From April 28 to May 10, Prof. Krafft and his research assistant and doctoral student Theresa Steinebach visited Northwestern University in Evanston, Illinois. The purpose of this research journey was to meet their research partner Anne Coughlan from Kellogg School of Management, who is an expert in direct selling, channel management and sales force management among others.
Documentary filmmaker Paul Rieth has created an eight-minutes look back at last year's 20th anniversary event of the world's primary scholarly conference on the business and economics of filmed entertainment. In 2018, the Mallen conference series moved to Europe for the first time after having been hosted at UCLA, Yale, and New York University, among others, with MCM professor Thorsten Hennig-Thurau co-chairing the conference with Berlin-based producer/scholar/entrepreneur Jannis Funk, in cooperation with Abraham S.
Dr. Ann-Kristin Kupfer and Prof. Dr. Thorsten Hennig-Thurau have been selected as recipients of the prestigious Sheth Foundation Best Paper Award, which honors the best article published in the Journal of the Academy of Marketing Science, one of marketing’s A journals. The MCM scholars win this year’s Sheth award for their article “Pre-Release Consumer Buzz”, which they have co-authored with WWU’s Visiting International Prof. Dr. Mark B. Houston (Texas Christian University, Texas) and Prof. Dr. Martin Spann from LMU Munich. For Prof.
The eleventh episode of our video format MCM Spotlight – an interview series featuring distinguished guests of the Marketing Center – is on air! In (more or less) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.
Professor Kübler published a study on how a country’s culture and socio-economic background influences consumers’ price- and electronic word of mouth sensitivities in the prestigious Journal of Marketing, which is considered to be the leading academic marketing journal.
From October 15 to 27, Manfred Krafft visited research partners in Chicago, New York City, and Washington, DC. He first met Anne Coughlan, a marketing professor at Northwestern University, to continue his research on top performing direct selling distributors. Both professors discussed research results, conducted additional analyses, and drafted a presentation of their findings. Professor Krafft also met with Vijay Viswanathan from Northwestern’s IMC group and discussed future research initiatives.
Prof. Thorsten Hennig-Thurau ist Inhaber des Lehrstuhls für Marketing & Medien am Marketing Center Münster. Gemeinsam mit Prof. Mark B. Houston von der Texas Christian University in Fort Worth hat Prof. Hennig-Thurau das Buch „Entertainment Science. Data Analytics and Practical Theory for Movies, Games, Books, and Music“ verfasst, dass sich mit den Faktoren auseinandergesetzt, die über den Erfolg und Misserfolg von Entertainmentprodukten entscheiden.
The tenth episode of our video format MCM Spotlight – an interview series featuring distinguished guests of the Marketing Center – is on air! In (more or less) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.
Mobile conversion rates in retail may be low, but a new Journal of Marketing study shows that sales often increase when customers switch from mobile devices to desktop or laptop computers during their buying process.
Given its key insights, the forthcoming JM article appeals to a wide audience. Read and see more:
