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MCM

Exam Inspections | MCM

Friday, 18. September 2020 (All day)

Please see english version below. 

 

Liebe Studierende,

die WWU gestattet nun Klausureinsichtnahmen in Präsenz. Die Einsichtnahmen müssen unter Einhaltung entsprechender Hygienekonzepte erfolgen, d.h. insbesondere, dass für die Vermeidung von Menschenansammlungen und für die Sicherstellung der Nachverfolgbarkeit Einsichtnahmen nur mit zugewiesenen Terminen stattfinden können.

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MCM

Successful IfM Project Seminar: Brand Management at Henkel Beauty Care

Despite this challenging digital Summer semester, the Chair of Marketing Management (IfM) and Henkel AG & Co. KGaA agreed to stick to their plan to provide 30 Marketing major students the opportunity to participate in a project seminar. Five current and relevant topics around “Brand Management at Henkel Beauty Care: How to Transform Strategy into Growth” required the students to connect both, scientific methodologies and marketing-related practical skills.

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IFM

Virtual Guest Lecture by Interbrand about Successful Brand Management

As part of the bachelor's course in Marketing Operations, Juan Barrios, Senior Designer, and Max Riedel, Consultant Brand Strategy, explained how the company Interbrand is shaping brands in today’s dynamic world.

Interbrand is a New York-based, global marketing consultancy that focuses on brands and brand management. Interbrand has more than 16 offices in 14 countries and can look back at 45 years of experience in brand management.

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