Established in 2010, the Marketing Center’s Brown Bag Seminar serves as a platform for intellectual and social exchange: leading scholars from around the world present and discuss their current and ongoing research projects with the MCM research community.
The Chair of Marketing Management (IfM) recently had the pleasure of welcoming Professor Kenneth Husted and Professor Snejina Michailova from the University of Auckland.
In a dynamic assembly at Alba Graduate Business School in Athens, over 20 students and 10 faculty members from esteemed institutions, including the University of Twente, Technische Universität Graz, Kozminski University, and the University of Münster, converged to innovate a post-graduate program focused on B2B sales and customer management.
Prof. Manfred Krafft and his team from the Chair of Marketing Management (IfM) at the University of Münster recently participated in a doctoral colloquium hosted by the Faculty of Economics and Business at the University of Zaragoza.
Dear Students,
We are thrilled to announce an upcoming event that marks a significant step towards shaping the future of sales education. As part of the CUSTMAS project (https://www.custmas.eu/), we are hosting a two-day event in Athens on Oct 2 and 3, 2024, dedicated to the development of a cutting-edge MSc Program focused on Selling and Sales Management in Digitalized B2B Markets.
The new publication “The Future of Physical Stores: Creating Reasons for Customers to Visit” co-authored by Els Breugelmans (KU Leuven), Lina Altenburg (KU Leuven), Felix Lehmkuhle (University of Münster), Manfred Krafft (University of Münster), Lien Lamey (KU Leuven) and Anne L. Roggeveen (Babson College) is published by the Journal of Retailing.
This winter semester 2023/24 the Marketing Center Münster had again the pleasure to welcome Prof. Dr. Wayne Hoyer from the University of Texas, Austin in Münster.
As longstanding visiting international professor, Prof. Hoyer was invited to give a lecture for the Marketing master course Consumer Behavior.
As part of a doctoral colloquium, Professor Manfred Krafft and his team from the Chair of Marketing Management (IfM) visited the University of Iceland in Reykjavík in mid-September. During two days, an exciting exchange with two different departments of the University of Iceland took place.
Digital technologies are rapidly changing the way businesses operate. There is an increasing demand for partially or fully digital products and services; companies interact with customers and supply chain partners through digital channels; internal processes and operations such as production or manufacturing or office management also rely on digital technologies.
From June 8 to 11, Michael Gerke and Tim Kalwey (both doctoral students at the Chair of Marketing Management) attended the Global Sales Science Institute (GSSI) conference in Frankfurt am Main.