Chair of Marketing Management decisively involved in new publication in the Journal of the Academy of Marketing Science
What is happening to my nearby stores?
The own- and cross-effect of a radical store transformation on existing customers
Deadline | Theses application for start in Q3 2023 at MCM
Professor Krafft Gives Keynote on the “Transformation of B2B Sales Management and Selling“
As part of this year's University Sales Center Alliance Research Symposium, Professor Manfred Krafft gave a keynote address on "Transformations in Sales and Sales Management." This year's USCA Symposium was held in a virtual format and attended by just over 50 participants from academia and practice.
The future of trade shows: Interview with Victoria Kramer featured in the AUMA Newsletter
In an interview with AUMA – the Association of the German Trade Fair Industry, Victoria Kramer talks about her collaboration with Koelnmesse on the future of trade shows, particularly the benefits that exhibitors and visitors derive from physical trade show formats. She also outlines which features are perceived as useful in the context of digital trade show platforms. Curious to learn more?
When practice meets science – Koelnmesse publishes press release about their collaboration with the IfM
At the MCM, conducting timely and practically relevant research is of utmost importance.
Deadline | Theses application for start in Q2 2023 at MCM
Deadline | Theses application for start in Q1 2023 at MCM
Michael Gerke wins BDD science award
In the last week of September, the German Direct Selling Association (BDD) held this year's Direct Selling Congress at Andel's Vienna House in Berlin. One of the many items on the program of the two-day congress was the presentation of the Science Awards.