On Friday, May 5, 2023, more than 400 students came to lecture hall H1, the largest at the University of Münster, despite the upcoming weekend. The reason was a guest lecture by the company Picnic as part of the bachelor course Marketing Analytics 1.

As part of the course Sales Management, we were pleased to welcome guest speakers from Mars to our lecture hall again on December 9, 2022, after two years of virtual visits. The guest lecture from Mars is a long and always well-received tradition that provides students with valuable insights from corporate practice.

Das Marketing Center Münster und der Marketing Alumni Münster e.V. laden ein zum:
 
NEUSTART IM MARKETING: Virtuelle Welten, neue Verantwortung und künstliche Intelligenz!
 

In the last week of September, the German Direct Selling Association (BDD) held this year's Direct Selling Congress at Andel's Vienna House in Berlin. One of the many items on the program of the two-day congress was the presentation of the Science Awards.

As part of a doctoral colloquium, Professor Manfred Krafft and his team from the Chair of Marketing Management (IfM) visited the University of Iceland in Reykjavík in mid-September. During two days, an exciting exchange with two different departments of the University of Iceland took place.

This summer semester, the Chair of Marketing Management (IfM) lead by Professor Manfred Krafft collaborated with the Practical Computer Science Group lead by Professor Kuchen and offered a project seminar in cooperation with Dr. Ing. h.c. F. Porsche AG.