At the MCM, conducting timely and practically relevant research is of utmost importance.
Best German Universities - STRIVE Magazine Lists MCM as Top Address for Marketing Students

Which university you studied at is more important than ever for your professional future. Top German universities support their students in establishing the right networks and developing a future-oriented mindset. STRIVE Magazine show the best addresses for the subjects of business, tech, marketing, law and medicine.
STRIVE magazine is one of the most exciting emerging business magazines in Germany and has made it its mission to address and make insights available to all interested parties who want to rethink business.
The day Amazon came to Münster!

MCM professors Thorsten Hennig-Thurau and Manfred Krafft jointly chair the Münster School of Business & Economics effort to transform business education at the undergraduate level. An essential element of the School’s new bachelor’s program is its extensive onboarding module, which features the integration of theory with practical insights from industry leaders. This week, the MCM professors had the great pleasure to welcome Rocco Bräuniger, Amazon’s Country Leader for Germany and the DACH region, in Münster's largest lecture hall.
Application for the MCM master seminars in the summer semester 2023

Dear students,
as of now, you can apply for the MCM seminars in the summer semester 2023.
Please specify your preferences until December 28, 2022 - 23:59.
Online application for the MCM master seminars in the summer semester 2023
The following seminars are offered:
Now Back in Presence After Two Years - Mars Holds Guest Lecture in Sales Management

As part of the course Sales Management, we were pleased to welcome guest speakers from Mars to our lecture hall again on December 9, 2022, after two years of virtual visits. The guest lecture from Mars is a long and always well-received tradition that provides students with valuable insights from corporate practice.
Lust auf Promovieren? Jetzt bewerben!

Am Institut für Wertbasiertes Marketing des Marketing Center Münster an der Wirtschaftswissenschaftlichen Fakultät der WWU ist zum 1. Juni 2023 oder später eine Stelle als Wissenschaftliche Mitarbeiterin / Wissenschaftlicher Mitarbeiter (E 13 TV-L) zu besetzen.
Angeboten wird eine für 3 Jahre befristete Stelle (75 %, Arbeitszeit: 29 Stunden 52 Minuten). Die Lehrverpflichtung beträgt bei Vollzeit 4 SWS.
Ihre Aufgaben
The Chair of Marketing Management (IfM) Is Looking for Student Assistants
HOW TO APPLY
Are you interested? Let´s get in touch! Please send your full application (incl. relevant certificates, references) to Nadine Eckel (n.eckel@uni-muenster.de). The application deadline is January 15, 2023.
In case of any further questions, just give us a call (+49 251 83-25037).
Sonja Gensler Mitglied des Arbeitskreises ‚Marketing Performance Analytics‘

Arbeitskreis ‚Marketing Performance Analytics‘ der Schmalenbach-Gesellschaft hatte am 9. + 10. November seine konstituierende Sitzung in Köln
Der Arbeitskreis "Marketing Performance Analytics" unter dem Dach der Schmalenbach-Gesellschaft dient als Institution dem gegenseitigen Wissenstransfer zwischen Wissenschaft und Praxis mit dem Fokus auf datengetriebenes Marketing.