Guest lecture | Dr. Ingo Reinhardt (buynomics)
Marketing Analytics II
Wednesday, 25. June 2025 - 12:15 to 13:45, Aula am Aasee
Application for the MCM master seminars in the winter semester 2025
Dear students,
as of now, you can apply for the MCM seminars in the winter semester 2025.
Please specify your preferences until June 13, 2025 - 23:59.
Online application for the MCM master seminars in the winter semester 2025
The following seminars will be offered in the next semester:
1st Lecture | The Digital Transformation Playbook - New Business Paradigms for Changing Markets
Tuesday, 3. June 2025 - 12:00 to 16:00
More information can be found here.
Exam inspection | Consumer Behavior
Friday, 23. May 2025 - 14:00 to 15:00, HMB (MCM 110)
Exam inspection | Sales Management
Wednesday, 7. May 2025 - 10:30 to 11:30, WIWI Pool 2/3
Use Learnweb to register. Deadline 5 May.
CustMaS Multiplier Event in Warsaw: Advancing B2B Digital Sales Education
From January 29 to 31, the CustMaS team hosted a highly engaging multiplier event at Akademia Leona Koźmińskiego (Kozminski University) in Warsaw, Poland.
Exam inspection | Advanced Market Research
Thursday, 13. February 2025 - 9:00 to 11:15, MCM 206
Exam inspection | Marketing Management
Thursday, 20. February 2025 - 8:30 to 13:00, WiWi Pool 2/3
Exam inspection | Entertainment Media Marketing
Friday, 4. April 2025 - 9:15 to 10:15, MCM 006
MCM welcomes Max Backhaus and Rob Britton
Bridging Theory and Practice in CRM – Guest Lecture by Dr. Max Backhaus from OBI