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MCM

"Makers of Tomorrow" - Your chance to get first-hand insights on the topic of entrepreneurship

As a partner university of the "Makers of Tomorrow" project, we are pleased to support our students in the future in finding more courage to start their own business. "Makers of Tomorrow" is an online course for students of German-speaking universities on entrepreneurship. However, this is not an ordinary course, but a real "master class" whose vision is to give every student the opportunity to get in touch with entrepreneurship during their studies and learn from role models. In the first season, 10 inspiring founder stories are told.

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IFM

Interesting Guest Lectures in Customer Relationship Management and Direct Marketing

As part of this year’s Customer Relationship Management and Direct Marketing (CRM & DiMa) course, lectured by Dr. Claudio Felten, two guest lectures were invited to the Chair of Marketing Management to provide practical course-related insights from their experience.

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