Established in 2010, the Marketing Center’s Brown Bag Seminar serves as a platform for intellectual and social exchange: leading scholars from around the world present and discuss their current and ongoing research projects with the MCM research community. 

Bridging Theory and Practice in CRM – Guest Lecture by Dr. Max Backhaus from OBI

Right before Christmas, University of Münster’s Marketing Center had the pleasure of hosting P.K. Kannan (University of Maryland), a leading marketing scholar and an expert in applying modeling, econometrics, machine learning, and AI methods to substantive issues in marketing. In addition to personal meetings with MCM’s faculty and PhD candidates, P.K.

The Chair of Marketing Management (IfM) recently had the pleasure of welcoming Professor Kenneth Husted and Professor Snejina Michailova from the University of Auckland.