VIP Dr. Wayne Hoyer back in Münster

This winter semester 2023/24 the Marketing Center Münster had again the pleasure to welcome Prof. Dr. Wayne Hoyer from the University of Texas, Austin in Münster.
As longstanding visiting international professor, Prof. Hoyer was invited to give a lecture for the Marketing master course Consumer Behavior.

With more than 60 publications in internationally renowned journals, Prof. Dr. Wayne Hoyer is considered an expert in this field. His research focuses primarily on consumer information processing and decision making, customer relationship management and advertising information processing.

Based on the 7th ed of his book Consumer Behavior, Prof. Hoyer introduces his students to the concepts of information processing that influence the decision-making process of consumers. A wide range of practical examples thereby illustrated the relevance of these concepts and prompted the students to question them critically.

For any questions related to the course or Prof. Dr. Wayne Hoyer please reach out to Nina Mack.