Record Numbers of First Semester Students in the Bachelor of Business Administration - WDR Lokalzeit Coverage Features Professor Krafft and Professor Hennig-Thurau

In the evening broadcast on October 5, WDR Lokalzeit covered the record numbers of first year students at the University of Münster. In addition to law and sociology, amongst others, the bachelor's degree in business administration is particularly affected by this.

Based on experiences already made during the peak of the Corona pandemic, the faculty is already tried and tested as far as the streaming of events is concerned. However, despite the large number of students, classroom teaching in the winter semester is still to take place at an excellent level, which is why the faculty and the Marketing Center Münster have joined forces and thought deeply about how to handle the winter semester that has now commenced.

Professor Manfred Krafft, Director of the Chair of Marketing Management and Professor Thorsten Hennig-Thurau, Director of the Chair of Marketing & Media have commented on this and presented some ideas for the effective and student-oriented implementation of the winter semester.

You can access the entire feature of the WDR Lokalzeit from October 5 via this link.

From minute 06:06 onwards, the report on the increased student numbers and the corresponding measures taken by the faculty and the entire university starts.