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LMM

New study by MCM Scholars in PLOS ONE reveals 'Social Media Paradox': Increased social media usage is linked to greater loneliness. But rich media like video chats can offer a remedy.

The ongoing shift from physical to digital challenges the very essence of human connection. Dr. David Jütte, Prof. Thorsten Hennig-Thurau, and Gerrit Cziehso from the MCM's Chair for Marketing and Media joined forces with Hamburg University’s Prof. Henrik Sattler to delve into the critical question of how social media usage influenced loneliness during the lockdowns initiated to curb the coronavirus spread.

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MCM

Every Day Is Day One - Amazon's Essence Illuminated at the University of Münster

This week we had the privilege of welcoming Florian Mair, General Manager/Director Apparel at Amazon EU, for a double treat! It started with a fascinating guest lecture as part of our Onboarding Module for more than 800 of our undergraduate students, followed by a dynamic Fireside Chat with our Master's students. With 14 years of experience at Amazon, Mr. Mair brought invaluable insights to our academic community.

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IFM

What Is Happening to My Nearby Stores? New JAMS Publication of the MCM

Another great achievement by the Marketing Center Münster:

The paper entitled "What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers" co-authored by Professor Manfred Krafft and former Chair of Marketing Management team members Dr. Mirja Kroschke and Dr. Felix Lehmkuhle has been published in print in the prestigous Journal of the Academy of Marketing Science (JAMS).

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IWM

We want you! Interested in doing a doctorate?

Then submit your application.

We are looking for a Research Assistant (m/f/d) starting May 1st, 2024 (salary: E 13 TV-L).

We offer a 3-year temporary position (75%, working hours: 29 hours 52 minutes).

The position includes a teaching load, which corresponds to 3 hours per week during a semester.

 

About the Chair of Value-Based Marketing

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IFM

Practical Insights Into Omnichannel Management – Guest Lecture by Mars

On December 1, the Chair of Marketing Management (IfM) had the pleasure of welcoming Mars as guest speakers in the Sales Management course. This longstanding tradition of Mars guest lectures is highly valued, offering students valuable insights from real-world corporate practice.

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IFM

Exploring the Pharmaceuticals Sector – Special Guest Lecture by Engelhard Arzneimittel

On December 8, the Chair of Marketing Management was thrilled to host Engelhard Arzneimittel in this year's Sales Management course. During the guest lecture, Tobias Frank, Sales Director National, shared valuable insights on sales territory alignment and provided a detailed examination of the pharmaceutical industry. Engelhard Arzneimittel's visits to the Sales Management course have become a cherished and longstanding tradition, highlighting their commitment to education.

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IFM

New Publication in the Journal of Retailing on the Future of Physical Stores

The new publication “The Future of Physical Stores: Creating Reasons for Customers to Visit” co-authored by Els Breugelmans (KU Leuven), Lina Altenburg (KU Leuven), Felix Lehmkuhle (University of Münster), Manfred Krafft (University of Münster), Lien Lamey (KU Leuven) and Anne L. Roggeveen (Babson College) is published by the Journal of Retailing.

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