The course 'Market-oriented Leadership' starts October 12, 2021. The course teaches the basics of market-oriented leadership that reflects the MCM's take on marketing.
The DoIT seminar 'Driving Markets through Sustainability: The Role of Market Orientation' starts October 11, 2021. In this seminar project teams will answer specific research questions realted to the subject of the seminar. The registration for this seminar is already closed.
On October 11, the first session of the course 'Advanced Market Research' will take place. This course is compulsory for MSc Major Marketing students.
Das Institut für Wertbasiertes Marketing (IWM) der Westfälischen Wilhelms-Universität Münster sucht ab sofort oder früher studentische Hilfskräfte (mind. 5 h /Woche). Weitere Informationen entnehmen Sie bitte der Ausschreibung.
Haben wir Ihr Interesse geweckt? Dann lassen Sie uns an Ihrer Begeisterung für die Marketingwissenschaft teilhaben!
The 16th edition of the book 'Multivariate Analysemethoden' - also known as "Der Backhaus" - has been published. Sonja Gensler is now part of the author team and this is not the only novelty. For example, the 'margarine' example has been replaced by chocolate. Why? Because the book will also be published in English in October 2021.
Please visit Learnweb to obatin information about the Zoom link.
Please visit Learnweb to obtain information about the Zoom link.
Please visit Learnweb to obtain information about the Zoom link.
For further information please visit the course page.
You find the detailed schedule for the course on Learnweb by the end of October, 2020. Please note that the schedule may be subject to change if restrictions are relaxed or tightened. Changes will be announced on Learnweb. If you have not been able to enroll for your studies by the start of the lectures, please contact Prof. Sonja Gensler to obtain guest access to the individual courses.