Customers in the solutions business: What role do they play and what makes solutions more effective for them?
Due to increased international competitive pressure, supplier companies in the B2B sector are transforming from product providers to solution providers. In the solutions business, suppliers provide their customers with individual offerings with the aim of improving customer processes by solving strategically important customer problems. However, solutions can only be successful if customers actively participate in the different phases of the solutions process, namely the definition of requirements, the implementation as well as the review of the offering.
WWU receives funding from the 'Erasmus+' program for project on "Customer Management Skills in Digitalizing B2B Markets ”
The WWU, under the leadership of Professor Manfred Krafft, has been awarded funding for partnerships in higher education through the "Erasmus+" program. Despite first experiences with Erasmus+ at the University of Münster, this is a particularly pleasing result, as only a few funding applications in the co-application procedure have been approved so far for the WWU. The project duration is 3 years.
In March 2022, Professor Manfred Krafft spent three weeks at the Universidad de Las Palmas de Gran Canaria. The primary goal of the stay was to promote cooperation efforts between the Universidad de Las Palmas de Gran Canaria and the WWU on various levels. On the one hand, an exchange program between the universities is to be established, which is to be implemented department-wide at the level of students, doctoral candidates and lecturers.
Once again, a student from FB4 was honored as a true "WiWi talent".
Highly attended special session on “The Future of Solution Selling” during the AMA Winter Academic Conference 2022
The AMA Winter Academic Conference is one of the most important academic conferences in the marketing discipline, bringing together scholars and practitioners from around the globe. During this year’s conference, which was split into an online part on February 10-11 on the Whova platform and an in-person part on February 18-20 in Las Vegas, USA, Professor Dr.