Deadline | Theses application for start in Q1 2022 at MCM
Monday, 25. October 2021 - 0:00
Contemporary Loyalty Programs – Professor Krafft Interviewed in the PIA DYMATRIX Science|Talk
Professor Krafft, head of the Chair of Marketing Management, spoke with Sebastian Fischer as part of the Science|Talk organized by PIA DYMATRIX and shared current research findings on contemporary customer loyalty management. PIA DYMATRIX is one of the leading German software, solution and service providers for data-driven marketing automation in the DACH region.
Webinar on Direct Selling – Professor Krafft Shares Most Recent Research Insights
Professor Manfred Krafft presented the latest insights into direct selling research in a webinar on October 5, 2021 together with Professor Anne Coughlan, Emeritus Professor of Marketing at the Kellogg School of Management at Northwestern University in Evanston, and Dr. Robert Cavitt, CEO of Jenko and Director of the Direct Selling Education Foundation.
The Heribert Meffert Library is now open again.
Dear students,
we are very pleased to announce that the Heribert Meffert Library will re-open its gates with the start of the upcoming semester on 11th October 2021 and we are able to offer you an attractive place to study and work again.
The team of the IfM spends productive seminar days on top of the Rothenberg
From August 11 to 13, the team of the Chair of Marketing Management (IfM) spent its annual research retreat at Landhaus Rothenberge to discuss current research projects. Of course, the applicable hygiene guidelines were adhered to, so that the meanwhile fully vaccinated team was able to make the best possible use of the days.
Brown Bag Seminar with Ronny Behrens
Tuesday, 6. July 2021 - 12:30 to 14:00, Zoom
Narrative Arcs & Film Success: A three decade investigation of the influence of narrative arcs on audience reactions and managerial decision making
NIM Publication by Professor Kübler targets Dark Sides of Digital Marketing
In his recent publication: Metrics gone wrong: What managers can learn from the 2016 presidential elections, MCM scholar Raoul Kübler discusses together with his colleague Professor Koen Pauwels from Northeastern University, Boston USA how relying on biased market intelligence and targeting the wrong KPIs had fatal consequences for Hillary Clinton’s presidential campaign.
Marketing Alumni Vlog | Research at the MCM
The Marketing Alumni Verein e.V. has launched a series of videos. In short clips of approx. 3-4 minutes, researchers at the MCM share their insights and research results in a short interview.
Marketing Alumni Vlog #1:
Brown Bag Seminar with Prof. Heike Trautmann (WWU)
Tuesday, 27. April 2021 - 12:30, Zoom
What is it about humanity that we can’t give away to intelligent machines? A European perspective
Abstract: One of the most significant recent technological developments concerns the development and implementation of ‘intelligent machines’ that draw on recent advances in artificial intelligence (AI) and robotics. However, there are growing tensions between human freedoms and machine controls.
Brown Bag Seminar with Assistant Professor Evert de Haan (University Groningen)
Tuesday, 13. April 2021 - 12:30, Zoom
The drivers and consequences of ad blocking: A self-filtering mechanism that increases ad effectiveness