Deadline | Theses application for start in Q3 2023 at MCM
When practice meets science – Koelnmesse publishes press release about their collaboration with the IfM

At the MCM, conducting timely and practically relevant research is of utmost importance.
Deadline | Theses application for start in Q2 2023 at MCM
Deadline | Theses application for start in Q1 2023 at MCM
Michael Gerke wins BDD science award

In the last week of September, the German Direct Selling Association (BDD) held this year's Direct Selling Congress at Andel's Vienna House in Berlin. One of the many items on the program of the two-day congress was the presentation of the Science Awards.
International Research Collaborations - Professor Manfred Krafft and Michael Gerke Travel to San Francisco

From August 2 to August 9, 2022, Professor Manfred Krafft and Michael Gerke visited Professor Anne Coughlan in San Francisco to work with her on a joint research project. In the research project, the three co-authors focus on performance factors in direct selling.
Chair of Marketing Management (IfM) attends this year's SVI doctoral colloquium in Hamburg

From June 24th to June 25th, the Chair of Marketing and Dialogue Marketing represented by Prof. Kay Peters from the University of Hamburg, invited to this year’s Siegfried Vögele Institute (SVI) doctoral colloquium. The colloquium is a yearly get-together of selected marketing chairs aiming to offer doctoral students the opportunity to present and discuss their research. Due to COVID-19 it had been two years since the colloquium was held in presence.
How does technology orientation affect salespeople in increasingly complex sales environments? New publication by Victoria Kramer and Manfred Krafft in the European Journal of Marketing

Within the last few years, the use of technology has become an indispensable factor in sales. At the same time, the level of complexity in the selling environment is constantly increasing, as customers become more demanding, and new business models in sales focus on the creation of value for customers by providing individualized offerings.