MCM professors Thorsten Hennig-Thurau and Manfred Krafft jointly chair the Münster School of Business & Economics effort to transform business education at the undergraduate level. An essential element of the School’s new bachelor’s program is its extensive onboarding module, which features the integration of theory with practical insights from industry leaders. This week, the MCM professors had the great pleasure to welcome Rocco Bräuniger, Amazon’s Country Leader for Germany and the DACH region, in Münster's largest lecture hall.
As part of the course Sales Management, we were pleased to welcome guest speakers from Mars to our lecture hall again on December 9, 2022, after two years of virtual visits. The guest lecture from Mars is a long and always well-received tradition that provides students with valuable insights from corporate practice.