In the week from April 2nd to April 5th, the Chair of Marketing Management welcomed Marketing Professor Dr. Dipayan Biswas from the University of South Florida. Renowned in the field of Sensory Marketing, Professor Biswas held a PhD course titled “Sensory Aspects of Businesses: Implications for Humans, AI and Robots” at the Marketing Center Münster.

In addition to all the theoretical insights the Master’s students are gaining in the seminar "Making Sense of Sensory Marketing," led by Chair of Marketing Management (IfM) Assistant Professor Frederik Ferié and supported by Research Assistant Nadine Eckel, the guest lecture gave the students the opportunity to look at the practical side of sensory marketing.