1st Lecture | How to Publish in Leading Journals
Wednesday, 29. August 2018 - 9:00 to 18:00, MCM 006
Professors Cait Lamberton and Rebecca Walker Reczek taught a Doctoral Course on Consumer Behavior at the MCM
The Marketing Center Münster had the pleasure to welcome Cait Lamberton, University of Pittsburgh, and Rebecca Walker Reczek, Ohio State University, for the first time to Münster! The two scholars are global thought leaders in the field of consumer research, as evidenced by numerous impressive publications and awards.
CEM Henkel-Workshop: Creativity, Innovation and Sustainability
25 students from Free University of Berlin, University of Cologne and University of Muenster participated in this year’s Circle of Excellence in Marketing (CEM) Henkel-Workshop, which took place on July 5 at the Henkel headquarters in Dusseldorf. The day started with a welcome note by Jana Mueller, Employer Branding Manager at Henkel. She introduced students to the history, the values and the career opportunities at Henkel.
Dr. Wayne D. Hoyer from the University of Texas to visit the MCM
The MCM is pleased to welcome Dr. Wayne D. Hoyer from the University of Texas in Austin, USA. He will stay at the MCM from September 5, 2018 for approximately one year. Dr. Hoyer is an expert in Consumer Behavior, Customer Insight, and Marketing Communications. His research encompasses amongst others, Processing and Decision Making, Customer Relationship Management, and Advertising Information Processing.
Application for the MCM seminars for the winter semester 2018/19
Dear students,
as of now, you can apply for the MCM seminars for the winter semester 2018/19. Please specify your preferences until July 31, 2018.
Application for the MCM seminars for the winter semester 2018/19
The following seminars are offered:
CEM Arvato-Workshop: Digital Transformation of Customer Service
From July 3 to 4, 22 members of the Circle of Excellence in Marketing (CEM) from Berlin, Cologne and Muenster attended a workshop at Arvato Bertelsmann at its headquarters in Guetersloh. The workshop on digital transformation of customer service was hosted and organized by Jiaqing Zhong and Karsten Kraume from the Arvato CRM Solutions division.
Kick-Off | Seminar Marketing in the Age of Big Data
Friday, 13. July 2018 - 9:45, MCM 006
Please have a look at the information on this page.
Gastvortrag von Max Laarmann (Emma Matratzen) in der Vorlesung Innovationsmanagement
Was ist das Geheimnis hinter einem Startup, das es in seinem dritten Geschäftsjahr bereits auf 160 Mitarbeiter, eine Präsenz in 14 Ländern, 20.000 Bestellungen pro Monat und 60 Millionen € Jahresumsatz gebracht hat?
Dwayne D. Gremler and Mark B. Houston: Two Visiting International Professors (“VIPs”) of Münster’s School of Business and Economics
As part of their visits to Münster this summer, Dr. Dwayne D. Gremler and Dr. Mark B. Houston both received their Visiting International Professors awards by the School of Business and Economics. These “VIP” awards are highly selective, given to only a very small number of distinguished scholars from outside Germany, honoring them for their long-term and ongoing services to the school.