From November 29 to 30, 2017, members of the Circle of Excellence in Marketing (CEM) spent two exciting days at the headquarters of Johnson & Johnson in Neuss. Carola Griesshaber, member of the talent acquisition team organized the workshop and welcomed the participants from Berlin, Cologne and Münster on their arrival.
Last week, Dr. Rob Britton visited Münster for a fireside chat with members of the Circle of Excellence in Marketing. Rob Britton is a former managing director in brand development and advertising at American Airlines where he worked for over 23 years in various positions. Today, Rob Britton is the principal of AirLearn Inc., an international consultancy where he focuses on teaching and educating students from renowned business schools around the world.
From November 23 to 24, 2017, members of the Circle of Excellence in Marketing (CEM) attended a workshop at Bayer Business Consulting (BC) in Leverkusen. Flora Spannagel, who is a project manager at Bayer BC, has organized the workshop on behalf of the marketing & sales practice.
Contact person: Julian Allendorf
For more information on the Circle of Excellence in Marketing click here.
Contact person: Charlotte Hufnagel
For more information on the Circle of Excellence in Marketing click here.
Am 28. September 2017 endet die aktuelle Bewerbungsrunde für das Studentenförderprogramm „Circle of Excellence in Marketing“.
Der CEM ist ein 1-jähriges Talent-Programm für herausragende Marketingstudierende der Universität Münster, der Universität zu Köln und der FU Berlin. Es ist gezielt darauf ausgerichtet, die Studierenden auf interessante Managementaufgaben in international agierenden Unternehmen vorzubereiten. Teilnehmer des CEM nehmen im Rahmen des CEM-Programmes unter anderem an vielseitigen Workshops von Partnerunternehmen teil.
Wo findet in Deutschland Spitzenforschung im Marketing statt? Dieser Frage geht die führende Marketingzeitschrift absatzwirtschaft in einer neuen Serie nach – und beginnt in Münster am MCM. In einem vierseitigen Artikel beschreibt Peter Hanser die Entwicklung des MCMs von den Anfängen bis heute, stellt die Professoren mit ihren Forschungsschwerpunkten vor und berichtet von den Erfolgen des MCM in Forschung und Lehre.
On June 29, a group of members from the Circle of Excellence in Marketing (CEM), consisting of the University of Münster, the University of Cologne and Free University of Berlin, visited the headquarters of Henkel Group in Düsseldorf. After Jana Müller from Corporate HR welcomed the students and introduced them to the company, they enjoyed a tour to the “Lighthouse Beauty Care” and gained exceptional insights on how Henkel communicates with its business customers.
The business process outsourcing provider Arvato Bertelsmann invited students from the Circle of Excellence in Marketing (CEM) to a two-day workshop at its headquarters in Gütersloh, Germany. The workshop on digital transformation of customer services was coordinated by Karsten Kraume and Jiaqing Zhong who work at the Arvato CRM Solutions Group. During fascinating talks given by members of the CRM Solutions Group the students gained insights into how Arvato provides tailor-made solutions for customer interaction via different communication channels.