Exam | Willkommen in der BWL (Onboarding)
Wednesday, 27. May 2026 - 11:00 to 14:00, tbd
Exam Inspection | Willkommen in der BWL (Onboarding)
Thursday, 16. April 2026 - 9:00 to 11:30, Jur073 and Jur073b
APPLY NOW - Become a Student Assistant @IfM
WHO WE ARE
- The Chair of Marketing Management (IfM) – led by Prof. Dr. Manfred Krafft – with a research focus on Sales Management, Channels and Retailing, as well as Customer Management
- The first marketing chair in Germany (foundation in 1969)
- A young and passionate team that you will get to know better at various socials or joint lunches
WHAT YOU CAN EXPECT
Guest Lecture | Christian Koldehoff (Deichmann)
Marketing Strategy
Tuesday, 30. June 2026 - 12:00 to 14:00, JUR 490
Kick-Off | Markting Strategy & Marketing Strategy in Action
Tuesday, 14. April 2026 - 12:00 to 14:00, Zoom
Kick-Off | MSc Seminar 'Project Seminar in Cooperation with Deutsche Bahn'
Friday, 17. April 2026 - 10:00 to 14:00, Zoom
Recent Findings Advance our Understanding of How Frontline Employees Contribute to Patient Adherence in Mental Healthcare
A new study by Victoria Kramer, Janina Wiebringhaus, Detelina Marinova, and Manfred Krafft—published in the Journal of Service Research as part of a special issue on disadvantaged and vulnerable consumers—sheds light on a question in mental healthcare and service research that remains in
Guest Lectures bring Sales Management to Life
This semester, students of the Sales Management course gained first-hand industry insights through two special guest lectures.
Dissertation Award 2025: Dr. Christina Okoutsidou Honored for Outstanding Research on AI Influencers
The Rectorate of the University of Münster has awarded the Dissertation Award 2025 to 13 early-career researchers, honoring the best doctoral theses of the year. We are delighted to announce that Dr. Christina Okoutsidou, a former PhD student at the Chair of Marketing Management (IfM), received the award for the School of Business and Economics.
The Tradition Continues: Welcoming Back Professor Wayne Hoyer from Nov 15-24!
We are pleased to continue a long-standing tradition by welcoming back Professor Dr. Wayne Hoyer from the University of Texas at Austin, who will be with us from November 15th to 24th.