On Friday, 15 October 2021, we were once again pleased to welcome representatives from the Mars company to the Master's course "Sales Management". The guest lecture by Mars is a repeat of a long-standing and good tradition to give students valuable insights from corporate practice.
Professor Hennig-Thurau and his team have some breaking news for you: The MCM now also offers hybrid teaching experiences...
Here, you can get a sneak peak. Enjoy!
The course 'Innovation Management' starts October 12, 2021. The course is also part of the Minor topic 'Entrepreneuship' (module 1).