Das Institut für Wertbasiertes Marketing (IWM) der Westfälischen Wilhelms-Universität Münster, unter der Leitung von Prof. Dr. Thorsten Wiesel, sucht zum kommenden Wintersemester (WS 2018/19) studentische Hilfskräfte (mind. 5h/Woche).
On Wednesday, July 4th, Dr. Lars Fiedler (VP and Solution General Manager Marketing Solutions | McKisney) and Dr. Kirsten Blacha (Engagement Manager | McKinsey) will give a guest lecture in Marketing Operations on “Transforming Marketing Performance”. The lecture takes place from 12:15 – 13:45 pm in the Aula am Aasee. Guests are highly welcome.
Das Institut für Marketing (IfM) der Westfälischen Wilhelms-Universität Münster, unter der Leitung von Prof. Dr. Manfred Krafft, sucht mehrere studentische Hilfskräfte (min. 5 Std./Woche). Bewerbungsfrist ist der 31.07.2018.
Alle weiteren Informationen finden Sie unter Vacancies at the MCM.
Outfittery is based on the idea of making personal shopping assistance accessible for every “man” and creating a stress free shopping experience. Especially men are increasingly overwhelmed by the wide array of clothes offered in traditional retail stores and by online retailers. To facilitate their shopping experience, Outfittery offers them a free shopping assistant when ordering via their website.
Nico Lumma ist einer der großen Vordenker der Digitalisierung in Deutschland – und einer, der sich die Förderung von Gründungsaktivitäten auf die Fahnen geschrieben hat. Beides, Digitalisierung und Gründertum, standen im Zentrum seines diesjährigen Besuchs im Rahmen der Bachelor-Vorlesung Innovationsmanagement bei Professor Thorsten Hennig-Thurau.
Everybody is talking about automation and its potential to transform businesses, create new efficiencies and enhance customer experience. But this is just the start. Over the next decade, it will pave the way for a revolution in service delivery and how customers interact with brands. This shift has already started and businesses need to prepare now, or risk being left behind.
In cooperation with Spectator Judging® the Institute of Marketing assigns one master thesis for the third quarter of 2018. Spectator Judging® is a unique fan engagement app which enables the audience of top level horse shows to get in the judge’s seat. Audience scores and rankings are being created in real-time during the competitions. The aim of the master thesis is to analyse the concept of fan engagement in cooperation with Spectator Judging® and Turnier der Sieger (23.-26.8.2018).