|
IFM

WWU receives funding from the 'Erasmus+' program for project on "Customer Management Skills in Digitalizing B2B Markets ”

The WWU, under the leadership of Professor Manfred Krafft, has been awarded funding for partnerships in higher education through the "Erasmus+" program. Despite first experiences with Erasmus+ at the University of Münster, this is a particularly pleasing result, as only a few funding applications in the co-application procedure have been approved so far for the WWU. The project duration is 3 years.

Read more about WWU receives funding from the 'Erasmus+' program for project on "Customer Management Skills in Digitalizing B2B Markets ”
|
IFM

Strengthening university ties – Professor Krafft visits university on Gran Canaria

In March 2022, Professor Manfred Krafft spent three weeks at the Universidad de Las Palmas de Gran Canaria. The primary goal of the stay was to promote cooperation efforts between the Universidad de Las Palmas de Gran Canaria and the WWU on various levels. On the one hand, an exchange program between the universities is to be established, which is to be implemented department-wide at the level of students, doctoral candidates and lecturers.

Read more about Strengthening university ties – Professor Krafft visits university on Gran Canaria
|
IFM
|
LMM

„Entertainment Science“ für den VHB-Lehrbuchpreis 2021 nominiert!

Jedes Jahr vergibt der Verband der Hochschullehrer für Betriebswirtschaft e.V. (VHB) auf seiner Jahrestagung den Preis für das beste neu erschienene bzw. grundlegend überarbeitete BWL-Lehrbuch. Für den VHB-Lehrbuchpreis 2021 wurde das Buch „Entertainment Science“ von Professor Thorsten Hennig-Thurau (Lehrstuhl für Marketing & Medien) und Mark Houston (Texas Christian University, Fort Worth) nominiert.

Read more about „Entertainment Science“ für den VHB-Lehrbuchpreis 2021 nominiert!
|
LMM

CULTMARTS 2019: Video Interview with Professor Hennig-Thurau about the Creative Industries and Emerging Markets in the “Era of Entertainment Science”

In September last year, MCM professor Thorsten Hennig-Thurau travelled to Bogotá/Colombia to offer the keynote speech of the first-ever CULTMARTS conference (see here). His presentation, entitled „Welcome to the Era of Entertainment Science“, was attended by about 500 managers from the creative industries.

Read more about CULTMARTS 2019: Video Interview with Professor Hennig-Thurau about the Creative Industries and Emerging Markets in the “Era of Entertainment Science”
|
IFM

International guest lecturers visited Chair of Marketing Management

Under the direction of Prof. Dr. Manfred Krafft, the Chair of Marketing Management once again offered the master course Consumer Behavior. The lecture is characterized by the participation of well-known guest speakers as Dr. Pia Furchheim (ZHAW School of Management and Law), Prof. Dr. Karen Gedenk (University of Hamburg) and Prof. Dr. Wayne D. Hoyer (University of Texas at Austin).

Read more about International guest lecturers visited Chair of Marketing Management
|
IFM

Professor Anne T. Coughlan officially honored as "Visiting International Professor" (VIP)

Prof. Anne T. Coughlan holds the Polk Brothers Chair in Retailing and has been Professor of Marketing at the Kellogg School of Management at Northwestern University in Evanston (USA) since 1985. Her research focuses on sales channels, sales management, compensation and pricing. She currently conducts research on topics such as multichannel management or measuring the compliance, monitoring and enforcement of MAP policies. From October 29 to November 6, Prof. Anne T. Coughlan was once again a guest at the Marketing Center Münster to work with Prof.

Read more about Professor Anne T. Coughlan officially honored as "Visiting International Professor" (VIP)
|
MCM

New publication by Professor Kübler: Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

A new study by Professor Kübler just published in the Journal of Interactive Marketing shows how to rely on user generated content from Facebook to measure classic consumer mindset metrics such as brand awareness, brand liking, brand consideration, purchase likelihood or customer satisfaction.

Read more about New publication by Professor Kübler: Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?
|
LMM

Studie von LMM und Roland Berger zur Zukunft des deutschen Fernsehens ruft großes Medienecho hervor

In ihrer gemeinsam mit der Unternehmensberatung Roland Berger herausgegebenen Studie „Quo Vadis, deutsche Medien?“ argumentieren Professor Thorsten Hennig-Thurau und Ricarda Schauerte (Lehrstuhl für Marketing & Medien), dass sich die deutsche Fernsehlandschaft grundlegend wandeln wird.

Read more about Studie von LMM und Roland Berger zur Zukunft des deutschen Fernsehens ruft großes Medienecho hervor
|
MCM

Professor Kübler publishes new study showing how value-crises decrease customer’s price and product performance sensitivities

Together with colleagues Michael Langmaack and Sönke Albers from Kühne Logistics University and MCM VIP and UT Austin Professor Wayne Hoyer, Raoul Kübler managed to publish a research article in the prestigious Journal of the Academy of Marketing Science (ranked as A by Journal) that demonstrates that value-crises such as child labor, environmental pollution or tax evasion tremendously decrease consumers’ price and product performance sensitivities.

Read more about Professor Kübler publishes new study showing how value-crises decrease customer’s price and product performance sensitivities

Pages