|
MCM

Lehre in Zeiten von Corona: Als das MCM plötzlich digital wurde

Seit März 2020 fanden alle Lehrveranstaltungen des MCM aufgrund der Corona-Pandemie von heute auf morgen rein digital statt. Für die Herbstausgabe unserer MCM-News haben wir mit Lehrenden und Studierenden über Ihre Erfahrungen und Erlebnisse aus dem digitalen Sommersemester 2020 gesprochen.

Unsere Sonderseiten mit vielen Eindrücken zur digitalen Lehre in Zeiten von Corona können Sie hier herunterladen.

Read more about Lehre in Zeiten von Corona: Als das MCM plötzlich digital wurde
|
LMM

“Entertainment Science”: Celebrating 1.7 million downloads!

Last year, Professor Thorsten Hennig-Thurau from the Marketing Center Münster published his multiyear effort "Entertainment Science: Data Analytics and Practical Theory for Movies, Games, Books, and Music”, co-authored by Mark B. Houston, Professor of Marketing at Texas Christian University (Fort Worth) and Visiting International Professor at the University of Münster.

Read more about “Entertainment Science”: Celebrating 1.7 million downloads!
|
MCM

University of Münster listed as one of the “Top Universities for Professional Sales Education”

The University of Münster is once again honored by the Sales Education Foundation (SEF) in its 2020 ANNUAL magazine as one of the "Top Universities for Professional Sales Education". SEF recognizes the University of Münster for preparing students for successful careers in professional selling. The latest edition (14th) of the SEF ANNUAL magazine is available on SEF’s website.

Read more about University of Münster listed as one of the “Top Universities for Professional Sales Education”
|
IFM

Chair of Marketing Management Awarded for the Best Chair Project 2020

Sustainability, Artificial Intelligence and Social Media are currently revolutionizing the retail industry. At the EuroShop trade fair in Düsseldorf on February 18, leading representatives from research and business got together to discuss how recent developments in technology and society reshape the retail industry.

Read more about Chair of Marketing Management Awarded for the Best Chair Project 2020
|
IFM

Anton Dreesmann Award

One of the areas most critically impacted by changing customer needs is retailing, both, online and offline. Therefore, “Retailing Beyond”, the 11th edition of the yearly congress of the Rabobank Anton Dreesmann foundation, focused on how to meet and strategically anticipate changes in the turbulent environment of local and global retailers in the Netherlands.

Read more about Anton Dreesmann Award
|
MCM

Marketing Students from Münster Win International Advertising Award!

On November 28th 2019, a group of MCM marketing students secured a remarkable third place in the talents category of the prestigious Neptun Cross Media Award in Hamburg. The students had to develop an advertising campaign for the Münster lemonade brand liba as a final project for this summer’s “Integrated Marketing Communications” (IMC) class hold by MCM professor Raoul Kübler.

Read more about Marketing Students from Münster Win International Advertising Award!
|
MCM

SALTY Conference 2019 in Vienna

Also this year the academic family “SALTY“ of professor Sönke Albers (KLU) met to discuss the latest developments in Marketing. Following the invitation from professor Nadia Abou Nabout, the SALTY conference took place in Vienna from September 22 to September 24, 2019. Represented by professor Manfred Krafft, professor Sonja Gensler, professor Raoul Kübler, as well as nine research assistants, the Marketing Center Münster showed strong presence.

Read more about SALTY Conference 2019 in Vienna
|
IFM

Julian Allendorf gewinnt Wissenschaftspreis des BDD

Verleihung der Wissenschaftsawards 2019 durch den Bundesverband Direktvertrieb Deutschland in Berlin

Der Bundesverband Direktvertrieb Deutschland (BDD) hatte in 2019 erstmals Preise für hervorragende wissenschaftliche Arbeiten ausgelobt. In der vergangenen Woche fand nun die Verleihung dieser Wissenschaftsawards im Rahmen des diesjährigen Direktvertriebskongresses in Berlin statt. Das Institut für Marketing hatte dabei doppelten Grund zur Freude: Dr. Julian Allendorf erhielt den mit 2.000 Euro dotierten Wissenschaftsaward in der Kategorie „beste Doktorarbeit“.

Read more about Julian Allendorf gewinnt Wissenschaftspreis des BDD
|
LMM

Professor Hennig-Thurau offered key note on Entertainment Science at CULTMARTS conference in Bogotá

The conference, which was the first ever of its kind in Colombia and was attended by about 500 managers from the creative industries, took place on September 17 and 18, 2019 at Pontificia Universidad Javeriana in Bogotá, one of South America's leading research universities.

Read more about Professor Hennig-Thurau offered key note on Entertainment Science at CULTMARTS conference in Bogotá
|
MCM

How Societal Trends Turn into Successful Advertising: Guest Lecture by Grabarz & Partner

Invited by Professor Raoul Kübler, Grabarz & Partner, one of the most successful German advertising agencies, visited the MCM on July 9th 2019. During their 90-minute presentation as part of the lecture "Integrated Marketing Communications", the communication professionals, who are classified second in the current creative ranking by "Werben & Verkaufen", showed how they convert social trends into successful advertising campaigns.

Read more about How Societal Trends Turn into Successful Advertising: Guest Lecture by Grabarz & Partner

Pages