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JPM Kübler

Prof. Dr. Raoul Kübler talks with Radio Kiepenkerl about creative vaccination offers

Due to the nationwide vaccination week that started on Monday, September 13, 2021, Prof. Dr. Raoul Kübler talked with Radio Kiepenkerl about possible further creative vaccination offers to increase the vaccination rate in Germany. In this context, the marketing expert suggests “Vaccination Cafés” or a “Night of Vaccination” to encourage population groups that have not yet been reached by previous vaccination campaigns towards vaccination. Furthermore the MCM scholar suggests classic "Word of Mouth" campaigns in which already vaccinated people inform others about their experience.

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JPM Kübler

Big Data and Marketing – From Marketing Analytics to Customer Orientation: Seminar Wrap-Up

In today’s digital world, marketers have access to millions of data points which are helpful to understand and predict consumer and customer behavior. With the help of social media data, clickstream and web journey data, as well as consumption data, marketers can better segment and target consumers, enhance cross-selling through recommendations, predict customer churn, optimize consumer communication and marketing budget allocation.

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JPM Kübler

Students from the Data Science class present their analyses at Dr. Wolff Group in Bielefeld

On August 20th, 2021, the participants of MCM’s Data Science class taught by Prof. Dr. Raoul Kübler were invited to spend a day at the Dr. Wolff Group Headquarter in Bielefeld. Here, the groups presented their analyses and solutions, which they came up with during their Data Science course, to the staff of Dr. Wolff.

The class has been conducted in close cooperation with the company and 17 students were invited to present their ideas and managerial implications to leading employees at Dr. Wolff.

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JPM Kübler

Turning societal trend topics into successful advertising campaigns – Guest lecture by Grabarz & Partner

On July 12, 2021, Grabarz & Partner, represented by Bastian Goldschmidt (Head of Strategy) and Dennis Ullner (Senior Strategist), visited the lecture "Integrated Marketing Communications" for the third year in a row. Following the invitation of Prof. Dr. Raoul Kübler, the advertising experts once again presented the trend topics of the current year to the marketing students from Münster.

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JPM Kübler

Socially (IR)Responsible Algorithms: How the internet can betray our privacy - Seminar Wrap-Up

Social media has changed the way we interact and communicate. It provides us with great opportunities to meet with friends and colleagues all over the world. It delivers interesting information on a daily base and makes us continuously discover new things. It keeps us up to date and helps us to navigate through a rocky and often overwhelmingly complex world. By nurturing us with the necessary knowledge and giving us the needed bonds with our peers, social media has become a vital part of our daily life. 

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JPM Kübler

Interview with Prof. Raoul Kübler about Sponsoring of Offshore Sailing and Success of German Vendee Globe Sailor Boris Herrmann published by segelreporter.com

MCM Professor Raoul Kübler was interviewed by Germany’s leading online sailing magazine segelreporter.com. With Boris Herrmann being the first German sailor to finish the world’s hardest solo around the world race, sailing gained in popularity and enjoyed a substantial increase in screen and media time. 

In his interview, Professor Kübler discusses the reasons behind the growing public interest in offshore sailing and how Boris Herrmann successfully used social media to engage with a worldwide audience to promote his campaign but also sailing in general.

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JPM Kübler

MCM Scholars Kai Manke and Raoul Kübler win IMRC's "Most Promising Research" Award

MCM scholars Kai Manke (LMM) and Raoul Kübler (JPM&MA) win together with Professor Koen Pauwels from Northeastern University Boston the inaugural “Most Promising Research” Award of this year’s Interactive Marketing Research conference sponsored by the Lazaridis Institute of Technology.

In their award-winning research study “An Analysis of Social Media Engagement in the Case of the 2016 US Presidential Elections“ the international team examines how the social media strategies of the two presidential candidates drove the election outcome in 2016.

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