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Gast

Raoul Kübler will leave MCM for ESSEC Business School Paris at the end of September 2022

The team of the Marketing Center Münster announces that Professor Raoul Kübler will leave the Marketing Center Münster at the end of the coming summer semester to join ESSEC Business School in Paris as an Associate Professor of Marketing.

While the MCM is sad to lose a highly esteemed colleague and friend, we wish Raoul Kübler all the best for the next step in his career path. While it always comes as a disappointment to lose a valued colleague to another school, we acknowledge that ESSEC, as a world-renowned business school, is high-level competition.

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Lina Marie Oechsner

Applications for our Data Science course are now open!

This year we are again offering the Data Science course together with our practice partner Dr. Wolff Group! The course offers our students the opportunity to train the analytical and methodological skills they need to master the challenges of today’s data rich environment based on real-world business cases.

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JPM Kübler

Juniorprofessur für Marketing & Marketing Analytics sucht eine(n) wissenschaftliche(n) Mitarbeiter(in)

Die Juniorprofessur für Marketing & Marketing Analytics sucht zum nächstmöglichen Zeitpunkt eine(n) wissenschaftliche(n) Mitarbeiter(in). Die Bewerbungsfrist endet am 30.11.2021. 

Mehr Infos entnehmen Sie bitte der Stellenausschreibung

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JPM Kübler

Prof. Dr. Raoul Kübler talks with Radio Kiepenkerl about creative vaccination offers

Due to the nationwide vaccination week that started on Monday, September 13, 2021, Prof. Dr. Raoul Kübler talked with Radio Kiepenkerl about possible further creative vaccination offers to increase the vaccination rate in Germany. In this context, the marketing expert suggests “Vaccination Cafés” or a “Night of Vaccination” to encourage population groups that have not yet been reached by previous vaccination campaigns towards vaccination. Furthermore the MCM scholar suggests classic "Word of Mouth" campaigns in which already vaccinated people inform others about their experience.

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JPM Kübler

Big Data and Marketing – From Marketing Analytics to Customer Orientation: Seminar Wrap-Up

In today’s digital world, marketers have access to millions of data points which are helpful to understand and predict consumer and customer behavior. With the help of social media data, clickstream and web journey data, as well as consumption data, marketers can better segment and target consumers, enhance cross-selling through recommendations, predict customer churn, optimize consumer communication and marketing budget allocation.

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JPM Kübler

Students from the Data Science class present their analyses at Dr. Wolff Group in Bielefeld

On August 20th, 2021, the participants of MCM’s Data Science class taught by Prof. Dr. Raoul Kübler were invited to spend a day at the Dr. Wolff Group Headquarter in Bielefeld. Here, the groups presented their analyses and solutions, which they came up with during their Data Science course, to the staff of Dr. Wolff.

The class has been conducted in close cooperation with the company and 17 students were invited to present their ideas and managerial implications to leading employees at Dr. Wolff.

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JPM Kübler

Turning societal trend topics into successful advertising campaigns – Guest lecture by Grabarz & Partner

On July 12, 2021, Grabarz & Partner, represented by Bastian Goldschmidt (Head of Strategy) and Dennis Ullner (Senior Strategist), visited the lecture "Integrated Marketing Communications" for the third year in a row. Following the invitation of Prof. Dr. Raoul Kübler, the advertising experts once again presented the trend topics of the current year to the marketing students from Münster.

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JPM Kübler

Socially (IR)Responsible Algorithms: How the internet can betray our privacy - Seminar Wrap-Up

Social media has changed the way we interact and communicate. It provides us with great opportunities to meet with friends and colleagues all over the world. It delivers interesting information on a daily base and makes us continuously discover new things. It keeps us up to date and helps us to navigate through a rocky and often overwhelmingly complex world. By nurturing us with the necessary knowledge and giving us the needed bonds with our peers, social media has become a vital part of our daily life. 

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