At the MCM, we are proud to provide the business students at the Universität Münster with a premium education in market-based management — built on academic excellence, thought leadership, and strong ties to the business world.

But we are not just educators — but also scientists.
So, what kind of scholarly research do we actually pursue?

To offer a glimpse, our social media team members Lara Minor and Nora Duschner gave us MCM scholars a challenge:
Describe your research in exactly seven words.

We feel that the answers we provided, from doctoral students to us professors, reveal the diversity, curiosity, and ambition that define the MCM’s scientific work. Please take a moment and listen -- to just seven words from Münster! 😉
 
[Shout-out to the Harvard Chan School team for the format inspiration!]
 

You can watch the "standard" edit of the Research-in-7-words challenge (1 min and 19 seconds) and the "extended cut" with an extra 30 seconds of 7 words below: