As a partner university of the "Makers of Tomorrow" project, we are pleased to support our students in the future in finding more courage to start their own business. "Makers of Tomorrow" is an online course for students of German-speaking universities on entrepreneurship. However, this is not an ordinary course, but a real "master class" whose vision is to give every student the opportunity to get in touch with entrepreneurship during their studies and learn from role models. In the first season, 10 inspiring founder stories are told.
Der Lehrstuhl für Marketing & Medien der Westfälischen Wilhelms‐Universität Münster sucht zum 01.04.2022 zunächst befristet bis zum 30.09.2022 mehrere studentische Hilfskräfte (6 Std./ Woche) zwecks Unterstützung der Forschungs- und Lehrtätigkeiten an unserem Lehrstuhl.
Du bist mindestens im 3. Semester des Bachelorstudiengangs, kannst überdurchschnittlich gute Leistungen vorweisen und begeisterst dich für Marketing, insbesondere im Bereich Digitalisierung und Medien?
Hier können Sie die neueste Ausgabe unseres Magazins "MCM-News" (Ausgabe 2-2021) herunterladen.
Wir wünschen Ihnen viel Spaß beim Lesen unserer Berichte.
As part of this year’s Customer Relationship Management and Direct Marketing (CRM & DiMa) course, lectured by Dr. Claudio Felten, two guest lectures were invited to the Chair of Marketing Management to provide practical course-related insights from their experience.
SONJA GENSLER, PH.D University of Münster, NAMED
JOURNAL OF INTERACTIVE MARKETING CO-EDITOR-DESIGNATE
Since it is well known that one should not break with tradition, the CEM (Circle of Excellence in Marketing) had the pleasure of welcoming Dr. Rob Britton for already the 21st time at the annual fireside evening in the pre-Christmas season. In strict compliance with the 2G+ measures, the event took place on Wednesday, December 1 at Café Herr Sonnenschein in Münster's old town. Britton quickly caught the students’ attention with his enthusiasm.
On November 29, 2021, the Marketing Center Münster hosted its second event of the format ‘Marketing Hot Topic’. This time we had the pleasure of welcoming the world's leading brand consultancy Interbrand to discuss the topic Inclusive Design.
as of now, you can apply for the MCM seminars in the summer semester 2022.
Please specify your preferences until December 15, 2021 - 23:59.
Online application for the MCM master seminars in the summer semester 2022 (closed)
The following seminars are offered:
Why are some marketing communication measures very positively received by consumers and lead to a significant increase in sales, while others cause permanent damage to the brand concerned?
The Master's students of the course "Consumer Behaviour" were given a detailed insight into human thought processes and learned how consumers perceive and process information.