Also this year the academic family “SALTY“ of professor Sönke Albers (KLU) met to discuss the latest developments in Marketing. Following the invitation from professor Nadia Abou Nabout, the SALTY conference took place in Vienna from September 22 to September 24, 2019. Represented by professor Manfred Krafft, professor Sonja Gensler, professor Raoul Kübler, as well as nine research assistants, the Marketing Center Münster showed strong presence.
The conference, which was the first ever of its kind in Colombia and was attended by about 500 managers from the creative industries, took place on September 17 and 18, 2019 at Pontificia Universidad Javeriana in Bogotá, one of South America's leading research universities.
From August 9 to 11, the 2019 AMA Summer Academic Conference took place in Chicago. The theme of this year’s conference was “Marketing on Fire: Burning Questions, Hot New Methods, and Practical Ideas Worth Spreading.” Manfred Krafft represented the Marketing Center Muenster, but also served in different functions. For example, he attended the Editorial Review Board meetings of Journal of Interactive Marketing and Journal of Retailing, two of the most prestigious journals in the field of marketing. And, he attended “master classes” on machine learning and interaction effects.
From May 28th until May 31st 2019, the 48th EMAC Annual Conference was held in Hamburg, with more than 1,000 scholarly attendants from all over Europe and the world. The conference provides a unique forum for the presentation and discussion of current academic research projects, panel discussions, and special sessions with thought leaders in their respective fields. Scholars from different areas of the MCM took part in all those different activities.
From April 28 to May 10, Prof. Krafft and his research assistant and doctoral student Theresa Steinebach visited Northwestern University in Evanston, Illinois. The purpose of this research journey was to meet their research partner Anne Coughlan from Kellogg School of Management, who is an expert in direct selling, channel management and sales force management among others.
Documentary filmmaker Paul Rieth has created an eight-minutes look back at last year's 20th anniversary event of the world's primary scholarly conference on the business and economics of filmed entertainment. In 2018, the Mallen conference series moved to Europe for the first time after having been hosted at UCLA, Yale, and New York University, among others, with MCM professor Thorsten Hennig-Thurau co-chairing the conference with Berlin-based producer/scholar/entrepreneur Jannis Funk, in cooperation with Abraham S.
Dr. Ann-Kristin Kupfer and Prof. Dr. Thorsten Hennig-Thurau have been selected as recipients of the prestigious Sheth Foundation Best Paper Award, which honors the best article published in the Journal of the Academy of Marketing Science, one of marketing’s A journals. The MCM scholars win this year’s Sheth award for their article “Pre-Release Consumer Buzz”, which they have co-authored with WWU’s Visiting International Prof. Dr. Mark B. Houston (Texas Christian University, Texas) and Prof. Dr. Martin Spann from LMU Munich. For Prof.
The eleventh episode of our video format MCM Spotlight – an interview series featuring distinguished guests of the Marketing Center – is on air! In (more or less) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.
Professor Kübler publishes research on cross-cultural price and eWoM sensitivities in Journal of Marketing
Professor Kübler published a study on how a country’s culture and socio-economic background influences consumers’ price- and electronic word of mouth sensitivities in the prestigious Journal of Marketing, which is considered to be the leading academic marketing journal.
From October 15 to 27, Manfred Krafft visited research partners in Chicago, New York City, and Washington, DC. He first met Anne Coughlan, a marketing professor at Northwestern University, to continue his research on top performing direct selling distributors. Both professors discussed research results, conducted additional analyses, and drafted a presentation of their findings. Professor Krafft also met with Vijay Viswanathan from Northwestern’s IMC group and discussed future research initiatives.