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IWM

Workshop | Bewerbungstraining (by IWM and FERRERO)

Das Institut für Wertbasiertes Marketing und FERRERO laden ein zum BEWERBUNGSTRAINING

Donnerstag, 17. Januar 2019
Raum: HMB 110
Beginn: 15:00 Uhr
Ende: ca. 18:00 Uhr

Alles Wissenswerte rund um das Thema Bewerbung | Das 1x1 der Bewerbung | Worauf es im Assessment Center ankommt -Dos und Don‘ts

Eine Anmeldung zu der Veranstaltung ist bis zum 10.12.2018 möglich.

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MCM

MCM students acquire Artificial Intelligence - First Big Data Seminar concludes with important insights for MCM Master Students

Recent years saw a remarkable increase of interest in the exploitation of large datasets in order to enhance consumer insights. Famous use cases such as Target’s ability to identify pregnant shoppers by changes in consumption behavior or micro targeting of voters with the help of user generated content have made the algorithmic evaluation of consumer behavior a state-of-the-art procedure to guide and support purchasing decisions, to select and present relevant content on online platforms, or to develop bespoke advertising campaigns.

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