This summer semester, the Chair of Marketing Management (IfM) was once again able to offer students majoring in Marketing the opportunity to participate in a project seminar in cooperation with a renowned company.
The German Research Foundation (DFG) has awarded funding for a new three-year research project at the Chair of Marketing Management, led by Dr. Victoria Kramer. The project investigates how circular offerings create value in business-to-business (B2B) markets and aims to advance our understanding of how firms can successfully transition toward more sustainable and resource-efficient business models.
From June 22 to 24, the Marketing Center Münster welcomed Prof. Leo Paas from the University of Auckland as a guest. Professor Paas is a marketing professor and the director of the Master of Business Analytics program. His research focuses on using analytics and artificial intelligence to solve practical business problems.
Das Institut für Wertbasiertes Marketing an der Universität Münster sucht fortlaufend studentische Hilfskräfte (m/w/d) für 8h/Woche (Arbeitszeit flexibel einteilbar)
WER SIND WIR?
The Marketing Center Münster has reason to celebrate: two researchers from the Chair of Marketing Management have recently been recognized for their outstanding doctoral work.
This semester, students of the Sales Management course gained first-hand industry insights through two special guest lectures.
The Rectorate of the University of Münster has awarded the Dissertation Award 2025 to 13 early-career researchers, honoring the best doctoral theses of the year. We are delighted to announce that Dr. Christina Okoutsidou, a former PhD student at the Chair of Marketing Management (IfM), received the award for the School of Business and Economics.
From May 19–23, 2025, Associate Professor Anna Salonen from the University of Jyväskylä (Finland) visited the Marketing Center Münster to collaborate with Dr. Victoria Kramer and Prof.