Winter Term 2021/22

 

Bachelor

Lecture/Exercise
Grundlagen des Marketing
deutsch

Master

Seminar
Seminar | A Discovery Expedition through TikTok
englisch

Seminar
Seminar | DoIT! Driving market through sustainability: The role of market orientation
englisch

Seminar
Seminar | Literature Seminar on Pricing
englisch

Seminar
Seminar| Marketing Analytics and Data-Driven Business Strategies
englisch

Seminar
Seminar| Understanding and experiencing social virtual reality
englisch

Lecture/Exercise
Advanced Market Research
englisch

Lecture/Exercise
Consumer Behavior
englisch

Lecture/Exercise
Customer Relationship Management and Direct Marketing
englisch

Lecture/Exercise
Entertainment Media Marketing
englisch

Lecture/Exercise
Entrepreneurship 2
englisch

Lecture/Exercise
Innovation Management | Entrepreneurship 1
englisch

Lecture/Exercise
Market-oriented Leadership
englisch

Lecture/Exercise
Media Marketing
englisch

Lecture/Exercise
Sales Management
englisch

PhD students

PhD Seminar
Applied Empirical Modeling of Nonlinearity and Endogeneity in Regression Models
englisch

PhD Seminar
Doctoral Colloquium IfM
englisch

PhD Seminar
Doctoral Colloquium IWM
englisch

PhD Seminar
Doktorandenkolloquium
deutsch

Others

PhD Seminar
Meta-Analysis for Management Research
englisch

Seminar
Circle of Excellence in Marketing Workshop: Henkel
deutsch

Seminar
Circle of Excellence in Marketing Workshop: L'Oréal
deutsch

Seminar
Circle of Excellence in Marketing Workshop: Porsche
deutsch

Seminar
Circle of Excellence in Marketing Workshop: Vodafone
deutsch

Seminar
Circle of Excellence in Marketing Workshop: Windmöller & Hölscher
deutsch

Workshop
MCM Brown Bag Seminar (Research Seminar Series)
englisch

Workshop
Media*lab
deutsch