In the Media

In this section, we provide information about media coverage of MCM members' activities. Books and articles published by members of the MCM are also taken into account.

We regret that it is not always possible to place the original content at the disposal of our readers. If the media providers deny you access to the content in question, you can get in touch with us here.

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IFM

Insights from a Marketing Perspective on Recent Advancements in Advent Calendars

As the festive season approaches, advent calendars begin to appear on the aisles of retail stores, ranging from traditional calendars filled with chocolate or sweets to luxurious calendars containing premium cosmetics or perfumes. Prof. Dr. Manfred Krafft, Chair of Marketing Management (IfM), gave Radio WAF listeners a marketing perspective on advent calendars and discussed current trends shaping the development of these products.

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IFM

Innovationskreis Marketing e.V. Once Again Honored as a Bronze Sponsor | ProTalent Summer Event

On Wednesday, June 19, 2024, Prof. Dr. Ulrike Weyland, Vice-Rector for Studies and Teaching, and the ProTalent team welcomed the sponsors and their scholarship holders - including former scholarship holders for the first time - to a relaxed summer evening in the castle gardens of the University of Münster. As Bronze Sponsor, the Innovationskreis Marketing e.V. was invited once again. 

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IFM

Record Numbers of First Semester Students in the Bachelor of Business Administration - WDR Lokalzeit Coverage Features Professor Krafft and Professor Hennig-Thurau

In the evening broadcast on October 5, WDR Lokalzeit covered the record numbers of first year students at the University of Münster. In addition to law and sociology, amongst others, the bachelor's degree in business administration is particularly affected by this.

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IFM

Professor Krafft Gives Keynote on the “Transformation of B2B Sales Management and Selling“

As part of this year's University Sales Center Alliance Research Symposium, Professor Manfred Krafft gave a keynote address on "Transformations in Sales and Sales Management." This year's USCA Symposium was held in a virtual format and attended by just over 50 participants from academia and practice.

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IFM

The future of trade shows: Interview with Victoria Kramer featured in the AUMA Newsletter

In an interview with AUMA – the Association of the German Trade Fair Industry, Victoria Kramer talks about her collaboration with Koelnmesse on the future of trade shows, particularly the benefits that exhibitors and visitors derive from physical trade show formats. She also outlines which features are perceived as useful in the context of digital trade show platforms. Curious to learn more?

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MCM

Best German Universities - STRIVE Magazine Lists MCM as Top Address for Marketing Students

Which university you studied at is more important than ever for your professional future. Top German universities support their students in establishing the right networks and developing a future-oriented mindset. STRIVE Magazine show the best addresses for the subjects of business, tech, marketing, law and medicine.

STRIVE magazine is one of the most exciting emerging business magazines in Germany and has made it its mission to address and make insights available to all interested parties who want to rethink business.

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IFM

G7-Meeting in Münster - Professor Manfred Krafft Appears on WDR Lokalzeit

Towards the end of the week, the summit of the foreign ministers of the G7 countries not only dominated the press coverage, but also the cityscape of Münster. Now that normality is slowly returning to Münster, the question is what will remain of the meeting?

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IFM

Negotiation conflicts in retail - Professor Manfred Krafft in conversation with Radio NRW

Empty shelves in supermarkets are no longer a rare sight. Not only logistics problems and disrupted supply chains, but also the increased price pressure among manufacturers and retailers contribute to this. Due to rising raw material and energy prices, some suppliers are forced to increase their costs. This in turn leads to new negotiations regarding purchase prices or shelf space between retailers and manufacturers.

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IFM

Professor Manfred Krafft interviewed by Radio RST - Energy crisis & private labels

The energy crisis, price explosions and the threat of inflation are currently placing a particularly heavy burden on consumers' wallets. Now that the Euro has to be turned over twice, consumers are increasingly turning to private labels of well-known supermarket chains, which allows cost savings of 20 to 30%. But do private labels also help to save energy for the general public, since they are produced differently from other branded products?

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