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MCM

Enriching exchange at the CEM’s first virtual campfire

On December 2nd, 2020, the Circle of Excellence in Marketing (CEM) was happy to welcome Dr. Rob Britton for the remarkable 20th time. Britton, who gained extensive experience in the Airline Industry for over 20 years and now works as a consultant and professor, shared his valuable knowledge with the members of the CEM. Unlike common tips for career planning in the business context, Dr.

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MCM

Successful IfM Project Seminar: Brand Management at Henkel Beauty Care

Despite this challenging digital Summer semester, the Chair of Marketing Management (IfM) and Henkel AG & Co. KGaA agreed to stick to their plan to provide 30 Marketing major students the opportunity to participate in a project seminar. Five current and relevant topics around “Brand Management at Henkel Beauty Care: How to Transform Strategy into Growth” required the students to connect both, scientific methodologies and marketing-related practical skills.

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IFM

Virtual Guest Lecture by Interbrand about Successful Brand Management

As part of the bachelor's course in Marketing Operations, Juan Barrios, Senior Designer, and Max Riedel, Consultant Brand Strategy, explained how the company Interbrand is shaping brands in today’s dynamic world.

Interbrand is a New York-based, global marketing consultancy that focuses on brands and brand management. Interbrand has more than 16 offices in 14 countries and can look back at 45 years of experience in brand management.

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JPM Kübler

How empathy helps to create successful advertising campaigns – Guest lecture by Grabarz & Partner

In response to the positive feedback for their guest talk last year, Grabarz & Partner again followed the invitation by Professor Kübler and joined the lecture „Integrated Marketing Communications” on July 6, 2020. During their 90-minute presentation, Reinhard Patzschke, CEO Consulting at Grabarz & Partner, and Bastian Goldschmidt, Head of Strategy, showed how they convert social trends into successful advertising campaigns.

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MCM

Virtual Guest Talk

“How do we conduct Market Research at Douglas?” by Dr. Vanessa Junc and Christian Koldehoff

On Tuesday, May 19, 2020 Dr. Vanessa Junc (Senior CRM Analyst) and Christian Koldehoff (Team Lead Global CRM Analytics) held a virtual guest talk in Market Research providing additional practical insights for students during this summer semester. During the presentation, the two representatives of Europe’s No.1 beauty destination introduced their loyalty card program and elaborated on the benefits of CRM data analytics.

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MCM

Virtual Guest Lecture in Market Research by Dr. Lisette Kruizinga – de Vries

“How do we conduct Market Research at DVJ Insights?”

On Thursday, April 30, Dr. Lisette Kruizinga – de Vries (Senior Methodologist at DVJ Insights) held a virtual guest lecture in Market Research (Bachelor course taught by Prof. Dr. Lara Lobschat) on “How we conduct Market Research at DVJ Insights”. During her presentation, Dr. Kruizinga – de Vries comprehensively outlined market research techniques applied at DVJ Insights and their impact in the real business world.

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