Summer Term 2021

 

Bachelor

Lecture/Exercise
Entrepreneurial Marketing (Marketing Specialization)
englisch

Lecture/Exercise
Innovationsmanagement (Integrated Management Seminar)
deutsch

Lecture/Exercise
Market Research (Quantitative Marketing)
englisch

Lecture/Exercise
Marketing Operations (Quantitative Marketing)
englisch

Lecture/Exercise
Services Marketing (Marketing Specialization)
englisch

Master

Seminar
Seminar | Big Data and Marketing – From Marketing Analytics to Customer Orientation
englisch

Seminar
Seminar | DoIT! in collaboration with REACH
englisch

Seminar
Seminar | KnowIT!
englisch

Seminar
Seminar | Project Seminar in cooperation with Tchibo
englisch

Seminar
Seminar | The Digital Consumer
englisch

Lecture/Exercise
Applications of Market-oriented Leadership (AMoL)
englisch

Lecture/Exercise
Brand Management
englisch

Lecture/Exercise
Data Science (Specific Topics in Marketing)
englisch

Lecture/Exercise
Integrated Marketing Communications
englisch

Lecture/Exercise
Marketing Strategy (Non Marketing Major)
englisch

Lecture/Exercise
Service Management (Specific Topics of Marketing)
englisch

PhD students

PhD Seminar
Doctoral Colloquium IfM
englisch

PhD Seminar
Doctoral Colloquium IWM
englisch

PhD Seminar
Survey Research
englisch

PhD Seminar
Theory Construction and Publishing in Leading Journals
englisch

Others

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Media*lab
deutsch

Workshop
Theses MCM
deutsch