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MCM

Circle of Excellence in Marketing | Apply until April 22!

The current application round for the student support program "Circle of Excellence in Marketing" ends on April 22, 2024.

The CEM is a 1-year talent program for outstanding marketing students from the University of Münster, the University of Cologne, and the FU Berlin. It is specifically designed to prepare students for interesting management tasks in internationally operating companies. Participants of the CEM program take part in various workshops offered by partner companies, among other activities.

Read more about Circle of Excellence in Marketing | Apply until April 22!
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DIGIT

DIGIT sucht Wissenschaftliche*r Mitarbeiter*in

Stellenausschreibung

Am Lehrstuhl für Digitale Transformation der Wirtschaftswissenschaftlichen Fakultät der Universität Münster ist zum nächstmöglichen Zeitpunkt die Stelle als

Wissenschaftliche*r Mitarbeiter*in (m/w/d)
(E 13 TV-L)

zu besetzen. Die Stelle ist zunächst auf drei Jahre befristet (75 % Arbeitszeit: 29 Stunden 52 Minuten) ist jedoch bei Bedarf im Rahmen deines Promotionsvorhabens verlängerbar. Die Lehrverpflichtung beträgt bei Vollzeit 4 SWS.

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LMM

Can Public Broadcasting News Save Democracy in Digital Times? New Study by Dr. Kai Manke & Prof. Thorsten Hennig-Thurau

In our increasingly chaotic political arena, Public Broadcasting News (think: Germany’s 'Tagesschau') drive people's political participation and civic engagement -- in ways that commercial news media do not. Public Broadcasting News (PBN) also contribute to people's political knowledge and their support for democratic values, two key foundations of any (truly) democratic society.

Read more about Can Public Broadcasting News Save Democracy in Digital Times? New Study by Dr. Kai Manke & Prof. Thorsten Hennig-Thurau
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Sonja Gensler

New article in Journal of Business Research

This paper by Sonja Gensler and Arvind Rangaswamy (Penn State, USA) highlights key developments in digital marketing since 1990, emphasizing the shift from static interactions to dynamic, data-driven ecosystems. While significant research on digital marketing has focused on the promotion and distribution aspects, the “Product” component of the 4P framework remains underexplored.

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MCM

Amazon Insights! Florian Mair inspires at the Marketing Center Münster

Last week, the Marketing Center had the privilege of welcoming Florian Mair, Head of Amazon's Europe-wide fashion and apparel business and General Manager at the world-leading etailer, for not just one, but two engaging events. Florian Mair’s visit provided students with unique insights into Amazon's strategies that so strongly impact consumers as well as businesses on a global scale, the world of digital business as a whole, and invaluable career advice.

 

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IFM

APPLY NOW - Become a Student Assistant @IfM

WHO WE ARE

  • The Chair of Marketing Management (IfM) – led by Prof. Dr. Manfred Krafft – with a research focus on Sales Management, Channels and Retailing, as well as Customer Management
  • The first marketing chair in Germany (foundation in 1969)
  • A young and passionate team that you will get to know better at various socials or joint lunches

WHAT YOU CAN EXPECT

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Sonja Gensler

IWM receives Funding for Sustainability Research as part of the DINER Project

The Chair of Value-Based Marketing (IWM) is pleased to receive funding from the Federal Ministry of Food and Agriculture to support its research on sustainable nutrition as part of the DINER project. 

Running from January 2025 to December 2027, this collaborative initiative aims to develop an innovative, user-friendly, and personalized recommendation system that encourages more sustainable eating habits.

At the heart of the project is a digital application designed to provide consumers with tangible benefits:

Read more about IWM receives Funding for Sustainability Research as part of the DINER Project