How can marketing performance be measured in our increasingly sophisticated digital age? Oliver Gediehn (Expert Associate Partner) and Peter Saffert (Expert) from McKinsey & Company visited the Marketing Center Muenster to provide an answer on this question. On June 21, 2019, they gave a guest lecture in the Marketing Operations course, led by Dr. Gerrit Cziehso.
On June 26, 2019, the Career Service will be hosting the Career Talk for the 12th time - an event in which 8 companies come to Münster to hold one-to-one interviews with students and alumni of all WWU faculties on internships, theses, trainee programs or direct entry respectively.
Registration is possible until 19 May here.
Jeden Tag passieren in Deutschland rund 7.200 Verkehrsunfälle. Dabei kommen in 89 % der Fälle glücklicherweise keine Menschen zu Schaden. Besonders für Autofahrer sind Unfälle jedoch ärgerlich, weil deren Regulierung nicht selten mit Gutachterterminen und langwierigen Schriftwechseln mit der Versicherung verbunden ist.
On Tuesday, June 25, Dr. Julien Dolenc (Associate Director Strategy) and Juan Barrios (Designer) will give a guest lecture in Marketing Operations on “Living in the Age of You | Branding for Growth”. The lecture takes place from 14:15 – 15:45 pm in the lecture hall F1. Guests are highly welcome.
About Interbrand:
Interbrand understands what it takes today to build the worlds’ most iconic brands.
On Friday, June 21, Oliver Gediehn (Expert Associate Partner of Marketing & Sales) and Peter Saffert (Solutions Expert of Marketing & Sales) will give a guest lecture in Marketing Operations on “Transforming Marketing Performance”. The lecture takes place from 10:15 – 11:45 am in the lecture hall F1. Guests are highly welcome.
On Friday, May 24, 2019, members of the Circle of Excellence in Marketing (CEM) took part in a workshop at Bayer Business Consulting in Leverkusen. The workshop was organized and conducted by Aline Geick, project manager in the Marketing & Sales department, Tobias Porz, director Marketing & Sales, and former CEM member Henrik Siedentopf, who today works as a consultant in Business Transformation & Change.
Die MCM-Studentin Vera Zanger hat den diesjährigen Preis der Deutschen Marktforschung für Nachwuchsforscher in der Kategorie Masterarbeit gewonnen. Sie hat ihre Masterarbeit zum Thema "Messung von Zahlungsbereitschaften bei Innovationen: Welche Methode sollte in welchem Kontext angewendet werden?" unter Betreuung von Jonas Schmidt am Institut für Marketing verfasst. Die auf Vorschlag von Prof.