Applications for the Master in Business Administration - Major Marketing at the Marketing Center Münster are now open until July 15, 2026!
Apply now until July 15, 2026 for the Master in Business Administration - Major Marketing!
Successful IfM Project Seminar in Cooperation with Deutsche Bahn
This summer semester, the Chair of Marketing Management (IfM) was once again able to offer students majoring in Marketing the opportunity to participate in a project seminar in cooperation with a renowned company.
Student Assistant Opportunity - Join our interdisciplinary research project!
We are looking for student support for an interdisciplinary DFG-funded research project at the intersection of marketing, media, and finance, with a focus on video coding.
The position is ideal for students who are interested in new technologies and academic research. Support is needed from July/August to December 2026, mostly during the semester break. The workload is at least 6 hours per week — more hours are welcome.
Guest Lecture with Björn Ognibeni in Brand Management
The Marketing Center Münster is pleased to welcome Björn Ognibeni for a guest lecture as part of the Brand Management course.
Björn Ognibeni has been advising well-known companies, brands, consultancies, and agencies on digitalization for many years. His work focuses on how digital transformation changes the relationship between companies and customers and what this means for products, business models, marketing, and brand management. He is also Co-Founder and Strategic Director of the XRLab@MCM at the University of Münster.
Customer Adaptiveness in B2B Solution Selling: Insights from the Trade Show Industry
B2B solution selling is often seen as the supplier’s responsibility: understanding customer needs, designing the right offering, and delivering value. A recent Journal of Business Research paper by Victoria Kramer and Manfred Krafft in collaboration with Stefan Worm (BI Oslo, Norway), and Sundar G. Bharadwaj (University of Georgia, USA) shows that customers also play a decisive role in solution selling.
New DFG-Funded Research Project on Circular Offerings in B2B Markets
The German Research Foundation (DFG) has awarded funding for a new three-year research project at the Chair of Marketing Management, led by Dr. Victoria Kramer. The project investigates how circular offerings create value in business-to-business (B2B) markets and aims to advance our understanding of how firms can successfully transition toward more sustainable and resource-efficient business models.
True Motion Founder and CEO Andre Kriwet Visits MCM: How Gut Feeling and Expertise Led to a Successful Running Shoe Innovation from Münster
“Trust your gut!” With this sentence, Andre Kriwet, CEO and co-founder of True Motion, the running shoe start-up founded in Münster in 2018, succinctly captured one of the central messages of his guest lecture at the Marketing Center Münster. At the same time, it became very clear to the participants that, in the case of True Motion, this “gut feeling” rests on a strong foundation: extensive scientific expertise and decades of industry experience.
Prof. Leo Paas Visits the Marketing Center Münster
From June 22 to 24, the Marketing Center Münster welcomed Prof. Leo Paas from the University of Auckland as a guest. Professor Paas is a marketing professor and the director of the Master of Business Analytics program. His research focuses on using analytics and artificial intelligence to solve practical business problems.