On Tuesday, May 19, 2020 Dr. Vanessa Junc (Senior CRM Analyst) and Christian Koldehoff (Team Lead Global CRM Analytics) held a virtual guest talk in Market Research providing additional practical insights for students during this summer semester. During the presentation, the two representatives of Europe’s No.1 beauty destination introduced their loyalty card program and elaborated on the benefits of CRM data analytics.

On Thursday, April 30, Dr. Lisette Kruizinga – de Vries (Senior Methodologist at DVJ Insights) held a virtual guest lecture in Market Research (Bachelor course taught by Prof. Dr. Lara Lobschat) on “How we conduct Market Research at DVJ Insights”. During her presentation, Dr. Kruizinga – de Vries comprehensively outlined market research techniques applied at DVJ Insights and their impact in the real business world.

For the second guest lecture in the master course Sales Management, Manfred Krafft welcomed three representatives from The Dow Chemical Company: Klaus Rudert, Global Customer Executive and Managing Director Dow Germany, Benedikt Rammrath, Senior European Account Manager and Elena Czerny, Technical Sales Representative. They acquainted the students with sales force management, the role of customer relationship management, organizational design and current challenges in a global B2B company.