It's a question retailers and restaurateurs have long pondered: does background music truly impact the bottom line? A recent study by GEMA, the German music rights organization, provides a clear and resounding answer: it absolutely does. In a recent interview with Radio RST, Prof. Manfred Krafft commented on these findings, noting they are a welcome confirmation of long-established principles in consumer psychology.

From June 23–25, 2025, Professor Leo Paas from the University of Auckland (New Zealand) visited the Marketing Center Münster to collaborate with members of the Chair of Marketing Management.

In a world where effective negotiation is a key differentiator, our students recently participated in a highly engaging two-day workshop designed to elevate their skills and confidence in any negotiation setting. Led by Tobias Frank, Sales Director DE & AT at Engelhard Arzneimittel, the workshop provided invaluable real-world perspectives and practical strategies.

WHO WE ARE

• The Chair of Marketing Management (IfM) – led by Prof. Dr. Manfred Krafft – with a research focus on Sales Management, Channels and Retailing, as well as Customer Management
• The first marketing chair in Germany (foundation in 1969)
• A young and passionate team that you will get to know better at various socials or joint lunches

WHAT YOU CAN EXPECT