Winter Term 2022/23

 

Bachelor

Alle
Schlüsselqualifikationen Bachelor BWL - Übersicht
deutsch

Exercise
Applied Empirical Research
deutsch

Lecture/Exercise
Grundlagen des Marketing
deutsch

Lecture
The Practices of Business: Learning from Leaders
deutsch

Lecture
The Theories of Business: The Pillars of Business Administration
deutsch

Master

Seminar
Applied Business Simulation Mentoring
englisch

Seminar
Seminar | DoIT! How to manage the customer decision journey?
englisch

Seminar
Seminar | How to Market REALLY BIG Products: The Success Factors of B2B Marketing. A Project Seminar in Cooperation with Windmöller & Hölscher (W&H)
deutsch

Seminar
Seminar | Latest Methods in Marketing Research
englisch

Seminar
Seminar | Marketing Analytics and Data-Driven Business Strategies
englisch

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Consumer Behavior
englisch

Lecture/Exercise
Customer Relationship Management and Direct Marketing
englisch

Lecture/Exercise
Entertainment Media Marketing
englisch

Lecture/Exercise
Entrepreneurship 2
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

Lecture/Exercise
Sales Management
englisch

PhD students

PhD Seminar
Applied Empirical Modeling of Nonlinearity and Endogeneity in Regression Models
englisch

PhD Seminar
Doctoral Colloquium IfM
englisch

PhD Seminar
Doctoral Colloquium@IWM
englisch

PhD Seminar
Doktorandenkolloquium
deutsch

Others

Seminar
Circle of Excellence in Marketing Workshop: Roland Berger
deutsch

Seminar
Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
deutsch

Seminar
Inside Amazon - A Campfire-Chat with Rocco Bräuniger
deutsch

Exercise
You're the CEO NOW: How to manage Your First Company
deutsch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Media*lab
deutsch