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MCM

Conference | Münsteraner Marketing Symposium 2018

Friday, 9. November 2018 (All day)

Since 1990, Marketing Alumni Münster has organized the Münsteraner Marketing Symposium. The conference is held once a year, focuses on a current marketing topics, and is attended by former and current students, the staff of the MCM, and external participants who wish to exchange facts and ideas about their special field of interest.

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IWM
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IFM

Vijay Viswanathan, Sebastian Tillmanns, Manfred Krafft and Daniel Asselmann’s Research on Customer Referrals Published by Journal of the Academy of Marketing Science

The article “Understanding the quality–quantity conundrum of customer referral programs: effects of contribution margin, extraversion, and opinion leadership” which Manfred Krafft has co-authored with Vijay Viswanathan, Sebastian Tillmanns and Daniel Asselmann has been published by the Journal of the Academy of Marketing Science.

Read more about Vijay Viswanathan, Sebastian Tillmanns, Manfred Krafft and Daniel Asselmann’s Research on Customer Referrals Published by Journal of the Academy of Marketing Science
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MCM

Latest Journal of Marketing Issue 5 (September 2018) featuring Thorsten Wiesel and Raoul Kübler

 

Journal of Marketing
September 2018, Vol. 82, No. 5, pp. 1-19
"Device Switching in Online Purchasing: Examining the Strategic Contingencies"
by Evert de Haan, P.K. Kannan, Peter C. Verhoef, and Thorsten Wiesel

Link: https://doi.org/10.1509/jm.17.0113

Read more about Latest Journal of Marketing Issue 5 (September 2018) featuring Thorsten Wiesel and Raoul Kübler
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IFM

Manfred Krafft zu Gast and der BI Norwegian Business School in Oslo

Prof. Dr. Manfred Krafft ist vom 27. August bis zum 08. September zu Gast an der BI Norwegian Business School in Oslo. Professor Krafft folgt damit einer Einladung des Marketing Departments des BI. Während seines Aufenthalts führt er ein Seminar für Doktoranden des BI durch und präsentiert zudem im Rahmen eines Forschungsvortrags aktuelle Befunde zu Erfolgsfaktoren im Direktvertrieb.

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IFM

AMA TechSIG Lazaridis Award Presented to Manfred Krafft

At the Summer AMA conference in Boston, Manfred Krafft was awarded the Lazaridis prize for the best paper in the area of “Innovation, Technology and Interactivity” presented by Maria Rouziou (Wilfried Laurier University). The respective publication honored is the paper “Permission Marketing and Privacy Concerns – Why Do Customers (Not) Grant Permissions?”, co-authored with former IfM-PhD Christine M. Arden and Peter C. Verhoef of Groningen. The article was published in the Journal of Interactive Marketing.

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IFM

MCM researchers at the AMA Sheth Foundation Doctoral Consortium in Leeds/UK

Thought leaders and emerging scholars from around the world gathered at the University of Leeds for an enriching four days of collaborative learning, innovation and networking. Among them were Professor Manfred Krafft and Julian Allendorf from the Marketing Center Muenster.

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IFM

Dr. Wayne D. Hoyer from the University of Texas to visit the MCM

The MCM is pleased to welcome Dr. Wayne D. Hoyer from the University of Texas in Austin, USA. He will stay at the MCM from September 5, 2018 for approximately one year. Dr. Hoyer is an expert in Consumer Behavior, Customer Insight, and Marketing Communications. His research encompasses amongst others, Processing and Decision Making, Customer Relationship Management, and Advertising Information Processing.

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