On June 29, the Chair of Marketing Management had the pleasure to welcome Interbrand as a guest in the course Marketing Operations. With more than 45 years of expertise in brand management and offices in 14 cities, Interbrand is a global and leading brand consultancy. During the 90-minutes guest lecture, Fabienne Duschak (Consultant Brand Strategy) and Hiroyuki Suzuki (Senior Creative) offered various insights into their career paths and daily work.
Also, this year we welcomed WWU alumnus David Middelbeck, co-founder & managing director of edyoucated, for a virtual guest lecture in the Bachelor course Marketing Operations taught by Professor Krafft.
On June 8, the award ceremony of the “Preis der Deutschen Marktforschung” took place in a digital format. This year's winner was the MCM student Anne Zeh who wrote her master’s thesis at the Chair of Marketing Management (IfM).
On the occasion of the cult brand's birthday, Professor Krafft, marketing expert and head of the Chair of Marketing Management (IfM), gave an interview to "taff" (ProSieben). The interview was broadcasted on German television on May 10, 2021. In this TV special, Manfred Krafft explains what the NIVEA brand means and discusses its success factors.