What can Western companies learn from Chinese approaches to building and managing powerful brands? This question was at the center of Björn Ognibeni’s guest lecture at the Marketing Center Münster.
“Trust your gut!” With this sentence, Andre Kriwet, CEO and co-founder of True Motion, the running shoe start-up founded in Münster in 2018, succinctly captured one of the central messages of his guest lecture at the Marketing Center Münster. At the same time, it became very clear to the participants that, in the case of True Motion, this “gut feeling” rests on a strong foundation: extensive scientific expertise and decades of industry experience.
From June 22 to 24, the Marketing Center Münster welcomed Prof. Leo Paas from the University of Auckland as a guest. Professor Paas is a marketing professor and the director of the Master of Business Analytics program. His research focuses on using analytics and artificial intelligence to solve practical business problems.
The Marketing Center Münster is pleased to welcome Björn Ognibeni for a guest lecture as part of the Brand Management course.
Björn Ognibeni has been advising well-known companies, brands, consultancies, and agencies on digitalization for many years. His work focuses on how digital transformation changes the relationship between companies and customers and what this means for products, business models, marketing, and brand management. He is also Co-Founder and Strategic Director of the XRLab@MCM at the University of Münster.
The Marketing Center Münster is excited to welcome Andre Kriwet, CEO and Co-Founder of TRUE MOTION, for a guest lecture as part of the Innovation Management course.
Andre Kriwet has more than 25 years of experience in running shoe development and has held leading positions at ASICS, Nike, and Brooks. In 2018, he co-founded TRUE MOTION in Münster, where he and his team developed the patented U-TECH™ technology. Since then, TRUE MOTION has grown from a Münster-founded start-up into one of the leading running shoe brands in Germany.
