Bereits zum achten Mal fand am 6. Oktober 2021 das Major Marketing Bootcamp statt. An diesem Tag begrüßt das MCM traditionell die neuen Masterstudierenden mit Major Marketing.
Continuation of a long-standing cooperation - Professor Manfred Krafft appointed "Honorary Professor" at the University of Auckland
Doctoral Colloquium of the IfM at the Department of Marketing of the Christian-Albrechts-Universität zu Kiel
In the middle of September, Professor Krafft and his team from the Chair of Marketing Management (IfM) visited the Department of Marketing at the Christian-Albrechts-Universität zu Kiel, which is headed by Professor Stefan Hoffmann. In compliance with the COVID 19 protection measures, an exchange-rich colloquium was organized that offered ample room for discussions.