Prof. Dr. Rosanna Garcia (NC State University) is going to teach the course „Entrepreneurial Marketing“ while she is in Münster. Innovation and sustainability are two areas Dr. Rosanna Garcia is passionate about, especially when it comes to understanding how innovations gain traction and are accepted in the marketplace. Among other topics and issues, she has looked at how sustainable innovations come to be embraced while others struggle for acceptance – in particular, electric vehicles, car sharing and alternative energy sources for the home.
Evert de Haan won the SOM Best PhD Dissertation Award 2016 of the University of Groningen (NL) for his dissertation ‘Creating, managing and monitoring customer value in the on- and offline world.’ Prof. Thorsten Wiesel was Evert’s co-promotor together with Prof. Peter Verhoef of the University of Groningen. Currently, Evert de Haan holds a position as Junior Professor in Marketing at Goethe University Frankfurt. Congratulations!
Im Fachbereich BWL am Institut für Wertbasiertes Marketing der Westfälischen Wilhelms-Universität Münster ist zum nächstmöglichen Zeitpunkt befristet bis zum 31.10.2019 eine Stelle mit 100 % der regelmäßigen Arbeitszeit
einer Java Software-Entwicklerin/ eines Java Software-Entwicklers zu besetzen.
Für weitere Infomationen siehe: detaillierte Stellenausschreibung
For entertainment and media students, managers, and scholars, there is now a reason to look forward to the end of this year. Professors Thorsten Hennig-Thurau (LMM) and Mark B. Houston (Texas A&M University) will then open a unique vault of more than 35 years of high-quality scholarly research on the entertainment industry in their book "Entertainment Science".
Münster School of Business and Economics (MSBE) at the University of Münster (WWU) has an open position as
Assistant Professor in Marketing (tenure-track position)
Applications are invited for an Assistant Professorship position in Marketing. The successful applicant would be part of the Marketing Center team of the Muenster School of Business and Economics.
The article "Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions?" by Manfred Krafft, Christine M. Arden, and Peter C. Verhoef has been accepted for publication in Journal of Interactive Marketing.
After one and a half years of hard work the MCM finally launches its new website.
We're very eager to receive your feedback via email@example.com.
Professor Manfred Krafft has been recently appointed as the first international member of the DSEF fellow program. The DSEF (Direct Selling Education Foundation) pursues the target of uniting science and economy by enabling an exchange among leading academics, students and industry executives. Currently, 75 renowned professors from various disciplines such as business administration, economics and law serve as DSEF fellows.
Professor Manfred Krafft appointed as EMAC Fellow // Professor Manfred Krafft zum EMAC Fellow ernannt
In recognition of his significant and enduring contributions to the European Marketing Academy (EMAC) and his achievements of high levels of scholarship and as a leader in the field of marketing, Manfred Krafft has been appointed as EMAC fellow. Together with him, Ajay Kohli (Atlanta/USA, previous editor of Journal of Marketing) and Peter Verhoef (Groningen, VP Membership of EMAC) have been appointed as new fellows of EMAC. EMAC represents more than 1,000 European scholars in Marketing. The board of fellows consists of 17 recognized scholars, who stay fellows until their retirement.