Thought leaders and emerging scholars from around the world gathered at the University of Missouri for an enriching two days of collaborative learning and innovation. The inaugural Marketing Strategy Consortium brought together 44 fellows representing six countries, as well as doctoral faculty and researchers from leading universities from across North America and Europe.
Dr. Sonja Gensler ist gemeinsam mit ihren Ko-Autoren Prof. Scott Neslin (Dartmouth) und Prof. Peter Verhoef (Groningen) für ihren Artikel „The Showrooming Phenomenon: It’s More than Just About Price“ mit dem Best Paper Award der Zeitschrift Journal of Interactive Marketing ausgezeichnet worden. Die Preisverleihung fand im Rahmen der Interactive Marketing Research Conference am 24. März 2018 in Amsterdam statt.
On February 1st, Anne Coughlan visiting from Kellogg School of Management, Northwestern University held a Brown Bag Seminar for doctoral students of the MCM and gave interesting insight into her joint project with Manfred Krafft and Julian Allendorf “High Flyers: An MOA Analysis of Top-Performing Direct-Selling Distributors”.
The next episode of our new video format MCM Spotlight is "live"! In more or less (but rather more) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.
The Direct Selling Educational Foundation (DSEF) has set up a new program “Ask the Experts” in which experts are interviewed on topics that relate to direct selling as distribution channel. The purpose of DSEF’s Ask the Experts videos is to demystify as well as mainstream the channel to both the public and key audiences (academics and students). In addition, member companies of the Direct Selling Association may also find these videos useful in countering critics. Professor Krafft who has been recently appointed as DSEF Fellow participated in this new initiative and talks about e.g.
On November 16 and 17, Manfred Krafft traveled to Norway, following an invitation by his colleagues at BI Oslo. In BI‘s research seminar, he presented a study on the interplay of music and light in a retail context. Almost all 35 members of BI‘s marketing department attended Professor Krafft‘s presentation and contributed to a very lively discussion. Several colleagues used the visit of Manfred Krafft to discuss their ideas for future research as well.
On November 9th and 10th, Dr. Thorsten Henig-Thurau and Dr. Ann-Kristin Kupfer attended the 19th Mallen Economics of Filmed Entertainment Conference in New York City. The prestigious event, which combines scientific presentations and discussions with industry guests, was held in cooperation by the New York University, Yeshiva University and Yale University. Dr. Ann-Kristin Kupfer presented scholarly insights on the management of complex brand portfolios, using the case of the Marvel universe.
Für ihr Dissertationsprojekt “Mobile In-Store Advertising: Understanding the Trade-off between Personalization Benefits and Privacy Concerns” wurde Mirja Bues mit dem Jean-Charles Chebat Best Retail Proposal Award im Rahmen der 2017 SMA Doctoral Dissertation Competition ausgezeichnet. Der Preis wurde auf der Society of Marketing Advances-Konferenz Anfang November in Louisville, Kentucky, verliehen. Frau Bues zeigt in ihrer Studie, dass die Effektivität personalisierter mobiler Werbung von der Informationsart, die zur Personalisierung verwendet wird, abhängig ist.
The article “The Influence of Social Cues on Users’ Information Disclosure Intentions – The Case of Mobile Apps” by Mirja Bues and Michael Steiner (University of Witten-Herdecke) has been accepted for presentation at the International Conference on Information Systems 2017 and for publication in the ICIS Proceedings (Jourqual: A).
From August 31 to September 1, Julian Allendorf, doctoral candidate at the Institute of Marketing (IfM), participated in the second EMAC Research Camp in Vienna. The EMAC Junior Faculty & Doctoral Student Research Camp is an initiative by the European Marketing Academy (EMAC) with the aim of raising the research capability of new/young researchers embarking on an academic career. Besides worldwide leading faculty in the field of marketing, 19 doctoral students and junior researchers were among the workshop participants.