Professor Krafft, head of the Chair of Marketing Management, spoke with Sebastian Fischer as part of the Science|Talk organized by PIA DYMATRIX and shared current research findings on contemporary customer loyalty management. PIA DYMATRIX is one of the leading German software, solution and service providers for data-driven marketing automation in the DACH region.
On Friday, 15 October 2021, we were once again pleased to welcome representatives from the Mars company to the Master's course "Sales Management". The guest lecture by Mars is a repeat of a long-standing and good tradition to give students valuable insights from corporate practice.
Professor Manfred Krafft presented the latest insights into direct selling research in a webinar on October 5, 2021 together with Professor Anne Coughlan, Emeritus Professor of Marketing at the Kellogg School of Management at Northwestern University in Evanston, and Dr. Robert Cavitt, CEO of Jenko and Director of the Direct Selling Education Foundation.
Dr. Kati Ernst was appointed as the first REACH EUREGIO-CHAIR at a ceremony on October 14, 2021. Dr. Kati Ernst is founder and managing director of ooia. Kati Ernst studied business administration at the WWU Münster. She then worked for McKinsey for 12 years and completed her PhD with a thesis on 'Social Entrepreneurship' at the Bergische Universität Wuppertal. Her company ooia as well as she herself is committed to Female Empowerment. In a Q&A session with students, Kati Ernst answered questions on the topic of start-ups, gender biases and the compatibility of career and family.
Professor Hennig-Thurau and his team have some breaking news for you: The MCM now also offers hybrid teaching experiences...
Here, you can get a sneak peak. Enjoy!
we are very pleased to announce that the Heribert Meffert Library will re-open its gates with the start of the upcoming semester on 11th October 2021 and we are able to offer you an attractive place to study and work again.
Bereits zum achten Mal fand am 6. Oktober 2021 das Major Marketing Bootcamp statt. An diesem Tag begrüßt das MCM traditionell die neuen Masterstudierenden mit Major Marketing.
Am 17. Oktober 2021 endet die aktuelle Bewerbungsrunde für das Studentenförderprogramm Circle of Excellence in Marketing.