Helmut Schmidt riet ihm einst, bloß nicht Politik zu studieren – doch er machte genau das und ist inzwischen einer der bedeutendsten Köpfe der Digitalisierung: Nico Lumma. Er ist COO des Next Media Accelerators,  Mitgründer des Vereins D64 – Zentrum für digitalen Fortschritt, er bloggt und schreibt Kolumnen für Bild. Am Donnerstag durfte der LMM Nico Lumma als Gast in der Vorlesung Innovationsmanagement begrüßen. „Gründet“, riet er den Studierenden und erläuterte ihnen, worauf es beim richtigen Gründen ankommt.

Münster enjoyed a fully packed week of hard academic work with Mark B. Houston (Professor and Head of the Marketing Department at Texas A&M University), who taught about 20 doctoral students from various centers of the business school the essentials of the design and value of survey research. What is the role of theory as a foundation of survey research? What are the differences between different scale types?

Prof. Dr. Rosanna Garcia (NC State University)  is going to teach the course „Entrepreneurial Marketing“ while she is in Münster. Innovation and sustainability are two areas Dr. Rosanna Garcia is passionate about, especially when it comes to understanding how innovations gain traction and are accepted in the marketplace.  Among other topics and issues, she has looked at how sustainable innovations come to be embraced while others struggle for acceptance – in particular, electric vehicles, car sharing and alternative energy sources for the home.