Brown Bag | Raghu Rao
Do Influencers, Testimonials, and Microcredit Impact Healthcare Subscription Uptake?
Monday, 8. June 2026 - 12:30 to 14:00, MCM 006
Inside TRUE MOTION: Guest Lecture with Andre Kriwet
Thursday, 25. June 2026 - 12:00 to 13:30, Lecture Hall S9, Schlossplatz 2
The Marketing Center Münster is excited to welcome Andre Kriwet, CEO and Co-Founder of TRUE MOTION, for a guest lecture as part of the Innovation Management course.
Andre Kriwet has more than 25 years of experience in running shoe development and has held leading positions at ASICS, Nike, and Brooks. In 2018, he co-founded TRUE MOTION in Münster, where he and his team developed the patented U-TECH™ technology. Since then, TRUE MOTION has grown from a Münster-founded start-up into one of the leading running shoe brands in Germany.
Guest lecture | Tobias Frank & Christine Collot (Engelhard Arzneimittel)
Sales Management
Friday, 23. January 2026 - 10:15 to 11:45, JUR 490
Brown Bag | Renana Peres
Putting Consumers in Control of Their Data: The Potential for Blockchain-Based Data Marketplaces
Wednesday, 14. January 2026 - 12:30 to 14:00, MCM 006
Guest Lectures bring Sales Management to Life
This semester, students of the Sales Management course gained first-hand industry insights through two special guest lectures.
Exclusive marketing&media*talk with Dr. Malte Probst (Chairman of the Board and CEO, Swiss Studios AG)
Wednesday, 19. November 2025 - 18:00 to 19:45, Lecture Hall S9, Schlossplatz 2
Join the Chair of Marketing & Media at the upcoming marketing&media*talk, featuring renowned industry expert Dr. Malte Probst!
In this session, Dr. Probst will explore the current state of the entertainment industry and discuss impactful developments such as the rise of generative AI and virtual production as well as his outlook on the future of entertainment.
Dr. Florian Kumb (ZDF) Shares Insights in an exclusive marketing&media*talk
Last week, the Marketing Center Münster had the pleasure of welcoming Dr. Florian Kumb, Director Audience and Chief Portfolio Officer at ZDF, for our latest marketing&media*talk.
The Tradition Continues: Welcoming Back Professor Wayne Hoyer from Nov 15-24!
We are pleased to continue a long-standing tradition by welcoming back Professor Dr. Wayne Hoyer from the University of Texas at Austin, who will be with us from November 15th to 24th.