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IWM

Managers from Münster in Channel Management Lecture

A group of managers from Münster was in for a special treat on April 27th. The managers from Thalia, flaschenpost, Dermasence and SuperBioMarkt attended the course Channel Management (taught by Dr. Sonja Gensler) to deepen their knowledge about digital marketing. The managers came on invitation of the Institute of Value Based Marketing to be part of the project “KnowIT”.

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MCM

MCM Spotlight: 100+ Seconds Münster Food for Thought with Wayne D. Hoyer

MCM Spotlight meets Wayne D. Hoyer (The University of Texas at Austin)

The seventh episode of our new video format MCM Spotlight – an interview series featuring selected MCM guests – is on air! In (more or less than) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.

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MCM

Brown Bag Seminar with Professor Anne T. Coughlan

On February 1st, Anne Coughlan visiting from Kellogg School of Management, Northwestern University held a Brown Bag Seminar for doctoral students of the MCM and gave interesting insight into her joint project with Manfred Krafft and Julian Allendorf “High Flyers: An MOA Analysis of Top-Performing Direct-Selling Distributors”.

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LMM

MCM Spotlight: 100+ Seconds Münster Food for Thought with Rick Gretz

"Find what you love and do it as best as you can."

The next episode of our new video format MCM Spotlight is "live"!  In more or less (but rather more) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.

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IFM

Guest Lecture | Engelhard Arzneimittel

Sales Management
Friday, 19. January 2018 - 10:15 to 11:45, J2 Oeconomicum

Gastvortrag in Sales Management – Tobias Frank (Engelhard Arzneimittel)

Wir freuen uns sehr, Herrn Tobias Frank am 19.01.2018 von 10:15 Uhr bis 11:45 Uhr als Gastredner im Rahmen der Vorlesung Sales Management im J2 (Juridicum/Oeconomicum) begrüßen zu dürfen. Das Thema des Vortrages lautet "Sales Territory Alignment”. Im Anschluss findet auf Einladung von Engelhard Arzneimittel ein Meet & Greet am Marketing Center statt.

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