Social media has changed the way we interact and communicate. It provides us with great opportunities to meet with friends and colleagues all over the world. It delivers interesting information on a daily base and makes us continuously discover new things. It keeps us up to date and helps us to navigate through a rocky and often overwhelmingly complex world. By nurturing us with the necessary knowledge and giving us the needed bonds with our peers, social media has become a vital part of our daily life. 

Around 80 percent of people in Germany regularly or occasionally buy organic products. More and more of them are also available from discounters. According to a recent study conducted by the Bundesministerium für Ernährung und Landwirtschaft, discounters are consumers’ second most important point of contact for purchasing organic products. Against this background, Radio RST is pursuing the goal of examining this trend in greater detail as part of the broadcast series "Bio vom Discounter".

On March 18, 2021, the “Institut für Marktorientierte Unternehmensführung” (IMU) at the University of Mannheim held its first digital spring conference with the theme "Turning Data into Insights - Customer Engagement in the Digital Age".

In agricultural regions, product queens are crowned who give a face to a product or industry of their region. In an interview with "Die Glocke", Professor Krafft explains which marketing concepts are used to increase the value of the products represented.

A large virtual audience, consisting of distinguished scholars, friends, and family members, gathered across time zones, countries, and continents on February 19 to honor Professor Sönke Albers for his outstanding academic contributions. Professor Albers, who is connected to all senior and junior faculty members of the Marketing Center Münster, was presented with the Lifetime Achievement Award from the Special Interest Group on Selling and Sales Management (Sales SIG) at the 2021 AMA Winter Academic Conference.