A new study published in the Journal of Retailing by Marleen Hermans, Els Breugelmans, Felix Lehmkuhle, Manfred Krafft, Mirja Kroschke, and Murali Mantrala looks at how radical store transformations affect sales performance at the category level - a topic that has received surprisingly little attenti
New Study Examines How Radical Store Transformations Affect Category Sales
Pre-registration for the MSc course 'Pricing' is now closed
All available spots have been filled.
Apply for the Circle of Excellence in Marketing until April 27!
The current application round for the student support program "Circle of Excellence in Marketing" ends on April 27, 2026.
The CEM is a 1-year talent program for outstanding marketing students from the University of Münster, the University of Cologne, and the FU Berlin. It is specifically designed to prepare students for interesting management tasks in internationally operating companies. Participants of the CEM program take part in various workshops offered by partner companies, among other activities.
APPLY NOW - Become a Student Assistant @IfM
WHO WE ARE
- The Chair of Marketing Management (IfM) – led by Prof. Dr. Manfred Krafft – with a research focus on Sales Management, Channels and Retailing, as well as Customer Management
- The first marketing chair in Germany (foundation in 1969)
- A young and passionate team that you will get to know better at various socials or joint lunches
WHAT YOU CAN EXPECT
Jun.-Prof. Dr. Jens Paschmann receives the VHB Best Paper Award 2026 of the Marketing Section
The Journal of Marketing Research paper “Driving Mobile App User Engagement through Gamification” by Jun.-Prof. Jens Paschmann and his co-authors Hernán A. Bruno (University of Cologne), Harald J. van Heerde (UNSW Sydney), Franziska Völckner (University of Cologne), and Kristina Klein (University of Bremen) has been awarded the VHB Best Paper Award of the Marketing Section at the 2026 VHB conference in Göttingen.
Recent Findings Advance our Understanding of How Frontline Employees Contribute to Patient Adherence in Mental Healthcare
A new study by Victoria Kramer, Janina Wiebringhaus, Detelina Marinova, and Manfred Krafft—published in the Journal of Service Research as part of a special issue on disadvantaged and vulnerable consumers—sheds light on a question in mental healthcare and service research that remains in
"Marketing Meets … Accounting!" Die Münsteraner Professoren Hennig-Thurau und Artz im Gespräch über BWL-Schnittstellen
Was hat Marketing eigentlich mit anderen betriebswirtschaftlichen Unternehmensfunktionen und -bereichen zu tun?
CEM Cares: Organ Donation Awareness Days
Our CEM students are pleased to look back on the successful completion of a CEM Cares project.
With the Organ Donation Awareness Days 2025, our students were able to send a strong message in support of education and awareness surrounding the topic of organ donation.