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MCM

Assistant Professor in Marketing at the MCM

Münster School of Business and Economics (MSBE) at the University of Muenster (WWU) has an open position as

Assistant Professor in Marketing (non-tenure track position)

starting on October 1st, 2018.

Applications are invited for an Assistant Professorship position in Marketing. The successful applicant would be part of the Marketing Center team of the Muenster School of Business and Economics.

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LMM

„Keine Love Story (mehr)“ - Prof. Hennig-Thurau über junge Kinogänger und die Zukunft des Kinofilms

Auch wenn die Kinobranche beständig neue Einnahmerekorde meldet, ist ihr Verhältnis zu der wichtigsten Kundengruppe, den jungen Zuschauern, längst keine Liebesbeziehung mehr. Stattdessen droht dem Kino ein enormer Bedeutungsverlust, wie eine Analyse von Prof. Dr. Thorsten Hennig-Thurau in einem Beitrag für die Branchenzeitschrift „Blickpunkt:Film“ zeigt.

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IFM

Valuable insights at the International Food Marketing Research Symposium 2018 in Bournemouth/UK

From June 13 to 14, Julian Allendorf, doctoral candidate at the Institute of Marketing (IfM), and Verena Visse, master graduate from University of Muenster participated in the International Food Marketing Research Symposium 2018 in Bournemouth. The conference is a dedicated, regular forum where academic food marketers can meet to present their research in various stages of development (from working papers to completed papers) to advance the discipline of academic food marketing.

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IFM

MCM mit stärkster Präsenz auf der BI-JAMS Thought Leaders‘ Conference

Anfang Juni hat die BI Norwegian Business School in Kooperation mit dem Journal of the Academy of Marketing Science die BI-JAMS Thought Leaders‘ Conference on Generalizations in Marketing in Oslo veranstaltet. Hierbei war das MCM das am stärksten vertretene Department unter den Teilnehmern. Durch Ann-Kristin Kupfer (LMM), Sonja Gensler (IWM) sowie Manfred Krafft und Jonas Schmidt (IfM) waren alle am Stadtgraben ansässigen Institute des MCM vertreten.

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IFM

Master Thesis in cooperation with Spectator Judging

In cooperation with Spectator Judging® the Institute of Marketing assigns one master thesis for the third quarter of 2018. Spectator Judging® is a unique fan engagement app which enables the audience of top level horse shows to get in the judge’s seat. Audience scores and rankings are being created in real-time during the competitions. The aim of the master thesis is to analyse the concept of fan engagement in cooperation with Spectator Judging® and Turnier der Sieger (23.-26.8.2018).

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IFM

MCM researchers at the Academy of Marketing Science Conference in New Orleans/USA

From May 23 to 25, Julian Allendorf, Agnes Sophie Roggentin and Vanessa Steppuhn, all doctoral candidates at the Institute of Marketing (IfM), participated in the Academy of Marketing Science Annual Conference in New Orleans. The conference on the theme “Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces” was co-chaired by Monika Kukar-Kinney (University of Richmond) and Lan Xia (Bentley University).

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LMM

Professor Hennig-Thurau to co-chair the 20th Mallen Conference in Filmed Entertainment Economics!

The prime event in research on the economic side of filmed entertainment, the Mallen Conference, will this year be co-chaired by MCM professor Thorsten Hennig-Thurau, together with Jannis Funk from Film University Babelsberg, Olav Sorenson (Yale), and Abraham Ravid (Yeshiva New York). The conference, which celebrates the 20th anniversary of the conference series, will be hosted by the MCM in conjunction with Film University Babelsberg and the DFG Research Group 1452 “How Social Media is Changing Marketing” in Potsdam and Berlin from September 26-29.

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MCM

Info-Tag Master BWL 2018

Wie auch in den vergangenen Jahren findet in diesem Jahr erneut der Info-Tag zum Master BWL statt. Hier informiert die Studienkoordination eigene und auswärtige Studieninteressierte über den Master BWL an der WWU. Darüber hinaus stellen die Center Accounting, Finance, Management und Marketing die Studieninhalte ihrer Major vor und bieten den Anwesenden die Möglichkeit, Professoren, Mitarbeiter und Studierende aus dem Major kennenzulernen.

Der Info-Tag Master BWL 2018 findet am 07. Mai statt. Weitere Informationen finden Sie hier.

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