Retake Exam | Advanced Market Research
Saturday, 28. May 2022 - 9:00 to 10:30
The exam will take place in room 110 (HMB). Please use the entrance of the Heribert Meffert Library.
IWM sucht wissenschaftliche Mitarbeiter:innen
Am Institut für Wertbasiertes Marketing (IWM) der Westfälischen Wilhelms‐Universität (Marketing Center Münster, Fachbereich Wirtschaftswissenschaften) ist unter der Betreuung von Prof. Dr. Sonja Gensler und Prof. Dr. Thorsten Wiesel zum nächstmöglichen Zeitpunkt zunächst befristet auf 3 Jahre eine 75%- Stelle der regelmäßigen Arbeitszeit als wissenschaftliche Mitarbeiterin / wissenschaftlicher Mitarbeiter (Entgeltgruppe 13 TV‐L) zu besetzen.
Wir sind ein dynamisches Team.
Kick-Off | KnowIT seminar "ESG Criteria and their Relevance for Firm Success"
Tuesday, 26. April 2022 - 17:00 to 18:00, HMB 110
Every year, hundreds of studies are published in academic journals covering a wide range of topics. In this seminar, you have the opportunity to dive deeper into the topic ESG/CSR and the impact of responsible firm behavior on a firm’s success. Topics covered in this seminar are, for example:
Kick-Off | DoIT seminar "Relevance of ESG-conform behavior for Firm Success"
Friday, 8. April 2022 - 16:00 to 17:00, ULB 201
For companies, acting responsibly and complying with environmental, social and governance (ESG) criteria has never been more important to meet the expectations of different stakeholders.
In this seminar, we will examine the relevance of ESG-conform firm behavior for consumers and employees with a focus on the company flaschenpost.
We will address questions like:
Exam | Advanced Market Research
Monday, 20. December 2021 - 11:00 to 12:30, tba
Sonja Gensler named JIM Co-Editor designated
SONJA GENSLER, PH.D University of Münster, NAMED
JOURNAL OF INTERACTIVE MARKETING CO-EDITOR-DESIGNATE
1st Lecture | Market-oriented Leadership
Tuesday, 12. October 2021 - 8:30 to 11:45, tba
The course 'Market-oriented Leadership' starts October 12, 2021. The course teaches the basics of market-oriented leadership that reflects the MCM's take on marketing.
Kick-off meeting | DoIT seminar
Monday, 11. October 2021 - 16:15 to 17:45, tba
The DoIT seminar 'Driving Markets through Sustainability: The Role of Market Orientation' starts October 11, 2021. In this seminar project teams will answer specific research questions realted to the subject of the seminar. The registration for this seminar is already closed.
1st Lecture | Advanced Market Research
Monday, 11. October 2021 - 12:15 to 13:45, lecture hall H3 (Schlossplatz 46)
On October 11, the first session of the course 'Advanced Market Research' will take place. This course is compulsory for MSc Major Marketing students.
Studentische Hilfskräfte am IWM gesucht!
Das Institut für Wertbasiertes Marketing (IWM) der Westfälischen Wilhelms-Universität Münster sucht ab sofort oder früher studentische Hilfskräfte (mind. 5 h /Woche). Weitere Informationen entnehmen Sie bitte der Ausschreibung.
Haben wir Ihr Interesse geweckt? Dann lassen Sie uns an Ihrer Begeisterung für die Marketingwissenschaft teilhaben!