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MCM

"Makers of Tomorrow" - Your chance to get first-hand insights on the topic of entrepreneurship

As a partner university of the "Makers of Tomorrow" project, we are pleased to support our students in the future in finding more courage to start their own business. "Makers of Tomorrow" is an online course for students of German-speaking universities on entrepreneurship. However, this is not an ordinary course, but a real "master class" whose vision is to give every student the opportunity to get in touch with entrepreneurship during their studies and learn from role models. In the first season, 10 inspiring founder stories are told.

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LMM

Studentische Hilfskräfte am Lehrstuhl für Marketing & Medien gesucht!

Der Lehrstuhl für Marketing & Medien der Westfälischen Wilhelms‐Universität Münster sucht zum 01.04.2022 zunächst befristet bis zum 30.09.2022 mehrere studentische Hilfskräfte (6 Std./ Woche) zwecks Unterstützung der Forschungs- und Lehrtätigkeiten an unserem Lehrstuhl.


Du bist mindestens im 3. Semester des Bachelorstudiengangs, kannst überdurchschnittlich gute Leistungen vorweisen und begeisterst dich für Marketing, insbesondere im Bereich Digitalisierung und Medien?

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IFM

Interesting Guest Lectures in Customer Relationship Management and Direct Marketing

As part of this year’s Customer Relationship Management and Direct Marketing (CRM & DiMa) course, lectured by Dr. Claudio Felten, two guest lectures were invited to the Chair of Marketing Management to provide practical course-related insights from their experience.

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MCM

Inspiring exchange with Rob Britton at the CEM fireside evening

Since it is well known that one should not break with tradition, the CEM (Circle of Excellence in Marketing) had the pleasure of welcoming Dr. Rob Britton for already the 21st time at the annual fireside evening in the pre-Christmas season. In strict compliance with the 2G+ measures, the event took place on Wednesday, December 1 at Café Herr Sonnenschein in Münster's old town.  Britton quickly caught the students’ attention with his enthusiasm.

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IFM

How Do Consumers Think? - Professor Wayne Hoyer Gives Insights into Consumer Behavior Research

Why are some marketing communication measures very positively received by consumers and lead to a significant increase in sales, while others cause permanent damage to the brand concerned?
The Master's students of the course "Consumer Behaviour" were given a detailed insight into human thought processes and learned how consumers perceive and process information.

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