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LMM

Lehrstuhl für Marketing und Medien sucht ZWEI Wissenschaftliche Mitarbeiter:innen

Am Lehrstuhl für Marketing & Medien der Universität Münster (Marketing Center Münster, Fachbereich Wirtschaftswissenschaften) von Prof. Dr. Thorsten Hennig-Thurau sind zum nächstmöglichen Zeitpunkt zunächst befristet auf 3 Jahre zwei Stellen mit Dreiviertel der regelmäßigen Arbeitszeit als wissenschaftliche*r Mitarbeiter*in (Entgeltgruppe 13 TV-L) zu besetzen.

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IFM

Successful IfM Project Seminar in Cooperation with BASF Coatings GmbH

This summer semester, the Chair of Marketing Management (IfM) was again able to offer students majoring in Marketing the opportunity to participate in a project seminar in cooperation with a renowned company. Together with this year's partner, BASF Coatings GmbH, a global leader in surface solutions, 24 students worked on five exciting and current topics related to "B2B Marketing Strategy @BASF Coatings".

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LMM

A Very Special Version of The Social Network: When Victor Henning Invited Münster Students on an Entrepreneurial Journey

Last Thursday brought a very special highlight of the semester: Successful founder Dr. Victor Henning came to Münster via Zoom and took the students of Professor Thorsten Hennig-Thurau's Innovation Management class on a very particular journey from student and marketing scholar to serial entrepreneur.

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IFM

Participate in the MSc Program Development Event on Selling and Sales Management in Digitalized B2B Markets at Alba Business School in Athens, Greece

Dear Students,

We are thrilled to announce an upcoming event that marks a significant step towards shaping the future of sales education. As part of the CUSTMAS project (https://www.custmas.eu/), we are hosting a two-day event in Athens on Oct 2 and 3, 2024, dedicated to the development of a cutting-edge MSc Program focused on Selling and Sales Management in Digitalized B2B Markets.

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Sonja Gensler

Marketing Award 2024

The innovative store concept P41, which resided as a pop-up store at Prinzipalmarket for 6 weeks in winter 2023, has won the Marketing Award 2024 of the Marketing Club Münster-Osnabrück e.V. The successful project, which attracted 26,000 visitors, was supported by Tobias Viehoff. He said that the project has encouraged him to try something new in the city center and to counteract the dying stores.

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Sonja Gensler

JAMS Publication of the Chair of Value-based Marketing - Now Published!

Home sharing platforms have experienced a rapid growth over the last decade. Following negative publicity, many cities have started regulating the short-term rental market. Regulations often involve a cap on the number of days a property can be rented out on a short-term basis. We draw on rich data for short-term rentals on Airbnb and for the long-term rental market to examine the impact of short-term rental regulations with a day cap on various stakeholders: hosts, guests, the platform provider, and residents.

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IFM

Publication on Drivers of Direct Selling Performance – Now Available for Free!

Firms using a direct selling (DS) distribution channel delegate selling and sales management responsibilities to an independent-contractor distributor force. The DS firm’s inability to directly control distributors’ efforts, and the fact that most active distributors choose to work part-time rather than full-time at their DS business, makes an examination of the drivers of DS performance outcomes important for academic study and managerial insight.

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LMM

Does Trying Out VR Headsets Boost Adoption? YES! But there's a catch... A New MCM Article in the Journal of Interactive Marketing!

A new article by MCM scholars Prof. Dr. Thorsten Hennig-Thurau, Alina Herting, and Dr. David Jütte has been accepted for publication in the renowned 𝗝𝗼𝘂𝗿𝗻𝗮𝗹 𝗼𝗳 𝗜𝗻𝘁𝗲𝗿𝗮𝗰𝘁𝗶𝘃𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴.

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LMM

Navigating the Enterprise Metaverse – New XRLab@MCM Article published in Business Horizons!

The rise of digitalization has brought remote meetings via Zoom, and the rise of virtualization has added the enterprise metaverse as another remote meeting format. When, and for whom, do meetings in the virtual spaces make more sense than assembling a team via Zoom or even physically?

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