IfM Project Seminar in Cooperation with Deichmann SE | Final Presentations
Chair of Marketing Management decisively involved in new publication in the Journal of the Academy of Marketing Science
What is happening to my nearby stores?
The own- and cross-effect of a radical store transformation on existing customers
Picnic’s Area Potential Model: Insights From the Guest Lecture by Martin Wolter and Yannick Männersdörfer
On Friday, May 5, 2023, more than 400 students came to lecture hall H1, the largest at the University of Münster, despite the upcoming weekend. The reason was a guest lecture by the company Picnic as part of the bachelor course Marketing Analytics 1.
IfM Project Seminar in Cooperation with Deichmann SE | Interim Presentations
Guest Lecture | Martin Wolter & Yannick Männersdörfer (Picnic GmbH)
Deadline | Theses application for start in Q3 2023 at MCM
The future of trade shows: Interview with Victoria Kramer featured in the AUMA Newsletter
In an interview with AUMA – the Association of the German Trade Fair Industry, Victoria Kramer talks about her collaboration with Koelnmesse on the future of trade shows, particularly the benefits that exhibitors and visitors derive from physical trade show formats. She also outlines which features are perceived as useful in the context of digital trade show platforms. Curious to learn more?
Sales Management in a Global B2B Company – Guest Lecture by Dow
On January 27, a long-standing tradition in the form of a guest lecture by Dow was continued in the Sales Management course. Professor Manfred Krafft and his team were pleased to welcome Klaus Rudert (Global Customer Executive and Managing Director Dow in Germany), Benedikt Rammrath (Senior European Customer Manager) and Irene Meinhardt (Senior Global Customer Manager). All three guest lecturers found their way from Wiesbaden to Münster and spoke in person.