|
JPM Kübler

Junior-Professur für Marketing & Marketing Analytics sucht wissenschaftliche/n Mitarbeiter/in

An der Junior-Professur für Marketing & Marketing Analytics der Westfälischen Wilhelms-Universität (Marketing Center Münster, Fachbereich Wirtschaftswissenschaften) ist zum nächstmöglichen Zeitpunkt zunächst befristet auf 3 Jahre eine Stelle mit Dreiviertel der regelmäßigen Arbeitszeit einer wissenschaftlichen Mitarbeiterin/eines wissenschaftlichen Mitarbeiters zu besetzen.

Read more about Junior-Professur für Marketing & Marketing Analytics sucht wissenschaftliche/n Mitarbeiter/in
|
IFM

Kathrin Regier accepted for the WiWi-Talents program

Once again, one of our MCM-students is chosen to be a real “WiWi-Talent”. Some weeks ago, our master student, Kathrin Regier, was nominated for the WiWi-Talents program by Prof. Dr. Manfred Krafft, Director of the Chair of Marketing Management. We can proudly announce that Ms. Regier was accepted for the program. Thus, the Chair of Marketing Management has successfully nominated 14 marketing students over the last five years and is therefore honored as “Talentschmiede” by the WiWi-Talents program.

Read more about Kathrin Regier accepted for the WiWi-Talents program
|
IFM

"The shopping atmosphere must be right"

Interview with Professor Krafft about the wishes of supermarket customers

In conversation with the press office of the University of Muenster, Prof. Dr. Krafft gave insights into his findings on the buying behavior and wishes of today’s supermarket customers. He states that, on the one hand, some customers have an increasing need for a fast and hassle-free purchasing process, while on the other hand, others value a broad assortment, enough personnel, and an enjoyable atmosphere.

Read more about "The shopping atmosphere must be right"
|
JPM Kübler

How empathy helps to create successful advertising campaigns – Guest lecture by Grabarz & Partner

In response to the positive feedback for their guest talk last year, Grabarz & Partner again followed the invitation by Professor Kübler and joined the lecture „Integrated Marketing Communications” on July 6, 2020. During their 90-minute presentation, Reinhard Patzschke, CEO Consulting at Grabarz & Partner, and Bastian Goldschmidt, Head of Strategy, showed how they convert social trends into successful advertising campaigns.

Read more about How empathy helps to create successful advertising campaigns – Guest lecture by Grabarz & Partner
|
IFM

Paper on the fourth industrial revolution by Professor Krafft et al. published at JIM

The research paper “Challenges and Opportunities for Marketing Scholars in Times of the Fourth Industrial Revolution” by Professor Manfred Krafft (IfM), Professor Laszlo Sajtos (University of Auckland), and Professor Michael Haenlein (ESCP Business School) is now available at the Journal of Interactive Marketing (JIM).

Read more about Paper on the fourth industrial revolution by Professor Krafft et al. published at JIM
|
MCM

Virtual Guest Talk

“How do we conduct Market Research at Douglas?” by Dr. Vanessa Junc and Christian Koldehoff

On Tuesday, May 19, 2020 Dr. Vanessa Junc (Senior CRM Analyst) and Christian Koldehoff (Team Lead Global CRM Analytics) held a virtual guest talk in Market Research providing additional practical insights for students during this summer semester. During the presentation, the two representatives of Europe’s No.1 beauty destination introduced their loyalty card program and elaborated on the benefits of CRM data analytics.

Read more about Virtual Guest Talk
|
IFM

Umsatz durch Transformation

IfM-Wissenschaftler untersuchen Neuausrichtung von Einzelhandelsfiliale

Der Wettbewerbsdruck treibt viele stationäre Einzelhändler zu Investitionen: Um sich von Wettbewerbern abzugrenzen, gestalten die großen Lebensmitteleinzelhändler Aldi, Rewe, Edeka und Real ihre Filialen grundlegend um. Das Ziel der Einzelhändler liegt darin, den angestammten Kundenkreis zu binden und neue Kunden hinzuzugewinnen.

Read more about Umsatz durch Transformation