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IFM

APPLY NOW - Become a Student Assistant @IfM

WHO WE ARE

  • The Chair of Marketing Management (IfM) – led by Prof. Dr. Manfred Krafft – with a research focus on Sales Management, Channels and Retailing, as well as Customer Management
  • The first marketing chair in Germany (foundation in 1969)
  • A young and passionate team that you will get to know better at various socials or joint lunches

WHAT YOU CAN EXPECT

Read more about APPLY NOW - Become a Student Assistant @IfM
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IFM

Insights from a Marketing Perspective on Recent Advancements in Advent Calendars

As the festive season approaches, advent calendars begin to appear on the aisles of retail stores, ranging from traditional calendars filled with chocolate or sweets to luxurious calendars containing premium cosmetics or perfumes. Prof. Dr. Manfred Krafft, Chair of Marketing Management (IfM), gave Radio WAF listeners a marketing perspective on advent calendars and discussed current trends shaping the development of these products.

Read more about Insights from a Marketing Perspective on Recent Advancements in Advent Calendars
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IFM

APPLY NOW - Become a Student Assistant @IfM

WHO WE ARE

  • The Chair of Marketing Management (IfM) – led by Prof. Dr. Manfred Krafft – with a research focus on Sales Management, Channels and Retailing, as well as Customer Management
  • The first marketing chair in Germany (foundation in 1969)
  • A young and passionate team that you will get to know better at various socials or joint lunches

WHAT YOU CAN EXPECT

Read more about APPLY NOW - Become a Student Assistant @IfM

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