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IFM

Highly attended special session on “The Future of Solution Selling” during the AMA Winter Academic Conference 2022

The AMA Winter Academic Conference is one of the most important academic conferences in the marketing discipline, bringing together scholars and practitioners from around the globe. During this year’s conference, which was split into an online part on February 10-11 on the Whova platform and an in-person part on February 18-20 in Las Vegas, USA, Professor Dr.

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IFM

Old Traditions Back to Familiar Settings - Guest Lecture by Dow in the Sales Management Course

On November 12, a long-standing tradition in the form of a guest lecture by Dow was continued in the Sales Management course. Professor Krafft and his team were pleased to welcome Klaus Rudert (Managing Director and Global Corporate Account Executive), Benedikt Rammrath (Account Executive) and Lukas Stockhausen (Account Manager). After last year's guest lecture via Zoom, fortunately all three guest lecturers found their way to Münster and spoke in person.

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IFM

Guest Lecture by Engelhard Arzneimittel Takes Place in a Hybrid Format

On October 29, the Chair of Marketing Management was delighted to welcome Engelhard Arzneimittel for a visit to this years’ Sales Management course. Within the guest lecture, Tobias Frank - Sales Director National - and Christine Collot - Head of Shopper and Trade Marketing - shared valuable, practical insights on the topic of sales territory alignment. Engelhard Arzneimittel’s visits to the Sales Management course represents a long held and highly appreciated tradition.

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IFM

Contemporary Loyalty Programs – Professor Krafft Interviewed in the PIA DYMATRIX Science|Talk

Professor Krafft, head of the Chair of Marketing Management, spoke with Sebastian Fischer as part of the Science|Talk organized by PIA DYMATRIX and shared current research findings on contemporary customer loyalty management. PIA DYMATRIX is one of the leading German software, solution and service providers for data-driven marketing automation in the DACH region.

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