In the Media

In this section, we provide information about media coverage of MCM members' activities. Books and articles published by members of the MCM are also taken into account.

We regret that it is not always possible to place the original content at the disposal of our readers. If the media providers deny you access to the content in question, you can get in touch with us here.

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LMM

„Disney+ hatte einen Doppeleffekt“ - Professor Hennig-Thurau in Blickpunkt:Film über die aktuellen Veränderungen in der TV- und Streamingbranche

Mit dem Aufkommen von Video-Streamingdiensten hat sich die Medienlandschaft grundlegend gewandelt. Während TV-Sender Anfang der 2000er Jahre den Bewegtbildmarkt dominierten, sehen sich die Fernsehhäuser heute mit neuen Konkurrenten wie Netflix oder Amazon Prime Video konfrontiert. Mit Disney+ stieg Anfang 2020 ein weiterer namhafter Wettbewerber in das Streaminggeschäft ein – der erste Streamer „Made in Hollywood“, dem weitere Unterhaltungskonzerne folgen werden.

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JPM Kübler

Interview with Prof. Raoul Kübler about Sponsoring of Offshore Sailing and Success of German Vendee Globe Sailor Boris Herrmann published by segelreporter.com

MCM Professor Raoul Kübler was interviewed by Germany’s leading online sailing magazine segelreporter.com. With Boris Herrmann being the first German sailor to finish the world’s hardest solo around the world race, sailing gained in popularity and enjoyed a substantial increase in screen and media time. 

In his interview, Professor Kübler discusses the reasons behind the growing public interest in offshore sailing and how Boris Herrmann successfully used social media to engage with a worldwide audience to promote his campaign but also sailing in general.

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MCM

The Reinvention of Retail – Interview with Professor Krafft in “Die Glocke”

Stationary retailers are increasingly redesigning their stores to differentiate themselves from the competition and appeal to new customer groups. In an interview with “Die Glocke”, Professor Krafft explains how traditional retailers successfully transform their stores along the lines of real market halls to better meet changing consumer preferences.

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LMM

Stanford study recognizes Prof. Hennig-Thurau as leading marketing and business scholar

In a new study conducted by Stanford University scholars and published by prestigious PLOS Biology journal in October 2020, Prof. Thorsten Hennig-Thurau from the Marketing Center Münster is listed as one of the world's leading scholars in the field of marketing and business/economics. In the ranking, which includes the Top 2% global scientists across a wide range of academic disciplines, Hennig-Thurau is ranked 2nd among all marketing scholars in Germany and 63rd among all marketing scientists globally.

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LMM

„Alle Jahre wieder in Münster“ - die WN über das neue Buch von Professor Hennig-Thurau

Im Winter 1966/67 drehte der aus Münster stammende Regisseur Ulrich Schamoni den Film „Alle Jahre wieder“, der im Dezember bis heute auf dem Spielplan der Münsteraner Kinos steht. Schamoni hat den Film als „Porträt seiner Heimatstadt“ konzipiert und damit ein einmaliges Zeitgemälde der Stadt Münster geschaffen.

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JPM Kübler

MCM Scholars Kai Manke and Raoul Kübler win IMRC's "Most Promising Research" Award

MCM scholars Kai Manke (LMM) and Raoul Kübler (JPM&MA) win together with Professor Koen Pauwels from Northeastern University Boston the inaugural “Most Promising Research” Award of this year’s Interactive Marketing Research conference sponsored by the Lazaridis Institute of Technology.

In their award-winning research study “An Analysis of Social Media Engagement in the Case of the 2016 US Presidential Elections“ the international team examines how the social media strategies of the two presidential candidates drove the election outcome in 2016.

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LMM

Universal-Filme kommen schneller ins Heimkino: Professor Thorsten Hennig-Thurau im Interview mit Web.de

Filme der Universal-Studios dürften zukünftig in den USA schon kurz nach dem Kinostart auch als Stream angeboten werden. Darauf haben sich die Kinokette AMC und Universal geeinigt. Lag die Frist bislang bei 75 bis 90 Tagen, so sieht die aktuelle Vereinbarung vor, dass Kinofilme fortan bereits nach 17 Tagen im Heimkino zu sehen sein können, wenn das Studio dies für sinnvoll hält. Im Gegenzug werden die AMC-Kinos an den Streaming-Erlösen beteiligt. Beide Unternehmen kündigten zudem an, eine ähnliche Vereinbarung auch für den europäischen Markt schließen zu wollen.

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LMM

Three articles by Professor Hennig-Thurau among the “Top 20” most cited articles in IJRM

The research database Scopus has revealed the most cited articles published by the "International Journal of Research in Marketing" (IJRM). IJRM is the official journal of the European Marketing Association and considered an A-journal in the JOURQUAL3 ranking due to its high scientific quality. All articles published in the journal since 2017 qualified for the “most cited” list.

Among the 20 most cited IJRM articles are three papers (co-)authored by researchers affiliated with Münster’s Marketing Center:

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