Guest Lecture | Christian Koldehoff (Deichmann)
Marketing Strategy
Tuesday, 30. June 2026 - 12:00 to 14:00, JUR 490
Kick-Off | Markting Strategy & Marketing Strategy in Action
Tuesday, 14. April 2026 - 12:00 to 14:00, Zoom
Kick-Off | MSc Seminar 'Project Seminar in Cooperation with Deutsche Bahn'
Friday, 17. April 2026 - 10:00 to 14:00, Zoom
Recent Findings Advance our Understanding of How Frontline Employees Contribute to Patient Adherence in Mental Healthcare
A new study by Victoria Kramer, Janina Wiebringhaus, Detelina Marinova, and Manfred Krafft—published in the Journal of Service Research as part of a special issue on disadvantaged and vulnerable consumers—sheds light on a question in mental healthcare and service research that remains in
Guest Lectures bring Sales Management to Life
This semester, students of the Sales Management course gained first-hand industry insights through two special guest lectures.
Dissertation Award 2025: Dr. Christina Okoutsidou Honored for Outstanding Research on AI Influencers
The Rectorate of the University of Münster has awarded the Dissertation Award 2025 to 13 early-career researchers, honoring the best doctoral theses of the year. We are delighted to announce that Dr. Christina Okoutsidou, a former PhD student at the Chair of Marketing Management (IfM), received the award for the School of Business and Economics.
The Tradition Continues: Welcoming Back Professor Wayne Hoyer from Nov 15-24!
We are pleased to continue a long-standing tradition by welcoming back Professor Dr. Wayne Hoyer from the University of Texas at Austin, who will be with us from November 15th to 24th.
RETAIL NXT 2025: Prof. Manfred Krafft Discusses the Future of Retail
RETAIL NXT, held in Bad Vilbel near Frankfurt, has evolved from a bold endeavor in 2023 into the central get-together for retail technology experts in the heart of Europe. The event, which took place from September 30 to October 1, has become a must-attend conference for the industry's thought leaders, with over 1,000 participants.
Exam Inspection | Marketing Analytics II
Tuesday, 21. October 2025 - 14:00 to 16:00, HMB (MCM 110)
Last Name A-L: 2 – 3 p.m.
Last Name M-Z: 3 – 4 p.m.
The Soundtrack to Success: Prof. Manfred Krafft on How Music Influences Consumer Behavior
It's a question retailers and restaurateurs have long pondered: does background music truly impact the bottom line? A recent study by GEMA, the German music rights organization, provides a clear and resounding answer: it absolutely does. In a recent interview with Radio RST, Prof. Manfred Krafft commented on these findings, noting they are a welcome confirmation of long-established principles in consumer psychology.