|
IFM

CEM Porsche-Workshop: Combining Porsche Brand Assets with Generation Y “Driven Youth Assets”

From January 25 to 26, 25 members of the Circle of Excellence in Marketing (CEM) took part in the third CEM Porsche-Workshop in Stuttgart. The workshop was hosted by the marketing department of which some members including Dr. Stephan Nass, Alexander Georgoudakis and David Papenheim are also alumni of the CEM.

Read more about CEM Porsche-Workshop: Combining Porsche Brand Assets with Generation Y “Driven Youth Assets”
|
MCM

CEM Johnson & Johnson-Workshop: Consumer Marketing meets Pharma Marketing

From November 29 to 30, 2017, members of the Circle of Excellence in Marketing (CEM) spent two exciting days at the headquarters of Johnson & Johnson in Neuss. Carola Griesshaber, member of the talent acquisition team organized the workshop and welcomed the participants from Berlin, Cologne and Münster on their arrival.

Read more about CEM Johnson & Johnson-Workshop: Consumer Marketing meets Pharma Marketing
|
MCM

CEM Kaminabend | American Airlines-Manager Talks about his Top Ten Pieces of Advice

Last week, Dr. Rob Britton visited Münster for a fireside chat with members of the Circle of Excellence in Marketing. Rob Britton is a former managing director in brand development and advertising at American Airlines where he worked for over 23 years in various positions. Today, Rob Britton is the principal of AirLearn Inc., an international consultancy where he focuses on teaching and educating students from renowned business schools around the world.

Read more about CEM Kaminabend | American Airlines-Manager Talks about his Top Ten Pieces of Advice
|
MCM

CEM Bayer Business Consulting-Workshop: Exciting Insights into Everyday Life of an Inhouse Consultant

From November 23 to 24, 2017, members of the Circle of Excellence in Marketing (CEM) attended a workshop at Bayer Business Consulting (BC) in Leverkusen. Flora Spannagel, who is a project manager at Bayer BC, has organized the workshop on behalf of the marketing & sales practice.

Read more about CEM Bayer Business Consulting-Workshop: Exciting Insights into Everyday Life of an Inhouse Consultant
|
MCM

Circle of Excellence in Marketing: Jetzt bewerben!

Am 28. September 2017 endet die aktuelle Bewerbungsrunde für das Studentenförderprogramm „Circle of Excellence in Marketing“.

Der CEM ist ein 1-jähriges Talent-Programm für herausragende Marketingstudierende der Universität Münster, der Universität zu Köln und der FU Berlin. Es ist gezielt darauf ausgerichtet, die Studierenden auf interessante Managementaufgaben in international agierenden Unternehmen vorzubereiten. Teilnehmer des CEM nehmen im Rahmen des CEM-Programmes unter anderem an vielseitigen Workshops von Partnerunternehmen teil.

Read more about Circle of Excellence in Marketing: Jetzt bewerben!
|
MCM

Neue Serie zu deutschen Marketing-Departments: Die absatzwirtschaft stellt das MCM vor – als Erstes!

Wo findet in Deutschland Spitzenforschung im Marketing statt? Dieser Frage geht die führende Marketingzeitschrift absatzwirtschaft in einer neuen Serie nach – und beginnt in Münster am MCM. In einem vierseitigen Artikel beschreibt Peter Hanser die Entwicklung des MCMs von den Anfängen bis heute, stellt die Professoren mit ihren Forschungsschwerpunkten vor und berichtet von den Erfolgen des MCM in Forschung und Lehre.

Read more about Neue Serie zu deutschen Marketing-Departments: Die absatzwirtschaft stellt das MCM vor – als Erstes!

Pages