Dear students,
as of now, you can apply for the MCM seminars in the summer semester 2024.
Please specify your preferences until December 18, 2023 - 23:59.
The following seminars will be offered in the next semester:
The new publication “The Future of Physical Stores: Creating Reasons for Customers to Visit” co-authored by Els Breugelmans (KU Leuven), Lina Altenburg (KU Leuven), Felix Lehmkuhle (University of Münster), Manfred Krafft (University of Münster), Lien Lamey (KU Leuven) and Anne L. Roggeveen (Babson College) is published by the Journal of Retailing.
This winter semester 2023/24 the Marketing Center Münster had again the pleasure to welcome Prof. Dr. Wayne Hoyer from the University of Texas, Austin in Münster.
As longstanding visiting international professor, Prof. Hoyer was invited to give a lecture for the Marketing master course Consumer Behavior.
From November 13 to 17, 2023, the Chair of Marketing Management welcomed Assistant Professor Stijn Maesen from Imperial College, London. Professor Maesen, who earned his Ph.D. in Marketing from KU Leuven, brings a wealth of experience from his previous work in marketing research at GfK.
Unlocking the Future of the Movie Industry – 08.11.2023
Join the Chair of Marketing & Media at the upcoming marketing&media*talk for an exciting discussion on the future of the movie industry with renowned and analytically minded industry expert Dr. Malte Probst!
We are looking for a Research Assistant (m/f/d) starting March 1, 2024 (salary: E 13 TV-L).
We offer a 3-year temporary position (75%, working hours: 29 hours 52 minutes).
The position includes a teaching load, which corresponds to 3 hours per week during a semester.
About the Chair of Value-Based Marketing
From October 17 to 29, Professor Manfred Krafft and Tim Kalwey undertook a research visit to the University of Kansas in Lawrence. Together with their co-authors, they worked on a major revision of a manuscript dealing with the future of selling. This research is in the second round of reviews at a top marketing journal.
On Thursday, October 19, Nilusha Aliman from the MCM’s eXperimental Reality Lab (XRLab@MCM) participated in PwC’s global ‘TechTalks’ series, hosted by Jeremy Dalton, well-known thought leader and book author on immersive technologies along with fellow PwC XR expert Alex Ruhl, to present findings from the lab’s recently published working paper on meetings in the metaverse. On average, the 30-minutes episodes of the video podcast series reach an audience between 5,000 and 10.000 viewers.
Blut ist lebensnotwendiger Bestandteil des menschlichen Lebens. Ohne Blut können unsere Ärzt*innen und Pflegeteams in der Krankenversorgung Operationen und Therapien nicht durchführen. Das UKM ist auf Menschen in Münster und im Münsterland angewiesen. Durch Ihre Bereitschaft, Blut oder Stammzellen zu spenden, wird unsere Arbeit erst möglich. Daher unsere Bitte: Spenden Sie Blut am UKM - in Münster für Münster.