CEM Workshop with Porsche
Over 20 members of the Circle of Excellence in Marketing (CEM) took part in the annual CEM Workshop at the headquarter of Porsche in Stuttgart-Zuffenhausen. The two-day workshop, from the January 16 to 17, 2020, was designed to give CEM members a first look behind the scenes of the Porsche AG. The workshop further enabled an exchange of academic and practical insights between marketing students from Berlin, Cologne and Muenster and the Marketing team of Porsche.
