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LMM

Inside TRUE MOTION: Guest Lecture with Andre Kriwet June 25, 2026

Thursday, 25. June 2026 - 12:00 to 13:30, Lecture Hall S9, Schlossplatz 2

The Marketing Center Münster is excited to welcome Andre Kriwet, CEO and Co-Founder of TRUE MOTION, for a guest lecture as part of the Innovation Management course.

Andre Kriwet has more than 25 years of experience in running shoe development and has held leading positions at ASICS, Nike, and Brooks. In 2018, he co-founded TRUE MOTION in Münster, where he and his team developed the patented U-TECH™ technology. Since then, TRUE MOTION has grown from a Münster-founded start-up into one of the leading running shoe brands in Germany.

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Tags: Events, Guests
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LMM

Exclusive marketing&media*talk with Dr. Malte Probst (Chairman of the Board and CEO, Swiss Studios AG)

Wednesday, 19. November 2025 - 18:00 to 19:45, Lecture Hall S9, Schlossplatz 2

Join the Chair of Marketing & Media at the upcoming marketing&media*talk, featuring renowned industry expert Dr. Malte Probst!

In this session, Dr. Probst will explore the current state of the entertainment industry and discuss impactful developments such as the rise of generative AI and virtual production as well as his outlook on the future of entertainment.

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Tags: Events, Guests
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IFM

RETAIL NXT 2025: Prof. Manfred Krafft Discusses the Future of Retail

RETAIL NXT, held in Bad Vilbel near Frankfurt, has evolved from a bold endeavor in 2023 into the central get-together for retail technology experts in the heart of Europe. The event, which took place from September 30 to October 1, has become a must-attend conference for the industry's thought leaders, with over 1,000 participants.

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Tags: Events, Highlights, Prof. Krafft
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MCM

Amazon Insights! Florian Mair inspires at the Marketing Center Münster

Last week, the Marketing Center had the privilege of welcoming Florian Mair, Head of Amazon's Europe-wide fashion and apparel business and General Manager at the world-leading etailer, for not just one, but two engaging events. Florian Mair’s visit provided students with unique insights into Amazon's strategies that so strongly impact consumers as well as businesses on a global scale, the world of digital business as a whole, and invaluable career advice.

 

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Tags: Events, Highlights, Prof. Hennig-Thurau

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