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IFM

Marketing Performance - Toward Next Generation MROI

How can marketing performance be measured in our increasingly sophisticated digital age? Oliver Gediehn (Expert Associate Partner) and Peter Saffert (Expert) from McKinsey & Company visited the Marketing Center Muenster to provide an answer on this question. On June 21, 2019, they gave a guest lecture in the Marketing Operations course, led by Dr. Gerrit Cziehso.

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IWM

Career Talk 2019

Wednesday, 26. June 2019 - 9:30 to 17:00, Akademie Franz Hitze Haus

On June 26, 2019, the Career Service will be hosting the Career Talk for the 12th time - an event in which 8 companies come to Münster to hold one-to-one interviews with students and alumni of all WWU faculties on internships, theses, trainee programs or direct entry respectively.

Registration is possible until 19 May here.

 

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MCM

Autounfälle per künstlicher Intelligenz regulieren - Gastvortrag von Dr. Florian Pallas (Control€xpert)

Jeden Tag passieren in Deutschland rund 7.200 Verkehrsunfälle. Dabei kommen in 89 % der Fälle glücklicherweise keine Menschen zu Schaden. Besonders für Autofahrer sind Unfälle jedoch ärgerlich, weil deren Regulierung nicht selten mit Gutachterterminen und langwierigen Schriftwechseln mit der Versicherung verbunden ist.

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IFM

Guest Lecture | “Living in the Age of You - Branding for Growth” by Dr. Julien Dolenc and Juan Barrios of Interbrand

Marketing Operations
Tuesday, 25. June 2019 - 14:15 to 15:45, F1, Domplatz 20-22

On Tuesday, June 25, Dr. Julien Dolenc (Associate Director Strategy) and Juan Barrios (Designer) will give a guest lecture in Marketing Operations on “Living in the Age of You | Branding for Growth”. The lecture takes place from 14:15 – 15:45 pm in the lecture hall F1. Guests are highly welcome.

About Interbrand:
Interbrand understands what it takes today to build the worlds’ most iconic brands.

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IFM

Guest Lecture | “Transforming Marketing Performance” by Oliver Gediehn and Peter Saffert of McKinsey

Marketing Operations
Friday, 21. June 2019 - 10:15 to 11:45, F1, Domplatz 20-22

On Friday, June 21, Oliver Gediehn (Expert Associate Partner of Marketing & Sales) and Peter Saffert (Solutions Expert of Marketing & Sales) will give a guest lecture in Marketing Operations on “Transforming Marketing Performance”. The lecture takes place from 10:15 – 11:45 am in the lecture hall F1. Guests are highly welcome.

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MCM

CEM Bayer Business Consulting-Workshop

CEM Students Gain Valuable Insights into the Work of Inhouse Consultants

On Friday, May 24, 2019, members of the Circle of Excellence in Marketing (CEM) took part in a workshop at Bayer Business Consulting in Leverkusen. The workshop was organized and conducted by Aline Geick, project manager in the Marketing & Sales department, Tobias Porz, director Marketing & Sales, and former CEM member Henrik Siedentopf, who today works as a consultant in Business Transformation & Change.

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IFM

MCM-Studentin gewinnt Preis der Deutschen Marktforschung 2019

Die MCM-Studentin Vera Zanger hat den diesjährigen Preis der Deutschen Marktforschung für Nachwuchsforscher in der Kategorie Masterarbeit gewonnen. Sie hat ihre Masterarbeit zum Thema "Messung von Zahlungsbereitschaften bei Innovationen: Welche Methode sollte in welchem Kontext angewendet werden?" unter Betreuung von Jonas Schmidt am Institut für Marketing verfasst. Die auf Vorschlag von Prof.

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