The article "Social influence in the adoption of a B2B loyalty program: The role of elite status members" by Manfred Krafft together with Vijay Viswanathan (Medill IMC Department, Northwestern University, United States) and F. Javier Sese (Marketing Department, University of Zaragoza, Spain) is now available at International Journal of Research in Marketing.

The article "Social Influence in the Adoption of a B2B Loyalty Program: The Role of Elite Status Members" by Vijay Viswanathan (Northwestern University), Javier Sese (Universidad de Zaragoza) and Manfred Krafft has been accepted for publication in International Journal of Research in Marketing (IJRM). The article will probably appear in issue 4 of IJRM this year (Volume 34).

Wo findet in Deutschland Spitzenforschung im Marketing statt? Dieser Frage geht die führende Marketingzeitschrift absatzwirtschaft in einer neuen Serie nach – und beginnt in Münster am MCM. In einem vierseitigen Artikel beschreibt Peter Hanser die Entwicklung des MCMs von den Anfängen bis heute, stellt die Professoren mit ihren Forschungsschwerpunkten vor und berichtet von den Erfolgen des MCM in Forschung und Lehre.

The MCM welcomes the former Editor-in-Chief of the Journal of Marketing, Ajay K. Kohli (Professor of Marketing, Gary T. and Elizabeth R. Jones Chair, at Georgia Tech University), who currently teaches 20 doctoral students from various centres of the business and economics faculty on how to publish in a leading journal.

Münster enjoyed a fully packed week of hard academic work with Mark B. Houston (Professor and Head of the Marketing Department at Texas A&M University), who taught about 20 doctoral students from various centers of the business school the essentials of the design and value of survey research. What is the role of theory as a foundation of survey research? What are the differences between different scale types?

For his paper on “Direct Selling Distributors – Why Do They Stay or Leave!”, Julian Allendorf has been awarded with the GSSI 2017 Best Doctoral Student Paper Award. The prize-winning paper is based on joint work with professors Anne T. Coughlan, PhD (Northwestern University, USA) and Dr. Manfred Krafft (Muenster). The award was handed over to Manfred Krafft by the President of Mauritius, Ameenah Firdaus Gurib-Fakim (see photo) during a conference reception on June 8.