Heribert Meffert Library
Monday – Friday: 9am - 8pm
Saturday: 10am - 6pm
Am Stadtgraben 13 - 15
Tel.: +49 (0) 251/83-22691
Your Library Team:
Elke Adelmann and Regina Wiethoff
About the Heribert Meffert Library:
In 1999 the institutes of Professor Dieter Ahlert (Department of Distribution and Trade), Professor Heribert Meffert (Institute for Marketing) and Professor Klaus Backhaus (Institute of Assets and SystemTechnology) merged to form the Marketing Center Münster (MCM), which is now one of Germany's most important competence centres for market-oriented management. In 2003, Professor Manfred Krafft took over the Institute for Marketing, and in 2010, Professor Thorsten Hennig-Thurau founded the Chair for Marketing & Media. In 2012, the Institute for Value-Based Marketing, which is run by Professor Thorsten Wiesel, was integrated into the MCM.
After the spatial merging of the three founding chairs, the libraries of the three institutes that made up the MCM were amalgamated in 2000. The library is probably the biggest marketing library in the German-speaking world. In honour of Professor Heribert Meffert, who retired in 2002, the MCM Library was renamed the Heribert Meffert Library.
The Heribert Meffert Library currently has approximately 15,700 books and over 100 academic journals. In addition to an extensive collection of´specialist works in German, there are many international books and journals which are relevant to the core competences of the four institutes of the Marketing Center Münster.
We wish you lots of fun and success with the use of the Heribert Meffert library. We are always grateful for suggestions and criticism.
The Heribert Meffert Library is a reference library.
A weekend lending is possible only in exceptional cases, after consultation with the library staff.
Books from the reading room and the course reserve collection as well as journal volumes cannot be borrowed.
E-books in the catalogue of the Münster State and University Library
Marketing Scales Handbook
Gordon C. Bruner II
Volume VI ; Volume VII ; Volume VIII
Your acquisition request
If you believe that the MCM library ought to acquire an important book or a new edition of a work about marketing, we would be most grateful if you could let us know. Please use our suggestions form.
Open Access Journals
Business Research (BuR, Official Open Access Journal of VHB): http://www.business-research.org
Further information concerning HMB