Exam | Marketing Analytics I
Friday, 20. December 2024 - 10:00 to 11:00
Guest lecture | Laurence Meil-Fischer, Katharina Klara Jessen (Arla Foods Deutschland)
Consumer Behavior
Tuesday, 10. December 2024 - 11:00 to 12:00, JUR 490
Exam | Sales Management
Monday, 3. February 2025 - 10:00 to 11:30, WIWI Pools
Guest lecture | Tobias Frank, Christine Collot (Engelhard Arzneimittel)
Sales Management
Tuesday, 10. December 2024 - 14:15 to 15:45, JUR 490
Guests@IfM | Prof. Kenneth Husted & Prof. Snejina Michailova
The Chair of Marketing Management (IfM) recently had the pleasure of welcoming Professor Kenneth Husted and Professor Snejina Michailova from the University of Auckland.
Guest lecture | Nexan Chopra, Frank Hanisch, Lukas Lehner (Mars)
Sales Management
Friday, 29. November 2024 - 10:15 to 11:45, F4
Insights from a Marketing Perspective on Recent Advancements in Advent Calendars
As the festive season approaches, advent calendars begin to appear on the aisles of retail stores, ranging from traditional calendars filled with chocolate or sweets to luxurious calendars containing premium cosmetics or perfumes. Prof. Dr. Manfred Krafft, Chair of Marketing Management (IfM), gave Radio WAF listeners a marketing perspective on advent calendars and discussed current trends shaping the development of these products.
Development of an MSc Program for B2B Sellers: A Collaborative Initiative Labeled as CustMaS, Funded by Erasmus+
In a dynamic assembly at Alba Graduate Business School in Athens, over 20 students and 10 faculty members from esteemed institutions, including the University of Twente, Technische Universität Graz, Kozminski University, and the University of Münster, converged to innovate a post-graduate program focused on B2B sales and customer management.
Doctoral Colloquium of the IfM at the University of Zaragoza
Prof. Manfred Krafft and his team from the Chair of Marketing Management (IfM) at the University of Münster recently participated in a doctoral colloquium hosted by the Faculty of Economics and Business at the University of Zaragoza.
Exam inspection | Marketing Analytics I
Wednesday, 2. October 2024 - 16:00 to 18:00, H3