The new publication “The Future of Physical Stores: Creating Reasons for Customers to Visit” co-authored by Els Breugelmans (KU Leuven), Lina Altenburg (KU Leuven), Felix Lehmkuhle (University of Münster), Manfred Krafft (University of Münster), Lien Lamey (KU Leuven) and Anne L. Roggeveen (Babson College) is published by the Journal of Retailing.
This winter semester 2023/24 the Marketing Center Münster had again the pleasure to welcome Prof. Dr. Wayne Hoyer from the University of Texas, Austin in Münster.
As longstanding visiting international professor, Prof. Hoyer was invited to give a lecture for the Marketing master course Consumer Behavior.
Continuation of a Long Standing Tradition - Doctoral Seminar of the IfM Takes Place at the Landhaus Rothenberge
From July 26 to July 28, the team of the Chair of Marketing Management (IfM) spent its annual research retreat at Landhaus Rothenberge to discuss current research projects. This year, a special guest, Professor Leo Paas from the University of Auckland, also participated in the doctoral seminar and made an excellent contribution to the team, both professionally and personally.
Chair of Marketing Management decisively involved in new publication in the Journal of the Academy of Marketing Science
What is happening to my nearby stores?
The own- and cross-effect of a radical store transformation on existing customers
As part of this year's University Sales Center Alliance Research Symposium, Professor Manfred Krafft gave a keynote address on "Transformations in Sales and Sales Management." This year's USCA Symposium was held in a virtual format and attended by just over 50 participants from academia and practice.
In an interview with AUMA – the Association of the German Trade Fair Industry, Victoria Kramer talks about her collaboration with Koelnmesse on the future of trade shows, particularly the benefits that exhibitors and visitors derive from physical trade show formats. She also outlines which features are perceived as useful in the context of digital trade show platforms. Curious to learn more?
When practice meets science – Koelnmesse publishes press release about their collaboration with the IfM
At the MCM, conducting timely and practically relevant research is of utmost importance.