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MCM

Circle of Excellence in Marketing | Jetzt bewerben bis 19.10.2018!

Am 19. Oktober 2018 endet die aktuelle Bewerbungsrunde für das Studentenförderprogramm „Circle of Excellence in Marketing“. Der CEM ist ein 1-jähriges Talent-Programm für herausragende Marketingstudierende der Universität Münster, der Universität zu Köln und der FU Berlin. Es ist gezielt darauf ausgerichtet, die Studierenden auf interessante Managementaufgaben in international agierenden Unternehmen vorzubereiten. Teilnehmer des CEM nehmen im Rahmen des CEM-Programmes unter anderem an vielseitigen Workshops von Partnerunternehmen teil.

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MCM

CEM Henkel-Workshop: Creativity, Innovation and Sustainability

25 students from Free University of Berlin, University of Cologne and University of Muenster participated in this year’s Circle of Excellence in Marketing (CEM) Henkel-Workshop, which took place on July 5 at the Henkel headquarters in Dusseldorf. The day started with a welcome note by Jana Mueller, Employer Branding Manager at Henkel. She introduced students to the history, the values and the career opportunities at Henkel.

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MCM

CEM Arvato-Workshop: Digital Transformation of Customer Service

From July 3 to 4, 22 members of the Circle of Excellence in Marketing (CEM) from Berlin, Cologne and Muenster attended a workshop at Arvato Bertelsmann at its headquarters in Guetersloh. The workshop on digital transformation of customer service was hosted and organized by Jiaqing Zhong and Karsten Kraume from the Arvato CRM Solutions division.

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MCM

CEM Workshop | Arvato

Tuesday, 3. July 2018 (All day) to Wednesday, 4. July 2018 (All day)

Digital transformation - how to embrace tech-enabled omni-channel customer services
Chatbots, virtual assistants, robots who can fulfill standard tasks… How will topics like automation and artificial intelligence change the future customer interaction and the setup of future customer services in the upcoming years? In the CEM workshop, we will show you the state-of-the-art solutions in this domain and explain you how Arvato CRM Solution Group transforms its business setup for customer services in the digital dynamic environment.

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