MCM Professor Thorsten Hennig-Thurau is once again included in the 2025 Stanford-Elsevier Ranking of the world’s Top 2% most-cited scholars, published by PLOS.
MCM Professor Thorsten Hennig-Thurau among Top 2% Most-Cited Scholars Worldwide
SALTY Conference 2025 in Vienna
In keeping with its annual tradition, the academic family “SALTY,” established by Professor Sönke Albers (KLU), convened to explore the latest frontiers in marketing.
The Latest MCM-News Issue is Out Now!
As the summer semester 2025 comes to a close, the Marketing Center is pleased to present the latest issue of the MCM News!
In this issue, we share updates on current developments in research and teaching and draw your attention to an exciting Marketing Alumni Münster event on November 14.
The Soundtrack to Success: Prof. Manfred Krafft on How Music Influences Consumer Behavior
It's a question retailers and restaurateurs have long pondered: does background music truly impact the bottom line? A recent study by GEMA, the German music rights organization, provides a clear and resounding answer: it absolutely does. In a recent interview with Radio RST, Prof. Manfred Krafft commented on these findings, noting they are a welcome confirmation of long-established principles in consumer psychology.
Fresh Impulses for Research: The IfM Doctoral Colloquium in Rothenberge
From August 4 to 6, 2025, the IfM (Chair of Marketing Management) team spent three days at an off-site seminar at Landhaus Rothenberge to intensively discuss current research projects. The focus was on project presentations by each team member, which impressively showcased the thematic diversity at the institute. The critical and constructive discussions provided all participants with valuable input for their future work.
MCM Prof. Hohenberg: New Associate Editor of the Journal of Marketing Research
We are proud to announce that Prof. Dr. Sebastian Hohenberg is one of the new associate editors of the renowned Journal of Marketing Research (JMR) published by the American Marketing Association. You can find more information in the full article published by the Faculty of Business & Economics at the University of Münster here.
The research we do at the MCM — in just SEVEN words
At the MCM, we are proud to provide the business students at the Universität Münster with a premium education in market-based management — built on academic excellence, thought leadership, and strong ties to the business world.
But we are not just educators — but also scientists.
So, what kind of scholarly research do we actually pursue?
To offer a glimpse, our social media team members Lara Minor and Nora Duschner gave us MCM scholars a challenge:
Describe your research in exactly seven words.
Research Visit from Leo Paas (University of Auckland) at the Marketing Center Münster
From June 23–25, 2025, Professor Leo Paas from the University of Auckland (New Zealand) visited the Marketing Center Münster to collaborate with members of the Chair of Marketing Management.