Guests | Marketing Center Münster

Exclusive marketing&media*talk with Dr. Malte Probst (Chairman of the Board and CEO, Swiss Studios AG)

Wednesday, 19. November 2025 - 18:00 to 19:45, Lecture Hall S9, Schlossplatz 2

Join the Chair of Marketing & Media at the upcoming marketing&media*talk, featuring renowned industry expert Dr. Malte Probst!

In this session, Dr. Probst will explore the current state of the entertainment industry and discuss impactful developments such as the rise of generative AI and virtual production as well as his outlook on the future of entertainment.

Dr. Florian Kumb (ZDF) Shares Insights in an exclusive marketing&media*talk

Last week, the Marketing Center Münster had the pleasure of welcoming Dr. Florian Kumb, Director Audience and Chief Portfolio Officer at ZDF, for our latest marketing&media*talk.

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The Tradition Continues: Welcoming Back Professor Wayne Hoyer from Nov 15-24!

We are pleased to continue a long-standing tradition by welcoming back Professor Dr. Wayne Hoyer from the University of Texas at Austin, who will be with us from November 15th to 24th.

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Research Visit from Leo Paas (University of Auckland) at the Marketing Center Münster

From June 23–25, 2025, Professor Leo Paas from the University of Auckland (New Zealand) visited the Marketing Center Münster to collaborate with members of the Chair of Marketing Management.

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Guest lecture | Dr. Ingo Reinhardt (buynomics)

Marketing Analytics II

Wednesday, 25. June 2025 - 12:15 to 13:45, Aula am Aasee

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Research Visit from Anna Salonen (University of Jyväskylä) at the Marketing Center Münster

From May 19–23, 2025, Associate Professor Anna Salonen from the University of Jyväskylä (Finland) visited the Marketing Center Münster to collaborate with Dr. Victoria Kramer and Prof.

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From Theory to Practice: Hands-On Learning

In a world where effective negotiation is a key differentiator, our students recently participated in a highly engaging two-day workshop designed to elevate their skills and confidence in any negotiation setting. Led by Tobias Frank, Sales Director DE & AT at Engelhard Arzneimittel, the workshop provided invaluable real-world perspectives and practical strategies.

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Brown Bag | Anna Salonen

Thursday, 22. May 2025 - 14:00 to 15:30

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Insightful Discussions at MCM’s Brown Bag Seminar with Prof. Peter Verhoef

Established in 2010, the Marketing Center’s Brown Bag Seminar serves as a platform for intellectual and social exchange: leading scholars from around the world present and discuss their current and ongoing research projects with the MCM research community.