Träger von Kaufentscheidungen in der Marketingtheorie
Meffert Heribert
Publication type
Research article (book contribution)
Peer reviewed
Yes
Publication status
Published
Year
1976
Book title
Kaufentscheidungen von Familien
Editor
Ruhfus Rolf Erwin
Pages range
13-16
Publisher
Gabler
Place
Wiesbaden
Language
German