Sonja Gensler named JIM Co-Editor designated

SONJA GENSLER, PH.D University of Münster, NAMED
JOURNAL OF INTERACTIVE MARKETING CO-EDITOR-DESIGNATE
1st Lecture | Market-oriented Leadership
The course 'Market-oriented Leadership' starts October 12, 2021. The course teaches the basics of market-oriented leadership that reflects the MCM's take on marketing.
Kick-off meeting | DoIT seminar
The DoIT seminar 'Driving Markets through Sustainability: The Role of Market Orientation' starts October 11, 2021. In this seminar project teams will answer specific research questions realted to the subject of the seminar. The registration for this seminar is already closed.
1st Lecture | Advanced Market Research
On October 11, the first session of the course 'Advanced Market Research' will take place. This course is compulsory for MSc Major Marketing students.
Studentische Hilfskräfte am IWM gesucht!
Das Institut für Wertbasiertes Marketing (IWM) der Westfälischen Wilhelms-Universität Münster sucht ab sofort oder früher studentische Hilfskräfte (mind. 5 h /Woche). Weitere Informationen entnehmen Sie bitte der Ausschreibung.
Haben wir Ihr Interesse geweckt? Dann lassen Sie uns an Ihrer Begeisterung für die Marketingwissenschaft teilhaben!
The book 'Multivariate Analysemethoden' is published in the 16th edition

The 16th edition of the book 'Multivariate Analysemethoden' - also known as "Der Backhaus" - has been published. Sonja Gensler is now part of the author team and this is not the only novelty. For example, the 'margarine' example has been replaced by chocolate. Why? Because the book will also be published in English in October 2021.
Kick-off meeting | DoIT seminar
Please visit Learnweb to obatin information about the Zoom link.
Kick-off meeting | DoIT seminar
Please visit Learnweb to obtain information about the Zoom link.
Kick-Off meeting | KnowIT seminar
Please visit Learnweb to obtain information about the Zoom link.