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LMM

Nico Lumma zu Gast in der Vorlesung Innovationsmanagement

Helmut Schmidt riet ihm einst, bloß nicht Politik zu studieren – doch er machte genau das und ist inzwischen einer der bedeutendsten Köpfe der Digitalisierung: Nico Lumma. Er ist COO des Next Media Accelerators,  Mitgründer des Vereins D64 – Zentrum für digitalen Fortschritt, er bloggt und schreibt Kolumnen für Bild. Am Donnerstag durfte der LMM Nico Lumma als Gast in der Vorlesung Innovationsmanagement begrüßen. „Gründet“, riet er den Studierenden und erläuterte ihnen, worauf es beim richtigen Gründen ankommt.

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IFM

Guest lecture by Dr. Lars Fiedler (McKinsey & Company), Daniel Hagemeier (4tree) and Dr. Kirsten Blacha (McKinsey & Company)

Marketing Operations
Friday, 7. July 2017 - 10:15 to 11:45, H1 (Schlossplatz 46)

Wir freuen uns, Dr. Lars Fiedler (VP and Solution General Manager Marketing Solutions), Daniel Hagemeier (CTO 4tree) und Dr. Kirsten Blacha (Engagement Manager) am 07.07.2017 von 10:15 Uhr bis 11:45 Uhr als Gastredner im Rahmen der Vorlesung Marketing Operations im H1 (Schlossplatz 46) begrüßen zu dürfen.

Über McKinsey

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LMM

Ajay Kohli teaches How to Publish in Leading Journals

The MCM welcomes the former Editor-in-Chief of the Journal of Marketing, Ajay K. Kohli (Professor of Marketing, Gary T. and Elizabeth R. Jones Chair, at Georgia Tech University), who currently teaches 20 doctoral students from various centres of the business and economics faculty on how to publish in a leading journal.

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IFM

Guest lecture by Dr. Claudio Felten (Managing Partner und General Manager cmx consulting by muuuh! group)

Customer Management
Wednesday, 5. July 2017 - 14:15 to 15:45, J2

Wir freuen uns, Dr. Claudio Felten am 05.07.2017 von 14.15 Uhr bis 15.45 Uhr als Gastredner im Rahmen der Vorlesung Customer Management im J2 (Oeconomicum) begrüßen zu dürfen.

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MCM

Meet the MCM Alumni

mit Judith Henrichsmann (Airbnb Berlin)
Monday, 19. June 2017 - 18:00 to 22:00, MCM Raum 06

Wir freuen uns, Ihnen den Event ‚Meet the MCM Alumni‘ anzukündigen! Die Idee zu diesem Event ist basierend auf Ihrem Feedback entstanden. Im Rahmen des Events ‚Meet the MCM Alumni‘ können Sie einen MCM Alumnus kennenlernen und Fragen stellen, die Sie beschäftigen. Zum Beispiel…

Wie laufen Bewerbungsprozesse ab? Wie bereite ich mich darauf vor?

Was sind Key Learnings aus den Bewerbungsgesprächen?

Wie finde ich den Arbeitgeber, der zu mir passt?

Was zeichnet den aktuellen Arbeitgeber aus?

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LMM

Mark Houston teaches Survey Research at the MCM

Münster enjoyed a fully packed week of hard academic work with Mark B. Houston (Professor and Head of the Marketing Department at Texas A&M University), who taught about 20 doctoral students from various centers of the business school the essentials of the design and value of survey research. What is the role of theory as a foundation of survey research? What are the differences between different scale types?

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MCM

Vorankündigung - Meet the MCM Alumni

Wir laden Sie herzlich zu unserem neuen Veranstaltungsformat 'Meet the MCM Alumni' ein.

MCM Alumni Judith Henrichsmann, verantwortlich für Online-Marketing (DACH und UK) und global Mobile Marketing bei Airbnb, stellt sich in kleinem Rahmen ihren Fragen zu Jobeinstieg und ersten Karriereschritten.

Jetzt anmelden! Die Teilnehmerzahl ist begrenzt.

Nähere Infos finden Sie hier.

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LMM

Joe Hair increases FIT between Muenster and Structural Equation Modeling

Muenster’s marketing academics enjoyed a fully packed week of hard work and hard fun with “multivariate legend” Professor Dr. Joe F. Hair, who not only taught students on the intricacies of both structural equation modeling, but also gave interesting insights by reflecting on his long and successful academic career. Although Professor Hair could not fully hide his enthusiasm for partial least squares, he covered also the covariance-based approach of structural equation modeling in his course.

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IWM

Prof. Rosanna Garcia (NCSU) visits the MCM from April 18 to May 5, 2017

Prof. Dr. Rosanna Garcia (NC State University)  is going to teach the course „Entrepreneurial Marketing“ while she is in Münster. Innovation and sustainability are two areas Dr. Rosanna Garcia is passionate about, especially when it comes to understanding how innovations gain traction and are accepted in the marketplace.  Among other topics and issues, she has looked at how sustainable innovations come to be embraced while others struggle for acceptance – in particular, electric vehicles, car sharing and alternative energy sources for the home.

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