Management --- A multinational perspective},
  pages = {97--113},
  editor = {Paolo Guenzi and Susi Geiger},
  year = {2011},
  publisher = {Palgrave Macillan},
  address = {New York},
  note = {Publication status: Published}
}

@incollection{Meffert2011DieDividende,
  author = {Heribert Meffert},
  title = {Die Dividende des Dialogs},
  booktitle = {30 Jahre Wissenschaftliche Gesellschaft für Marketing und Unternehmensführung},
  pages = {4--11},
  editor = {Gesellschaft für Marketing und Unternehmensführung Wissenschaftliche},
  year = {2011},
  publisher = {},
  address = {Leipzig},
  note = {Publication status: Published}
}

@incollection{PaulB2011DieDunkleSeite,
  author = {Michael Paul and Julia Beckmann},
  title = {Die dunkle Seite des Kundenmanagements: Kundenbindungsprogramme und ihre negativen Auswirkungen auf Fairness und Selbstbestimmung},
  booktitle = {Customer Management --- Vertriebs- und Servicekonzepte der Zukunft},
  pages = {245--267},
  editor = {Frank Keuper and Rainer Mehl},
  year = {2011},
  publisher = {Logos},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausBKM2010Kundenbindung,
  author = {K Backhaus and C Baumeister and M Koch and K Mühlfeld},
  title = {Kundenbindung im Industriegütermarketing},
  booktitle = {Handbuch Kundenbindungsmanagement},
  pages = {245--276},
  year = {2010},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Bohnenkamp2010SwitchingTelevision,
  author = {Björn Bohnenkamp},
  title = {Switching Television. Kritik im/am System},
  booktitle = {Medial Gegenwartsbeschreibungen zwischen Pop und Protest},
  editor = {Ole Petras and Kai Sina},
  year = {2010},
  publisher = {Thelem},
  address = {Dresden},
  note = {Publication status: online first}
}

@incollection{GoetzK2010Erfolgreiche,
  author = {Oliver Götz and Manfred Krafft},
  title = {Erfolgreiche Implementierung von CRM-Strategien},
  booktitle = {Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM},
  edition = {7. Auflage},
  pages = {537--569},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2010},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{GoetzLGK2010Evaluation,
  author = {Oliver Götz and Kerstin Liehr-Gobbers and Manfred Krafft},
  title = {Evaluation of Structural Equation Models using the Partial Least Squares (PLS) Approach},
  booktitle = {Handbook of Partial Least Squares --- Concepts, Methods and Applications},
  pages = {691--711},
  editor = {Vinzi Vincenzo Esposito and Wynne W. Chin and Jörg Henseler and Huiwen Wang},
  year = {2010},
  publisher = {Springer},
  address = {Heidelberg et al.},
  note = {Publication status: Published}
}

@incollection{LangerJ2010Relationship,
  author = {Markus F./ Beckmann Langer and  Julia},
  title = {Relationship Marketing von Hochschulen --- ein Paradigmenwechsel},
  booktitle = {Hochschul Relationship Marketing},
  edition = {1},
  pages = {1--44},
  editor = {Ulrich/ Voss Georges and  Rödiger},
  year = {2010},
  publisher = {Eul Verlag},
  address = {Köln},
  url = {http://www.amazon.de/Hochschul-Relationship-Marketing-Georges-Ulrich/dp/3899369238},
  note = {Publication status: Published}
}

@incollection{MantralaK2010Entrepreneurship,
  author = {M. K. Mantrala and M. Krafft},
  title = {Entrepreneurship in Retailing: Leopold Stiefel's "Big Idea" and the Growth of Media Markt and Saturn},
  booktitle = {Retailing in the 21$^{st}$ Century: Current and Future Trends},
  edition = {2. Auflage},
  pages = {43--60},
  editor = {M. Krafft and M. K. Mantrala},
  year = {2010},
  publisher = {Springer},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{MierdorfMK2010RetailingIn,
  author = {Z. Mierdorf and M. K. Mantrala and M. Krafft},
  title = {Retailing in the Global World: Case Study of Metro Cash & Carry},
  booktitle = {Retailing in the 21$^{st}$ Century: Current and Future Trends},
  edition = {2. Auflage},
  pages = {31--42},
  editor = {M. Krafft and M. K. Mantrala},
  year = {2010},
  publisher = {Springer},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Ommen2010Innovationsmanagement,
  author = {Nils Ommen},
  title = {Innovationsmanagement 2.0 in Unternehmensnetzwerken},
  booktitle = {Handbuch Franchising & Cooperation},
  edition = {2.},
  editor = {Dieter Ahlert and Martin Ahlert},
  year = {2010},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  note = {Publication status: Published}
}

@incollection{PaulHT2010Determinanten,
  author = {Michael Paul and Thorsten Hennig-Thurau},
  title = {Determinanten der Kundenbindung},
  booktitle = {Handbuch Kundenbindungsmanagement},
  edition = {7},
  pages = {81--109},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2010},
  publisher = {Gabler},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/paul_hennig-thurau_2010_determinanten_der_kundenbindung_in_bruhn_homburg_handbuch_kundenbindungsmanagement.pdf},
  note = {Publication status: Published}
}

@incollection{ScheferABBEFMVR2010Professionalisierung,
  author = {Benjamin Schefer and Martin Ahlert and Holger Blaufuß and T. L. Brodersen and L. Eckart and R. Fournier and T. Marschall and Inga {vom Rath}},
  title = {Professionalisierung des Franchisenehmerbeirats},
  booktitle = {Handbuch Franchising & Cooperation, Das Management kooperativer Unternehmensnetzwerke},
  pages = {631--645},
  editor = {Dieter Ahlert and Martin Ahlert},
  year = {2010},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  isbn = {3472045116},
  note = {Publication status: Published}
}

@incollection{ScheferD2010SolutionSelling,
  author = {Benjamin Schefer and J. Dawo},
  title = {Solution Selling am Beispiel von Town & Country},
  booktitle = {Handbuch Franchising & Cooperation, Das Management kooperativer Unternehmensnetzwerke},
  pages = {567--579},
  editor = {Dieter Ahlert and Martin Ahlert},
  year = {2010},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  isbn = {3472045116},
  note = {Publication status: Published}
}

@incollection{ScheferB2010Konfliktpraevention,
  author = {Benjamin Schefer and Holger Blaufuß},
  title = {Konfliktprävention und -management am Beispiel McDonald's},
  booktitle = {Handbuch Franchising & Cooperation, Das Management kooperativer Unternehmensnetzwerke},
  pages = {581--590},
  editor = {Dieter Ahlert and Martin Ahlert},
  year = {2010},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  isbn = {3472045116},
  note = {Publication status: Published}
}

@incollection{SrivastavaW2010BrandPlatform,
  author = {R. Srivastava and T. Wiesel},
  title = {Brand platform as strategic investments: leveraging customer connections to manage profitability, growth, and risk},
  booktitle = {The connected customer --- the changing nature of consumer and business markets},
  pages = {203--216},
  editor = {S. Wuyts and M. G. Dekimpe and E. Gijsbrechts and R. Pieters},
  year = {2010},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{AhlertKBPS2009SolutionSelling,
  author = {Dieter Ahlert and Isabelle Kes and Felix Brüggemann and Jennifer Peperhowe and Benjamin Schefer},
  title = {Solution Selling im B2C-Bereich --- ein konzeptioneller Ansatz zur Typologisierung von Solutions (forthcoming)},
  booktitle = {Marketing für Solutions},
  editor = {et al. Woisetschläger},
  year = {2009},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{AhlertP2009SolutionSelling,
  author = {Dieter Ahlert and Jennifer Peperhowe},
  title = {Solution Selling als Differenzierungsmöglichkeit im Handel --- eine Fallstudie am Beispiel der toom Baumärkte},
  booktitle = {Jahrbuch Vertriebs- und Handelsmanagement 2008/2009, Sortimentsstrategien in Industrie und Handel},
  editor = {Dieter Ahlert and Rainer Olbrich and Hendrik Schröder and Peter Kenning},
  year = {2009},
  publisher = {Deutscher Fachverlag},
  address = {Frankfurt am Main},
  isbn = {9783866412118},
  note = {Publication status: Published}
}

@incollection{BackhausEG2009DieVernetzung,
  author = {K Backhaus and M Eisenbeiß and E Grotkoop},
  title = {Die Vernetzung der betriebswirtschaftlichen Forschung --- Strukturen und Entwicklung},
  booktitle = {Distribution und Handel  in Theorie und Praxis, Festschrift für Dieter Ahlert zum 65. Geburtstag},
  pages = {3--21},
  year = {2009},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Bohnenkamp2009VomZaehlen,
  author = {Björn Bohnenkamp},
  title = {Vom Zählen und Erzählen. Generationen als Effekt von Kulturtechniken},
  booktitle = {Generation als Erzählung},
  pages = {72--88},
  editor = {Björn Bohnenkamp and Till Manning and Eva-Maria Silies},
  year = {2009},
  publisher = {Wallstein Verlag},
  address = {Göttingen},
  note = {Publication status: Published}
}

@incollection{BohnenkampMS2009ArgumentMythos,
  author = {Björn Bohnenkamp and Till Manning and Eva-Maria Silies},
  title = {Argument, Mythos, Auftrag und Konstrukt. Generationelle Erzählungen in interdisziplinärer Perspektive},
  booktitle = {Generation als Erzählung},
  pages = {9--29},
  editor = {Björn Bohnenkamp and Till Manning and Eva-Maria Silies},
  year = {2009},
  publisher = {Wallstein Verlag},
  address = {Göttingen},
  note = {Publication status: Published}
}

@incollection{HennigThurau2009DieDeutsche,
  author = {T Hennig-Thurau},
  title = {Die deutsche Filmindustrie im 21. Jahrhundert: Ökonomische Betrachtungen aus wissenschaftlicher Sicht},
  booktitle = {Guru Talk --- Die deutsche Filmindustrie im 21. Jahrhundert},
  pages = {1--12},
  editor = {T Hennig-Thurau and V Henning},
  year = {2009},
  publisher = {Schüren},
  address = {Marburg},
  note = {Publication status: Published}
}

@incollection{KrafftSN2009Marktorientierte,
  author = {Manfred Krafft and Thomas Suwelack and Max Niederhofer},
  title = {Marktorientierte Unternehmensführung in der Rezession},
  booktitle = {Erfolgreich mit den Großen des Marketings},
  pages = {35--45},
  editor = {H. Meffert},
  year = {2009},
  publisher = {Campus},
  address = {Frankfurt am Main},
  note = {Publication status: Published}
}

@incollection{LangerJ2009Relationship,
  author = {Markus F./ Beckmann Langer and  Julia},
  title = {Relationship Marketing von Hochschulen},
  booktitle = {Hochschulmarketing},
  edition = {2},
  pages = {63--91},
  editor = {Rödiger Voss},
  year = {2009},
  publisher = {Eul Verlag},
  address = {Köln},
  note = {Publication status: Published}
}

@incollection{MeffertH2009IntraUndIntersektorale,
  author = {Heribert Meffert and Martin Holzberg},
  title = {Intra- und intersektorale Kooperationen --- Ein Beitrag zur Erfolgsforschung von Netzwerken im Profit- und Nonprofit-Sektor},
  booktitle = {Distribution und Handel in Theorie und Praxis},
  edition = {Festschrift für Prof. Dr. Dieter Ahlert},
  pages = {23--46},
  editor = {Hendrik Schröder and Rainer Olbrich and Peter Kenning and Heiner Evanschitzky},
  year = {2009},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertP2009Wettbewerbsperspektiven,
  author = {Heribert Meffert and André Pohlkamp},
  title = {Wettbewerbsperspektiven des Kundenbeziehungsmanagements im Spannungsfeld wissenschaftlicher Erkenntnisse und praktischer Exzellenz},
  booktitle = {Management von Kundenbeziehungen. Perspektiven --- Analysen --- Instrumente},
  pages = {3--26},
  editor = {Dominik Georgi and Karsten Hadwich},
  year = {2009},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{PickK2009StatusQuoDes,
  author = {D. Pick and M. Krafft},
  title = {Status quo des Rückgewinnungsmenagements},
  booktitle = {Kundenabwanderung. Früherkennung --- Prävention --- Kundenrückgewinnung},
  pages = {119--141},
  editor = {J. Link and F. Seidl},
  year = {2009},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{AhlertBBM2008Internationale,
  author = {Dieter Ahlert and Christof Backhaus and Markus Blut and Manuel Michaelis},
  title = {Internationale Vertriebskompetenz: Erfolgsfaktor für die Internationalisierung von Dienstleistungs-KMU},
  booktitle = {Kompetenzentwicklung in kleinen und mittleren Unternehmen --- Voraussetzung für die erfolgreiche Internationalisierung von Dienstleistungen},
  pages = {23--49},
  editor = {Klaus Zühlke-Robinet and Margret Borchert and Ewald Heinen},
  year = {2008},
  publisher = {Dr. Jochen Heinzmann},
  address = {Ingolstadt},
  isbn = {978-3-939728-03-0},
  note = {Publication status: Published}
}

@incollection{AhlertMWB2008ServicesMade,
  author = {Dieter Ahlert and Manuel Michaelis and David Woisetschläger and Christof Backhaus},
  title = {Services Made in Germany --- Markierung von Dienstleistungen mit dem Herkunftsland},
  booktitle = {Forum Dienstleistungsmanagement --- Dienstleistungsmarken},
  pages = {101--119},
  editor = {Manfred Bruhn and Bernd Stauss},
  year = {2008},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{BackhausFW2008WegeZuEiner,
  author = {K Backhaus and M Frohs and M Weddeling},
  title = {Wege zu einer erfolgreichen Marktpositionierung --- eine Einführung},
  booktitle = {Tagungsband Karlsruher Arbeitsgespräche Produktionsforschung 2008},
  pages = {90--98},
  year = {2008},
  publisher = {},
  address = {Karlsruhe},
  note = {Publication status: Published}
}

@incollection{BackhausRW2008Internationale,
  author = {K Backhaus and M Reinhard and H Werthschulte},
  title = {Internationale Projektfinanzierung --- Das Beispiel Platinum Toll Highway},
  booktitle = {Fallstudien zum Internationalen Management},
  pages = {624--629},
  year = {2008},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausW2008Internationale,
  author = {K Backhaus and R Wilken},
  title = {Internationale Preiskoordination --- Auswirkungen der Parametrisierung von Arbitrageneigungsfunktionen,},
  booktitle = {Management der Internationalisierung, Festschrift für Michael Kutschker zum 65. Geburtstag},
  pages = {293--310},
  year = {2008},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausBBKW2008Zahlungsbereitschaften,
  author = {Klaus Backhaus and Jörg Becker and Daniel Beverungen and Ralf Knackstedt and Matthias Weddeling},
  title = {Zahlungsbereitschaften für Geschäftsmodelle produktbegleitender Dienstleistungen --- Wirtschaftlichkeit bei der Vermarktung hybrider Produkte},
  booktitle = {Technologie und Dienstleistung: Innovationen in Forschung, Wissenschaft und Unternehmen Beiträge der 7. Dienstleistungstagung des BMBF},
  pages = {383--391},
  editor = {Inken Gatermann and Myriam Fleck},
  year = {2008},
  publisher = {Campus Verlag},
  address = {Frankfurt am Main},
  isbn = {978-3-593-38740-6},
  note = {Publication status: Published}
}

@incollection{FrenzenK2008Logistische,
  author = {H. Frenzen and M. Krafft},
  title = {Logistische Regression und Diskriminanzanalyse},
  booktitle = {Handbuch Marktforschung --- Methoden, Anwendungen, Praxisbeispiele},
  pages = {607--649},
  editor = {A. Herrmann and C. Homburg and M. Klarmann},
  year = {2008},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{GoetzHKR2008DerEinsatz,
  author = {Oliver Götz and Wayne D. Hoyer and Manfred Krafft and Werner J. Reinartz},
  title = {Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit},
  booktitle = {Kundenzufriedenheit: Konzepte, Methoden, Erfahrungen},
  edition = {7. Auflage},
  pages = {375--397},
  editor = {Christian Homburg},
  year = {2008},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{GoetzK2008Erfolgreiche,
  author = {Oliver Götz and Manfred Krafft},
  title = {Erfolgreiche Implementierung von CRM-Strategien},
  booktitle = {Handbuch Kundenbindungsmanagement: Strategien und Instrumente für ein erfolgreiches CRM},
  edition = {6. Auflage},
  pages = {549--578},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2008},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2008DerCEOAlsMarke,
  author = {Heribert Meffert},
  title = {Der CEO als Marke --- Wie stark soll ein CEO als Marke sein?},
  booktitle = {Jeden Gedanken zu Ende denken. Wie aus guten Gedanken gute Unternehmensführung entsteht},
  edition = {Festschrift für Prof. Dr. Ulrich Lehner},
  pages = {96--118},
  editor = {KGaA Henkel},
  year = {2008},
  publisher = {},
  address = {Köln},
  note = {Publication status: Published}
}

@incollection{MeffertBJB2008Identitaetsbasiertes,
  author = {Heribert Meffert and Christoph Burmann and Marc Jost-Benz},
  title = {Identitätsbasiertes Markencontrolling},
  booktitle = {Einfachheit in Wirtschaftsinformatik und Controlling},
  edition = {Festschrift für Heinz Lothar Grob},
  pages = {493--511},
  editor = {Jan {vom Brocke} and Jörg Becker},
  year = {2008},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{MeffertD2008Markenfuehrung,
  author = {Heribert Meffert and Sebastian Dettmers},
  title = {Markenführung von Stiftungen},
  booktitle = {Dienstleistungsmarken. Forum Dienstleistungsmanagement},
  pages = {449--468},
  editor = {Manfred Bruhn and Bernd Stauss},
  year = {2008},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Scheer2008Nutzenbasierte,
  author = {Burkhard Scheer},
  title = {Nutzenbasierte Marktsegmentierung: Eine kaufprozessorientierte empirische Untersuchung zur Wirkungsmessung von Marketing-Aktivitäten},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--257},
  editor = {Manfred Krafft},
  year = {2008},
  publisher = {Gabler},
  note = {Publication status: Published}
}

@incollection{AhlertBBM2007Zukunftsforschung,
  author = {Dieter Ahlert and Christof Backhaus and Markus Blut and Manuel Michaelis},
  title = {Zukunftsforschung in KMU: Der kombinierte Einsatz von Delphi-Methode und Szenario-Technik als Instrumente der strategischen Planung},
  booktitle = {Planung in kleinen und mittleren Unternehmen --- Jahrbuch der KMU-Forschung und -Praxis 2007},
  pages = {151--166},
  editor = {J.-A. Meyer},
  year = {2007},
  publisher = {},
  address = {Lohmar},
  note = {Publication status: Published}
}

@incollection{AhlertBBW2007Effektivitaet,
  author = {Dieter Ahlert and Christof Backhaus and Markus Blut and David Woisetschläger},
  title = {Effektivität von Exportorganisationen},
  booktitle = {Planung in kleinen und mittleren Unternehmen --- Jahrbuch der KMU-Forschung und -Praxis 2007},
  editor = {J.-A. Meyer},
  year = {2007},
  publisher = {},
  address = {Lohmar},
  note = {Publication status: Published}
}

@incollection{Backhaus2007Rechtlicher,
  author = {K Backhaus},
  title = {Rechtlicher Markenschutz und seine ökonomische (Re-) Interpretation},
  booktitle = {Marken im Internet --- Herausforderungen und rechtliche Grenzen für das Marketing},
  pages = {1--19},
  series = {Internetökonomie},
  volume = {2},
  year = {2007},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{BackhausB2007VonDerVirtual,
  author = {K Backhaus and B Blechschmidt},
  title = {Von der Virtual Community zur Virtual World --- Die Marke in Second Life},
  booktitle = {Marken im Internet --- Herausforderungen und rechtliche Grenzen für das Marketing},
  pages = {321--336},
  series = {Internetökonomie},
  volume = {2},
  year = {2007},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{BackhausS2007Marketing,
  author = {K Backhaus and H Schneider},
  title = {Marketing: Ein Interpretationsversuch aus Münsteraner Perspektive},
  booktitle = {Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel, Festschrift für Heribert Meffert zum 70. Geburtstag},
  pages = {13--29},
  year = {2007},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausW2007NeueHerausforderungen,
  author = {K Backhaus and M Weddeling},
  title = {Neue Herausforderungen an die Vermarktung von produktbegleitenden Dienstleistungen},
  booktitle = {Innovation Driven Marketing --- Vom Trend zur innovativen Marketinglösung},
  pages = {84--86},
  year = {2007},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausW2007Forschungsmethoden,
  author = {K Backhaus and R Weiber},
  title = {Forschungsmethoden der Datenauswertung},
  booktitle = {Handwörterbuch der Betriebswirtschaft},
  pages = {524--535},
  year = {2007},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Frenzen2007TeamsImVertrieb,
  author = {Heiko Frenzen},
  title = {Teams im Vertrieb: Gestaltung und Erfolgswirkungen},
  booktitle = {Kundenmanagement & Electronic Commerce},
  pages = {1--340},
  editor = {Manfred Krafft},
  year = {2007},
  publisher = {Gabler},
  note = {Publication status: Published}
}

@incollection{FrenzenKP2007Direktmarketing,
  author = {H. Frenzen and M. Krafft and K. Peters},
  title = {Direktmarketing auf Industriegütermärkten: Bestandsaufnahme, Forschungsfelder und methodische Anforderungen},
  booktitle = {Innovationen für das Industriegütermarketing},
  pages = {381--404},
  editor = {J. Büschken and M. Voeth and R. Weiber},
  year = {2007},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{HennigThurauP2007Mitarbeiteremotionen,
  author = {T Hennig-Thurau and M Paul},
  title = {Mitarbeiteremotionen als Steuerungsgröße des Dienstleistungserfolges},
  booktitle = {Service Excellence als Impulsgeber. Strategien --- Management --- Innovationen --- Branchen},
  pages = {363--382},
  editor = {Matthias H. J. Gouthier and Christian Coenen and Henning S. Schulze and Christoph Wegmann},
  year = {2007},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Krafft2007Verkaufssteuerung,
  author = {M. Krafft},
  title = {Verkaufssteuerung},
  booktitle = {Handwörterbuch der Betriebswirtschaft},
  edition = {6. Auflage},
  pages = {1898--1908},
  editor = {R. Köhler and H.-U. Küpper and A. Pfingsten},
  year = {2007},
  publisher = {Schaeffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{KrafftN2007Moeglichkeiten,
  author = {M. Krafft and M. Niederhofer},
  title = {Möglichkeiten und Grenzen der marktorientierten Unternehmensführung in Zeiten der Rezession},
  booktitle = {Marktorientierte Führung im wirtschaftlichen und gesellschaftlichen Wandel: Prof. Dr. Dr. h.c. mult. Heribert Meffert zum 70. Geburtstag},
  pages = {183--194},
  editor = {M. Bruhn and M. Kirchgeorg and J. Meier},
  year = {2007},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MantralaKDR2007TheCRMProcess,
  author = {M. K. Mantrala and M. Krafft and B. Dong and K. Raman},
  title = {The CRM Process and the Banking Industry: Insights from Marketing Literature},
  booktitle = {Advances in Banking Technology and Management: Impact of ICT and CRM},
  pages = {159--185},
  editor = {V. Ravi},
  year = {2007},
  publisher = {IGI Global},
  address = {Hershey},
  note = {Publication status: Published}
}

@incollection{Meffert2007GeneralMarketing,
  author = {Heribert Meffert},
  title = {General Marketing oder sektorale Spezialisierung --- Was können Industrie- und Konsumgütermarketing voneinander lernen?},
  booktitle = {Innovationen für das Industriegütermarketing},
  edition = {Festschrift für Professor Dr. Dr. h. c. Klaus Backhaus zum 60. Geburtstag},
  pages = {109--142},
  editor = {Joachim Büschken and Markus Voeth and Rolf Weiber},
  year = {2007},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert2007Stadtmarketing,
  author = {Heribert Meffert},
  title = {Stadtmarketing 2020 --- Herausforderungen für einen integrierten Stadtmarketingprozess},
  booktitle = {Innovation Driven Marketing. Vom Trend zur innovativen Marketinglösung},
  pages = {76--78},
  editor = {Christian Belz and Marcus Schlögel and Torsten Tomczak},
  year = {2007},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2007Kundenbindung,
  author = {Heribert Meffert},
  title = {Kundenbindung als Element moderner Wettbewerbsstrategien},
  booktitle = {Handbuch Kundenbindungsmanagement},
  edition = {6.},
  pages = {157--180},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2007},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2007Markenbildung,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Markenbildung und Markenstrategien},
  booktitle = {Handbuch Produktmanagement},
  edition = {3.},
  pages = {162--183},
  editor = {Sönke Albers and Andreas Herrmann},
  year = {2007},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertBF2007Identitaetsorientierte,
  author = {Heribert Meffert and Christoph Burmann and Christian Feddersen},
  title = {Identitätsorientierte Markenführung},
  booktitle = {Psychologie der Markenführung},
  pages = {76--78},
  editor = {Arnd Florack and Martin Scarabis and Ernst Primosch},
  year = {2007},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{PickK2007Erklaerungsbeitrag,
  author = {D. Pick and M. Krafft},
  title = {Erklärungsbeitrag der Attributionstheorie für das Kundenmanagement im Handel},
  booktitle = {Handelsforschung},
  pages = {343--359},
  editor = {V. Trommsdorff},
  year = {2007},
  publisher = {Kohlhammer},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{WieselS2007LinkingCustomer,
  author = {T. Wiesel and B. Skiera},
  title = {Linking Customer Metrics to Shareholder Value},
  booktitle = {Marketing Metrics and Financial Performance},
  pages = {15--17},
  editor = {Marketing Science Institute},
  year = {2007},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{BackhausB2006WahreKunst,
  author = {K Backhaus and H Bonus},
  title = {Wahre Kunst oder Ware Kunst?},
  booktitle = {Kundenorientierung im Kulturbetrieb},
  pages = {79--90},
  year = {2006},
  publisher = {VS Verlag für Sozialwissenschaften},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausS2006MarkenImInternet,
  author = {K Backhaus and T Sabel},
  title = {Marken im Internet --- Aspekte der Hybrid- und Onlinemarkenführung},
  booktitle = {Internetökonomie --- Ein interdisziplinärer Beitrag zur Erklärung und Gestaltung hybrider Systeme,},
  pages = {45--70},
  year = {2006},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{BackhausW2006Dynamische,
  author = {K Backhaus and R Wilken},
  title = {Dynamische Effizienzmessung im Vertriebscontrolling: Eine empirische Anwendung der Window Analysis},
  booktitle = {Markeneffizienz},
  pages = {139--155},
  year = {2006},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{BornemannHTH2006DasKonstrukt,
  author = {D Bornemann and T Hennig-Thurau and U Hansen},
  title = {Das Konstrukt der Beziehungsqualität im Zeitalter des Internets --- Ein Vergleich von Internethandel und stationärem Einzelhandel},
  booktitle = {Handbuch Konsumentenvertrauen},
  pages = {327--340},
  editor = {Hans H. Bauer},
  year = {2006},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{GoetzHKR2006DerEinsatz,
  author = {Oliver Götz and Wayne D. Hoyer and Manfred Krafft and Werner J. Reinartz},
  title = {Der Einsatz von Customer Relationship Management zur Steuerung von Kundenzufriedenheit},
  booktitle = {Kundenzufriedenheit: Konzepte --- Methoden --- Erfahrungen},
  edition = {6. Auflage},
  pages = {409--430},
  editor = {Christian Homburg},
  year = {2006},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HennigThurau2006TomHanksInside,
  author = {T Hennig-Thurau},
  title = {Tom Hanks inside --- Filmstars als Marken! Zum Einfluss von Filmstars auf den ökonomischen Erfolg von Spielfilmen},
  booktitle = {Kulturbranding? Konzepte und Perspektiven der Markenbildung im Kulturbereich},
  pages = {159--181},
  editor = {Steffen Höhne and Ralph Philipp Ziegler},
  year = {2006},
  publisher = {Leipziger Universitätsverlag},
  address = {Leipzig},
  note = {Publication status: Published}
}

@incollection{HesseKP2006Grenzenloses,
  author = {J. Hesse and M. Krafft and K. Peters},
  title = {Grenzenloses Direktmarketing? Bestandsaufnahme, Trends und Ausblick},
  booktitle = {Internationales Direktmarketing: Grundlagen, Best Practice, Marketingfakten},
  edition = {2. Auflage},
  pages = {3--45},
  editor = {M. Krafft and J. Hesse and K. M. Knappik and K. Peters and D. Rinas},
  year = {2006},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HesseKP2006LeMarketing,
  author = {J. Hesse and M. Krafft and K. Peters},
  title = {Le marketing direct sans frontières? Tour d´horizon, tendance et perspectives},
  booktitle = {Krafft, M.; Hesse, J.; Knappik, K. M.; Peters, K.; Rinas, D. (Hrsg.): Le marketing direct international: Concepts, pratiques et ciffres clés},
  pages = {1--40},
  year = {2006},
  publisher = {Pearson Education},
  address = {Paris},
  note = {Publication status: Published}
}

@incollection{KrafftG2006DerZusammenhang,
  author = {Manfred Krafft and Oliver Götz},
  title = {Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen},
  booktitle = {Grundlagen des CRM --- Konzepte und Gestaltung},
  edition = {2. Auflage},
  pages = {325--356},
  editor = {Hajo Hippner and Klaus D. Wilde},
  year = {2006},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftM2006Overview,
  author = {Manfred Krafft and Murali K Mantrala},
  title = {Overview},
  booktitle = {Retailing in the 21$^{st}$ Century --- Current and Future Trends},
  pages = {1--12},
  editor = {Manfred Krafft and Murali K Mantrala},
  year = {2006},
  publisher = {Springer Verlag},
  address = {Berlin et al.},
  note = {Publication status: Published}
}

@incollection{KrafftR2006EinsatzVon,
  author = {Manfred Krafft and Uwe Rutsatz},
  title = {Einsatz von Kundenwert-Konzepten im Versandhandel und Direktmarketing},
  booktitle = {Kundenwert},
  edition = {3. Auflage},
  pages = {683--707},
  editor = {Bernd Günter and Sabrina Helm},
  year = {2006},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftR2006KonzepteZur,
  author = {Manfred Krafft and Uwe Rutsatz},
  title = {Konzepte zur Messung des ökonomischen Kundenwerts},
  booktitle = {Kundenwert},
  edition = {3. Auflage},
  pages = {269--291},
  editor = {Bernd Günter and Sabrina Helm},
  year = {2006},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftF2006Vertriebscontrolling,
  author = {M. Krafft and H. Frenzen},
  title = {Vertriebscontrolling},
  booktitle = {Handbuch Marketingcontrolling: Effektivität und Effizienz einer marktorientierten Unternehmensführung},
  edition = {2. Auflage},
  pages = {611--639},
  editor = {S. Reinecke and T. Tomczak},
  year = {2006},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftMM2006RetailingIn,
  author = {M. Krafft and Z. Mierdorf and M. K. Mantrala},
  title = {Retailing in the 21$^{st}$ Century --- Current and Future Trends: Case Study of Metro},
  booktitle = {Retailing in the 21$^{st}$ Century --- Current and Future Trends},
  pages = {27--38},
  editor = {M. Krafft and M. K. Mantrala},
  year = {2006},
  publisher = {Springer Verlag},
  address = {Berlin et al.},
  note = {Publication status: Published}
}

@incollection{Meffert2006MarketingFuer,
  author = {Heribert Meffert},
  title = {Marketing für innovative Dienstleistungen},
  booktitle = {Service Engineering Entwicklung und Gestaltung innovativer Dienstleistungen},
  edition = {2.},
  pages = {249--270},
  editor = {Hans-Jörg Bullinger and August-Wilhelm Scheer},
  year = {2006},
  publisher = {},
  address = {Berlin und andere},
  note = {Publication status: Published}
}

@incollection{Meffert2006WasMachtEine,
  author = {Heribert Meffert},
  title = {Was macht eine starke Marke aus? --- Identitätsorientierte Markenführung als Fundament},
  booktitle = {Die Bedeutung der Tradition für die Markenkommunikation. Konzepte und Instrumente zur ganzheitlichen Ausschöpfung des Erfolgspotenzials Markenhistorie},
  pages = {127--149},
  editor = {Nicolai O. Herbrand and Stefan Röhrig},
  year = {2006},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert2006StrategicMarketing,
  author = {Heribert Meffert},
  title = {Strategic Marketing --- Creating Philantropic Brand Identity},
  booktitle = {Effectiveness, Efficiency and Accountability in Philantrophy},
  pages = {57--70},
  editor = {Stiftung Bertelsmann},
  year = {2006},
  publisher = {},
  address = {Gütersloh},
  note = {Publication status: Published}
}

@incollection{MeffertBJB2006Controlling,
  author = {Heribert Meffert and Christoph Burmann and Marc Jost-Benz},
  title = {Controlling eines identitätsbasierten Markenmanagements},
  booktitle = {Handbuch Marketing-Controlling},
  edition = {2.},
  pages = {459--482},
  editor = {Sven Reinecke and Torsten Tomczak},
  year = {2006},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertTF2006KeyIssuesIn,
  author = {Heribert Meffert and Volker Then and Nina Fritsch},
  title = {Key Issues in Foundation Management},
  booktitle = {Effectiveness, Efficiency and Accountability in Philantrophy},
  pages = {9--28},
  editor = {Stiftung Bertelsmann},
  year = {2006},
  publisher = {},
  address = {Gütersloh},
  note = {Publication status: Published}
}

@incollection{BackhausB2005Laenderrisikoanalyse,
  author = {K Backhaus and Ch Braun},
  title = {Länderrisikoanalyse bei Direktinvestitionen --- Eine systematisierende Beurteilung von Methoden zur Risikoevaluation aus einzelwirtschaftlicher Perspektive},
  booktitle = {Entscheidungsorientierte Volkswirtschaftslehre, Festschrift für Gustav Dieckheuer},
  pages = {15--34},
  year = {2005},
  publisher = {Peter Lang Verlag},
  address = {Frankfurt},
  note = {Publication status: Published}
}

@incollection{BackhausGW2005Effizienzorientierte,
  author = {K Backhaus and I Geiger and R Wilken},
  title = {Effizienzorientierte Technologiebewertung mit Hilfe der Data Envelopment Analysis (DEA)},
  booktitle = {Technologiemanagement & Marketing --- Herausforderungen eines integrierten Innovationsmanagements},
  pages = {289--306},
  year = {2005},
  publisher = {DUV Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausVDHVW2005Preisverhandlungen,
  author = {K Backhaus and J {van Doorn} and U Herbst and M Voeth and R Wilken},
  title = {Preisverhandlungen im B2B-Marketing},
  booktitle = {Pricing-Forschung in Deutschland},
  pages = {1--15},
  year = {2005},
  publisher = {Wiss. Gesellschaft für Innovatives Marketing},
  address = {Nürnberg},
  note = {Publication status: Published}
}

@incollection{BackhausV2005Industrieguetermarketing,
  author = {K Backhaus and M Voeth},
  title = {Industriegütermarketing --- Bewährte Erkenntnisse und innovative Perspektiven},
  booktitle = {Innovatives Marketing: Entscheidungsfelder --- Management --- Instrumente},
  pages = {503--522},
  year = {2005},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{GoetzHKR2005Determinanten,
  author = {Oliver Götz and Wayne D Hoyer and Manfred Krafft and Werner J Reinartz},
  title = {Determinanten einer erfolgreichen CRM-Implementierung},
  booktitle = {Innovatives Marketing: Entscheidungsfelder --- Management --- Instrumente},
  pages = {213--231},
  editor = {Alexander Haas and Björn Sven Ivens},
  year = {2005},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HennigThurauH2005ZumZusammenhang,
  author = {T Hennig-Thurau and V Henning},
  title = {Zum Zusammenhang von Qualität, Marketing und Markterfolg bei Spielfilmen},
  booktitle = {Handbuch PLS-Pfadmodellierung},
  pages = {211--223},
  editor = {Friedhelm W. Bliemel and Andreas Eggert and Georg Fassott and Jörg Hensele},
  year = {2005},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{HesseKP2005Grenzenloses,
  author = {Jürgen Hesse and Manfred Krafft and Kay Peters},
  title = {Grenzenloses Direktmarketing? --- Bestandsaufnahme, Trends und Ausblick},
  booktitle = {Internationales Direktmarketing: Grundlagen, Best Practice, Marketingfakten},
  pages = {1--43},
  editor = {Manfred Krafft and Jürgen Hesse and Klaus Knappik and Kay Peters and Diane Rinas},
  year = {2005},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftGLG2005DieValidierung,
  author = {Manfred Krafft and Oliver Götz and Kerstin Liehr-Gobbers},
  title = {Die Validierung von Strukturgleichungsmodellen mit Hilfe des Partial-Least-Squares (PLS)-Ansatzes},
  booktitle = {Handbuch PLS-Pfadmodellierung: Methode, Anwendung, Praxisbeispiele},
  pages = {71--86},
  editor = {Friedhelm Bliemel and Andreas Eggert and Georg Fassott and Jörg Henseler},
  year = {2005},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{KrafftP2005Direktmarketing,
  author = {Manfred Krafft and Kay Peters},
  title = {Direktmarketing und klassische Medien, State-of-the-Art in der Budgetallokation},
  booktitle = {Perspektiven der Kommunikationspolitk},
  pages = {81--112},
  series = {Zeitschrift für Betriebswirtschaft Special Issue 2},
  volume = {2},
  editor = {Manfred Krafft},
  year = {2005},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert2005Markenfuehrung,
  author = {Heribert Meffert},
  title = {Markenführung in Stiftungen --- Beispiel Bertelsmann Stiftung},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {837--854},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2005LasFundaciones,
  author = {Heribert Meffert},
  title = {Las fundaciones como impulso para el cambio (Stiftungen als Triebfedern für Veränderungen)},
  booktitle = {Responsabilidad civica (Gesellschaftliche Verantwortung)},
  pages = {73--80},
  editor = {Bertelsmann Fundación},
  year = {2005},
  publisher = {},
  address = {Barcelona},
  note = {Publication status: Published}
}

@incollection{Meffert2005Buergerschaftliches,
  author = {Heribert Meffert},
  title = {Bürgerschaftliches Engagement --- Basis für ein neues Verhältnis zwischen Bürger und Staat},
  booktitle = {Trendbuch NRW. Perspektiven einer Metropolregion, Hrsg. H. Meffert},
  pages = {29--39},
  editor = {Heribert Meffert and Peer Steinbrück},
  year = {2005},
  publisher = {},
  address = {Gütersloh},
  note = {Publication status: Published}
}

@incollection{MeffertB2005CorporateBranding,
  author = {Heribert Meffert and Andreas Bierwirth},
  title = {Corporate Branding --- Führung der Unternehmensmarke im Spannungsfeld unterschiedlicher Zielgruppen},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {143--162},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2005WandelInDer,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Wandel in der Markenführung --- vom instrumentellen zum identitätsorientierten Verständnis},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {19--36},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2005Theoretisches,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Theoretisches Grundkonzept der identitätsorientierten Markenführung},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {37--72},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2005Managementkonzept,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Managementkonzept der identitätsorientierten Markenführung},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {73--114},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2005Gestaltung,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Gestaltung von Markenarchitekturen},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {163--182},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2005Abnutzbarkeit,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Abnutzbarkeit und Nutzungsdauer von Marken},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {347--364},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertBB2005Markenevolutionsstrategien,
  author = {Heribert Meffert and Christoph Burmann and Lars Blinda},
  title = {Markenevolutionsstrategien},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {183--212},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertBK2005Stellenwert,
  author = {Heribert Meffert and Christoph Burmann and Martin Koers},
  title = {Stellenwert und Gegenstand des Markenmanagements},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {3--18},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{MeffertF2005Stiftungen,
  author = {Heribert Meffert and Nina Fritsch},
  title = {Stiftungen als Promotoren des Wandels --- Legitimation und Erfolgsvoraussetzungen innovativer Stiftungsarbeit},
  booktitle = {Innovatives Marketing Entscheidungsfelder --- Management --- Instrumente},
  pages = {523--543},
  editor = {Alexander Haas and Björn Sven Ivens},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertK2005Identitaetsorientiertes,
  author = {Heribert Meffert and Martin Koers},
  title = {Identitätsorientiertes Markencontrolling --- Grundlagen und konzeptionelle Ausgestaltung},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {273--296},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertK2005Markenkannibalisierung,
  author = {Heribert Meffert and Martin Koers},
  title = {Markenkannibalisierung und Markenportfolios},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {297--318},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertL2005Erfolgreiche,
  author = {Heribert Meffert and Ingo Lasslop},
  title = {Erfolgreiche Markenführung bei homogenen Verbrauchsgütern --- Das Beispiel JET},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {715--734},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertP2005Mehrmarkenstrategien,
  author = {Heribert Meffert and Jesko Perrey},
  title = {Mehrmarkenstrategien},
  booktitle = {Markenmanagement. Identitätsorientierte Markenführung und praktische Umsetzung. Mit Best Practice Fallstudien},
  edition = {2.},
  pages = {213--244},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2005},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{SchmidtK2005Delegation,
  author = {S Schmidt and M Krafft},
  title = {Delegation von Preiskompetenz an Verkaufsaußendienstmitarbeiter},
  booktitle = {Pricing-Forschung in Deutschland},
  pages = {17--28},
  editor = {H. Diller},
  year = {2005},
  publisher = {Wissenschaftliche Gesellschaft für Innovatives Marketing},
  address = {Nürnberg},
  note = {Publication status: Published}
}

@incollection{SkieraWP2005Wertorientierte,
  author = {B. Skiera and T. Wiesel and D. Pfaff},
  title = {Wertorientierte Kundenanalyse innerhalb der Financial Supply Chain},
  booktitle = {Die Optimierung der Performance im Credit Management},
  pages = {117--133},
  editor = {für Credit Management Verein},
  year = {2005},
  publisher = {},
  address = {Heidelberg},
  note = {Publication status: Published}
}

@incollection{AlznauerK2004Submissionen,
  author = {Timo Alznauer and Manfred Krafft},
  title = {Submissionen},
  booktitle = {Handbuch Industriegütermarketing},
  pages = {1057--1078},
  editor = {Klaus Backhaus and Markus Voeth},
  year = {2004},
  publisher = {Gabler Verlag},
  note = {Publication status: Published}
}

@incollection{BackhausA2004EthischeVerantwortung,
  author = {K Backhaus and D Aufderheide},
  title = {Ethische Verantwortung als Führungsaufgabe},
  booktitle = {Management mit Vision und Verantwortung --- Eine Herausforderung an Wissenschaft und Praxis, Festschrift für Hans Raffée zum 75. Geburtstag},
  pages = {451--466},
  year = {2004},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausH2004Technologiemanagement,
  author = {K Backhaus and T Hillig},
  title = {Technologiemanagement},
  booktitle = {Handwörterbuch Unternehmensführung und Organisation, 4., völlig neu bearb. Aufl.},
  pages = {1418--1428},
  editor = {G. Schreyögg and Werder A. v.},
  year = {2004},
  publisher = {Schaeffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausK2004GrauIstAlle,
  author = {K Backhaus and G Niebaum G Kottmann},
  title = {Grau ist alle Theorie, entscheidend ist auf´m Platz},
  booktitle = {Business-to-Business im Profifußball},
  year = {2004},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausMO2004BusinessToBusiness,
  author = {K Backhaus and K Mühlfeld and D Okoye},
  title = {Business-to-Business Marketing Textbooks: A Comparative Review},
  booktitle = {Fundamentals of Business Marketing Education: A Guide for University-Level Faculty and Policymakers},
  pages = {181--222},
  year = {2004},
  publisher = {Haworth Press},
  address = {Binghamton},
  note = {Publication status: Published}
}

@incollection{BackhausVD2004Zufriedenheitsdynamik,
  author = {K Backhaus and J {van Doorn}},
  title = {Zufriedenheitsdynamik bei gewerblichen Verkehrsdienstleistungen},
  booktitle = {Marktdynamik und Innovation},
  pages = {249--272},
  year = {2004},
  publisher = {Duncker und Humblot},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausWB2004EinsatzInternetgestuetzter,
  author = {K Backhaus and H Werthschulte and M Bieling},
  title = {Einsatz internetgestützter Lehrkonzepte in einem Massenstudiengang: Erfahrungen und Herausforderungen für die Zukunft},
  booktitle = {Trendberichte zum Controlling: Festschrift für Heinz Lothar Grob},
  pages = {539--549},
  year = {2004},
  publisher = {Physica Verlag},
  address = {Heidelberg},
  note = {Publication status: Published}
}

@incollection{BackhausW2004Internationale,
  author = {K. Backhaus and H. Werthschulte},
  title = {Internationale Projektfinanzierung --- Das Beispiel Platinum Toll Highway},
  booktitle = {Zentes, J./Swoboda, B. (Hrsg.), Fallstudien zum Internationalen Management: Grundlagen --- Praxiserfahrungen --- Perspektiven, 2., vollst. Überarb. Aufl.},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BruhnHTH2004Markenpolitik,
  author = {M Bruhn and T Hennig-Thurau and K Hadwich},
  title = {Markenpolitik und Relationship Marketing},
  booktitle = {Handbuch Markenpolitik},
  pages = {391--420},
  editor = {M Bruhn},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{FrenzenK2004Vertriebssteuerung,
  author = {Heiko Frenzen and Manfred Krafft},
  title = {Vertriebssteuerung},
  booktitle = {Handbuch Industriegütermarketing: Strategien --- Instrumente --- Anwendungen},
  pages = {863--890},
  editor = {Klaus Backhaus and Markus Voeth},
  year = {2004},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HennigThurau2004ThereSNoBusiness,
  author = {T Hennig-Thurau},
  title = {There’s No Business Like Movie Business: Überlegungen zu den Erfolgsfaktoren von Spielfilmen},
  booktitle = {Handbuch Medienmanagement},
  pages = {365--392},
  editor = {Bernd Wirtz},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HennigThurau2004DerPlanungs,
  author = {T Hennig-Thurau},
  title = {Der Planungs- und Entwicklungsprozess neuer Markenartikel},
  booktitle = {Handbuch Markenpolitik},
  pages = {699--722},
  editor = {Manfred Bruhn},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HennigThurauH2004MarkenUndSpielfilme,
  author = {T Hennig-Thurau and T Heitjans},
  title = {Marken und Spielfilme},
  booktitle = {Erfolgreiche Markenpolitik für Medien},
  pages = {63--86},
  editor = {Carsten Baumgarth},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KireinPHT2004DerMarktFuer,
  author = {F Kirein and R Pätzold and T Hennig-Thurau},
  title = {Der Markt für nachhaltiges und ethisches Investment in Deutschland und Europa},
  booktitle = {Asset Management in Kapitalanlage- und Versicherungsgesellschaften},
  pages = {33--48},
  editor = {Elisabeth Hehn},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftK2004Successful,
  author = {M Krafft and K Krieger},
  title = {Successful Innovations Driven by Customer Relationship Management},
  booktitle = {Cross-functional Innovation Management. Perspectives from Different Disciplines},
  pages = {209--226},
  editor = {Sönke Albers},
  year = {2004},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftG2004DerZusammenhang,
  author = {Manfred Krafft and Oliver Götz},
  title = {Der Zusammenhang zwischen Kundennähe, Kundenzufriedenheit und Kundenbindung sowie deren Erfolgswirkungen},
  booktitle = {Grundlagen des CRM --- Konzepte und Gestaltung},
  pages = {265--296},
  editor = {Hajo Hippner and Klaus D. Wilde},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftH2004Integration,
  author = {Manfred Krafft and Kerstin Haase},
  title = {Integration von Marketing und Vertrieb},
  booktitle = {Exzellenz in Markenmanagement und Vertrieb},
  pages = {89--100},
  editor = {Dieter Ahlert},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2004ZieleUndNutzen,
  author = {Heribert Meffert},
  title = {Ziele und Nutzen der Messebeteiligungen von ausstellenden Unternehmen und Besuchern},
  booktitle = {Handbuch Messemanagement},
  pages = {1147--1160},
  editor = {Manfred Kirchgeorg},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2004Identitaetsorientierte,
  author = {Heribert Meffert},
  title = {Identitätsorientierte Markenführung --- konzeptionelle Grundlagen und praktische
Umsetzung},
  booktitle = {Marktorientierte Unternehmensführung. Grundkonzepte, Anwendungen und Lehre},
  edition = {Festschrift für H. Freter zum 60. Geburtstag},
  pages = {143--164},
  editor = {Carsten Baumgarth},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2004Entwicklung,
  author = {Heribert Meffert},
  title = {Entwicklung einer Markenarchitektur für die Bertelsmann Stiftung},
  booktitle = {Mega-Macht Marke Erfolg messen, machen und managen},
  pages = {174--179},
  editor = {Hajo Riesenbeck and Jesko Perrey},
  year = {2004},
  publisher = {},
  address = {Frankfurt und Wien},
  note = {Publication status: Published}
}

@incollection{Meffert2004Identitaetsorientierter,
  author = {Heribert Meffert},
  title = {Identitätsorientierter Ansatz der Markenführung --- eine entscheidungsorientierte Perspektive},
  booktitle = {Handbuch Markenartikel},
  edition = {2.},
  pages = {293--320},
  editor = {Manfred Bruhn},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2004Innovation,
  author = {Heribert Meffert},
  title = {Innovation in Non-Profit-Organisations. The Example of an Operating Foundation},
  booktitle = {Innovation Management},
  edition = {Festschrift zum 65. Geburtstag von Klaus Brockhoff},
  pages = {423--438},
  editor = {Albers Sönke},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2004Eigenverantwortung,
  author = {Heribert Meffert},
  title = {Eigenverantwortung in der sozialen Marktwirtschaft},
  booktitle = {Management mit Vision und Verantwortung --- eine Herausforderung an Wissenschaft und Praxis},
  edition = {Festschrift für Hans Raffée},
  pages = {109--119},
  editor = {Wiedmann Klaus-Peter},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2004Kundenbindung,
  author = {Heribert Meffert},
  title = {Kundenbindung als Element moderner Wettbewerbsstrategien},
  booktitle = {Handbuch Kundenbindungsmanagement},
  edition = {5.},
  pages = {145--165},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2004Erfolgreiche,
  author = {Heribert Meffert},
  title = {Erfolgreiche Führung in stagnierenden und schrumpfenden Märkten},
  booktitle = {Dokumentation des 17. Bremer Universitäts-Gespräch},
  pages = {10--45},
  editor = { Wolfgang-Ritter-Stiftung},
  year = {2004},
  publisher = {},
  address = {Bremen und Oldenburg},
  note = {Publication status: Published}
}

@incollection{MeffertK2004Markenfuehrung,
  author = {Heribert Meffert and Martin Koers},
  title = {Markenführung versus Controlling? --- Ansatzpunkte zur Verbindung „weicher“ und „harter“ Erfolgsfaktoren mithilfe der Balance Scorecard},
  booktitle = {Trendberichte zum Controlling},
  pages = {53--79},
  editor = {Frank Bensberg and Jan {vom Brocke} and Martin B. Schultz},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertK2004Markenkannibalisierung,
  author = {Heribert Meffert and Martin Koers},
  title = {Markenkannibalisierung --- Erfassung und Analyse von Wanderungsbilanzen},
  booktitle = {Handbuch Markenartikel},
  pages = {831--852},
  editor = {Manfred Bruhn},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertL2004Luxusmarkenstrategie,
  author = {Heribert Meffert and Ingo Lasslop},
  title = {Luxusmarkenstrategie},
  booktitle = {Handbuch Markenartikel},
  edition = {2.},
  pages = {927--948},
  editor = {Manfred Bruhn},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertMLK2004TrendsInDer,
  author = {Heribert Meffert and Bernhard Mattes and Rainer Landwehr and Martin Koers},
  title = {Trends in der Automobilindustrie: Paradigmenwechsel in der Zusammenarbeit zwischen Zulieferer, Hersteller und Händler},
  booktitle = {Automotive Management. Strategie und Marketing in der Automobilindustrie},
  pages = {13--38},
  editor = {Bernhard Ebel and Markus B. Hofer and Jumana Al-Sibai},
  year = {2004},
  publisher = {},
  address = {Berlin und Heidelberg},
  note = {Publication status: Published}
}

@incollection{MeffertSK2004Direktmarketing,
  author = {Heribert Meffert and Helmut Schneider and Markus Krummenerl},
  title = {Direktmarketing im Industriegüterbereich --- Ausgestaltungsformen und empirische
Befunde},
  booktitle = {Handbuch Industriegütermarketing --- Strategien, Instrumente, Anwendungen},
  pages = {723--748},
  editor = {Klaus Backhaus and Markus Voeth},
  year = {2004},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausB2003Zufriedenheit,
  author = {K Backhaus and M Bauer},
  title = {Zufriedenheit in industriellen Geschäftsbeziehungen},
  booktitle = {Relationship Marketing --- Standortbestimmung und Perspektiven},
  pages = {106--138},
  year = {2003},
  publisher = {Springer Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausBS2003Strategische,
  author = {K Backhaus and Ch Braun and H Schneider},
  title = {Strategische Globalisierungspfade},
  booktitle = {Handbuch Strategisches Management},
  pages = {67--86},
  year = {2003},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausMBE2003Wirtschaftspruefer,
  author = {K Backhaus and H Meffert and M Bongartz and M Eschweiler},
  title = {Wirtschaftsprüfer im Spannungsfeld von Selbstanspruch und Öffentlichkeitswahrnehmung},
  booktitle = {Der Berufsstand der Wirtschaftsprüfer vor neuen Herausforderungen},
  pages = {21--34},
  year = {2003},
  publisher = {IDW-Verlag},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{BackhausVD2003DynamicsOf,
  author = {K Backhaus and J {van Doorn}},
  title = {Dynamics of Relationship Satisfaction --- Work in progress paper -},
  booktitle = {Relationship Marketing, Customer Relationship Management and Marketing Management: Co-Operation --- Competition --- Co-Evolution?},
  pages = {373--394},
  year = {2003},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausW2003DieProjektfinanzierung,
  author = {K Backhaus and H Werthschulte},
  title = {Die Projektfinanzierung im Kontext der internationalen Auftragsfinanzierung},
  booktitle = {Projektfinanzierung --- Wirtschaftliche und rechtliche Aspekte einer Finanzierungsmethode für Großprojekte},
  pages = {1--9},
  year = {2003},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausWL2003EvolutionDer,
  author = {K Backhaus and H Werthschulte and Ch Lang},
  title = {Evolution der Projektfinanzierungsstrukturen im Energiesektor am Beispiel der Stromerzeugung in den USA},
  booktitle = {Projektfinanzierung --- Wirtschaftliche und rechtliche Aspekte einer Finanzierungsmethode für Großprojekte},
  pages = {121--144},
  year = {2003},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausWS2003EinsatzVon,
  author = {K Backhaus and H Werthschulte and Lünzum U Schulte},
  title = {Einsatz von Simulationsverfahren zur Bewertung von Projektfinanzierungsvorhaben --- Eine Analyse am Beispiel der Simulationssoftware INFRISK},
  booktitle = {Projektfinanzierung --- Wirtschaftliche und rechtliche Aspekte einer Finanzierungsmethode für Großprojekte},
  pages = {169--191},
  year = {2003},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausBEM2003Wirtschaftspruefer,
  author = {K. Backhaus and M. Bongartz and M. Eschweiler and H. Meffert},
  title = {Wirtschaftsprüfer im Spannungsfeld von Selbstanspruch und Öffentlichkeitswahrnehmung},
  booktitle = {Der Berufsstand der Wirtschaftsprüfer vor neuen Herausforderungen},
  pages = {21--34},
  editor = {J. Baetge},
  year = {2003},
  publisher = {IDW-Verlag},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{HennigThurauB2003ReturnOnRelationship,
  author = {T Hennig-Thurau and D Bornemann},
  title = {Return on Relationship Quality, oder: Lohnen sich Investitionen in die Qualität von Geschäftsbeziehungen?},
  booktitle = {Handbuch Relationship Marketing},
  pages = {111--147},
  editor = {Reinhold Rapp and Adrian Payne},
  year = {2003},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Krafft2003eCRMStrategien,
  author = {Manfred Krafft},
  title = {(e)-CRM-Strategien und ihre Erfolgswirkungen. Ergebnisse aus zwei branchen- und länderübergreifenden Studien},
  booktitle = {Beziehungsmarketing und CRM erfolgreich realisieren},
  pages = {23--41},
  editor = {Hermann Diller},
  year = {2003},
  publisher = {Wiss. Ges. für Innovatives Marketing},
  address = {Nürnberg},
  note = {Publication status: Published}
}

@incollection{KrafftG2003CustomerRelationship,
  author = {Manfred Krafft and Oliver Götz},
  title = {Customer Relationship Management öffentlicher und privater TV-Sender},
  booktitle = {Handbuch Medien- und Multimediamanagement},
  pages = {337--363},
  editor = {Bernd W. Wirtz},
  year = {2003},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2003Kundenbindung,
  author = {Heribert Meffert},
  title = {Kundenbindung als Element moderner Wettbewerbsstrategien},
  booktitle = {Handbuch Kundenbindungsmanagement},
  pages = {125--145},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2003},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2003Markenstrategie,
  author = {Heribert Meffert},
  title = {Markenstrategie und Markenmanagement},
  booktitle = {Handbuch Strategisches Management},
  pages = {763--782},
  editor = {Harald Hungenberg},
  year = {2003},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2003CorporateSocial,
  author = {Heribert Meffert},
  title = {Corporate Social Responsibility --- Gesellschaftliches Engagement von Unternehmen
für bessere Bildungschancen},
  booktitle = {Bildung --- mehr Chancen durch Bürgerengagement},
  pages = {16--17},
  editor = {"für mich Initiative and uns für and alle" für},
  year = {2003},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{MeffertBBE2003Wirtschaftspruefer,
  author = {Heribert Meffert and Klaus Backhaus and Michael Bongartz and Maurice Eschweiler},
  title = {Wirtschaftsprüfer im Spannungsfeld von Selbstanspruch und Öffentlichkeitswahrnehmung},
  booktitle = {Der Berufsstand der Wirtschaftsprüfer vor neuen Herausforderungen},
  pages = {21--34},
  editor = {Jörg Baetge},
  year = {2003},
  publisher = {},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{BackhausBT2002Produktmanagement,
  author = {K Backhaus and L Brzoska and G Theile},
  title = {Produktmanagement für Dienstleistungsunternehmen},
  booktitle = {Marketing-Management und Unternehmensführung: Festschrift für Professor Dr. Richard Köhler zum 65. Geburtstag},
  pages = {637--676},
  year = {2002},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{HennigThurau2002ZumBeziehungserfolg,
  author = {T Hennig-Thurau},
  title = {Zum Beziehungserfolg bei Dienstleistungen: Die Bedeutung transaktionaler und relationaler Leistungsmerkmale},
  booktitle = {Erfolg durch "Dienen"? Zur wertsteigernden Führung von Dienstleistungsunternehmen},
  pages = {63--90},
  editor = {Hans H. Hinterhuber and Heinz K. Stahl},
  year = {2002},
  publisher = {Expert und Linde Verlag},
  address = {Renningen, Vienna},
  note = {Publication status: Published}
}

@incollection{HennigThurauHEB2002VertrauenIn,
  author = {T Hennig-Thurau and U Hansen and V Eifler and D Bornemann},
  title = {Vertrauen in Kundenartikulationen auf virtuellen Meinungsplattformen},
  booktitle = {Dienstleistungsmanagement Jahrbuch 2002 --- Electronic Services},
  pages = {461--487},
  editor = {M Bruhn and B Stauss},
  year = {2002},
  publisher = {Gabler},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2002_vertrauen_in_kundenartikulationen_auf_virtuellen_meinungsplattformen_in_bruhn_strauss_dienstleistungsmanagement_jahrbuch_2002_electronic_services.pdf},
  note = {Publication status: Published}
}

@incollection{KrafftHS2002StatistischOekonometrische,
  author = {Manfred Krafft and Kerstin Haase and André Siegel},
  title = {Statistisch-ökonometrische BWL-Forschung: Entwicklung, Status Quo und Perspektiven},
  booktitle = {Empirie und Betriebswirtschaft},
  pages = {81--102},
  editor = {Manfred Schwaiger and Dietmar Harhoff},
  year = {2002},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{KrafftL2002ESelling,
  author = {Manfred Krafft and Thorsten Litfin},
  title = {E-Selling --- Evolution statt Revolution im Vertrieb},
  booktitle = {Roadm@p to E-Business},
  pages = {286--301},
  editor = {Marcus Schögel and Torsten Tomczak and Christian Belz},
  year = {2002},
  publisher = {Thexis Verlag},
  address = {St. Gallen},
  note = {Publication status: Published}
}

@incollection{Meffer2002Strategische,
  author = {Heribert Meffer},
  title = {Strategische Optionen der Markenführung},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {135--165},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2002DirectMarketing,
  author = {Heribert Meffert},
  title = {Direct Marketing und marktorientierte Unternehmensführung},
  booktitle = {Handbuch Direct Marketing},
  edition = {8.},
  pages = {33--56},
  editor = {Heinz Dallmer},
  year = {2002},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert2002Markenfuehrung,
  author = {Heribert Meffert},
  title = {Markenführung als Schlüsselthema der marktorientierten Unternehmensführung im 21. Jahrhundert --- zusammenfassende Thesen},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {669--671},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2002Controlling,
  author = {Heribert Meffert},
  title = {Controlling von Markenportfolios},
  booktitle = {Markendialog},
  pages = {113--122},
  editor = {G.E.M. Gesellschaft zur Erforschung des Markenwesens e.V.},
  year = {2002},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert2002Stadtmarketing,
  author = {Heribert Meffert},
  title = {Stadtmarketing --- Mehr als Werbung?},
  booktitle = {Stadtmarketing und Stadtplanung, Gegensatz oder Symbiose},
  pages = {35--41},
  editor = {Landesbüro Stadtperspektiven NRW},
  year = {2002},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert2002Betriebswirtschaftslehre,
  author = {Heribert Meffert},
  title = {Betriebswirtschaftslehre in den siebziger und achtziger Jahren},
  booktitle = {Entwicklungslinien der Betriebswirtschaftslehre. 100 Jahre Fachdisziplin --- zugleich eine Verlagsgeschichte},
  pages = {136--164},
  editor = {Eduard Gaugler and Richard Köhler},
  year = {2002},
  publisher = {Schäffer Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertB2002CorporateBranding,
  author = {Heribert Meffert and Andreas Bierwirth},
  title = {Corporate Branding --- Führung der Unternehmensmarke im Spannungsfeld unterschiedlicher Zielgruppen},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {181--200},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertBB2002Gestaltung,
  author = {Heribert Meffert and Andreas Bierwirth and Christoph Burmann},
  title = {Gestaltung der Markenarchitektur als markenstrategische Basisentscheidung},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {167--179},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2002WandelInDer,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Wandel in der Markenführung --- vom instrumentellen zum identitätsorientierten Markenverständnis},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {17--33},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2002Theoretisches,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Theoretisches Grundkonzept der identitätsorientierten Markenführung},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {35--72},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2002Identitaetsorientierte,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Identitätsorientierte Markenführung --- Konsequenzen für die Handelsmarke},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {291--300},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{MeffertB2002Controlling,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Controlling von Markeninvestitionen --- Abnutzbarkeit und Nutzungsdauer von Marken},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {459--474},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2002Strategische,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Strategische Flexibilität und Strategieveränderungen als Determinanten des Unternehmenswertes},
  booktitle = {Perspektiven der Strategischen Unternehmensführung. Theorien, Konzepte, Anwendungen},
  pages = {131--167},
  editor = {Max Josef Ringlstetter and Herbert A. Henzler and Michael Mirow},
  year = {2002},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2002Entwicklungslinien,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Entwicklungslinien im Bankmarketing, Schwerpunktbeitrag,},
  booktitle = {Gablers Banklexikon},
  edition = {13},
  pages = {1086--1090},
  editor = {Jürgen Krumnow and Ludwig Gramlich and Thomas A. Lange and Thomas M. Dewner},
  year = {2002},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertBK2002Managementkonzept,
  author = {Heribert Meffert and Christoph Burmann and Martin Koers},
  title = {Managementkonzept der identitätsorientierten Markenführung},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {73--97},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertG2002AktuelleMarkt,
  author = {Heribert Meffert and Mathias Giloth},
  title = {Aktuelle markt- und unternehmensbezogene Herausforderungen an die Markenführung},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {99--132},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{MeffertK2002Identitaetsorientiertes,
  author = {Heribert Meffert and Martin Koers},
  title = {Identitätsorientiertes Markencontrolling --- Grundlagen und konzeptionelle Ausgestaltung},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {403--428},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertLK2002Herausforderungen,
  author = {Heribert Meffert and Rainer Landwehr and Martin Koers},
  title = {Herausforderungen an die Markenführung bei produktpolitischen Kooperationsstrategien},
  booktitle = {Meffert Heribert, Burmann Christoph, Koers Martin},
  pages = {645--670},
  editor = {--- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien Markenmanagement},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertL2002Erfolgreiche,
  author = {Heribert Meffert and Ingo Lasslop},
  title = {Erfolgreiche Markenführung bei homogenen Verbrauchsgütern --- Das Beispiel JET},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {589--609},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertP2002Mehrmarkenstrategien,
  author = {Heribert Meffert and Jesko Perrey},
  title = {Mehrmarkenstrategien --- Identitätsorientierte Führung von Markenportfolios},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {201--232},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertSE2002Markenfuehrung,
  author = {Heribert Meffert and Helmut Schneider and Christian Ebert},
  title = {Markenführung im Rahmen des Going International --- Das Beispiel Deutsche Post EURO EXPRESS},
  booktitle = {Markenmanagement --- Grundfragen der identitätsorientierten Markenführung. Mit Best Practice Fallstudien},
  pages = {611--641},
  editor = {Heribert Meffert and Christoph Burmann and Martin Koers},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertSE2002EinTraditionsunternehmen,
  author = {Heribert Meffert and Helmut Schneider and Christian Ebert},
  title = {Ein Traditionsunternehmen vor neuen Herausforderungen? Die Internationalisierung des Paket- und Distributionsbereichs der Deutschen Post und der Aufbau von Euro Express},
  booktitle = {Exzellenz im Dienstleistungsmarketing. Fallstudien zur Kundenorientierung},
  pages = {279--322},
  editor = {Heribert Meffert and Manfred Bruhn},
  year = {2002},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausK2001MarketingVon,
  author = {K Backhaus and C Kleikamp},
  title = {Marketing von investiven Dienstleistungen},
  booktitle = {Handbuch Dienstleistungsmanagement},
  pages = {73--101},
  year = {2001},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausK2001DerBeitrag,
  author = {K Backhaus and D Kleine},
  title = {Der Beitrag des Controlling für das Management von KKV auf Bankenmärkten},
  booktitle = {Handbuch Bankcontrolling},
  pages = {573--594},
  year = {2001},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Krafft2001PharmaMarketing,
  author = {Manfred Krafft},
  title = {Pharma-Marketing},
  booktitle = {Branchenspezifische Besonderheiten des Marketing},
  pages = {637--659},
  editor = {Dieter K. Tscheulin and Bernd Helmig},
  year = {2001},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Krafft2001Marketing,
  author = {Manfred Krafft},
  title = {Marketing},
  booktitle = {Die Prinzipal-Agenten --- Theorie in der Betriebswirtschaftslehre},
  pages = {217--240},
  editor = {Peter-J. Jost},
  year = {2001},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{KrafftA2001OptimaleSegmentierung,
  author = {Manfred Krafft and Sönke Albers},
  title = {Optimale Segmentierung von Kunden: Verfahren, Bewertung, Umsetzung},
  booktitle = {Verkauf: Kundenmanagement, Vertriebssteuerung, e-Commerce},
  pages = {1--25},
  editor = {Sönke Albers and Volker Hassmann and Felix Somm and Torsten Tomczak},
  year = {2001},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KrafftB2001Kundenwert,
  author = {Manfred Krafft and Jörg Bromberger},
  title = {Kundenwert und Kundenbindung},
  booktitle = {Marketing mit Interaktiven Medien: Strategien zum Markterfolg},
  edition = {3.},
  pages = {160--174},
  editor = {Sönke Albers and Michel Clement and Kay Peters and Bernd Skiera},
  year = {2001},
  publisher = {F.A.Z.-Institut},
  address = {Frankfurt},
  note = {Publication status: Published}
}

@incollection{Meffert2001Zukuenftige,
  author = {Heribert Meffert},
  title = {Zukünftige Forschungsfelder im Dienstleistungsmarketing},
  booktitle = {Handbuch Dienstleistungsmanagement},
  edition = {2.},
  pages = {941--959},
  editor = {Manfred Bruhn and Heribert Meffert},
  year = {2001},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertK2001Integratives,
  author = {Heribert Meffert and Martin Koers},
  title = {Integratives Markencontrolling auf Basis des Balanced Scorecard-Ansatzes},
  booktitle = {Handbuch Marketingcontrolling --- Marketing als Motor von Wachstum und Erfolg},
  pages = {292--320},
  editor = {Sven Reinecke and Torsten Tomczak and Gerold Geis},
  year = {2001},
  publisher = {},
  address = {Thexis},
  note = {Publication status: Published}
}

@incollection{MeffertTW2001AktuelleTrends,
  author = {Heribert Meffert and Wolfgang Twardawa and Raimund Wildner},
  title = {Aktuelle Trends im Verbraucherverhalten --- Chancen und Risiken für den Markenartikel},
  booktitle = {Erfolgsfaktor Marke --- Neue Strategien des Markenmanagements},
  pages = {1--22},
  editor = {Richard Köhler and Wolfgang Majer and Heinz Wiezorek},
  year = {2001},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{BackhausV2000KundenAlsVertriebsorgan,
  author = {K Backhaus and M Voeth},
  title = {Kunden als Vertriebsorgan: Organisation und Management temporärer Nachfragergruppen},
  booktitle = {Vertriebsszenarien 2005 --- Verkaufen im 21. Jahrhundert},
  pages = {46--50},
  year = {2000},
  publisher = {Ueberreuter Verlag},
  address = {St. Gallen/Wien},
  note = {Publication status: Published}
}

@incollection{HennigThurau2000DieQualitaet,
  author = {T Hennig-Thurau},
  title = {Die Qualität von Geschäftsbeziehungen auf Dienstleistungsmärkten: Konzeptualisierung, empirische Messung, Gestaltungshinweise},
  booktitle = {Dienstleistungsmanagement Jahrbuch 2000 --- Kundenbeziehungen im Dienstleistungsbereich},
  pages = {132--158},
  editor = {M Bruhn and B Stauss},
  year = {2000},
  publisher = {Gabler},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2000_die_qualitat_von_geschaftsbeziehungen_auf_dienstleistungsmarkten_konzeptualisierung_empirische_messung_gestaltungshinweise_in_bruhn_strauss_dienstleistungs},
  note = {Publication status: Published}
}

@incollection{HennigThurau2000Relationship,
  author = {T Hennig-Thurau},
  title = {Relationship Marketing Success Through Investments in Customers},
  booktitle = {Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention},
  pages = {127--146},
  editor = {T Hennig-Thurau and U Hansen},
  year = {2000},
  publisher = {Springer},
  address = {Berlin, New York},
  note = {Publication status: Published}
}

@incollection{HennigThurauGG2000WhyCustomers,
  author = {T Hennig-Thurau and K P Gwinner and DD Gremler},
  title = {Why Customers Build Relationships with Companies --- and Why not},
  booktitle = {Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention},
  pages = {369--391},
  editor = {T Hennig-Thurau and U Hansen},
  year = {2000},
  publisher = {Springer},
  address = {Berlin, New York},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2000_why_customers_build_relationships_with_companies_and_why_not_in_hennig-thurau_hansen_relationship_marketing.pdf},
  note = {Publication status: Published}
}

@incollection{HennigThurauH2000Relationship,
  author = {T Hennig-Thurau and U Hansen},
  title = {Relationship Marketing --- Some Reflections on the State-of-the-Art of the Relational Concept},
  booktitle = {Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention},
  pages = {3--27},
  editor = {Thorsten Hennig-Thurau and Ursula Hansen},
  year = {2000},
  publisher = {Springer},
  address = {Berlin, New York},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_hansen_2000_relationship_marketing_some_reflections_on_the_state-of-the-art_of_the_relational_concept_in_hennig-thurau_hansen_relationship_marketing.pdf},
  note = {Publication status: Published}
}

@incollection{Krafft2000Verkaufswettbewerbe,
  author = {Manfred Krafft},
  title = {Verkaufswettbewerbe: Wie sie sinnvoll gestaltet und erfolgreich eingesetzt werden},
  booktitle = {Verkauf: Kundenmanagement, Vertriebssteuerung, e-Commerce},
  pages = {1--18},
  editor = {Sönke Albers and Volker Hassmann and Felix Somm and Torsten Tomczak},
  year = {2000},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Krafft2000Logistische,
  author = {Manfred Krafft},
  title = {Logistische Regression},
  booktitle = {Marktforschung --- Methoden, Anwendungen, Praxisbeispiele},
  edition = {2.},
  pages = {237--264},
  editor = {Andreas Herrmann and Christian Homburg},
  year = {2000},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2000EthischeAspekte,
  author = {Heribert Meffert},
  title = {Ethische Aspekte des Umweltmanagements},
  booktitle = {Unternehmung, Gesellschaft und Ethik},
  pages = {37--59},
  editor = {Harald Hungenberg and Bernhard Schwetzler},
  year = {2000},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert2000Internationalisierungskonzepte,
  author = {Heribert Meffert},
  title = {Internationalisierungskonzepte im Dienstleistungsbereich --- Bestandsaufnahme und Perspektiven},
  booktitle = {Dienstleistungskompetenz und innovative Geschäftsmodelle},
  pages = {504--519},
  editor = {Christian Belz and Thomas Bieger},
  year = {2000},
  publisher = {},
  address = {St. Gallen},
  note = {Publication status: Published}
}

@incollection{Meffert2000NeueHerausforderungen,
  author = {Heribert Meffert},
  title = {Neue Herausforderungen für das Marketing durch interaktive elektronische Medien --- auf dem Weg zur Internet-Ökonomie},
  booktitle = {Internet & Co. im Handel},
  pages = {125--142},
  editor = {Dieter Alert and Jörg Becker and Peter Kenning and Reinhard Schütte},
  year = {2000},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Meffert2000Kundenbindung,
  author = {Heribert Meffert},
  title = {Kundenbindung als Element moderner Wettbewerbsstrategien},
  booktitle = {Handbuch Kundenbindungsmanagement},
  edition = {3.},
  pages = {115--135},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2000},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2000Entwicklungslinien,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Entwicklungslinien im Bankmarketing, Schwerpunktbeitrag},
  booktitle = {Gablers Banklexikon},
  edition = {12.},
  pages = {987--990},
  editor = {Jürgen Krumnow and Ludwig Gramlich},
  year = {2000},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB2000Strategische,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Strategische Flexibilität und Strategiewechsel in turbulenten Märkten},
  booktitle = {Aktuelle Tendenzen im Innovationsmanagement},
  edition = {Festschrift zum 65. Geburtstag von Prof. Dr. Werner Popp},
  pages = {173--216},
  editor = {Gerold E. Häfliger and Jörg Meier},
  year = {2000},
  publisher = {},
  address = {Bern},
  note = {Publication status: Published}
}

@incollection{MeffertB2000Markenbildung,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Markenbildung und Markenstrategien},
  booktitle = {Handbuch Produktmanagement},
  pages = {168--187},
  editor = {Sönke Albers and Andreas Herrmann},
  year = {2000},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertN2000Strategische,
  author = {Heribert Meffert and Frithjof Netzer},
  title = {Strategische Allianzen im internationalen Luftverkehr},
  booktitle = {Fallstudien zum Internationalen Management},
  pages = {245--260},
  editor = {Joachim Zentes and Bernhard Swoboda},
  year = {2000},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertSS2000MarketingIm,
  author = {Heribert Meffert and Michael Schleusener and Helmut Schneider},
  title = {Marketing im Turn-around-Management},
  booktitle = {Verkehrsdienstleistungsmarketing},
  pages = {229--252},
  editor = {Heribert Meffert},
  year = {2000},
  publisher = {Springer},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertS2000EinflussDer,
  author = {Heribert Meffert and Thomas Schwetje},
  title = {Einfluß der Mitarbeiterzufriedenheit auf die Kundenzufriedenheit im Handel --- Eine theoretische und empirische Analyse am Bsp. des Warenhauses},
  booktitle = {Handelsforschung 1999/2000},
  pages = {109--140},
  editor = {Volker Trommsdorff},
  year = {2000},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Backhaus1999Betriebswirtschaftliche,
  author = {K Backhaus},
  title = {Betriebswirtschaftliche Vereinigungen --- Ihre Bedeutung für die Verbreitung ökonomischen Gedankenguts},
  booktitle = {100 Jahre Betriebswirtschaftslehre in Deutschland},
  pages = {213--229},
  year = {1999},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{BackhausB1999KritischeEreignisse,
  author = {K Backhaus and M Bauer},
  title = {Kritische Ereignisse und Zufriedenheit in industriellen Geschäftsbeziehungen},
  booktitle = {Strategisches Management und Marketing; Festschrift für Richard Kühn},
  pages = {157--187},
  year = {1999},
  publisher = {Haupt Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausK1999ClaimManagement,
  author = {K Backhaus and T Köhl},
  title = {Claim-Management im internationalen Anlagengeschäft},
  booktitle = {Festschrift für Bernhard Großfeld zum 65. Geburtstag},
  pages = {17--34},
  year = {1999},
  publisher = {Verlag Recht und Wirtschaft},
  address = {Heidelberg},
  note = {Publication status: Published}
}

@incollection{GarczorzK1999WieHalteIch,
  author = {Ingo Garczorz and Manfred Krafft},
  title = {Wie halte ich den Kunden? --- Kundenbindung},
  booktitle = {eCommerce --- Einstieg, Strategie und Umsetzung im Unternehmen},
  pages = {135--147},
  editor = {Sönke Albers and Michel Clement and Kay Peters and Bernd Skiera},
  year = {1999},
  publisher = {F.A.Z.-Institut},
  address = {Frankfurt},
  note = {Publication status: Published}
}

@incollection{HennigThurau1999DieKlassifikation,
  author = {T Hennig-Thurau},
  title = {Die Klassifikation von Geschäftsbeziehungen mittels Kundenportfolios},
  booktitle = {Handbuch Relationship Marketing},
  pages = {91--110},
  editor = {A Payne and R Rapp},
  year = {1999},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@incollection{HennigThurau1999BessereLehre,
  author = {T Hennig-Thurau},
  title = {Bessere Lehre durch Organisationales Lernen},
  booktitle = {Dienstleistungsorientierung in der universitären Ausbildung: Mehr Qualität im Betriebswirtschaftlichen Studium},
  pages = {501--539},
  editor = {B Stauss and I Balderjahn and F Wimmer},
  year = {1999},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Krafft1999Produktionssteigerungspotentiale,
  author = {Manfred Krafft},
  title = {Produktionssteigerungspotentiale im Vertrieb},
  booktitle = {Organisation --- Marketing/Vertrieb/Einkauf},
  pages = {1--31},
  editor = {Rolf Bühner},
  year = {1999},
  publisher = {verlag moderne industrie},
  note = {Publication status: Published}
}

@incollection{Krafft1999Benchmarking,
  author = {Manfred Krafft},
  title = {Benchmarking},
  booktitle = {Verkauf: Kundenmanagement, Vertriebssteuerung, e-Commerce},
  pages = {1--17},
  editor = {Sönke Albers and Volker Hassmann and Felix Somm and Torsten Tomczak},
  year = {1999},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1999ZieleUndStrategien,
  author = {Heribert Meffert},
  title = {Ziele und Strategien des betrieblichen Umweltmanagements im Wandel},
  booktitle = {Unternehmensführung, Ethik und Umwelt},
  edition = {Festschrift zum 65. Geburtstag von Prof. Kreikebaum},
  pages = {491--508},
  editor = {Gerd Rainer Wagner},
  year = {1999},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1999ZwischenKooperation,
  author = {Heribert Meffert},
  title = {Zwischen Kooperation und Konfrontation: Strategien und Verhaltensweisen im Absatzkanal},
  booktitle = {Distribution im Aufbruch},
  pages = {407--424},
  editor = {Otto Beisheim},
  year = {1999},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1999Marktorientierte,
  author = {Heribert Meffert},
  title = {Marktorientierte Unternehmensführung im Spannungsfeld zwischen lokalen Bedürfnissen und globaler Effizienz},
  booktitle = {Entwicklungsperspektiven einer integrierten Managementlehre: Forschungsgespräche aus Anlass der 100-Jahr-Feier der Universität St. Gallen},
  pages = {149--165},
  editor = {Peter Gomez and Günter Müller-Stewens and Johannes Rüegg-Stürm},
  year = {1999},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1999Marketingwissenschaft,
  author = {Heribert Meffert},
  title = {Marketingwissenschaft im Wandel --- Anmerkungen zur Paradigmendiskussion},
  booktitle = {Handelshochschule Leipzig-Arbeitspapier Nr. 30},
  pages = {1--42},
  editor = {der Verleihung der Ehrendoktorwürde der Handelshochschule Leipzig (HHL) an Prof. Dr. Dr. h.c. Heribert Meffert anläßlich},
  year = {1999},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{MeffertK1999Betriebswirtschaftliche,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Betriebswirtschaftliche Hochschulausbildung an Universitäten und Business Schools --- Koexistenz oder Wettbewerb},
  booktitle = {Dienstleistungsorientierung in der universitären Ausbildung},
  edition = {Festschrift zum 60. Geburtstag von Prof. Dr. Ursula Hansen},
  pages = {81--99},
  editor = {Bernd Stauss and Ingo Balderjahn and Frank Wimmer},
  year = {1999},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{AlbersKB1998GlobalSales,
  author = {Sönke Albers and Manfred Krafft and Wilhelm Bielert},
  title = {Global Sales Force Management: Comparing German and U.S. Practices},
  booktitle = {Emerging Trends in Sales Thought and Practice},
  pages = {193--211},
  editor = {Gerald J. Bauer and  Mark S. Baunchalk and Thomas N. Ingram and Raymond W. LaForge},
  year = {1998},
  publisher = {Quorum Books},
  address = {Westport/London},
  note = {Publication status: Published}
}

@incollection{Backhaus1998Kundenbindung,
  author = {K Backhaus},
  title = {Kundenbindung im Industriegütermarketing},
  booktitle = {Handbuch Kundenbindungsmanagement: Grundlagen --- Konzepte --- Erfahrungen},
  pages = {301--325},
  year = {1998},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausB1998EinsatzDer,
  author = {K Backhaus and J Büschken},
  title = {Einsatz der Kausalanalyse in der empirischen Forschung zum Investitionsgütermarketing},
  booktitle = {Die Kausalanalyse: ein Instrument der empirischen betriebswirtschaftlichen Forschung},
  pages = {150--168},
  year = {1998},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausB1998Strategische,
  author = {K Backhaus and J Büschken},
  title = {Strategische Optionen der DB Cargo im nationalen Kombinierten Ladungsverkehr},
  booktitle = {Vorträge und Studien aus dem Institut für Verkehrswissenschaft an der Universität Münster, Heft 32},
  pages = {35--58},
  year = {1998},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{BackhausS1998Akzeptanzforschung,
  author = {K Backhaus and E Stadie},
  title = {Akzeptanzforschung bei technologischen Basisinnovationen: Methodische Probleme und Lösungsansätze},
  booktitle = {Probleme und Trends in der Marketing-Forschung: Festschrift für Professor Dr. Peter Hammann zum 60. Geburtstag},
  pages = {169--191},
  year = {1998},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{HansenHT1998NationalCustomer,
  author = {U Hansen and T Hennig-Thurau},
  title = {National Customer Satisfaction Indices: A Critical Investigation from an Application Perspective},
  booktitle = {Service Quality and Management},
  pages = {25--53},
  editor = {P Kunst and Stauss B Lemmink},
  year = {1998},
  publisher = {Gabler},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hansen_hennig-thurau_1998_national_customer_satisfaction_indices_a_critical_investigation_from_an_application_perspective_in_kunst_lemmink_stauss_service_quality_and_manageme},
  note = {Publication status: Published}
}

@incollection{HansenHT1998NationalCustomer,
  author = {U Hansen and T Hennig-Thurau},
  title = {National Customer Satisfaction Indices: A Critical Investigation from an Application Perspective},
  booktitle = {Proceedings of the EIASM Workshop Quality Management in Services VIII},
  pages = {649--673},
  year = {1998},
  publisher = {},
  address = {Ingolstadt},
  note = {Publication status: Published}
}

@incollection{HansenKHT1998NationaleKundenzufriedenheitsindizes,
  author = {U Hansen and M Korpiun and T Hennig-Thurau},
  title = {Nationale Kundenzufriedenheitsindizes als Informationsgrundlage des Dienstleistungsmanagement --- Eine kritische Bestandsaufnahme},
  booktitle = {Dienstleistungsmanagement --- Grundlagen, Konzepte, Erfahrungen},
  pages = {307--342},
  editor = {M Bruhn and H Meffert},
  year = {1998},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Krafft1998Anwendungen,
  author = {Manfred Krafft},
  title = {Anwendungen der Logistischen Regression},
  booktitle = {Computer Based Marketing --- Das Handbuch zur Marketinginformatik},
  pages = {535--542},
  editor = {Hajo Hippner and Matthias Meyer and Klaus D. Wilde},
  year = {1998},
  publisher = {Vieweg/Gabler},
  address = {Braunschweig/Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Krafft1998Navigieren,
  author = {Manfred Krafft},
  title = {Navigieren im Change},
  booktitle = {Vom Vetriebsingenieur zum Market-Ing.},
  pages = {159--163},
  editor = {Sieghard H. Marzian and Wolfhart Smidt},
  year = {1998},
  publisher = {Springer},
  address = {Berlin et al.},
  note = {Publication status: Published}
}

@incollection{KrafftM1998DieVDIStudie,
  author = {Manfred Krafft and Sieghard Marzian},
  title = {Die VDI-Studie »Kundenzufriedenheit und Kundenwert«},
  booktitle = {Vertriebspraxis 1998},
  pages = {121--133},
  editor = {Entwicklung Konstruktion Vertrieb VDI-Gesellschaft},
  year = {1998},
  publisher = {Springer},
  address = {Berlin et al.},
  note = {Publication status: Published}
}

@incollection{Meffert1998Dienstleistungsphilosophie,
  author = {Heribert Meffert},
  title = {Dienstleistungsphilosophie und -kultur},
  booktitle = {Handbuch Dienstleistungsmarketing},
  pages = {121--138},
  editor = {Anton Meyer},
  year = {1998},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1998Kundenorientierung,
  author = {Heribert Meffert},
  title = {Kundenorientierung und Kundenzufriedenheit im Investitionsgütermarketing --- Zwei Seiten einer Medaille?},
  booktitle = {Entwicklungen des Investitionsgütermarketing},
  pages = {69--115},
  editor = {Joachim Büschken and Margit Meyer and Rolf Weiber},
  year = {1998},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1998Kundenbindung,
  author = {Heribert Meffert},
  title = {Kundenbindung als Element moderner Wettbewerbsstrategien},
  booktitle = {Handbuch Kundenbindungsmanagement},
  pages = {115--133},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {1998},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1998OEkoMarketing,
  author = {Heribert Meffert},
  title = {Öko-Marketing --- Erfolgsvoraussetzungen und Entwicklungsperspektiven},
  booktitle = {Das umweltbewußte Unternehmen --- Die Zukunft beginnt heute},
  edition = {6.},
  pages = {785--804},
  editor = {Georg Winter},
  year = {1998},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1998Auswirkungen,
  author = {Heribert Meffert},
  title = {Auswirkungen der Multimedia-Kommunikation auf das Marketing},
  booktitle = {Universität und Praxis},
  pages = {469--495},
  editor = {Sascha Spoun and Ernst Müller-Möhl and Roger Jann},
  year = {1998},
  publisher = {},
  address = {Zürich},
  note = {Publication status: Published}
}

@incollection{MeffertB1998Abnutzbarkeit,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Abnutzbarkeit und Nutzungsdauer von Marken --- Ein Beitrag zur steuerlichen Abnutzbarkeit Behandlung von Warenzeichen},
  booktitle = {Unternehmensrechnung und –besteuerung},
  edition = {Festschrift für Prof. Dr. D. Börner zum 65. Geburtstag},
  pages = {75--126},
  editor = {Heribert Meffert and Norbert Krawitz},
  year = {1998},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB1998ValueAddedServices,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Value-Added-Services im Privatkundengeschäft der Banken},
  booktitle = {Handbuch Privatkundengeschäft},
  pages = {387--396},
  editor = {Oskar Betsch and Eckart {van Hooven} and Georg Krupp},
  year = {1998},
  publisher = {},
  address = {Frankfurt am Main},
  note = {Publication status: Published}
}

@incollection{Backhaus1997Beschleunigungsfieber,
  author = {K Backhaus},
  title = {Beschleunigungsfieber --- Ökonomie und die Diktatur der Gegenwart},
  booktitle = {Jubiläumsbuch der Schlütersche Verlagsanstalt},
  pages = {126--132},
  year = {1997},
  publisher = {},
  address = {Hannover},
  note = {Publication status: Published}
}

@incollection{Backhaus1997Entwicklungspfade,
  author = {K Backhaus},
  title = {Entwicklungspfade im Investitionsgütermarketing},
  booktitle = {Marktleistung und Wettbewerb: Strategische und operative Perspektiven der marktorientierten Leistungsgestaltung. Festschrift zum 65. Geburtstag von W.H. Engelhardt},
  pages = {33--62},
  year = {1997},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausB1997WhatDoWeKnow,
  author = {K Backhaus and J Büschken},
  title = {What do we know about Business-to-Business Interactions? A Synopsis of Empirical Research on Buyer-Seller Interactions},
  booktitle = {Relationships and Networks in International Markets},
  pages = {13--36},
  year = {1997},
  publisher = {Pergamon Verlag},
  address = {Oxford},
  note = {Publication status: Published}
}

@incollection{BackhausF1997Fixkostenmanagement,
  author = {K Backhaus and S Funke},
  title = {Fixkostenmanagement},
  booktitle = {Kostenmanagement --- Wettbewerbsvorteile durch systematische Kostensteuerung},
  pages = {29--43},
  year = {1997},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Hennig1997Hypothesen,
  author = {T Hennig},
  title = {Hypothesen zum sozial-ökologischen Unternehmensverhalten in der Nahrungs- und Genußmittelindustrie},
  booktitle = {Unternehmenstest --- Neue Herausforderungen für das Management der sozialen und ökologischen Verantwortung},
  pages = {203--213},
  editor = { imug},
  year = {1997},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Hennig1997DieMessung,
  author = {T Hennig},
  title = {Die Messung der sozial-ökologischen Qualität von Unternehmen},
  booktitle = {Unternehmenstest --- Neue Herausforderungen für das Management der sozialen und ökologischen Verantwortung},
  pages = {132--143},
  editor = { imug},
  year = {1997},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Krafft1997RSHDerBestaendige,
  author = {Manfred Krafft},
  title = {R.SH --- der beständige Pionier des Hörfunks},
  booktitle = {Marketing-Kompetenz steigern, Case Collection II der DMV},
  pages = {21--48},
  editor = {Marketing-Vereinigung Deutsche},
  year = {1997},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1997DerIntegrationsgedanke,
  author = {Heribert Meffert},
  title = {Der Integrationsgedanke in der Betriebswirtschaftslehre --- Leitbild für die Handelshochschule Leipzig (HHL)},
  booktitle = {Managementperspektiven und Managementausbildung},
  pages = {4--21},
  editor = {Heribert Meffert and Odd Gisholt},
  year = {1997},
  publisher = {},
  address = {Leipzig},
  note = {Publication status: Published}
}

@incollection{Meffert1997Marktorientierte,
  author = {Heribert Meffert},
  title = {Marktorientierte Unternehmensführung und Direct Marketing},
  booktitle = {Handbuch Direktmarketing},
  edition = {7.},
  pages = {33--52},
  editor = {Heinz Dallmer},
  year = {1997},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1997DieVirtuelle,
  author = {Heribert Meffert},
  title = {Die virtuelle Unternehmung: Perspektiven aus der Sicht des Marketing},
  booktitle = {Wettbewerb --- Strategische und operative Perspektiven der marktorientierten Leistungsgestaltung},
  edition = {Festschrift zum 65. Geburtstag von Prof. Werner Hans Engelhardt},
  pages = {115--141},
  editor = {Klaus Backhaus and Wulff Plinke and Hans Raffée},
  year = {1997},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1997StandUndPerspektiven,
  author = {Heribert Meffert},
  title = {Stand und Perspektiven des Umweltmanagement in der betriebswirtschaftlichen
Forschung und Lehre},
  booktitle = {Umweltmanagement --- Aspekte einer umweltbezogenen Unternehmensführung},
  pages = {3--28},
  editor = {Jürgen Weber},
  year = {1997},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1997Identitaetsorientierte,
  author = {Heribert Meffert},
  title = {Identitätsorientierte Markenführung --- Konsequenzen für die Handelsmarken},
  booktitle = {Handelsmarken im Wettbewerb},
  edition = {2.},
  pages = {49--69},
  editor = {Manfred Bruhn},
  year = {1997},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1997Handwerk,
  author = {Heribert Meffert},
  title = {Handwerk --- ein Thema für die wirtschaftswissenschaftliche Forschung?},
  booktitle = {Handwerk & Wissenschaft},
  pages = {17--35},
  editor = {Münster Handwerkskammer and Westfälische Wilhelms-Universität Münster},
  year = {1997},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{Meffert1997NeuereEntwicklungen,
  author = {Heribert Meffert},
  title = {Neuere Entwicklungen in Kommunikation und Vertrieb},
  booktitle = {Märkte im Dialog},
  pages = {32--55},
  editor = {Heribert Meffert and Tyll Necker and Helmut Sihler},
  year = {1997},
  publisher = {},
  address = {Leipzig},
  note = {Publication status: Published}
}

@incollection{Meffert1997Entwicklungsperspektiven,
  author = {Heribert Meffert},
  title = {Entwicklungsperspektiven des internationalen Marketing},
  booktitle = {Der österreichische Außenhandel 1997},
  pages = {293--300},
  editor = {Bundesministerium für wirtschaftliche Angelegenheiten},
  year = {1997},
  publisher = {},
  address = {Wien},
  note = {Publication status: Published}
}

@incollection{Meffert1997ZumWissenschaftlichen,
  author = {Heribert Meffert},
  title = {Zum wissenschaftlichen Werk (von Werner Kroeber-Riel)},
  booktitle = {Reden der Akademischen Trauerfeiern für Werner Pommerehne, Werner Kroeber-Riel, Bruno Tietz. Zum Leben und zum Werk der Verstorbenen},
  pages = {53--73},
  editor = {Michael Martinek and Joachim Zentes},
  year = {1997},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertK1997OEkologieorientiertes,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Ökologieorientiertes Konsumentenverhalten als markt- und wettbewerbsstrategische Herausforderung für das Umweltmanagement},
  booktitle = {Handbuch zum integrierten Umweltmanagement},
  pages = {217--239},
  editor = {Ulrich Steger},
  year = {1997},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{MeffertP1997Timingstrategien,
  author = {Heribert Meffert and Clemens Pues},
  title = {Timingstrategien des internationalen Markteintritts},
  booktitle = {Handbuch Internationales Management},
  pages = {253--266},
  editor = {Klaus Macharzina and Michael-Jörg Oesterle},
  year = {1997},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Backhaus1996Gewinnrealisierung,
  author = {K Backhaus},
  title = {Gewinnrealisierung im Anlagengeschäft vor dem Hintergrund nationaler und internationaler Rechnungslegungsvorschriften},
  booktitle = {Rechnungslegung, Prüfung und Beratung --- Herausforderungen für den Wirtschaftsprüfer, Festschrift für Rainer Ludewig},
  pages = {21--51},
  year = {1996},
  publisher = {IDW-Verlag},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{Backhaus1996Grossanlagenbau,
  author = {K Backhaus},
  title = {Großanlagenbau},
  booktitle = {Handwörterbuch der Produktionswirtschaft},
  pages = {601--613},
  year = {1996},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausAB1996TheParadox,
  author = {K Backhaus and B Adolphs and J Büschken},
  title = {The Paradox of Unsatisfying but Stable Vertical Relationships --- A Look at German Car Suppliers},
  booktitle = {Development, Management, and Governance of Relationships},
  pages = {281--297},
  year = {1996},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausK1996Qualitaets,
  author = {K Backhaus and D W Kleine},
  title = {Qualitäts- und Kostenführerschaft als strategische Konzeption für Kreditinstitute},
  booktitle = {Ertragsmanagement und Rationalisierung in Kreditinstituten},
  pages = {17--44},
  year = {1996},
  publisher = {Knapp Verlag},
  address = {Frankfurt},
  note = {Publication status: Published}
}

@incollection{KrafftA1996VerbundVon,
  author = {Manfred Krafft and Sönke Albers},
  title = {Verbund von Produkt- und Betriebsformenwahl beim Einkaufen in der City, in Subzentren und auf der ”grünen Wiese”},
  booktitle = {Handelsforschung 1996/97 --- Positionierung des Handels, Jahrbuch der Forschungsstelle für den Handel Berlin (FfH) e.V.},
  pages = {125--143},
  editor = {Volker Trommsdorff},
  year = {1996},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1996Entwicklung,
  author = {Heribert Meffert},
  title = {Entwicklung des Marketing, Marktorientierte Führung im Umbruch},
  booktitle = {Jahrbuch Marketing Kommunikation 1996},
  pages = {38--40},
  editor = {Richard Köhler},
  year = {1996},
  publisher = {},
  address = {St. Gallen},
  note = {Publication status: Published}
}

@incollection{MeffertBW1996Profilierung,
  author = {Heribert Meffert and Christoph Burmann and Stephan Wöllenstein},
  title = {Profilierung und Erfolgswirkungen von Betriebstypen im Automobilhandel},
  booktitle = {Handelsforschung 1996/1997},
  pages = {187--207},
  editor = {Volker Trommsdorff},
  year = {1996},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertK1996OEkologieorientierte,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Ökologieorientierte Produktgestaltung},
  booktitle = {Handwörterbuch der Produktionswirtschaft},
  edition = {2.},
  pages = {1325--1338},
  editor = {Werner Kern and  u.a.},
  year = {1996},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertP1996Markterschliessungsstrategien,
  author = {Heribert Meffert and Clemens Pues},
  title = {Markterschließungsstrategien in Osteuropa. Stand und Perspektiven},
  booktitle = {Osteuropa im Umbruch. Perspektiven für die Neuen Bundesländer},
  pages = {48--84},
  editor = {Martin Benkenstein and Hans-Jörg Richter and Jürgen Rüland and Jürgen Schröder},
  year = {1996},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Backhaus1995Anlagenmarketing,
  author = {K Backhaus},
  title = {Anlagenmarketing},
  booktitle = {Handwörterbuch des Marketing},
  pages = {63--74},
  year = {1995},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausB1995Organisationales,
  author = {K Backhaus and J Büschken},
  title = {Organisationales Kaufverhalten},
  booktitle = {Handwörterbuch des Marketing},
  pages = {1954--1966},
  year = {1995},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausK1995DerBeitrag,
  author = {K Backhaus and D Kleine},
  title = {Der Beitrag des Controlling für das Management von komparativen Konkurrenzvorteilen (KKV) auf Bankenmärkten},
  booktitle = {Handbuch Bankcontrolling},
  pages = {457--476},
  year = {1995},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausS1995Dynamische,
  author = {K Backhaus and G-M Späth},
  title = {Dynamische Preisplanung auf mehrdimensionalen Märkten --- Das Beispiel Telekommunikation},
  booktitle = {Dynamik und Risikofreude in der Unternehmensführung: ein Workshop für und mit Professor Dr. Dr. h.c. Helmut Koch aus Anlaß seines 75. Geburtstages},
  pages = {97--122},
  year = {1995},
  publisher = {ZfB-Edition},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausV1995Strategische,
  author = {K Backhaus and M Voeth},
  title = {Strategische Allianzen --- Herausforderung neuer Kooperationsformen},
  booktitle = {Stabilität und Effizienz hybrider Organisationsformen --- Die Kooperation im Lichte der Neuen Institutionenökonomik},
  pages = {63--83},
  year = {1995},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{BackhausV1995Innovations,
  author = {K Backhaus and M Voeth},
  title = {Innovations- und Technologiemarketing},
  booktitle = {Handbuch Technologiemanagement},
  pages = {396--408},
  year = {1995},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausV1995Internationales,
  author = {K Backhaus and M Voeth},
  title = {Internationales Investitionsgütermarketing},
  booktitle = {Internationales Marketing-Management},
  pages = {387--409},
  year = {1995},
  publisher = {Vahlen Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{HansenH1995KonsumKompetenz,
  author = {U Hansen and T Hennig},
  title = {): Konsum-Kompetenz als Zielgröße eines beziehungsorientierten Konsumgütermarketing --- Explorative Befunde},
  booktitle = {Beziehungsmanagement},
  pages = {69--96},
  editor = {H Diller},
  year = {1995},
  publisher = {},
  address = {Nürnberg},
  note = {Publication status: Published}
}

@incollection{HansenH1995DerCoProduzentenAnsatz,
  author = {U Hansen and T Hennig},
  title = {Der Co-Produzenten-Ansatz im Konsumgütermarketing. Darstellung und Implikationen einer Neuformulierung der Konsumentenrolle},
  booktitle = {Verbraucher- und ökologieorientiertes Marketing --- Spurensuche einer dialogischen Marketingethik},
  pages = {309--332},
  editor = {U Hansen},
  year = {1995},
  publisher = {Schäffer-Poeschel},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hansen_hennig_1995_der_co-produzenten-ansatz_im_konsumgutermarketing_darstellung_und_implikationen_einer_neuformulierung_der_konsumentenrolle_in_hansen_verbraucher-_und_okolo},
  note = {Publication status: Published}
}

@incollection{Meffert1995QualitaetAls,
  author = {Heribert Meffert},
  title = {Qualität als Wettbewerbsfaktor},
  booktitle = {Total Quality Management, Schriften zur Unternehmensführung},
  edition = {54. Band},
  pages = {19--35},
  editor = {Dieter B. Preßmar},
  year = {1995},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1995Dienstleistungsmarketing,
  author = {Heribert Meffert},
  title = {Dienstleistungsmarketing},
  booktitle = {Handwörterbuch des Marketing},
  edition = {2.},
  pages = {454--470},
  editor = {Richard Köhler and Bruno Tietz and Joachim Zentes},
  year = {1995},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1995Marketing,
  author = {Heribert Meffert},
  title = {Marketing},
  booktitle = {Handwörterbuch des Marketing},
  edition = {2.},
  pages = {1472--1490},
  editor = {Richard Köhler and Bruno Tietz and Joachim Zentes},
  year = {1995},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1995Marktorientiertes,
  author = {Heribert Meffert},
  title = {Marktorientiertes Innovationsmanagement --- Erfolgsvoraussetzungen von Produkt- --- und Dienstleistungsinnovationen},
  booktitle = {Innovationen und wirtschaftlicher Fortschritt: betriebs- und volkswirtschaftliche Perspektiven},
  pages = {27--51},
  editor = {Karl Heinrich Oppenländer and Werner Popp},
  year = {1995},
  publisher = {},
  address = {Bern},
  note = {Publication status: Published}
}

@incollection{MeffertB1995Qualitaetsmanagement,
  author = {Heribert Meffert and Ralf Birkelbach},
  title = {Qualitätsmanagement in Dienstleistungszentren --- Konzeptionelle Grundlagen und typenspezifische Ausgestaltung},
  booktitle = {Dienstleistungsqualität},
  edition = {2},
  pages = {207--237},
  editor = {Manfred Bruhn and Bernd Stauss},
  year = {1995},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertK1995GreenMarketing,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Green Marketing},
  booktitle = {Companion Encyclopedia of Marketing},
  pages = {979--1002},
  editor = {Michael J. Baker},
  year = {1995},
  publisher = {},
  address = {London},
  note = {Publication status: Published}
}

@incollection{MeffertK1995Environmental,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Environmental Marketing},
  booktitle = {International Lecture Series to accompany, Principles of Marketing},
  edition = {4},
  pages = {1--20},
  editor = {Thomas C. Kinnear and Kenneth L. Bernhardt and Kathleen A. Krentler},
  year = {1995},
  publisher = {},
  address = {New York},
  note = {Publication status: Published}
}

@incollection{MeffertK1995TheGreenConsumer,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {The Green Consumer in Europe},
  booktitle = {International Lecture Series to accompany, Principles of Marketing},
  edition = {4.},
  pages = {35--46},
  editor = {Thomas C. Kinnear and Kenneth L. Bernhardt and Kathleen A. Krentler},
  year = {1995},
  publisher = {},
  address = {New York},
  note = {Publication status: Published}
}

@incollection{MeffertK1995EinsatzDer,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Einsatz der ökologischen Zertifizierung im Marketing},
  booktitle = {Das EG-Umweltaudit --- Der Weg zum ökologischen Zertifikat},
  pages = {95--122},
  editor = {Paul Klemmer and Thomas Meuser},
  year = {1995},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertK1995Marktorientiertes,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Marktorientiertes Umweltmanagement --- eine wettbewerbsstrategische Perspektive},
  booktitle = {Ökonomie contra Ökologie --- Wirtschaftsethische Beiträge zur Umweltfrage},
  pages = {131--166},
  editor = {Sigurd Martin Daecke},
  year = {1995},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertK1995Marktorientiertes,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Marktorientiertes Umweltmanagement},
  booktitle = {Handbuch zur Umweltökonomie},
  pages = {116--123},
  editor = {Martin Junkernheinrich and Paul Klemmer and Gerd R. Wagner},
  year = {1995},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{MeffertK1995NeueAnforderungen,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Neue Anforderungen an Marketingspezialisten und das Umweltmanagement},
  booktitle = {Mensch, Technik, Umwelt 1994 --- Internationale Sommeruniversität Münster/ Osnabrück},
  pages = {160--187},
  editor = {Präsident der Universität Osnabrück and Rektor der Westfälischen Wilhelms-Universität Münster},
  year = {1995},
  publisher = {},
  address = {Osnabrück},
  note = {Publication status: Published}
}

@incollection{Backhaus1994Investitionsguetermarketing,
  author = {K Backhaus},
  title = {Investitionsgütermarketing},
  booktitle = {Handwörterbuch der Betriebswirtschaft},
  volume = {2},
  year = {1994},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausEF1994Marketingstrategien,
  author = {K Backhaus and H-J Ewers and M Fonger},
  title = {Marketingstrategien für den schienengebundenen Güterfernverkehr,},
  booktitle = {Beiträge aus dem Institut für Verkehrswissenschaft an der Universität Münster, Nr. 126},
  year = {1994},
  publisher = {},
  address = {Göttingen},
  note = {Publication status: Published}
}

@incollection{BackhausG1994EpidemieDes,
  author = {K Backhaus and K Gruner},
  title = {Epidemie des Zeitwettbewerbs},
  booktitle = {Die Beschleunigungsfalle oder der Triumph der Schildkröte},
  pages = {19--46},
  editor = {K Bonus H Backhaus},
  year = {1994},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausH1994Marketingimplementierung,
  author = {K Backhaus and J Hilker},
  title = {Marketingimplementierung in Unternehmen der Investitionsgüterindustrie},
  booktitle = {Marktorientierte Unternehmensführung im Umbruch},
  pages = {241--264},
  editor = {M Bruhn and H Meffert and F Wehrle},
  year = {1994},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausSU1994Projektfinanzierung,
  author = {K Backhaus and J Schill and H Ueckermann},
  title = {Projektfinanzierung},
  booktitle = {Handwörterbuch des Bank- und Finanzwesens},
  pages = {531--556},
  editor = {W Gerke and M Steiner},
  year = {1994},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausS1994Herausforderungen,
  author = {K Backhaus and G-M Späth},
  title = {Herausforderungen systemtechnologischer Vertrauensgüter an das Marketing-Management},
  booktitle = {Technologie-Management und Technologien für das Management},
  pages = {19--39},
  editor = {E Zahn},
  year = {1994},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausV1994Strategische,
  author = {K Backhaus and M Voeth},
  title = {Strategische Allianzen --- Erfolgversprechender Weg zur Existenzsicherung in der Textil- und Bekleidungsindustrie?},
  booktitle = {Existenzsicherung in der textilen Kette durch horizontale und vertikale Kooperation. Realität --- Vision --- Utopie?},
  pages = {10--38},
  series = {Schriftenreihe des Textilverbandes Nord-West},
  volume = {94},
  number = {94},
  editor = {Nord-West Textilverband},
  year = {1994},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{Meffert1994Entscheidungsorientierter,
  author = {Heribert Meffert},
  title = {Entscheidungsorientierter Ansatz der Markenpolitik},
  booktitle = {Handbuch Markenartikel},
  pages = {173--199},
  editor = {Manfred Bruhn},
  year = {1994},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1994Marktorientierte,
  author = {Heribert Meffert},
  title = {Marktorientierte Unternehmensführung im Umbruch --- Entwicklungsperspektiven des Marketing in Wissenschaft und Praxis},
  booktitle = {Marktorientierte Unternehmensführung im Umbruch},
  pages = {3--39},
  editor = {Heribert Meffert and Manfred Bruhn and Friedrich Wehrle},
  year = {1994},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1994Beziehungsmarketing,
  author = {Heribert Meffert},
  title = {Beziehungsmarketing --- neue Wege zur Kundenbindung},
  booktitle = {Geschäftsbericht 1994},
  pages = {6--10},
  editor = {der Unternehmensgruppe Melitta Unternehmensleitung},
  year = {1994},
  publisher = {},
  address = {Minden},
  note = {Publication status: Published}
}

@incollection{Meffert1994Finanzmarketing,
  author = {Heribert Meffert},
  title = {Finanzmarketing},
  booktitle = {Handwörterbuch des Finanz- und Bankwesens},
  edition = {2.},
  pages = {735--747},
  editor = {Wolfgang Gerke and Manfred Steiner},
  year = {1994},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertB1994DerEinsatz,
  author = {Heribert Meffert and Christoph Burmann},
  title = {Der Einsatz von Marktreaktionsmodellen zur Bestimmung der optimalen Personalund Flächenallokation im Einzelhandel},
  booktitle = {Handelsforschung 1994/95, Kooperation im Handel und mit dem Handel, Jahrbuch der Forschungsstelle für den Handel (FfH) e. V.},
  pages = {185--201},
  editor = {Volker Trommsdorff},
  year = {1994},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertK1994Grundlagen,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Grundlagen des Umweltschutzes aus wettbewerbsstrategischer Perspektive},
  booktitle = {Marktorientiertes Umweltmanagement, Schriften zur Unternehmensführung},
  pages = {21--57},
  editor = {Karl-Werner Hansmann},
  year = {1994},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertK1994Marketingausbildung,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Marketingausbildung im Umbruch? --- Bestandsaufnahme und Perspektiven aus Sicht der Hochschullehrer},
  booktitle = {Marktorientierte Unternehmensführung im Umbruch},
  pages = {565--586},
  editor = {Heribert Meffert and Manfred Bruhn and Friedrich Wehrle},
  year = {1994},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertS1994Erfolgsfaktoren,
  author = {Heribert Meffert and Uwe Schürmann},
  title = {Erfolgsfaktoren der Markenkommunikation im Produktlebenszyklus},
  booktitle = {Handbuch Markenartikel},
  pages = {985--1008},
  editor = {Manfred Bruhn},
  year = {1994},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1993Geschaeftstypspezifisches,
  author = {K Backhaus},
  title = {Geschäftstypspezifisches Investitionsgütermarketing},
  booktitle = {Strategien für Investitionsgütermärkte, Antworten auf neue Herausforderungen},
  pages = {100--109},
  editor = {W Droege and K Backhaus and R Weiber},
  year = {1993},
  publisher = {Verlag Moderne Industrie},
  address = {Landsberg/Lech},
  note = {Publication status: Published}
}

@incollection{Backhaus1993Investitionsguetermarketing,
  author = {K Backhaus},
  title = {Investitionsgütermarketing},
  booktitle = {Handwörterbuch der Betriebswirtschaft},
  pages = {1936--1951},
  volume = {2},
  year = {1993},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1993Projektfinanzierung,
  author = {K Backhaus},
  title = {Projektfinanzierung},
  booktitle = {Handbuch des Finanzmanagements. Instrumente und Märkte der Unternehmensfinanzierung},
  pages = {531--556},
  year = {1993},
  publisher = {Beck Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{BackhausW1993DasIndustrielle,
  author = {K Backhaus and R Weiber},
  title = {Das industrielle Anlagengeschäft --- ein Dienstleistungsgeschäft?},
  booktitle = {Industrielle Dienstleistungen},
  pages = {67--84},
  editor = {H Simon},
  year = {1993},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1993MessenUndAusstellungen,
  author = {Heribert Meffert},
  title = {Messen und Ausstellungen als Marketinginstrument},
  booktitle = {Politmarketing auf Messen},
  pages = {74--96},
  editor = {Klaus E. Goehrmann},
  year = {1993},
  publisher = {},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{MeffertB1993Preispolitik,
  author = {Heribert Meffert and Martin Benkenstein},
  title = {Preispolitik},
  booktitle = {Handwörterbuch des Rechnungswesens},
  edition = {3.},
  pages = {1583--1591},
  editor = {Klaus Chmielewicz and Marcell Schweitzer},
  year = {1993},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertB1993Standardization,
  author = {Heribert Meffert and Joachim Bolz},
  title = {Standardization of Marketing in Europe},
  booktitle = {European Marketing, Readings and Cases},
  pages = {45--62},
  editor = {Chris Halliburton and Reinhard Hunerberg},
  year = {1993},
  publisher = {},
  address = {Wokingham},
  note = {Publication status: Published}
}

@incollection{MeffertK1993Environmental,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Environmental Protection and Corporate Strategy of German Companies},
  booktitle = {Enhancing Knowledge Development in Marketing, 1993 AMA Educator's Proceedings},
  pages = {143--152},
  editor = {David W. Cravens and Peter R. Dickson},
  year = {1993},
  publisher = {},
  address = {Chicago},
  note = {Publication status: Published}
}

@incollection{Backhaus1992MessenAlsInstitution,
  author = {K Backhaus},
  title = {Messen als Institution der Informationspolitik},
  booktitle = {Marktorientierte Unternehmensführung im Maschinenbau, Philosophie, Strategie, Operative Aufgabe},
  pages = {12--30},
  year = {1992},
  publisher = {Maschinenbau-Verlag},
  address = {Frankfurt},
  note = {Publication status: Published}
}

@incollection{Backhaus1992Unternehmenskulturelle,
  author = {K Backhaus},
  title = {Unternehmenskulturelle Anpassung --- Von der Plan- zur Marketingorientierung},
  booktitle = {Marktorientierte Unternehmensführung in den neuen Bundesländern --- Bestandsaufnahme und Ausblick, Dokumentationspapier Nr. 69 der Wissenschaftlichen Gesellschaft für Marketing und Unternehmensführung e.V.},
  pages = {4--23},
  year = {1992},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{BackhausDZ1992Organisation,
  author = {K Backhaus and R {de Zoeten}},
  title = {Organisation der Produktentwicklung},
  booktitle = {Handwörterbuch der Betriebswirtschaft},
  pages = {2024--2039},
  year = {1992},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1992Organisation,
  author = {Heribert Meffert},
  title = {Organisation des Kundenmanagements},
  booktitle = {Handwörterbuch der Organisation},
  edition = {3.},
  pages = {1215--1228},
  editor = {Erich Frese},
  year = {1992},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1992Konsumguetermarketing,
  author = {Heribert Meffert},
  title = {Konsumgütermarketing},
  booktitle = {Handwörterbuch der Betriebswirtschaft},
  pages = {2241--2255},
  editor = {Waldemar Wittmann and Werner Kern and Richard Köhler and Hans-Ulrich Küpper and Klaus {von Wysocki}},
  year = {1992},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1992Staedtemarketing,
  author = {Heribert Meffert},
  title = {Städtemarketing --- Pflicht oder Kür?},
  booktitle = {Medien und Politik},
  pages = {73--91},
  editor = {Gerhard W. Wittkämper},
  year = {1992},
  publisher = {},
  address = {Darmstadt},
  note = {Publication status: Published}
}

@incollection{Meffert1992Strategien,
  author = {Heribert Meffert},
  title = {Strategien zur Profilierung von Marken},
  booktitle = {Marke und Markenartikel als Instrumente des Wettbewerbs},
  pages = {129--156},
  editor = {Erwin Dichtl and Walter Eggers},
  year = {1992},
  publisher = {Deutscher Taschenbuch Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1992MarketingGrundlagen,
  author = {Heribert Meffert},
  title = {Marketing (Grundlagen)},
  booktitle = {Vahlens Großes Marketinglexikon},
  pages = {648--653},
  editor = {Hermann Diller},
  year = {1992},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1992MarketingTheorie,
  author = {Heribert Meffert},
  title = {Marketing-Theorie},
  booktitle = {Vahlens Großes Marketinglexikon},
  pages = {698--702},
  editor = {Hermann Diller},
  year = {1992},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1992MarketingGeschichte,
  author = {Heribert Meffert},
  title = {Marketing-Geschichte},
  booktitle = {Vahlens Großes Marketinglexikon},
  pages = {662--665},
  editor = {Hermann Diller},
  year = {1992},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1992Marktorientiertes,
  author = {Heribert Meffert},
  title = {Marktorientiertes Umweltmanagement},
  booktitle = {Umweltpolitik vor neuen Herausforderungen},
  pages = {133--156},
  editor = {Ludwig-Erhard-Stiftung e.V.},
  year = {1992},
  publisher = {},
  address = {Bonn},
  note = {Publication status: Published}
}

@incollection{Backhaus1991Investitionsguetermarketing,
  author = {K Backhaus},
  title = {Investitionsgütermarketing für den Mittelstand},
  booktitle = {Zukunftssicherung durch Strategische Unternehmensführung},
  pages = {251--257},
  year = {1991},
  publisher = {},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{Meffert1991Marketingstrategien,
  author = {Heribert Meffert},
  title = {Marketingstrategien und Umweltschutz},
  booktitle = {Handbuch des Umweltschutzes, 52. Ergänzungslieferung 2/91},
  pages = {1--28},
  editor = {Jost Vogl and Anton Heigl and Kurt Schäfer},
  year = {1991},
  publisher = {},
  address = {Landsberg und Lech},
  note = {Publication status: Published}
}

@incollection{Meffert1991OEkoMarketing,
  author = {Heribert Meffert},
  title = {Öko-Marketing},
  booktitle = {Umwelt-Management im Spannungsfeld zwischen Ökologie und Ökonomie},
  pages = {299--312},
  editor = {Organisationsforum Wirtschaftskongress e.V. DFW},
  year = {1991},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1991MarketingStrategien,
  author = {Heribert Meffert},
  title = {Marketing-Strategien},
  booktitle = {Management heute --- Ein Lesebuch},
  pages = {123--135},
  editor = {Horst Steinmann and Jens Schmidt-Bürgel},
  year = {1991},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1991Erfolgreiches,
  author = {Heribert Meffert},
  title = {Erfolgreiches Marketing in den neunziger Jahren},
  booktitle = {Marketing im Umbruch --- Chancen und Gefahren für Unternehmer, Referate anläßlich der Dolder-Tagung vom 23. Mai 1991 im Grand Hotel Dolder Zürich},
  pages = {7--43},
  editor = { Dolder-Tagung},
  year = {1991},
  publisher = {},
  address = {Zürich},
  note = {Publication status: Published}
}

@incollection{Meffert1991Marktorientierte,
  author = {Heribert Meffert},
  title = {Marktorientierte Unternehmensführung im Übergang zur Marktwirtschaft --- Herausforderungen des Marketing in der ehemaligen DDR},
  booktitle = {Deutsch-Deutsche Unternehmen, Ein unternehmenskulturelles Anpassungsproblem},
  pages = {133--165},
  editor = {Georg Aßmann and Klaus Backhaus and Jörg Hilker},
  year = {1991},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1991Strategisches,
  author = {Heribert Meffert},
  title = {Strategisches ökologisches Management},
  booktitle = {Ökologie-Management als strategischer Wettbewerbsfaktor, Schriften für Führungskräfte},
  pages = {7--32},
  editor = {Adolf Gerhard Coenenberg and Eberhard Weise and Klaus Eckrich},
  year = {1991},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertBS1991Umweltschutz,
  author = {Heribert Meffert and Martin Benkenstein and Frank Schubert},
  title = {Umweltschutz und Unternehmensverhalten},
  booktitle = {Umwelt und Ökonomie, Reader zur ökologieorientierten Betriebswirtschaftslehre},
  pages = {246--253},
  editor = {Eberhard Seidel and Heinz Strebel},
  year = {1991},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertBSW1991MarketingUnd,
  author = {Heribert Meffert and Manfred Bruhn and Frank Schubert and Thomas Walther},
  title = {Marketing und Ökologie --- Chancen und Risiken umweltorientierter Absatzstrategien der Unternehmungen},
  booktitle = {Umwelt und Ökonomie, Reader zur ökologieorientierten Betriebswirtschaftslehre},
  pages = {435--454},
  editor = {Eberhard Seidel and Heinz Strebel},
  year = {1991},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertKO1991DerEinfluss,
  author = {Heribert Meffert and Manfred Kirchgeorg and Hanns Ostmeier},
  title = {Der Einfluß von Ökologie und Marketing auf die Strategie},
  booktitle = {Betriebliche Umweltökonomie, Reader zur ökologieorientierten Betriebswirtschaftslehre (1988-1991)},
  pages = {411--418},
  editor = {Eberhard Seidel and Heinz Strebel},
  year = {1991},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausHM1990ThesenZumMarketing,
  author = {K Backhaus and J Hensmann and H Meffert},
  title = {Thesen zum Marketing im Europäischen Binnenmarkt --- ein Ausblick},
  booktitle = {Marktorientierte Unternehmensführung im Europäischen Binnenmarkt},
  pages = {209--213},
  editor = {Heribert Meffert and Manfred Kirchgeorg},
  year = {1990},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausM1990Integrierte,
  author = {K Backhaus and M Meyer},
  title = {Integrierte Marketing-Logistik},
  booktitle = {Investitionsgütermarketing, Positionsbestimmung und Perspektiven},
  pages = {241--268},
  year = {1990},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausP1990Strategische,
  author = {K Backhaus and K Piltz},
  title = {Strategische Allianzen --- eine neue Form kooperativen Wettbewerbs?},
  booktitle = {Strategische Allianzen, ZfbF-Sonderheft 27},
  pages = {1--10},
  year = {1990},
  publisher = {Verl.-Gruppe Handelsblatt},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{BackhausP1990Strategische,
  author = {K Backhaus and W Plinke},
  title = {Strategische Allianzen als Antwort auf veränderte Wettbewerbsstrukturen},
  booktitle = {Strategische Allianzen, ZfbF-Sonderheft 27},
  pages = {21--34},
  year = {1990},
  publisher = {Verl.-Gruppe Handelsblatt},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{Meffert1990Markets,
  author = {Heribert Meffert},
  title = {Markets},
  booktitle = {Handbook of German Business Management},
  pages = {1455--1460},
  editor = {Erwin Grochla and Eduard Gaugier and E. Büschgen Hans and Klaus Chmielewicz and Adolf G. Coenenberg and Werner Kern and Richard Köhler and Heribert Meffert and Marcell Schweitzer and Norbert Szyperski and Waldemar Wittmann and Klaus {von Wysocki}},
  year = {1990},
  publisher = {},
  address = {Berlin und Heidelberg},
  note = {Publication status: Published}
}

@incollection{Meffert1990MarketingTheory,
  author = {Heribert Meffert},
  title = {Marketing Theory},
  booktitle = {Handbook of German Business Management},
  pages = {1427--1443},
  editor = {Erwin Grochla and Eduard Gaugier and E. Büschgen Hans and Klaus Chmielewicz and Adolf G. Coenenberg and Werner Kern and Richard Köhler and Heribert Meffert and Marcell Schweitzer and Norbert Szyperski and Waldemar Wittmann and Klaus {von Wysocki}},
  year = {1990},
  publisher = {},
  address = {Berlin und Heidelberg},
  note = {Publication status: Published}
}

@incollection{Meffert1990Euromarketing,
  author = {Heribert Meffert},
  title = {Euromarketing im Spannungsfeld zwischen nationalen Bedürfnissen und globalem
Wettbewerb},
  booktitle = {Handbuch Europa '92, Strategien für unternehmerische Erfolge im gemeinsamen Markt},
  pages = {37--49},
  editor = {Roland Berger},
  year = {1990},
  publisher = {},
  address = {Düsseldorf, Wien und New York},
  note = {Publication status: Published}
}

@incollection{Meffert1990Implementierungsprobleme,
  author = {Heribert Meffert},
  title = {Implementierungsprobleme globaler Strategien},
  booktitle = {Globales Management},
  pages = {93--115},
  editor = {Martin K. Welge},
  year = {1990},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1990Strategisches,
  author = {Heribert Meffert},
  title = {Strategisches Marketing und Umweltschutz --- Bericht aus einem Forschungsprojekt},
  booktitle = {Unternehmen und ökologische Umwelt},
  pages = {73--96},
  editor = {Gerd Rainer Wagner},
  year = {1990},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1990Marktorientierte,
  author = {Heribert Meffert},
  title = {Marktorientierte Unternehmensführung und Direct Marketing},
  booktitle = {Handbuch Direct Marketing},
  edition = {6.},
  pages = {31--49},
  editor = {Heinz Dallmer},
  year = {1990},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1990Bankmarketing,
  author = {Heribert Meffert},
  title = {Bankmarketing},
  booktitle = {Bank- und Versicherungslexikon},
  pages = {90--95},
  editor = {Henner Schierenbeck},
  year = {1990},
  publisher = {Oldenbourg},
  address = {München},
  note = {Publication status: Published}
}

@incollection{MeffertHP1990Unternehmenskultur,
  author = {Heribert Meffert and Kay Hafner and Marcus Poggenpohl},
  title = {Unternehmenskultur und Unternehmensführung --- Ergebnisse einer empirischen Untersuchung},
  booktitle = {Herausforderung Unternehmenskultur},
  edition = {USWSchriften für Führungskräfte},
  pages = {47--63},
  editor = {Hermann Simon},
  year = {1990},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertK1990Umweltbewusstes,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Umweltbewußtes Unternehmensverhalten --- Empirische Bestandsaufnahme},
  booktitle = {Ökologie im vertikalen Marketing},
  pages = {69--122},
  editor = {Gottlieb Duttweiler Institut für wirtschaftliche und soziale Studien},
  year = {1990},
  publisher = {},
  address = {Rüschlikon und Zürich},
  note = {Publication status: Published}
}

@incollection{Backhaus1989Investitionsguetermarketing,
  author = {K Backhaus},
  title = {Investitionsgütermarketing},
  booktitle = {Handbuch des Marketing},
  pages = {699--723},
  year = {1989},
  publisher = {Beck Verlag},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Backhaus1989Zulieferermarketing,
  author = {K Backhaus},
  title = {Zulieferermarketing: Schnittstellenmanagement zwischen Lieferant und Kunde},
  booktitle = {Schnittstellenmanagement},
  pages = {287--304},
  year = {1989},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1989WasHeisst,
  author = {K Backhaus},
  title = {"Was heißt und zu welchem Ende studirt man...“ Allgemeine Betriebswirtschaftslehre?},
  booktitle = {Festschrift zum 70. Geburtstag von Helmut Koch},
  pages = {35--50},
  year = {1989},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Backhaus1989Projektfinanzierung,
  author = {K Backhaus},
  title = {Projektfinanzierung},
  booktitle = {Handwörterbuch Export und Internationale Unternehmung},
  pages = {1728--1736},
  editor = {K Macharzina and MK Welge},
  year = {1989},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1989Auftragsfinanzierung,
  author = {K Backhaus},
  title = {Auftragsfinanzierung, internationale},
  booktitle = {Handwörterbuch Export und Internationale Unternehmung},
  pages = {49--67},
  editor = {K Macharzina and MK Welge},
  year = {1989},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1989Marktanalyse,
  author = {Heribert Meffert},
  title = {Marktanalyse},
  booktitle = {Handwörterbuch der Planung},
  pages = {1020--1030},
  editor = {Norbert Szyperski and Unterstützung von Winand Udo mit},
  year = {1989},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1989Staedtemarketing,
  author = {Heribert Meffert},
  title = {Städtemarketing --- Pflicht oder Kür?},
  booktitle = {Symposium Stadtvisionen, 2./3. März 1989 (Dokumentation)},
  pages = {1--7},
  editor = {Stadtvisionen Arbeitsgemeinschaft},
  year = {1989},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{Meffert1989WerbeUndMedienplanung,
  author = {Heribert Meffert},
  title = {Werbe- und Medienplanung},
  booktitle = {Handwörterbuch der Planung},
  pages = {2207--2213},
  editor = {Norbert Szyperski and Unterstützung von Winand Udo mit},
  year = {1989},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1989DieWertkette,
  author = {Heribert Meffert},
  title = {Die Wertkette als Instrument einer integrierten Unternehmensplanung},
  booktitle = {Der Integrationsaspekt in der Betriebswirtschaftslehre},
  edition = {Festschrift zum 70. Geburtstag von Helmut Koch},
  pages = {256--277},
  editor = {Werner Delfmann},
  year = {1989},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert1989MarketingUnd,
  author = {Heribert Meffert},
  title = {Marketing und allgemeine Betriebswirtschaftslehre --- Eine Standortbestimmung im Lichte neuerer Herausforderungen der Unternehmensführung},
  booktitle = {Die Betriebswirtschaftslehre im Spannungsfeld zwischen Generalisierung und Spezialisierung},
  edition = {Festschrift zum 70. Geburtstag von Edmund Heinen},
  pages = {339--357},
  editor = {Werner Kirsch and Arnold Picot},
  year = {1989},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1989GlobaleMarketingstrategien,
  author = {Heribert Meffert},
  title = {Globale Marketingstrategien},
  booktitle = {Handwörterbuch --- Export und Internationale Unternehmung},
  pages = {1411--1427},
  editor = {Klaus Macharzina and Martin K. Welge},
  year = {1989},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1989Strategische,
  author = {Heribert Meffert},
  title = {Strategische Gruppen im Handel. Eine empirische Analyse am Beispiel des textilen Einzelhandels},
  booktitle = {Handelsforschung 1989, Grundsatzfragen, Jahrbuch der Forschungsstelle für den Handel Berlin (FjH) e.V.},
  pages = {119--133},
  editor = {Volker Trommsdorff},
  year = {1989},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1989EuroMarketing,
  author = {Heribert Meffert},
  title = {Euro-Marketing im Spannungsfeld zwischen nationalen Bedürfnissen und globalem Wettbewerb},
  booktitle = {Europa 1992 --- Chancen und Risiken für das Marketing},
  pages = {13--18},
  editor = {Manfred Bruhn and Friedrich Wehrle},
  year = {1989},
  publisher = {Landwirtschaftsverlag},
  address = {Münster-Hiltrup},
  note = {Publication status: Published}
}

@incollection{Meffert1989Marketingstrategien,
  author = {Heribert Meffert},
  title = {Marketingstrategien in unterschiedlichen Marktsituationen},
  booktitle = {Handbuch des Marketing},
  pages = {277--306},
  editor = {Manfred Bruhn},
  year = {1989},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1989OEkoMarketing,
  author = {Heribert Meffert},
  title = {Öko-Marketing --- Werbestrategien},
  booktitle = {BJU-Umweltschutzberater, Handbuch für wirtschaftliches Umweltmanagement},
  pages = {1--25},
  editor = {Junger Unternehmer Bund},
  year = {1989},
  publisher = {},
  address = {Bonn},
  note = {Publication status: Published}
}

@incollection{Meffert1989Entwicklungslinien,
  author = {Heribert Meffert},
  title = {Entwicklungslinien des Marketing --- Akzente der marktorientierten Unternehmensführung in den 90er Jahren},
  booktitle = {Jahrbuch des Marketing 1989},
  pages = {12--21},
  editor = {Klaus Schöttle},
  year = {1989},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1989Klassische,
  author = {Heribert Meffert},
  title = {Klassische Funktionenlehre und marktorientierte Führung --- Integrationsperspektiven aus der Sicht des Marketing},
  booktitle = {Integration und Flexibilität. Eine Herausforderung für die allgemeine Betriebswirtschaftslehre},
  edition = {51. Wissenschaftlicher Jahrestag des Verbandes der Hochschullehrer für Betriebswirtschaftslehre e.V.},
  pages = {373--408},
  editor = {Dietrich Adam and Klaus Backhaus and Heribert Meffert and Helmut Wagner},
  year = {1989},
  publisher = {},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{MeffertB1989Europa1992,
  author = {Heribert Meffert and Joachim Bolz},
  title = {Europa 1992 und Unternehmensführung --- Ergebnisse einer empirischen Untersuchung},
  booktitle = {Europa 1992 --- Chancen und Risiken für das Marketing},
  pages = {33--53},
  editor = {Manfred Bruhn and Friedrich Wehrle},
  year = {1989},
  publisher = {Landwirtschaftsverlag},
  address = {Münster-Hiltrup},
  note = {Publication status: Published}
}

@incollection{MeffertK1989Umweltschutz,
  author = {Heribert Meffert and Manfred Kirchgeorg},
  title = {Umweltschutz als Unternehmensziel},
  booktitle = {Marketing-Schnittstellen},
  edition = {Festschrift zum 60. Geburtstag von Hans Raffeé},
  pages = {179--199},
  editor = {Günter Specht and Günter Silberer and Werner Hans Engelhardt},
  year = {1989},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Backhaus1988DerJahresabschluss,
  author = {K Backhaus},
  title = {Der Jahresabschluß im industriellen Anlagengeschäft},
  booktitle = {TV-Lehrbriefe},
  year = {1988},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausW1988Integration,
  author = {K Backhaus and PA Weiss},
  title = {Integration von betriebswirtschaftlich und technisch orientierten Systemtechnologien in der Fabrik der Zukunft},
  booktitle = {Produktionsplanung und -steuerung I},
  pages = {47--72},
  series = {Schriften zur Unternehmensführung},
  year = {1988},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1988OEkologisches,
  author = {Heribert Meffert},
  title = {Ökologisches Marketing als Antwort der Unternehmen auf aktuelle Problemlagen
der Umwelt},
  booktitle = {Ökologisches Marketing},
  pages = {131--158},
  editor = {Arno Brandt and Ursula Hansen and Ingo Schoenheit and Klaus Werner},
  year = {1988},
  publisher = {},
  address = {Frankfurt und New York},
  note = {Publication status: Published}
}

@incollection{Meffert1988Markenstrategien,
  author = {Heribert Meffert},
  title = {Markenstrategien als Waffe im Wettbewerb},
  booktitle = {Handbuch Strategische Führung},
  pages = {581--610},
  editor = {Herbert A. Henzler},
  year = {1988},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{MeffertG1988TueGutesUnd,
  author = {Heribert Meffert and Claudia Gass},
  title = {Tue Gutes und rede darüber --- die richtige Devise für die Öffentlichkeitsarbeit?},
  booktitle = {Imageprofile '88},
  pages = {31--39},
  editor = {Magazin Manager},
  year = {1988},
  publisher = {},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{BackhausM1987DieBeurteilung,
  author = {K Backhaus and M Meyer},
  title = {Die Beurteilung von Länderrisiken beim Anlagenexport},
  booktitle = {Auftragsfinanzierung im industriellen Anlagengeschäft},
  pages = {39--61},
  year = {1987},
  publisher = {Schäffer-Poeschel Verlag},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BackhausM1987Laenderrisiken,
  author = {K Backhaus and M Meyer},
  title = {Länderrisiken im internationalen Marketing},
  booktitle = {Jahrbuch des Marketing, 4. Ausgabe},
  pages = {103--112},
  year = {1987},
  publisher = {Vulkan-Verlag},
  address = {Essen},
  note = {Publication status: Published}
}

@incollection{BackhausS1987AuslandsmarkterschliessungsStrategien,
  author = {K Backhaus and A M Stockert},
  title = {Auslandsmarkterschließungs-Strategien},
  booktitle = {TV-Lehrbriefe},
  year = {1987},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Meffert1987Produktmanagement,
  author = {Heribert Meffert},
  title = {Produktmanagement und Führung},
  booktitle = {Handwörterbuch der Führung},
  pages = {1731--1738},
  editor = {Alfred Kieser and Gerhard Reber and Rolf Wunderer},
  year = {1987},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertP1987Erfolgsfaktoren,
  author = {Heribert Meffert and Paul-Josef Patt},
  title = {Erfolgsfaktoren im Einzelhandelsmarketing},
  booktitle = {Jahrbuch Marketing},
  edition = {4.},
  pages = {40--61},
  editor = {Klaus M. Schöttle},
  year = {1987},
  publisher = {},
  address = {Essen},
  note = {Publication status: Published}
}

@incollection{MeffertP1987Strategische,
  author = {Heribert Meffert and Paul-Josef Patt},
  title = {Strategische Erfolgsfaktoren im Einzelhandelsmarketing --- eine empirische Analyse am Beispiel der Bekleidungsfachgeschäfte},
  booktitle = {Handelsforschung 1987},
  pages = {181--198},
  editor = {Volker Trommsdorff},
  year = {1987},
  publisher = {},
  address = {Heidelberg},
  note = {Publication status: Published}
}

@incollection{Backhaus1986CountryRisk,
  author = {K Backhaus},
  title = {Country Risk Assessment in International Industrial Marketing},
  booktitle = {Industrial Marketing --- A German American Perspective},
  pages = {245--273},
  year = {1986},
  publisher = {Springer Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Backhaus1986Industrial,
  author = {K Backhaus},
  title = {Industrial Marketing: State of the Art in Germany},
  booktitle = {Industrial Marketing --- A German-American Perspective},
  pages = {3--14},
  editor = {K Backhaus and DT Wilson},
  year = {1986},
  publisher = {Springer Verlag},
  address = {Berlin},
  isbn = {3540161147},
  note = {Publication status: Published}
}

@incollection{Meffert1986Auswirkungen,
  author = {Heribert Meffert},
  title = {Auswirkungen neuer Kommunikationstechnologien auf das Marketing},
  booktitle = {Neue Kommunikationstechniken},
  pages = {123--131},
  editor = {Arnold Hermanns},
  year = {1986},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1986MarketingUnd,
  author = {Heribert Meffert},
  title = {Marketing und strategische Unternehmensführung --- Ein wettbewerbsorientierter
Kontingenzansatz},
  booktitle = {Strategische Unternehmensplanung},
  pages = {660--683},
  editor = {Dietger Hahn and Bernard Taylor},
  year = {1986},
  publisher = {},
  address = {Heidelberg und Wien},
  note = {Publication status: Published}
}

@incollection{Meffert1986Multinationales,
  author = {Heribert Meffert},
  title = {Multinationales oder globales Marketing? Voraussetzungen und Implikationen
globaler Internationalisierungsstrategien},
  booktitle = {Zukunftsaspekte der anwendungsorientierten Betriebswirtschaftslehre},
  edition = {Festschrift zum 65. Geburtstag von Erwin Grochla},
  pages = {191--209},
  editor = {Eduard Gaugler and Hans Günther Meissner and Norbert Thom},
  year = {1986},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1986PlanungUnd,
  author = {Heribert Meffert},
  title = {Planung und Durchsetzung ökologiegerechter Marketingkonzeptionen --- ein entscheidungsorientierter Ansatz},
  booktitle = {Realisierung des Marketing},
  pages = {39--60},
  editor = {Christian Belz},
  year = {1986},
  publisher = {},
  address = {Savosa und St. Gallen},
  note = {Publication status: Published}
}

@incollection{Backhaus1985DerEinsatz,
  author = {K Backhaus},
  title = {Der Einsatz Neuer Medien im Investitionsgüter-Marketing},
  booktitle = {Marktorientierte Unternehmensführung und Innovation --- Neue Kommunikationstechnologien als Herausforderung an das Marketing},
  pages = {101--115},
  year = {1985},
  publisher = {Regensberg Verlag},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{BackhausWM1985ALISRELModel,
  author = {K Backhaus and R Weiber and M Meyer},
  title = {A LISREL-Model for Country Risk Assessment},
  booktitle = {Developments in Marketing Science, Vol. VIII},
  pages = {437--441},
  year = {1985},
  publisher = {},
  address = {Atlanta, Georgia},
  note = {Publication status: Published}
}

@incollection{Meffert1985Erfolgsfaktoren,
  author = {Heribert Meffert},
  title = {Erfolgsfaktoren im Einzelhandelsmarketing},
  booktitle = {Erfolgreicher verkaufen --- mit System},
  pages = {20--29},
  editor = {Schriftenreihe der Bundesarbeitsgemeinschaft der Mittel- und Großbetriebe
des Einzelhandels e.V.},
  year = {1985},
  publisher = {},
  address = {Köln},
  note = {Publication status: Published}
}

@incollection{Meffert1985Wettbewerbsorientiertes,
  author = {Heribert Meffert},
  title = {Wettbewerbsorientiertes Marketing im Zeichen schrumpfender und stagnierender
Märkte},
  booktitle = {Strategisches Marketing},
  pages = {475--491},
  editor = {Hans Raffee and Klaus-Peter Wiedmann},
  year = {1985},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertW1985Wertewandel,
  author = {Heribert Meffert and Karl-Götz Windhorst},
  title = {Wertewandel und Konsumentenverhalten Jugendlicher},
  booktitle = {Die zwiespältige Generation --- Jugend zwischen Anpassung und Protest},
  pages = {239--259},
  editor = {Joachim H. Knoll and Julius H. Schoeps},
  year = {1985},
  publisher = {},
  address = {Stuttgart und Bonn},
  note = {Publication status: Published}
}

@incollection{Backhaus1984PlaedoyerFuer,
  author = {K Backhaus},
  title = {Plädoyer für eine neue „spezielle BWL},
  booktitle = {Die ganzheitlich-verstehende Betrachtung der sozialen Leistungsordnung},
  pages = {543--560},
  year = {1984},
  publisher = {Springer Verlag},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{BackhausD1984Anfragenselektion,
  author = {K Backhaus and H Dringenberg},
  title = {Anfragenselektion},
  booktitle = {Planung im industriellen Anlagengeschäft},
  pages = {53--92},
  year = {1984},
  publisher = {VDI-Verlag},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{BackhausHMH1984EinVertriebsinformationssystem,
  author = {K Backhaus and W Hiss and H Müller-Hillebrand},
  title = {Ein Vertriebsinformationssystem als Planungsgrundlage im industriellen Anlagengeschäft},
  booktitle = {Planung im industriellen Anlagengeschäft},
  pages = {95--112},
  year = {1984},
  publisher = {VDI-Verlag},
  address = {Düsseldorf},
  note = {Publication status: Published}
}

@incollection{Meffert1984Marketingstrategien,
  author = {Heribert Meffert},
  title = {Marketingstrategien in stagnierenden und schrumpfenden Märkten},
  booktitle = {Betriebswirtschaftliche Entscheidungen bei Stagnation},
  edition = {zum 65. Geburtstag von Edmund Heinen},
  pages = {37--72},
  editor = {Ludwig Pack and Dietrich Börner},
  year = {1984},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1984DerEinfluss,
  author = {Heribert Meffert},
  title = {Der Einfluß der Telekommunikationsmedien, insbesondere Bildschirmtext auf die Non-Store-Marketinginstrumente von Hersteller-, Handels- und Dienstleistungsunternehmungen in der Bundesrepublik Deutschland},
  booktitle = {Teleselling --- Marketing über Bildschirmtext},
  pages = {233--258},
  editor = {Gottfried Theuer and Walter Schiebel},
  year = {1984},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{MeffertB1984Markenstrategien,
  author = {Heribert Meffert and Manfred Bruhn},
  title = {Markenstrategien im Wettbewerb --- Zur Akzeptanz von Markenartikeln, Handels- --- und Gattungsmarken aus Konsumenten- und Handelssicht},
  booktitle = {Marktorientierte Unternehmensführung},
  pages = {399--438},
  editor = {Josef Mazanec and Fritz Scheuch},
  year = {1984},
  publisher = {},
  address = {Wien},
  note = {Publication status: Published}
}

@incollection{Backhaus1983DerEntscheidungs,
  author = {K Backhaus},
  title = {Der entscheidungs- und verhaltensorientierte Ansatz in der Investitionsgüter-Werbung},
  booktitle = {Handbuch der Investitionsgüter-Werbung},
  pages = {41--64},
  year = {1983},
  publisher = {Gabler Verlag},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BackhausS1983Previsione,
  author = {K Backhaus and W Simon},
  title = {Previsione della domanda di beni di investimento in singole aziende per mezzo di indicatori anticipatori},
  booktitle = {Rassegna della letteratura sui cicli economici, XXV. No. 2},
  pages = {37--61},
  year = {1983},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert1983Beurteilung,
  author = {Heribert Meffert},
  title = {Beurteilung und Nutzung von Informationsquellen beim Kauf von Konsumgütern als Problem der Konsumentenverhaltensforschung},
  booktitle = {Informationsquellen der Konsumenten},
  pages = {13--19},
  editor = {Reinhard Katz},
  year = {1983},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB1983Complaining,
  author = {Heribert Meffert and Manfred Bruhn},
  title = {Complaining Behavior and Satisfaction of Consumers --- Results from an Empirical Study in West-Germany},
  booktitle = {International Fare in Consumer Satisfaction and Complaining Behavior: Papers from the Seventh Annual Conference on Consumer Satisfaction, Dissatisfaction and Complaining Behavior, The University of Tennessee, Knoxville, Tennessee, October 17-19, 1982},
  pages = {35--48},
  editor = {Ralph L. Day and H. Keith Hunt},
  year = {1983},
  publisher = {Indiana University},
  address = {Bloomington, Indianapolis},
  note = {Publication status: Published}
}

@incollection{BackhausS1982Forecasting,
  author = {K Backhaus and W Simon},
  title = {Forecasting the company-specific demand for industrial goods by leading indicators},
  booktitle = {International Research on Business Cycle Surveys},
  pages = {465--469},
  year = {1982},
  publisher = {Gower Verlag},
  address = {Hampshire},
  note = {Publication status: Published}
}

@incollection{Meffert1982DerKundendienst,
  author = {Heribert Meffert},
  title = {Der Kundendienst als Marketinginstrument --- Einführung in die Problemkreise des Kundendienst-Managements},
  booktitle = {Kundendienst-Management},
  pages = {1--30},
  editor = {Heribert Meffert},
  year = {1982},
  publisher = {},
  address = {Frankfurt am Main},
  note = {Publication status: Published}
}

@incollection{Meffert1982Interdependenzen,
  author = {Heribert Meffert},
  title = {Interdependenzen und Koordination zwischen Marketing und Kundendienst},
  booktitle = {Kundendienst-Management},
  pages = {171--204},
  editor = {Heribert Meffert},
  year = {1982},
  publisher = {},
  address = {Frankfurt am Main},
  note = {Publication status: Published}
}

@incollection{Meffert1982NeueMedien,
  author = {Heribert Meffert},
  title = {Neue Medien --- Entwicklungsstand und Perspektiven für das Marketing},
  booktitle = {Jahrbuch des Marketing},
  edition = {1982/1983},
  pages = {125--147},
  editor = {Klaus M. Schöttle},
  year = {1982},
  publisher = {Vulkan-Verlag},
  address = {Essen},
  note = {Publication status: Published}
}

@incollection{MeffertB1982DieBeurteilung,
  author = {Heribert Meffert and Manfred Bruhn},
  title = {Die Beurteilung von Konsum- und Umweltproblemen durch Konsumenten},
  booktitle = {Verbraucherpolitik und Marketing},
  pages = {196--213},
  editor = {Ursula Hansen and Bernd Stauss and Martin Reimer},
  year = {1982},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1981Absatzplanungsrechnung,
  author = {Heribert Meffert},
  title = {Absatzplanungsrechnung},
  booktitle = {Handwörterbuch des Rechnungswesens},
  edition = {2.},
  pages = {12--19},
  editor = {Erich Kosiol and Klaus Chmielewicz and Marcell Schweitzer},
  year = {1981},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1981Verhaltenswissenschaftliche,
  author = {Heribert Meffert},
  title = {Verhaltenswissenschaftliche Aspekte vertraglicher Vertriebsformen},
  booktitle = {Vertragliche Vertriebssysteme zwischen Industrie und Handel},
  pages = {99--123},
  editor = {Dieter Ahlert},
  year = {1981},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1981ZumProblem,
  author = {Heribert Meffert},
  title = {Zum Problem der Koordination kundendienstpolitischer Entscheidungen},
  booktitle = {Die Führung des Betriebes},
  edition = {Festschrift für C. Sandig},
  pages = {341--368},
  editor = {Manfred Geist and Richard Köhler},
  year = {1981},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1980DieWestfaelische,
  author = {Heribert Meffert},
  title = {Die Westfälische Wilhelms-Universität im Spiegel der öffentlichen Meinung --- Eine Umfrage in der Bevölkerung der Stadt Münster},
  booktitle = {Die Universität Münster 1780-1980},
  pages = {233--239},
  editor = {Heinz Dollinger},
  year = {1980},
  publisher = {Aschendorff Verlag},
  address = {Münster},
  note = {Publication status: Published}
}

@incollection{Meffert1980EDVAnwendungen,
  author = {Heribert Meffert},
  title = {EDV-Anwendungen im Marketing},
  booktitle = {Wirtschaftsinformatik III},
  pages = {29--56},
  editor = {Hans-Dieter Plötzeneder},
  year = {1980},
  publisher = {},
  address = {Stuttgart und New York},
  note = {Publication status: Published}
}

@incollection{MeffertD1980Entscheidungen,
  author = {Heribert Meffert and Dieter H. Dahlhoff},
  title = {Entscheidungen im privaten Haushalt},
  booktitle = {Grundbegriffe der Wirtschaftspsychologie},
  pages = {216--227},
  editor = {Carl Hoyos and Werner Kroeber-Riel and Lutz {von Rosenstiel} and Burkhard Strümpel},
  year = {1980},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert1979Beurteilung,
  author = {Heribert Meffert},
  title = {Beurteilung und Nutzung von Informationsquellen beim Kauf von Konsumgütern},
  booktitle = {Konsumentenverhalten und Information},
  pages = {39--65},
  editor = {Heribert Meffert and Hartwig Steffenhagen and Hermann Freter},
  year = {1979},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1979DieEinfuehrung,
  author = {Heribert Meffert},
  title = {Die Einführung des Kundenmanagements als Problem des geplanten organisatorischen Wandels},
  booktitle = {Humane Personal- und Organisationsentwicklung},
  edition = {Festschrift für Guido Fischer},
  pages = {285--320},
  editor = {Rolf Wunderer},
  year = {1979},
  publisher = {Duncker & Humblot},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Meffert1978StatusUndZukunftsperspektiven,
  author = {Heribert Meffert},
  title = {Status und Zukunftsperspektiven des Produktmanagements},
  booktitle = {Unternehmung und Markt},
  edition = {Festschrift zum 10jährigen Bestehen des Forschungsinstituts für Absatz und Handel der Hochschule St. Gallen},
  pages = {203--237},
  editor = {Heinz Weinhold},
  year = {1978},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1978ProduktMix,
  author = {Heribert Meffert},
  title = {Produkt-Mix},
  booktitle = {Marketing-Handbuch},
  pages = {517--529},
  editor = {Jürgen Koinecke},
  year = {1978},
  publisher = {Deutscher Betriebswirte Verlag},
  address = {Gernsbach},
  note = {Publication status: Published}
}

@incollection{Meffert1978MarketingUnd,
  author = {Heribert Meffert},
  title = {Marketing und soziale Verantwortung von Unternehmungen},
  booktitle = {Das soziale Bewußtsein von Konsumenten. Erklärungsansätze und Ergebnisse einer empirischen Untersuchung in der Bundesrepublik Deutschland},
  pages = {19--24},
  editor = {Manfred Bruhn},
  year = {1978},
  publisher = {Springer Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB1978Marketingtheorie,
  author = {Heribert Meffert and Manfred Bruhn},
  title = {Marketingtheorie --- Quo Vadis?},
  booktitle = {Absatzwirtschaft --- Marketing --- Betriebswirtschaftliche Probleme und gesellschaftlicher Bezug},
  edition = {Festschrift zum 60. Geburtstag von W. Marzen, Schriftenreihe des Journal für Betriebswirtschaft},
  pages = {1--24},
  editor = {Rudolf Bratschitsch and Edmund Heinen and  },
  year = {1978},
  publisher = {},
  address = {Wien},
  note = {Publication status: Published}
}

@incollection{Backhaus1977Bestimmungsfaktoren,
  author = {K Backhaus},
  title = {Bestimmungsfaktoren der Lieferantenauswahl als Basis einer Marktsegmentierung im internationalen Anlagengeschäft},
  booktitle = {Anlagen-Marketing, Sonderheft 7/77 der ZFbF},
  pages = {57--72},
  year = {1977},
  publisher = {},
  address = {Opladen},
  note = {Publication status: Published}
}

@incollection{BackhausG1977DasAnlagenMarketing,
  author = {K Backhaus and B Günter},
  title = {Das Anlagen-Marketing in der betriebswirtschaftlichen Literatur},
  booktitle = {Anlagen-Marketing, Sonderheft 7/77 der ZFbF},
  pages = {197--208},
  year = {1977},
  publisher = {},
  address = {Opladen},
  note = {Publication status: Published}
}

@incollection{Meffert1977Umweltbedingte,
  author = {Heribert Meffert},
  title = {Umweltbedingte Anpassung als Problem des Marketing},
  booktitle = {Marketing in der Rezession},
  pages = {15--20},
  editor = {Peter Rohlmann},
  year = {1977},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertB1977Mengenrabattpolitik,
  author = {Heribert Meffert and Ansgar Breitung},
  title = {Mengenrabattpolitik --- Ein Ansatz zur quantitativen Analyse rabattpolitischer Verhandlungen},
  booktitle = {Entscheidungshilfen im Marketing},
  pages = {272--318},
  editor = {Richard Köhler and Hans-Jürgen Zimmermann},
  year = {1977},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1976DieEinkaufsstaettenwahl,
  author = {Heribert Meffert},
  title = {Die Einkaufsstättenwahl als Problem der verhaltenswissenschaftlichen Marketingtheorie},
  booktitle = {Einkaufsstättenwahl und Firmentreue des Konsumenten},
  pages = {17--20},
  editor = {Michael Heinemann},
  year = {1976},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1976TraegerVon,
  author = {Heribert Meffert},
  title = {Träger von Kaufentscheidungen in der Marketingtheorie},
  booktitle = {Kaufentscheidungen von Familien},
  pages = {13--16},
  editor = {Rolf Erwin Ruhfus},
  year = {1976},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1976Interpersonelle,
  author = {Heribert Meffert},
  title = {Interpersonelle Kommunikation als Problem der Marketingtheorie},
  booktitle = {Interpersonelle Kommunikation im Konsumgütermarketing},
  pages = {13--19},
  editor = {Ulrich Hummrich},
  year = {1976},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1975ZumProblem,
  author = {Heribert Meffert},
  title = {Zum Problem des Marketingmix --- Eine heuristische Vorauswahl absatzpolitischer Instrumente},
  booktitle = {Marketing heute und morgen --- Entwicklungstendenzen in Theorie und Praxis},
  pages = {257--275},
  editor = {Heribert Meffert},
  year = {1975},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1975Konsumerismus,
  author = {Heribert Meffert},
  title = {Konsumerismus --- Merkmale, Forderungen, Auswirkungen},
  booktitle = {Marketing heute und morgen --- Entwicklungstendenzen in Theorie und Praxis},
  pages = {459--483},
  editor = {Heribert Meffert},
  year = {1975},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1975MarketingUnd,
  author = {Heribert Meffert},
  title = {Marketing und Konsumerismus},
  booktitle = {Unternehmen in ihrer gesellschaftlichen Umwelt},
  pages = {161--196},
  editor = {Peter Mertens},
  year = {1975},
  publisher = {Springer},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1975Vertikales,
  author = {Heribert Meffert},
  title = {Vertikales Marketing und Marketingtheorie},
  booktitle = {Konflikt und Kooperation in Absatzkanälen},
  pages = {15--20},
  editor = {Hartwig Steffenhagen},
  year = {1975},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertS1975ProduktUnd,
  author = {Heribert Meffert and Hartwig Steffenhagen},
  title = {Produkt- und Sortimentsinnovation als Problem des vertikalen Marketing},
  booktitle = {Marketing heute und morgen --- Entwicklungstendenzen in Theorie und Praxis},
  pages = {331--347},
  editor = {Heribert Meffert},
  year = {1975},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1974Mediaselektion,
  author = {Heribert Meffert},
  title = {Mediaselektion als Problem der Marketingtheorie},
  booktitle = {Mediaselektion},
  pages = {15--19},
  editor = {Hermann Freter},
  year = {1974},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1974Interpretation,
  author = {Heribert Meffert},
  title = {Interpretation und Aussagewert des Produktlebenszyklus-Konzeptes},
  booktitle = {Neuere Ansätze der Marketingtheorie},
  edition = {Festschrift zum 80. Geburtstag von Otto Schnutenhaus},
  pages = {85--134},
  editor = {Peter Hammann and Werner Kroeber-Riel and Carl W. Meyer},
  year = {1974},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert1974Computergestuetzte,
  author = {Heribert Meffert},
  title = {Computergestützte Marketing-Informationssysteme und Marketingmodelle},
  booktitle = {Computergestützte Marketingplanung},
  pages = {12--31},
  editor = {Hans Robert Hansen},
  year = {1974},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1974Konsumerismus,
  author = {Heribert Meffert},
  title = {Konsumerismus},
  booktitle = {Marketingenzyklopädie},
  edition = {2},
  pages = {665--684},
  editor = {moderne Industrie Verlag},
  year = {1974},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1974Absatzorganisation,
  author = {Heribert Meffert},
  title = {Absatzorganisation},
  booktitle = {Handwörterbuch der Betriebswirtschaft},
  pages = {51--63},
  editor = {Erwin Grochla and Waldemar Wittmann},
  year = {1974},
  publisher = {},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1974Instrumente,
  author = {Heribert Meffert},
  title = {Instrumente, absatzpolitische},
  booktitle = {Handwörterbuch der Absatzwirtschaft},
  pages = {887--896},
  editor = {Bruno Tietz},
  year = {1974},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{Meffert1974Absatztheorie,
  author = {Heribert Meffert},
  title = {Absatztheorie, systemorientierte},
  booktitle = {Handwörterbuch der Absatzwirtschaft},
  pages = {138--158},
  editor = {Bruno Tietz},
  year = {1974},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{MeffertF1974Kaeuferverhalten,
  author = {Heribert Meffert and Hermann Freter},
  title = {Käuferverhalten},
  booktitle = {Marketingenzyklopädie},
  edition = {2},
  pages = {545--561},
  editor = {Moderne Industrie Verlag},
  year = {1974},
  publisher = {},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Meffert1973MarketingMix,
  author = {Heribert Meffert},
  title = {Marketing-Mix, Marketingmodelle und Kommunikationsstrategien},
  booktitle = {Kommunikation und Wissenschaft, eine Dokumentation},
  pages = {55--74},
  editor = {Deutscher Werbeberater Bund},
  year = {1973},
  publisher = {},
  address = {Karlsruhe},
  note = {Publication status: Published}
}

@incollection{Meffert1972MarketingInformationsmodelle,
  author = {Heribert Meffert},
  title = {Marketing-Informationsmodelle als Entscheidungshilfe},
  booktitle = {Systemtheorie, Schriftenreihe der RIAS-Funkuniversität},
  pages = {178--186},
  editor = {Ruprecht Kurzrock},
  year = {1972},
  publisher = {},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Meffert1972DasKaeuferverhalten,
  author = {Heribert Meffert},
  title = {Das Käuferverhalten im Lichte der Marketingtheorie},
  booktitle = {Kaufentscheidungsprozesse des Konsumenten},
  pages = {15--20},
  editor = {Roland Schulz},
  year = {1972},
  publisher = {},
  note = {Publication status: Published}
}

@incollection{Meffert1972Produktinnovation,
  author = {Heribert Meffert},
  title = {Produktinnovation und Marketing},
  booktitle = {Produktinnovation},
  pages = {19--24},
  editor = {Jochen Schmitt-Grohe},
  year = {1972},
  publisher = {},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Meffert1971Unternehmensziele,
  author = {Heribert Meffert},
  title = {Unternehmensziele},
  booktitle = {Jahrbuch des Marketing},
  pages = {22--34},
  editor = {Klaus M. Schöttle},
  year = {1971},
  publisher = {Vulkan-Verl.},
  address = {Essen},
  note = {Publication status: Published}
}

@incollection{Meffert1971Systemtheorie,
  author = {Heribert Meffert},
  title = {Systemtheorie aus betriebswirtschaftlicher Sicht},
  booktitle = {Systemanalyse in den Wirtschafts-und Sozialwissenschaften},
  pages = {174--206},
  editor = {Karl-Ernst Schenk},
  year = {1971},
  publisher = {Duncker & Humblot},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Meffert1971DieLeistungsfaehigkeit,
  author = {Heribert Meffert},
  title = {Die Leistungsfähigkeit der entscheidungs- und systemorientierten Marketingtheorie},
  booktitle = {Wissenschaftsprogramm und Ausbildungsziele der Betriebswirtschaftslehre},
  pages = {167--187},
  editor = {Gert {von Kortzfleisch}},
  year = {1971},
  publisher = {Duncker & Humblot},
  address = {Berlin},
  note = {Publication status: Published}
}

@incollection{Meffert1971GedankenZur,
  author = {Heribert Meffert},
  title = {Gedanken zur Arbeitsgemeinschaft Marketing zwischen Studenten und Praktikern},
  booktitle = {Betriebswirtschaftliche Hochschuldidaktik},
  pages = {84--86},
  editor = {Peter Mertens},
  year = {1971},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{MeffertFSGS1971DieAnwendung,
  author = {Heribert Meffert and Hermann Freter and Jochen Schmitt-Grohé and Hartwig Steffenhagen},
  title = {Die Anwendung mathematischer Modelle im Marketing},
  booktitle = {Schriften zur Unternehmensführung},
  edition = {15},
  pages = {23--54},
  editor = {Herbert Jacob},
  year = {1971},
  publisher = {Wiesbaden},
  address = {1971},
  note = {Publication status: Published}
}

@incollection{MeffertFSGS1971DieAnwendung,
  author = {Heribert Meffert and Hermann Freter and Jochen Schmitt-Grohé and Hartwig Steffenhagen},
  title = {Die Anwendung mathematischer Modelle im Marketing},
  booktitle = {Schriften zur Unternehmensführung},
  pages = {93--117},
  editor = {Herbert Jacob},
  year = {1971},
  publisher = {},
  note = {Publication status: Published}
}