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LMM

Dwayne D. Gremler and Mark B. Houston: Two Visiting International Professors (“VIPs”) of Münster’s School of Business and Economics

As part of their visits to Münster this summer, Dr. Dwayne D. Gremler and Dr. Mark B. Houston both received their Visiting International Professors awards by the School of Business and Economics. These “VIP”  awards are highly selective, given to only a very small number of distinguished scholars from outside Germany, honoring them for their long-term and ongoing services to the school.

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LMM

Professor Mark B. Houston teaches Ph.D. course "Survey Research" at the MCM

For the seventh time, Mark B. Houston, Professor of Marketing at the Neeley School of Business of Fort Worth-based Texas Christian University (TCU) and an area editor at the Journal of Marketing, visited Münster’s Marketing Center to teach a doctoral course on survey research methods.

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IFM

Valuable insights at the International Food Marketing Research Symposium 2018 in Bournemouth/UK

From June 13 to 14, Julian Allendorf, doctoral candidate at the Institute of Marketing (IfM), and Verena Visse, master graduate from University of Muenster participated in the International Food Marketing Research Symposium 2018 in Bournemouth. The conference is a dedicated, regular forum where academic food marketers can meet to present their research in various stages of development (from working papers to completed papers) to advance the discipline of academic food marketing.

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IFM

MCM researchers at the Academy of Marketing Science Conference in New Orleans/USA

From May 23 to 25, Julian Allendorf, Agnes Sophie Roggentin and Vanessa Steppuhn, all doctoral candidates at the Institute of Marketing (IfM), participated in the Academy of Marketing Science Annual Conference in New Orleans. The conference on the theme “Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces” was co-chaired by Monika Kukar-Kinney (University of Richmond) and Lan Xia (Bentley University).

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LMM

Professor Hennig-Thurau to co-chair the 20th Mallen Conference in Filmed Entertainment Economics!

The prime event in research on the economic side of filmed entertainment, the Mallen Conference, will this year be co-chaired by MCM professor Thorsten Hennig-Thurau, together with Jannis Funk from Film University Babelsberg, Olav Sorenson (Yale), and Abraham Ravid (Yeshiva New York). The conference, which celebrates the 20th anniversary of the conference series, will be hosted by the MCM in conjunction with Film University Babelsberg and the DFG Research Group 1452 “How Social Media is Changing Marketing” in Potsdam and Berlin from September 26-29.

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IFM

MCM researchers at the Marketing Strategy Consortium and the Enhancing Sales Force Productivity Conference in Columbia/USA

Thought leaders and emerging scholars from around the world gathered at the University of Missouri for an enriching two days of collaborative learning and innovation. The inaugural Marketing Strategy Consortium brought together 44 fellows representing six countries, as well as doctoral faculty and researchers from leading universities from across North America and Europe.

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IWM

Preisverleihung | Best Paper Award der Zeitschrift Journal of Interactive Marketing

Dr. Sonja Gensler ist gemeinsam mit ihren Ko-Autoren Prof. Scott Neslin (Dartmouth) und Prof. Peter Verhoef (Groningen) für ihren Artikel „The Showrooming Phenomenon: It’s More than Just About Price“ mit dem Best Paper Award der Zeitschrift Journal of Interactive Marketing ausgezeichnet worden. Die Preisverleihung fand im Rahmen der Interactive Marketing Research Conference am 24. März 2018 in Amsterdam statt.

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MCM

Brown Bag Seminar with Professor Anne T. Coughlan

On February 1st, Anne Coughlan visiting from Kellogg School of Management, Northwestern University held a Brown Bag Seminar for doctoral students of the MCM and gave interesting insight into her joint project with Manfred Krafft and Julian Allendorf “High Flyers: An MOA Analysis of Top-Performing Direct-Selling Distributors”.

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LMM

MCM Spotlight: 100+ Seconds Münster Food for Thought with Rick Gretz

"Find what you love and do it as best as you can."

The next episode of our new video format MCM Spotlight is "live"!  In more or less (but rather more) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.

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IFM

Professor Krafft participates in „Ask the Experts“ videos by the Direct Selling Educational Foundation

The Direct Selling Educational Foundation (DSEF) has set up a new program “Ask the Experts” in which experts are interviewed on topics that relate to direct selling as distribution channel. The purpose of DSEF’s Ask the Experts videos is to demystify as well as mainstream the channel to both the public and key audiences (academics and students). In addition, member companies of the Direct Selling Association may also find these videos useful in countering critics. Professor Krafft who has been recently appointed as DSEF Fellow participated in this new initiative and talks about e.g.

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