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MCM

MCM und Heribert Meffert Bibliothek vorerst für Studierende geschlossen / MCM and Heribert Meffert Library temporarily closed for students

Werte Studierende,

um der weiteren Verbreitung des COVID19-Virus entgegen zu treten, hat sich das MCM entschlossen, ab sofort und bis auf Weiteres die Betreuung von Studierenden vollständig auf digitalem Wege durchzuführen. Dies betrifft Abschlussarbeiten ebenso wie Lehrveranstaltungen. Bitte kontaktieren Sie im konkreten Fall die Sekretariate bzw. die jeweilige Betreuerin oder den jeweiligen Betreuer. 

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MCM

Virtual Guest Talk

“How do we conduct Market Research at Douglas?” by Dr. Vanessa Junc and Christian Koldehoff

On Tuesday, May 19, 2020 Dr. Vanessa Junc (Senior CRM Analyst) and Christian Koldehoff (Team Lead Global CRM Analytics) held a virtual guest talk in Market Research providing additional practical insights for students during this summer semester. During the presentation, the two representatives of Europe’s No.1 beauty destination introduced their loyalty card program and elaborated on the benefits of CRM data analytics.

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IFM

Kathrin Regier accepted for the WiWi-Talents program

Once again, one of our MCM-students is chosen to be a real “WiWi-Talent”. Some weeks ago, our master student, Kathrin Regier, was nominated for the WiWi-Talents program by Prof. Dr. Manfred Krafft, Director of the Chair of Marketing Management. We can proudly announce that Ms. Regier was accepted for the program. Thus, the Chair of Marketing Management has successfully nominated 14 marketing students over the last five years and is therefore honored as “Talentschmiede” by the WiWi-Talents program.

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