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MCM

Deadline | Registration Major Marketing Bootcamp (24.09.2018)

Monday, 24. September 2018 (All day)

We are happy to welcome our new MSc. BA Major Marketing students in Münster. On October 4, 2018 the 5th Major Marketing Bootcamp will take place (place: Rüstkammer of the city hall).

A registration is neceessary. Please follow the link: REGISTRATION BOOTCAMP (ends September 24, 2018)

The team of the MCM is looking forward to meeting you soon.

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MCM

Event | ‚Meet the MCM Alumni‘

mit Kristina Tautrims
Monday, 25. June 2018 - 18:00, HMB 110

Wir möchten Sie herzlich zu einem Event in userer Reihe: "Meet the MCM Alumni" am 25.06.2018 einladen. Wir freuen uns sehr, dass Kristina Tautrims das MCM besucht, um von ihrem beruflichen Einstieg nach ihrem Master-Abschluss im März 2016 zu erzählen. Als Trainee bei der Dr. August Oetker Nahrungsmittel KG hat sie in 12 Monaten in zahlreichen Abteilungen sowie bei einem internationalen Projekt für die Geschäftsführung mitgewirkt und sechs Monate in Belgien verbracht.

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IFM

Guest Lecture | Dr. Felten of CMX Consulting by MUUUH! Group to hold presentation on "Customer Relationship Management"

Wednesday, 11. July 2018 - 14:00 to 16:00

Wir freuen uns, Dr. Claudio Felten am 11.07.2018 von 14 Uhr bis 16 Uhr als Gastredner im Rahmen der Vorlesung Customer Management im J2 (Oeconomicum) begrüßen zu dürfen.

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IFM

Guest Lecture | “Transforming Marketing Performance” by Dr. Lars Fiedler and Dr. Kirsten Blacha of McKinsey in Marketing Operations

Wednesday, 4. July 2018 - 12:15 to 13:45, Aula am Aasee

On Wednesday, July 4th, Dr. Lars Fiedler (VP and Solution General Manager Marketing Solutions | McKisney) and Dr. Kirsten Blacha (Engagement Manager | McKinsey) will give a guest lecture in Marketing Operations on “Transforming Marketing Performance”. The lecture takes place from 12:15 – 13:45 pm in the Aula am Aasee. Guests are highly welcome.

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MCM

CEM Workshop | Arvato

Tuesday, 3. July 2018 (All day) to Wednesday, 4. July 2018 (All day)

Digital transformation - how to embrace tech-enabled omni-channel customer services
Chatbots, virtual assistants, robots who can fulfill standard tasks… How will topics like automation and artificial intelligence change the future customer interaction and the setup of future customer services in the upcoming years? In the CEM workshop, we will show you the state-of-the-art solutions in this domain and explain you how Arvato CRM Solution Group transforms its business setup for customer services in the digital dynamic environment.

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IFM

Guest lecture | Maximilian Mealing – Team Lead CRM at Outfittery to deliver guest lecture on “CRM in Practice in a Digital Startup”

Tuesday, 3. July 2018 - 10:00, J2

Outfittery is based on the idea of making personal shopping assistance accessible for every “man” and creating a stress free shopping experience. Especially men are increasingly overwhelmed by the wide array of clothes offered in traditional retail stores and by online retailers. To facilitate their shopping experience, Outfittery offers them a free shopping assistant when ordering via their website.

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IFM

Arvato CRM’s CSO to deliver keynote lecture on how automation will transform customer management

Wednesday, 20. June 2018 - 14:00 to 16:00, J2

Everybody is talking about automation and its potential to transform businesses, create new efficiencies and enhance customer experience. But this is just the start. Over the next decade, it will pave the way for a revolution in service delivery and how customers interact with brands. This shift has already started and businesses need to prepare now, or risk being left behind.

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