On January 27, a long-standing tradition in the form of a guest lecture by Dow was continued in the Sales Management course. Professor Manfred Krafft and his team were pleased to welcome Klaus Rudert (Global Customer Executive and Managing Director Dow in Germany), Benedikt Rammrath (Senior European Customer Manager) and Irene Meinhardt (Senior Global Customer Manager).  All three guest lecturers found their way from Wiesbaden to Münster and spoke in person.

On January 20, the Chair of Marketing Management was delighted to welcome Engelhard Arzneimittel for a visit to this years’ Sales Management course. Within the guest lecture, Tobias Frank - Sales Director National - shared valuable, practical insights on the topic of sales territory alignment and an in-depth look into the pharmaceutical industry. Engelhard Arzneimittel’s visits to the Sales Management course represents a long held and highly appreciated tradition.

As part of the course Sales Management, we were pleased to welcome guest speakers from Mars to our lecture hall again on December 9, 2022, after two years of virtual visits. The guest lecture from Mars is a long and always well-received tradition that provides students with valuable insights from corporate practice.