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IFM

Customers in the solutions business: What role do they play and what makes solutions more effective for them?

Due to increased international competitive pressure, supplier companies in the B2B sector are transforming from product providers to solution providers. In the solutions business, suppliers provide their customers with individual offerings with the aim of improving customer processes by solving strategically important customer problems. However, solutions can only be successful if customers actively participate in the different phases of the solutions process, namely the definition of requirements, the implementation as well as the review of the offering.

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IWM

IWM sucht wissenschaftliche Mitarbeiter:innen

Am Institut für Wertbasiertes Marketing (IWM) der Westfälischen Wilhelms‐Universität (Marketing Center Münster, Fachbereich Wirtschaftswissenschaften) ist unter der Betreuung von Prof. Dr. Sonja Gensler und Prof. Dr. Thorsten Wiesel zum nächstmöglichen Zeitpunkt zunächst befristet auf 3 Jahre eine 75%- Stelle der regelmäßigen Arbeitszeit als wissenschaftliche Mitarbeiterin /  wissenschaftlicher Mitarbeiter (Entgeltgruppe 13 TV‐L) zu besetzen.


Wir sind ein dynamisches Team.

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Gast

Raoul Kübler will leave MCM for ESSEC Business School Paris at the end of September 2022

The team of the Marketing Center Münster announces that Professor Raoul Kübler will leave the Marketing Center Münster at the end of the coming summer semester to join ESSEC Business School in Paris as an Associate Professor of Marketing.

While the MCM is sad to lose a highly esteemed colleague and friend, we wish Raoul Kübler all the best for the next step in his career path. While it always comes as a disappointment to lose a valued colleague to another school, we acknowledge that ESSEC, as a world-renowned business school, is high-level competition.

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IFM

Highly attended special session on “The Future of Solution Selling” during the AMA Winter Academic Conference 2022

The AMA Winter Academic Conference is one of the most important academic conferences in the marketing discipline, bringing together scholars and practitioners from around the globe. During this year’s conference, which was split into an online part on February 10-11 on the Whova platform and an in-person part on February 18-20 in Las Vegas, USA, Professor Dr.

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LMM

(E)WOM to the Rescue! When Do We Consult Which Word-of-Mouth Channel to Buy the Best Product?

Münster’s marketing scholars have added one more piece to the EWOM puzzle: Almost 20 years after MCM Professor Thorsten Hennig-Thurau published what became the seminal study on consumer articulations about products and services on the internet, a team of scholars from the Marketing Center Münster has shed more light on what can be easily considered the most powerful information source in today’s digital market environment.

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IFM

Contemporary Loyalty Programs – Professor Krafft Interviewed in the PIA DYMATRIX Science|Talk

Professor Krafft, head of the Chair of Marketing Management, spoke with Sebastian Fischer as part of the Science|Talk organized by PIA DYMATRIX and shared current research findings on contemporary customer loyalty management. PIA DYMATRIX is one of the leading German software, solution and service providers for data-driven marketing automation in the DACH region.

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