Allgemeine BWL: Grundlagen und Perspektiven (WiSe 2025/26)

Course schedule

Notice

The first date of the course will take place on Tuesday, 14.10.2025 at 16:15 (16:00 c.t.) in H1 (Schlossplatz 46); please arrive early at the lecture hall to ensure an orderly process.

Contact person: Philo Freiboth

This event will take place in the first term of the winter semester.

The course "Allgemeine BWL: Grundlagen und Perspektiven" is part of the module "Willkommen zur Betriebswirtschaftslehre! Grundlegende Theorien & ihre praktische Anwendung", which also includes the lectures "Spezielle BWL: Funktionen und Bereiche", "Betriebswirtschaftslehre in der Praxis: Von Führungskräften lernen", "Angewandte empirische Forschung", and the exercise "You're the CEO NOW: Zum ersten Mal ein Unternehmen führen". The following examination credits and credit points refer to the entire module and are not individual credits of a single course.

Module Examination Credits: Written exam (75%) + written paper (25%)

Please register at the examination office for the regular examination period.

Credit points of the module: 12 ECTS (BWL PO 2022)

Please register for the course on Learnweb to receive more information about the course schedule. During the course, communication and provision of course materials will take place via the associated course page in Learnweb. Announcements, lecture slides, and all other materials will be posted there.

The password for all materials will be announced in the first lecture.

Description

In the course "Allgemeine BWL: Grundlagen und Perspektiven", students are provided with an overview of business administration and its most important areas of action, as well as answers to central questions in the discipline. Students develop an introductory understanding of key concepts, ways of thinking, and perspectives in business administration. They learn to analyze economic activity based on fundamental business principles, reflect on business administration as a scientific discipline, and acquire initial analytical and critical skills – including working with data, theories, and economic questions.

This lecture serves as organizational framework for the various lectures and exercises of the module. In this context, all dates and further organizational matters of the module are presented.

Lecturers

• Univ.-Prof. Dr. Thorsten Hennig-Thurau (responsible)
• Philo Freiboth (accompanying)