1st Lecture | The Digital Transformation Playbook - New Business Paradigms for Changing Markets
Tuesday, 3. June 2025 - 12:00 to 16:00
More information can be found here.
Exam inspection | Consumer Behavior
Friday, 23. May 2025 - 14:00 to 15:00, HMB (MCM 110)
Exam inspection | Sales Management
Wednesday, 7. May 2025 - 10:30 to 11:30, WIWI Pool 2/3
Use Learnweb to register. Deadline 5 May.
CustMaS Multiplier Event in Warsaw: Advancing B2B Digital Sales Education
From January 29 to 31, the CustMaS team hosted a highly engaging multiplier event at Akademia Leona Koźmińskiego (Kozminski University) in Warsaw, Poland.
Exam inspection | Advanced Market Research
Thursday, 13. February 2025 - 9:00 to 11:15, MCM 206
Exam inspection | Marketing Management
Thursday, 20. February 2025 - 8:30 to 13:00, WiWi Pool 2/3
Exam inspection | Entertainment Media Marketing
Friday, 4. April 2025 - 9:15 to 10:15, MCM 006
MCM welcomes Max Backhaus and Rob Britton
Bridging Theory and Practice in CRM – Guest Lecture by Dr. Max Backhaus from OBI
Exam | Marketing Analytics II
Thursday, 13. February 2025 - 8:00 to 9:00
Exam | Marketing Analytics I
Friday, 20. December 2024 - 10:00 to 11:00