Within the master’s course Consumer Behavior, which takes place in the current winter semester 2020/ 2021, the Marketing Center Münster was pleased to welcome Professor Wayne D. Hoyer from the University of Texas in Austin, USA. Professor Hoyer has already accompanied this course for several years and has shared his valuable insights with the students. As a long-standing guest at the MCM, he bears the title VIP (Visiting International Professor) at the University of Münster.

On December 2^nd, 2020, the Circle of Excellence in Marketing (CEM) was happy to welcome Dr. Rob Britton for the remarkable 20^th time. Britton, who gained extensive experience in the Airline Industry for over 20 years and now works as a consultant and professor, shared his valuable knowledge with the members of the CEM. Unlike common tips for career planning in the business context, Dr.

As part of the bachelor's course in Marketing Operations, Juan Barrios, Senior Designer, and Max Riedel, Consultant Brand Strategy, explained how the company Interbrand is shaping brands in today’s dynamic world.

Interbrand is a New York-based, global marketing consultancy that focuses on brands and brand management. Interbrand has more than 16 offices in 14 countries and can look back at 45 years of experience in brand management.

On June 30, 2020 David Middelbeck, the co-founder & managing director of edyoucated, held a guest lecture as part of the Bachelor course Marketing Operations taught by Professor Manfred Krafft.