Exam Inspection | Willkommen in der BWL (Onboarding)
Thursday, 16. April 2026 - 9:00 to 11:30, Jur073 and Jur073b
Guest Lecture | Christian Koldehoff (Deichmann)
Marketing Strategy
Tuesday, 30. June 2026 - 12:00 to 14:00, JUR 490
Kick-Off | Markting Strategy & Marketing Strategy in Action
Tuesday, 14. April 2026 - 12:00 to 14:00, Zoom
Guest Lecture | Isabel Naendorf (E.ON)
Marketing Analytics I
Wednesday, 6. May 2026 - 12:00 to 14:00, Aula am Aasee
Exam Inspection | Marketing Analytics I
Tuesday, 7. April 2026 - 15:00 to 16:30, HMB (MCM 110)
Exam Inspection | Sales Management
Tuesday, 21. April 2026 - 13:30 to 14:15, JUR 002 (Wiwi Pool 1)
Kick-Off | MSc Seminar 'Generative AI in Entertainment'
Friday, 17. April 2026 - 9:00 to 18:00, MCM 006
Kick-Off | MSc Seminar 'Project Seminar in Cooperation with Deutsche Bahn'
Friday, 17. April 2026 - 10:00 to 14:00, Zoom
Kick-Off | MSc Seminar 'Digital Twins'
Monday, 20. April 2026 - 10:00 to 14:00, HMB 110
Digital consumer twins are transforming the way companies understand and engage with their customers. Once a concept from engineering and manufacturing, digital twins are now emerging as a powerful tool in marketing—allowing brands to simulate consumer behavior, test strategies virtually, and optimize campaigns.
Kick-Off | BSc Seminar 'Future of Sports Business'
Seminar in collaboration with Schalke 04 and Uni Baskets
Monday, 20. April 2026 - 16:00 to 18:00, tba
Im Zuge der fortschreitenden Kommerzialisierung des Profisports stehen viele Vereine vor einem fundamentalen Spagat zwischen wachsendem finanziellem Druck, sportlichen Erwartungen und der Bewahrung ihrer Werte. Während in vielen europäischen Clubs finanzkräftige Investoren einsteigen und die Eigentümerstrukturen neugestalten, suchen insbesondere deutsche Traditionsvereine nach alternativen Wegen, um finanzielle Stabilität und die eigenen Werte in Einklang zu bringen.