Liebe Studierende und Gäste,
um der Verbreitung des Corona-Virus auch in den kommenden Wochen bestmöglich entgegentreten zu können, hat sich das MCM dazu entschlossen, das Center-Gebäude wie auch die Heribert Meffert-Bibliothek weiterhin für Nicht-Universitätsangehörige geschlossen zu halten. Zugang zu den Gebäuden haben wie bisher ausschließlich Mitarbeiter*innen des MCM (inkl. der studentischen Hilfskräfte).
On July 12, 2021, Grabarz & Partner, represented by Bastian Goldschmidt (Head of Strategy) and Dennis Ullner (Senior Strategist), visited the lecture "Integrated Marketing Communications" for the third year in a row. Following the invitation of Prof. Dr. Raoul Kübler, the advertising experts once again presented the trend topics of the current year to the marketing students from Münster.
Das XRLab@MCM sucht Studierende mit Kenntnissen in der Erzeugung und Gestaltung von 3D‐Welten!
Weitere Details entnehmen Sie bitte unseren Stellenausschreibungen:
On June 29, the Chair of Marketing Management had the pleasure to welcome Interbrand as a guest in the course Marketing Operations. With more than 45 years of expertise in brand management and offices in 14 cities, Interbrand is a global and leading brand consultancy. During the 90-minutes guest lecture, Fabienne Duschak (Consultant Brand Strategy) and Hiroyuki Suzuki (Senior Creative) offered various insights into their career paths and daily work.
When the Internet emerged in the 1990s, so-called „consumer opinion platforms“ like Dooyoo, Ciao and Epinions.com became increasingly popular. These websites enabled ordinary consumers to publicly share their experiences with products and services. During that time, Professor Thorsten Hennig-Thurau was enthusiastic about the new possibilities of digitalization, the progressive democratization of information and the new phenomenon he and his fellow co-researchers coined electronic word of mouth, or simply “EWOM”.
Once again, FB4 students were honored as real "WiWi Talents". Ann-Kathrin Müller and Madita Petersen were nominated for the program by Professor Manfred Krafft, Director of the Chair of Marketing Management. Due to their exceptional performance during their studies, the two master's students successfully prevailed against 160 other applicants and won one of the 15 coveted scholarship places.
Der Marketing Alumni Münster e.V. (Petra Kestermann) sucht zum 01.09.2021 eine*n Werksstudent*in im Marketing- und Eventmanagement.
Weitere Informationen gibt es in der Stellenausschreibung.
Der Lehrstuhl für Marketing & Medien (Prof. Dr. Thorsten Hennig-Thurau) sucht zum 01.10.2021 (zunächst befristet bis zum 31.03.2022) mehrere studentische Hilfskräfte sowie Studentische Hilfskräfte mit Schwerpunkt IT (6 Std./ Woche) zwecks Unterstützung der Forschungs‐ und Lehrtätigkeiten an unserem Lehrstuhl.
Weitere Details entnehmen Sie bitte unseren Stellenausschreibungen:
Also, this year we welcomed WWU alumnus David Middelbeck, co-founder & managing director of edyoucated, for a virtual guest lecture in the Bachelor course Marketing Operations taught by Professor Krafft.