|
IFM

Professor Anne T. Coughlan officially honored as "Visiting International Professor" (VIP)

Prof. Anne T. Coughlan holds the Polk Brothers Chair in Retailing and has been Professor of Marketing at the Kellogg School of Management at Northwestern University in Evanston (USA) since 1985. Her research focuses on sales channels, sales management, compensation and pricing. She currently conducts research on topics such as multichannel management or measuring the compliance, monitoring and enforcement of MAP policies. From October 29 to November 6, Prof. Anne T. Coughlan was once again a guest at the Marketing Center Münster to work with Prof.

Read more about Professor Anne T. Coughlan officially honored as "Visiting International Professor" (VIP)
|
MCM

New publication by Professor Kübler: Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

A new study by Professor Kübler just published in the Journal of Interactive Marketing shows how to rely on user generated content from Facebook to measure classic consumer mindset metrics such as brand awareness, brand liking, brand consideration, purchase likelihood or customer satisfaction.

Read more about New publication by Professor Kübler: Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?
|
LMM

Studie von LMM und Roland Berger zur Zukunft des deutschen Fernsehens ruft großes Medienecho hervor

In ihrer gemeinsam mit der Unternehmensberatung Roland Berger herausgegebenen Studie „Quo Vadis, deutsche Medien?“ argumentieren Professor Thorsten Hennig-Thurau und Ricarda Schauerte (Lehrstuhl für Marketing & Medien), dass sich die deutsche Fernsehlandschaft grundlegend wandeln wird.

Read more about Studie von LMM und Roland Berger zur Zukunft des deutschen Fernsehens ruft großes Medienecho hervor
|
MCM

Professor Kübler publishes new study showing how value-crises decrease customer’s price and product performance sensitivities

Together with colleagues Michael Langmaack and Sönke Albers from Kühne Logistics University and MCM VIP and UT Austin Professor Wayne Hoyer, Raoul Kübler managed to publish a research article in the prestigious Journal of the Academy of Marketing Science (ranked as A by Journal) that demonstrates that value-crises such as child labor, environmental pollution or tax evasion tremendously decrease consumers’ price and product performance sensitivities.

Read more about Professor Kübler publishes new study showing how value-crises decrease customer’s price and product performance sensitivities
|
MCM

Raoul Kübler Gives Talk at VU Amsterdam

On October 24th 2019, Professor Kübler was invited by VU Amsterdam to give a presentation at VU’s prestigious marketing seminar series. During his talk about “An Analysis of Social Media Engagement during the 2016 US presidential elections”, Raoul Kübler introduced his latest research findings and enjoyed a fierce but constructive debate.

Read more about Raoul Kübler Gives Talk at VU Amsterdam
|
MCM

SALTY Conference 2019 in Vienna

Also this year the academic family “SALTY“ of professor Sönke Albers (KLU) met to discuss the latest developments in Marketing. Following the invitation from professor Nadia Abou Nabout, the SALTY conference took place in Vienna from September 22 to September 24, 2019. Represented by professor Manfred Krafft, professor Sonja Gensler, professor Raoul Kübler, as well as nine research assistants, the Marketing Center Münster showed strong presence.

Read more about SALTY Conference 2019 in Vienna
|
LMM

Professor Hennig-Thurau offered key note on Entertainment Science at CULTMARTS conference in Bogotá

The conference, which was the first ever of its kind in Colombia and was attended by about 500 managers from the creative industries, took place on September 17 and 18, 2019 at Pontificia Universidad Javeriana in Bogotá, one of South America's leading research universities.

Read more about Professor Hennig-Thurau offered key note on Entertainment Science at CULTMARTS conference in Bogotá
|
IFM

Manfred Krafft Represents MCM in Chicago

From August 9 to 11, the 2019 AMA Summer Academic Conference took place in Chicago. The theme of this year’s conference was “Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading.” Manfred Krafft represented the Marketing Center Muenster, but also served in different functions. For example, he attended the Editorial Review Board meetings of Journal of Interactive Marketing and Journal of Retailing, two of the most prestigious journals in the field of marketing. And, he attended “master classes” on machine learning and interaction effects.

Read more about Manfred Krafft Represents MCM in Chicago
|
MCM

MCM Goes EMAC: Strong Presence of MCM Scholars at Leading European Marketing Conference

From May 28th until May 31st 2019, the 48th EMAC Annual Conference was held in Hamburg, with more than 1,000 scholarly attendants from all over Europe and the world. The conference provides a unique forum for the presentation and discussion of current academic research projects, panel discussions, and special sessions with thought leaders in their respective fields. Scholars from different areas of the MCM took part in all those different activities.

Read more about MCM Goes EMAC: Strong Presence of MCM Scholars at Leading European Marketing Conference
|
IFM

Research stay at the Northwestern University in Evanston

From April 28 to May 10, Prof. Krafft and his research assistant and doctoral student Theresa Steinebach visited Northwestern University in Evanston, Illinois. The purpose of this research journey was to meet their research partner Anne Coughlan from Kellogg School of Management, who is an expert in direct selling, channel management and sales force management among others.

Read more about Research stay at the Northwestern University in Evanston

Pages