Guest Lecture | Vivan Macedo (Scalable Capital)
Marketing Analytics II
Friday, 30. June 2023 - 10:15 to 11:45, Aula am Aasee
Guest Lecture | Dr. Verena Mathews (Otto Group)
Marketing Analytics II
Wednesday, 28. June 2023 - 12:15 to 13:45, Aula am Aasee
Guest Lecture | Dr. Juliana Huppertz (Douglas)
Marketing Analytics II
Wednesday, 28. June 2023 - 12:15 to 13:45, Aula am Aasee
IfM Project Seminar in Cooperation with Deichmann SE | Final Presentations
Thursday, 22. June 2023 - 0:00 to 23:45, Headquarter Deichmann SE, Essen
1st Lecture | Marketing Analytics II
Tuesday, 6. June 2023 - 14:15 to 15:45, H1
Chair of Marketing Management decisively involved in new publication in the Journal of the Academy of Marketing Science
What is happening to my nearby stores?
The own- and cross-effect of a radical store transformation on existing customers
Professor Krafft gives laudatory speech for Finne brewery at the Marketing Club Münster Osnabrück
On May 16, Professor Manfred Krafft gave the laudatory speech for this year’s Marketing award at the regional Marketing Club Münster Osnabrück.
IfM Project Seminar in Cooperation with Deichmann SE | Interim Presentations
Monday, 8. May 2023 - 12:00 to 15:30, SCH 100.4
Exam inspection | The Theories of Business: The Pillars of Business Administration
Monday, 3. April 2023 - 12:00 to 14:00, Aasee Aula
Professor Krafft Gives Keynote on the “Transformation of B2B Sales Management and Selling“
As part of this year's University Sales Center Alliance Research Symposium, Professor Manfred Krafft gave a keynote address on "Transformations in Sales and Sales Management." This year's USCA Symposium was held in a virtual format and attended by just over 50 participants from academia and practice.