SALTY Conference 2025 in Vienna
In keeping with its annual tradition, the academic family “SALTY,” established by Professor Sönke Albers (KLU), convened to explore the latest frontiers in marketing.
Research Visit from Leo Paas (University of Auckland) at the Marketing Center Münster
From June 23–25, 2025, Professor Leo Paas from the University of Auckland (New Zealand) visited the Marketing Center Münster to collaborate with members of the Chair of Marketing Management.
Research Visit from Anna Salonen (University of Jyväskylä) at the Marketing Center Münster
From May 19–23, 2025, Associate Professor Anna Salonen from the University of Jyväskylä (Finland) visited the Marketing Center Münster to collaborate with Dr. Victoria Kramer and Prof.
CustMaS Multiplier Event in Warsaw: Advancing B2B Digital Sales Education
From January 29 to 31, the CustMaS team hosted a highly engaging multiplier event at Akademia Leona Koźmińskiego (Kozminski University) in Warsaw, Poland.
Insightful Discussions at MCM’s Brown Bag Seminar with Prof. Peter Verhoef
Established in 2010, the Marketing Center’s Brown Bag Seminar serves as a platform for intellectual and social exchange: leading scholars from around the world present and discuss their current and ongoing research projects with the MCM research community.
Guests@IfM | Prof. Kenneth Husted & Prof. Snejina Michailova
The Chair of Marketing Management (IfM) recently had the pleasure of welcoming Professor Kenneth Husted and Professor Snejina Michailova from the University of Auckland.
Development of an MSc Program for B2B Sellers: A Collaborative Initiative Labeled as CustMaS, Funded by Erasmus+
In a dynamic assembly at Alba Graduate Business School in Athens, over 20 students and 10 faculty members from esteemed institutions, including the University of Twente, Technische Universität Graz, Kozminski University, and the University of Münster, converged to innovate a post-graduate program focused on B2B sales and customer management.
Doctoral Colloquium of the IfM at the University of Zaragoza
Prof. Manfred Krafft and his team from the Chair of Marketing Management (IfM) at the University of Münster recently participated in a doctoral colloquium hosted by the Faculty of Economics and Business at the University of Zaragoza.
Participate in the MSc Program Development Event on Selling and Sales Management in Digitalized B2B Markets at Alba Business School in Athens, Greece
Dear Students,
We are thrilled to announce an upcoming event that marks a significant step towards shaping the future of sales education. As part of the CUSTMAS project (https://www.custmas.eu/), we are hosting a two-day event in Athens on Oct 2 and 3, 2024, dedicated to the development of a cutting-edge MSc Program focused on Selling and Sales Management in Digitalized B2B Markets.
New Publication in the Journal of Retailing on the Future of Physical Stores
The new publication “The Future of Physical Stores: Creating Reasons for Customers to Visit” co-authored by Els Breugelmans (KU Leuven), Lina Altenburg (KU Leuven), Felix Lehmkuhle (University of Münster), Manfred Krafft (University of Münster), Lien Lamey (KU Leuven) and Anne L. Roggeveen (Babson College) is published by the Journal of Retailing.