In the Media

In this section, we provide information about media coverage of MCM members' activities. Books and articles published by members of the MCM are also taken into account.

We regret that it is not always possible to place the original content at the disposal of our readers. If the media providers deny you access to the content in question, you can get in touch with us here.

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IFM

G7-Meeting in Münster - Professor Manfred Krafft Appears on WDR Lokalzeit

Towards the end of the week, the summit of the foreign ministers of the G7 countries not only dominated the press coverage, but also the cityscape of Münster. Now that normality is slowly returning to Münster, the question is what will remain of the meeting?

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IFM

Negotiation conflicts in retail - Professor Manfred Krafft in conversation with Radio NRW

Empty shelves in supermarkets are no longer a rare sight. Not only logistics problems and disrupted supply chains, but also the increased price pressure among manufacturers and retailers contribute to this. Due to rising raw material and energy prices, some suppliers are forced to increase their costs. This in turn leads to new negotiations regarding purchase prices or shelf space between retailers and manufacturers.

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IFM

Professor Manfred Krafft interviewed by Radio RST - Energy crisis & private labels

The energy crisis, price explosions and the threat of inflation are currently placing a particularly heavy burden on consumers' wallets. Now that the Euro has to be turned over twice, consumers are increasingly turning to private labels of well-known supermarket chains, which allows cost savings of 20 to 30%. But do private labels also help to save energy for the general public, since they are produced differently from other branded products?

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IFM

Contemporary Loyalty Programs – Professor Krafft Interviewed in the PIA DYMATRIX Science|Talk

Professor Krafft, head of the Chair of Marketing Management, spoke with Sebastian Fischer as part of the Science|Talk organized by PIA DYMATRIX and shared current research findings on contemporary customer loyalty management. PIA DYMATRIX is one of the leading German software, solution and service providers for data-driven marketing automation in the DACH region.

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JPM Kübler

Prof. Dr. Raoul Kübler talks with Radio Kiepenkerl about creative vaccination offers

Due to the nationwide vaccination week that started on Monday, September 13, 2021, Prof. Dr. Raoul Kübler talked with Radio Kiepenkerl about possible further creative vaccination offers to increase the vaccination rate in Germany. In this context, the marketing expert suggests “Vaccination Cafés” or a “Night of Vaccination” to encourage population groups that have not yet been reached by previous vaccination campaigns towards vaccination. Furthermore the MCM scholar suggests classic "Word of Mouth" campaigns in which already vaccinated people inform others about their experience.

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IFM

Nivea celebrates 110th birthday – Interview with Professor Krafft by “taff”

On the occasion of the cult brand's birthday, Professor Krafft, marketing expert and head of the Chair of Marketing Management (IfM), gave an interview to "taff" (ProSieben). The interview was broadcasted on German television on May 10, 2021. In this TV special, Manfred Krafft explains what the NIVEA brand means and discusses its success factors.

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Raoul Volker Kübler

NIM Publication by Professor Kübler targets Dark Sides of Digital Marketing

In his recent publication: Metrics gone wrong: What managers can learn from the 2016 presidential elections, MCM scholar Raoul Kübler discusses together with his colleague Professor Koen Pauwels from Northeastern University, Boston USA how relying on biased market intelligence and targeting the wrong KPIs had fatal consequences for Hillary Clinton’s presidential campaign.

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