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Netto calls itself the "Marken-Discount," the discounter built around brand names, promising shoppers the reassurance of familiar products at unbeatable prices. It is a confident claim, and one that SWR's consumer program "Marktcheck" set out to test in a recent episode. For four weeks, a family shopped exclusively at Netto, putting the chain's range, prices, and everyday quality through their paces and measuring the results against Aldi, Lidl, Kaufland, and Rewe.
This summer semester, the Chair of Marketing Management (IfM) was once again able to offer students majoring in Marketing the opportunity to participate in a project seminar in cooperation with a renowned company.
From June 22 to 24, the Marketing Center Münster welcomed Prof. Leo Paas from the University of Auckland as a guest. Professor Paas is a marketing professor and the director of the Master of Business Analytics program. His research focuses on using analytics and artificial intelligence to solve practical business problems.
Prof. Dr. Manfred Krafft has been appointed as a Data Editor at the Journal of Marketing (JM) — one of the most influential and widely read academic journals in the marketing discipline, published by the American Marketing Association (AMA).
The Marketing Center Münster has reason to celebrate: two researchers from the Chair of Marketing Management have recently been recognized for their outstanding doctoral work.
A new study published in the Journal of Retailing by Marleen Hermans, Els Breugelmans, Felix Lehmkuhle, Manfred Krafft, Mirja Kroschke, and Murali Mantrala looks at how radical store transformations affect sales performance at the category level - a topic that has received surprisingly little attenti