Summer Term 2022

 

Bachelor

Lecture/Exercise
Entrepreneurial Marketing (Marketing Specialization)
englisch

Lecture/Exercise
Innovationsmanagement (Integrated Management Seminar)
deutsch

Lecture/Exercise
Market Research (Quantitative Marketing)
englisch

Lecture/Exercise
Marketing Operations (Quantitative Marketing)
englisch

Lecture/Exercise
Services Marketing (Marketing Specialization)
englisch

Lecture
Schlüsselqualifikationen Bachelor BWL - Übersicht
deutsch

Master

Seminar
IWM Seminar: KnowIT! Environmental, Social, and Governance (ESG) Criteria and their Relevance for Firm Success
englisch

Seminar
Seminar | DoIT! Relevance of ESG-conform behavior for Firm Success
englisch

Seminar
Seminar | Project Seminar in cooperation with Dr. Ing. h.c. F. Porsche AG
englisch

Seminar
Seminar | Standing Together While Being Apart? An Analysis of Covid-19 Marketing Strategies
englisch

Seminar
Seminar | The Digital Consumer
englisch

Lecture/Exercise
Applications of Market-oriented Leadership (AMoL)
englisch

Lecture/Exercise
Brand Management
englisch

Lecture/Exercise
Data Science (Specific Topics in Marketing)
englisch

Lecture/Exercise
Integrated Marketing Communications
englisch

Lecture/Exercise
Marketing Strategy (Non Marketing Major)
englisch

Lecture/Exercise
Service Marketing in the Digital Age (Specific Topics of Marketing)
englisch

PhD students

PhD Seminar
Doctoral Colloquium IfM
englisch

PhD Seminar
Doctoral Colloquium IWM
englisch

PhD Seminar
Survey Research
englisch

PhD Seminar
Theory Construction and Publishing in Leading Journals
englisch

Others

Seminar
Circle of Excellence in Marketing Workshop: Personality Workshop
deutsch

Seminar
Circle of Excellence in Marketing Workshop: Unilever
deutsch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Media*lab
deutsch

Workshop
Theses MCM
deutsch