Guest Lecture | Frank Hanisch & Nexan Chopra (Mars)
Sales Management
Friday, 1. December 2023 - 10:00 to 12:00, F4
1st Lecture | Sales Management
Tuesday, 28. November 2023 - 14:00 to 16:00, J490
VIP Dr. Wayne Hoyer back in Münster
This winter semester 2023/24 the Marketing Center Münster had again the pleasure to welcome Prof. Dr. Wayne Hoyer from the University of Texas, Austin in Münster.
As longstanding visiting international professor, Prof. Hoyer was invited to give a lecture for the Marketing master course Consumer Behavior.
Deadline | Theses application for start in Q4 2023 at MCM
Wednesday, 25. October 2023 - 23:45
Informative Meeting | Master Theses Q1
Wednesday, 18. October 2023 - 16:00 to 18:00, Zoom
The Heribert Meffert Library opens again!
Monday, 16. October 2023 - 9:00, HBM
Record Numbers of First Semester Students in the Bachelor of Business Administration - WDR Lokalzeit Coverage Features Professor Krafft and Professor Hennig-Thurau
In the evening broadcast on October 5, WDR Lokalzeit covered the record numbers of first year students at the University of Münster. In addition to law and sociology, amongst others, the bachelor's degree in business administration is particularly affected by this.
Event | Major Marketing Bootcamp 2023
Thursday, 5. October 2023 - 9:30 to 17:00, WWU
We are glad that you have chosen the MSc Business Administration with the Major Marketing at the University of Münster!
The Marketing Center Münster (MCM) welcomes you and looks forward to welcoming you in October 2023.
The Major Marketing Bootcamp will take place on October 5, 2023. On this day you will get to know us and your fellow students. We will also inform you about the courses offered at the MCM, the structure of the Master's program, minor subjects, etc.
Continuation of a Long Standing Tradition - Doctoral Seminar of the IfM Takes Place at the Landhaus Rothenberge
From July 26 to July 28, the team of the Chair of Marketing Management (IfM) spent its annual research retreat at Landhaus Rothenberge to discuss current research projects. This year, a special guest, Professor Leo Paas from the University of Auckland, also participated in the doctoral seminar and made an excellent contribution to the team, both professionally and personally.
Successful IfM Project Seminar in Cooperation with DEICHMANN SE
As every summer semester, the Chair of Marketing Management (IfM) offered a project seminar in cooperation with a well-known company also in 2023. Together with this year´s partner, DEICHMANN SE, 24 Major Marketing students had the opportunity to participate. Five current and relevant topics around “The Future of Retailing @ Deichmann” invited the students to connect scientific methodologies and marketing-related practical skills in a practice-oriented project.