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IFM

Chair of Marketing Management Awarded for the Best Chair Project 2020

Sustainability, Artificial Intelligence and Social Media are currently revolutionizing the retail industry. At the EuroShop trade fair in Düsseldorf on February 18, leading representatives from research and business got together to discuss how recent developments in technology and society reshape the retail industry.

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IFM

Professor Anne T. Coughlan officially honored as "Visiting International Professor" (VIP)

Prof. Anne T. Coughlan holds the Polk Brothers Chair in Retailing and has been Professor of Marketing at the Kellogg School of Management at Northwestern University in Evanston (USA) since 1985. Her research focuses on sales channels, sales management, compensation and pricing. She currently conducts research on topics such as multichannel management or measuring the compliance, monitoring and enforcement of MAP policies. From October 29 to November 6, Prof. Anne T. Coughlan was once again a guest at the Marketing Center Münster to work with Prof.

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MCM

New publication by Professor Kübler: Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?

A new study by Professor Kübler just published in the Journal of Interactive Marketing shows how to rely on user generated content from Facebook to measure classic consumer mindset metrics such as brand awareness, brand liking, brand consideration, purchase likelihood or customer satisfaction.

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LMM

Studie von LMM und Roland Berger zur Zukunft des deutschen Fernsehens ruft großes Medienecho hervor

In ihrer gemeinsam mit der Unternehmensberatung Roland Berger herausgegebenen Studie „Quo Vadis, deutsche Medien?“ argumentieren Professor Thorsten Hennig-Thurau und Ricarda Schauerte (Lehrstuhl für Marketing & Medien), dass sich die deutsche Fernsehlandschaft grundlegend wandeln wird.

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IFM

Master Thesis Award

As in previous years, a student of the Marketing Center Münster was awarded for an outstanding master thesis. Under the responsibility of Prof. Dr. Manfred Krafft and supervised by Jonas Schmidt, Vera Zanger dealt with the measurement of customers’ willingness to pay (WTP) in the context of innovations. Due to a solid theoretical basis, a thorough empirical analysis and the high practical relevance, the Professional Association of German Market and Social Researchers (BVM) assessed the study as the best master thesis in 2019.

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MCM

Professor Kübler publishes new study showing how value-crises decrease customer’s price and product performance sensitivities

Together with colleagues Michael Langmaack and Sönke Albers from Kühne Logistics University and MCM VIP and UT Austin Professor Wayne Hoyer, Raoul Kübler managed to publish a research article in the prestigious Journal of the Academy of Marketing Science (ranked as A by Journal) that demonstrates that value-crises such as child labor, environmental pollution or tax evasion tremendously decrease consumers’ price and product performance sensitivities.

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MCM

Raoul Kübler Gives Talk at VU Amsterdam

On October 24th 2019, Professor Kübler was invited by VU Amsterdam to give a presentation at VU’s prestigious marketing seminar series. During his talk about “An Analysis of Social Media Engagement during the 2016 US presidential elections”, Raoul Kübler introduced his latest research findings and enjoyed a fierce but constructive debate.

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MCM

Förderung von Forschungsprojekten Studierender

Das Rektorat der WWU fördert innovative und wissenschaftliche Vorhaben, die von Studierenden (auch Promotionsstudierenden) initiiert und durchgeführt werden, mit bis zu 5.000,00 Euro. Wichtig ist u. a., dass diese Vorhaben von studienabschlussqualifizierenden Maßnahmen und sonstigen Studienleistungen abgegrenzt sind. Die Altersgrenze liegt bei 27 Jahren. Weitere Informationen finden Sie auf den Seiten der Forschungsförderberatung SAFIR, die Sie gerne bei der Antragstellung unterstützt!

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IFM

Julian Allendorf gewinnt Wissenschaftspreis des BDD

Verleihung der Wissenschaftsawards 2019 durch den Bundesverband Direktvertrieb Deutschland in Berlin

Der Bundesverband Direktvertrieb Deutschland (BDD) hatte in 2019 erstmals Preise für hervorragende wissenschaftliche Arbeiten ausgelobt. In der vergangenen Woche fand nun die Verleihung dieser Wissenschaftsawards im Rahmen des diesjährigen Direktvertriebskongresses in Berlin statt. Das Institut für Marketing hatte dabei doppelten Grund zur Freude: Dr. Julian Allendorf erhielt den mit 2.000 Euro dotierten Wissenschaftsaward in der Kategorie „beste Doktorarbeit“.

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