Heribert Meffert Library

  • Opening Hours around the holidays

    On Friday, December 21st 2018, the library is open from 9am to 6.30pm.

    From Saturday, December 22nd 2018, till Tuesday, January 1st 2019, the library will be closed.

  • General information

    Opening Hours:

    Monday – Friday: 9am - 8pm
    Saturday: 10am - 6pm

    Contact: 

    Am Stadtgraben 13 - 15
    48143 Münster
    Tel.: +49 (0) 251/83-22691
    Email: mcm-bibliothek@wiwi.uni-muenster.de

    Your Library Team: Elke Adelmann and Regina Wiethoff

    About the Heribert Meffert Library:

    In 1999 the institutes of Professor Dieter Ahlert (Department of Distribution and Trade), Professor Heribert Meffert (Institute for Marketing) and Professor Klaus Backhaus (Institute of Assets and SystemTechnology) merged to form the Marketing Center Münster (MCM), which is now one of Germany's most important competence centres for market-oriented management. In 2003, Professor Manfred Krafft took over the Institute for Marketing, and in 2010, Professor Thorsten Hennig-Thurau founded the Chair for Marketing & Media. In 2012, the Institute for Value-Based Marketing, which is run by Professor Thorsten Wiesel, was integrated into the MCM.

    After the spatial merging of the three founding chairs, the libraries of the three institutes that made up the MCM were amalgamated in 2000. The library is probably the biggest marketing library in the German-speaking world. In honour of Professor Heribert Meffert, who retired in 2002, the MCM Library was renamed the Heribert Meffert Library.

    The Heribert Meffert Library currently has approximately 15,700 books and over 100 academic journals. In addition to an extensive collection of´specialist works in German, there are many international books and journals  which are relevant to the core competences of the four institutes of the Marketing Center Münster.

    We wish you lots of fun and success with the use of the Heribert Meffert library. We are always grateful for suggestions and criticism.

  • E-books in the catalogue of the Münster State and University Library

    Marketing Scales Handbook

    Gordon C. Bruner II

    Volume VI ; Volume VII ; Volume VIII

    Volume VI: http://site.ebrary.com/lib/ulbmuenster/docDetail.action?docID=10883046

    Volume VII: http://site.ebrary.com/lib/ulbmuenster/docDetail.action?docID=10881317

    Volume VIII: http://site.ebrary.com/lib/ulbmuenster/docDetail.action?docID=11031355

  • Your acquisition request

    If you believe that the MCM library ought to acquire an important book or a new edition of a work about marketing, we would be most grateful if you could let us know. Please use our suggestions form.

  • Open Access Journals

    Business Research (BuR, Official Open Access Journal of VHB): http://www.business-research.org

  • Further information concerning HMB