The Chair of Marketing Management (IfM) recently had the pleasure of welcoming Professor Kenneth Husted and Professor Snejina Michailova from the University of Auckland.

During their visit, Professor Michailova held one-to-one discussion sessions. This enabled a valuable exchange of knowledge on topics at the forefront of her research. As an expert in international management and knowledge management, Professor Michailova shared important insights with our academic community.

The visit was rounded off by a dinner with Prof. Dr. Manfred Krafft.

We at the IfM greatly value such international exchanges and were grateful to have Professors Husted and Michailova as our guests. Such engagements enrich our academic environment and promote a global perspective in our research and educational endeavors.