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IFM

Chair of Marketing Management @ AI Research EXPO

On April 23rd 2024, the Center of Nonlinear Science hosted the first Artificial Intelligence (AI) Research EXPO by CeNoS and InterKI at the University of Münster in the Schlossfoyer. The event was aimed at researchers utilizing AI methodologies across various disciplines. The AI Research EXPO featured a poster exhibition and networking session, providing a platform for AI researchers to present their work and engage in interdisciplinary discussions. Additionally, two keynote presentations offered insights into the methodological and theoretical aspects of AI.

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IFM

What Is Happening to My Nearby Stores? New JAMS Publication of the MCM

Another great achievement by the Marketing Center Münster:

The paper entitled "What is happening to my nearby stores? The own- and cross-effect of a radical store transformation on existing customers" co-authored by Professor Manfred Krafft and former Chair of Marketing Management team members Dr. Mirja Kroschke and Dr. Felix Lehmkuhle has been published in print in the prestigous Journal of the Academy of Marketing Science (JAMS).

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IFM

New Publication in the Journal of Retailing on the Future of Physical Stores

The new publication “The Future of Physical Stores: Creating Reasons for Customers to Visit” co-authored by Els Breugelmans (KU Leuven), Lina Altenburg (KU Leuven), Felix Lehmkuhle (University of Münster), Manfred Krafft (University of Münster), Lien Lamey (KU Leuven) and Anne L. Roggeveen (Babson College) is published by the Journal of Retailing.

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IFM

Continuation of a Long Standing Tradition - Doctoral Seminar of the IfM Takes Place at the Landhaus Rothenberge

From July 26 to July 28, the team of the Chair of Marketing Management (IfM) spent its annual research retreat at Landhaus Rothenberge to discuss current research projects. This year, a special guest, Professor Leo Paas from the University of Auckland, also participated in the doctoral seminar and made an excellent contribution to the team, both professionally and personally.

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IFM

Professor Krafft Gives Keynote on the “Transformation of B2B Sales Management and Selling“

As part of this year's University Sales Center Alliance Research Symposium, Professor Manfred Krafft gave a keynote address on "Transformations in Sales and Sales Management." This year's USCA Symposium was held in a virtual format and attended by just over 50 participants from academia and practice.

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