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IFM

Professor Anne T. Coughlan officially honored as "Visiting International Professor" (VIP)

Prof. Anne T. Coughlan holds the Polk Brothers Chair in Retailing and has been Professor of Marketing at the Kellogg School of Management at Northwestern University in Evanston (USA) since 1985. Her research focuses on sales channels, sales management, compensation and pricing. She currently conducts research on topics such as multichannel management or measuring the compliance, monitoring and enforcement of MAP policies. From October 29 to November 6, Prof. Anne T. Coughlan was once again a guest at the Marketing Center Münster to work with Prof.

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IFM

Shopper Meets Consumer – Henkel’s Way Into an Insight Driven Culture

Yet again, Henkel visited the lecture “Consumer Behavior” and demonstrated how the theoretical fundamentals taught in the lecture are applied in practice. Laura Lorch and Peter Reichmann (Category Insight Management at Henkel Beauty Care) offered fascinating insights in their talk entitled “Shopper Meets Consumer – Henkel’s Way Into an Insight Driven Culture”.

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IFM

Guest Lecture | Laura Lorch (Henkel) on Consumer Behavior

Consumer Behavior
Tuesday, 5. November 2019 - 14:00 to 16:00, JUR 2

Wir freuen uns, Laura Lorch (Junior Category and Shopper Marketing Manager bei Henkel Beauty Care) am 05.11.2019 von 14:15 Uhr bis 15:45 Uhr als Gastrednerin im Rahmen der Vorlesung Consumer Behavior im JUR 2 (Universitätsstraße 14-16) begrüßen zu dürfen.

Über Henkel

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