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IFM

Guest Lecture by Dow Chemical in Sales Management

For the second guest lecture in the master course Sales Management, Manfred Krafft welcomed three representatives from The Dow Chemical Company: Klaus Rudert, Global Customer Executive and Managing Director Dow Germany, Benedikt Rammrath, Senior European Account Manager and Elena Czerny, Technical Sales Representative. They acquainted the students with sales force management, the role of customer relationship management, organizational design and current challenges in a global B2B company.

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IFM

International guest lecturers visited Chair of Marketing Management

Under the direction of Prof. Dr. Manfred Krafft, the Chair of Marketing Management once again offered the master course Consumer Behavior. The lecture is characterized by the participation of well-known guest speakers as Dr. Pia Furchheim (ZHAW School of Management and Law), Prof. Dr. Karen Gedenk (University of Hamburg) and Prof. Dr. Wayne D. Hoyer (University of Texas at Austin).

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MCM

Marketing Students from Münster Win International Advertising Award!

On November 28th 2019, a group of MCM marketing students secured a remarkable third place in the talents category of the prestigious Neptun Cross Media Award in Hamburg. The students had to develop an advertising campaign for the Münster lemonade brand liba as a final project for this summer’s “Integrated Marketing Communications” (IMC) class hold by MCM professor Raoul Kübler.

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LMM

Professor Thorsten Hennig-Thurau im Interview mit hr-iNFO: Über den Wert von Likes auf Plattformen, den Gutmenschen Mark Zuckerberg und die Influencer-Ökonomie

Derzeit experimentieren Instagram und Facebook damit, Like-Zahlen für Posts nicht mehr auszuweisen. Den Mitgliedern wird nur noch angezeigt, wie viel Zustimmung sie für eigene Beiträge bekommen haben. Dass Instagram zukünftig weltweit keine dieser Engagementwerte mehr anzeigen könnte, hat in der Fachwelt bereits für Aufregung gesorgt (siehe hierzu auch hier).

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