On November 28th 2019, a group of MCM marketing students secured a remarkable third place in the talents category of the prestigious Neptun Cross Media Award in Hamburg. The students had to develop an advertising campaign for the Münster lemonade brand liba as a final project for this summer’s “Integrated Marketing Communications” (IMC) class hold by MCM professor Raoul Kübler.
New publication by Professor Kübler: Social Media's Impact on the Consumer Mindset: When to Use Which Sentiment Extraction Tool?
A new study by Professor Kübler just published in the Journal of Interactive Marketing shows how to rely on user generated content from Facebook to measure classic consumer mindset metrics such as brand awareness, brand liking, brand consideration, purchase likelihood or customer satisfaction.
Professor Kübler publishes new study showing how value-crises decrease customer’s price and product performance sensitivities
Together with colleagues Michael Langmaack and Sönke Albers from Kühne Logistics University and MCM VIP and UT Austin Professor Wayne Hoyer, Raoul Kübler managed to publish a research article in the prestigious Journal of the Academy of Marketing Science (ranked as A by Journal) that demonstrates that value-crises such as child labor, environmental pollution or tax evasion tremendously decrease consumers’ price and product performance sensitivities.
On October 24th 2019, Professor Kübler was invited by VU Amsterdam to give a presentation at VU’s prestigious marketing seminar series. During his talk about “An Analysis of Social Media Engagement during the 2016 US presidential elections”, Raoul Kübler introduced his latest research findings and enjoyed a fierce but constructive debate.
Invited by Professor Raoul Kübler, Grabarz & Partner, one of the most successful German advertising agencies, visited the MCM on July 9th 2019. During their 90-minute presentation as part of the lecture "Integrated Marketing Communications", the communication professionals, who are classified second in the current creative ranking by "Werben & Verkaufen", showed how they convert social trends into successful advertising campaigns.
Consumers are increasingly using social media channels to share information directly with companies as well as other users, whether active or prospective customers. Every minute, social media users around the world create about half a million posts on Facebook and Twitter, watch and comment on 4.3 million YouTube videos, generate 2.4 million snaps, like 174,000 images on Instagram and search for 3.7 million terms on Google.
From May 28th until May 31st 2019, the 48th EMAC Annual Conference was held in Hamburg, with more than 1,000 scholarly attendants from all over Europe and the world. The conference provides a unique forum for the presentation and discussion of current academic research projects, panel discussions, and special sessions with thought leaders in their respective fields. Scholars from different areas of the MCM took part in all those different activities.
Autounfälle per künstlicher Intelligenz regulieren - Gastvortrag von Dr. Florian Pallas (Control€xpert)
Jeden Tag passieren in Deutschland rund 7.200 Verkehrsunfälle. Dabei kommen in 89 % der Fälle glücklicherweise keine Menschen zu Schaden. Besonders für Autofahrer sind Unfälle jedoch ärgerlich, weil deren Regulierung nicht selten mit Gutachterterminen und langwierigen Schriftwechseln mit der Versicherung verbunden ist.