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MCM

CEM Henkel-Workshop: Creativity, Innovation and Sustainability

25 students from Free University of Berlin, University of Cologne and University of Muenster participated in this year’s Circle of Excellence in Marketing (CEM) Henkel-Workshop, which took place on July 5 at the Henkel headquarters in Dusseldorf. The day started with a welcome note by Jana Mueller, Employer Branding Manager at Henkel. She introduced students to the history, the values and the career opportunities at Henkel.

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MCM

CEM Arvato-Workshop: Digital Transformation of Customer Service

From July 3 to 4, 22 members of the Circle of Excellence in Marketing (CEM) from Berlin, Cologne and Muenster attended a workshop at Arvato Bertelsmann at its headquarters in Guetersloh. The workshop on digital transformation of customer service was hosted and organized by Jiaqing Zhong and Karsten Kraume from the Arvato CRM Solutions division.

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MCM

CEM Workshop | Arvato

Tuesday, 3. July 2018 - 0:00 to Sunday, 26. June 2022 - 1:32

Digital transformation - how to embrace tech-enabled omni-channel customer services
Chatbots, virtual assistants, robots who can fulfill standard tasks… How will topics like automation and artificial intelligence change the future customer interaction and the setup of future customer services in the upcoming years? In the CEM workshop, we will show you the state-of-the-art solutions in this domain and explain you how Arvato CRM Solution Group transforms its business setup for customer services in the digital dynamic environment.

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IFM

CEM Porsche-Workshop: Combining Porsche Brand Assets with Generation Y “Driven Youth Assets”

From January 25 to 26, 25 members of the Circle of Excellence in Marketing (CEM) took part in the third CEM Porsche-Workshop in Stuttgart. The workshop was hosted by the marketing department of which some members including Dr. Stephan Nass, Alexander Georgoudakis and David Papenheim are also alumni of the CEM.

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MCM

CEM Johnson & Johnson-Workshop: Consumer Marketing meets Pharma Marketing

From November 29 to 30, 2017, members of the Circle of Excellence in Marketing (CEM) spent two exciting days at the headquarters of Johnson & Johnson in Neuss. Carola Griesshaber, member of the talent acquisition team organized the workshop and welcomed the participants from Berlin, Cologne and Münster on their arrival.

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MCM

CEM Kaminabend | American Airlines-Manager Talks about his Top Ten Pieces of Advice

Last week, Dr. Rob Britton visited Münster for a fireside chat with members of the Circle of Excellence in Marketing. Rob Britton is a former managing director in brand development and advertising at American Airlines where he worked for over 23 years in various positions. Today, Rob Britton is the principal of AirLearn Inc., an international consultancy where he focuses on teaching and educating students from renowned business schools around the world.

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