Guest Lecture by edyoucated
Marketing Operations
Tuesday, 30. June 2020 - 14:00 to Tuesday, 1. July 2025 - 9:47, Zoom-Lecture
The link to the zoom lecture will be published on Learnweb or sent to all participants by email.
Guest Lecture by Grabarz & Partner
Integrated Marketing Communications
Monday, 6. July 2020 - 16:00 to Tuesday, 1. July 2025 - 9:47, Zoom
The link to the Zoom lecture will be published on Learnweb.
Virtual Guest Lecture in Market Research by Dr. Lisette Kruizinga – de Vries
“How do we conduct Market Research at DVJ Insights?”
On Thursday, April 30, Dr. Lisette Kruizinga – de Vries (Senior Methodologist at DVJ Insights) held a virtual guest lecture in Market Research (Bachelor course taught by Prof. Dr. Lara Lobschat) on “How we conduct Market Research at DVJ Insights”. During her presentation, Dr. Kruizinga – de Vries comprehensively outlined market research techniques applied at DVJ Insights and their impact in the real business world.
Guest Lecture by Douglas GmbH with Dr. Vanessa Junc
Market Research
Tuesday, 19. May 2020 - 14:00 to Tuesday, 1. July 2025 - 9:47, Zoom-Lecture
The link to the zoom lecture will be published on Learnweb.
Guest Lecture by DVJ Insights with Dr. Lisette de Vries-Kruizing
Market Research
Thursday, 30. April 2020 - 12:00 to Tuesday, 1. July 2025 - 9:47, Zoom-Lecture
The link to the zoom lecture will be published on Learnweb.
Guest Lecture by Dow Chemical in Sales Management
For the second guest lecture in the master course Sales Management, Manfred Krafft welcomed three representatives from The Dow Chemical Company: Klaus Rudert, Global Customer Executive and Managing Director Dow Germany, Benedikt Rammrath, Senior European Account Manager and Elena Czerny, Technical Sales Representative. They acquainted the students with sales force management, the role of customer relationship management, organizational design and current challenges in a global B2B company.
Guest Lecture by Engelhard Arzneimittel GmbH & Co. KG in Sales Management
Sales Territory Realignments and its Impact and Consequences
Tobias Frank (Director National Sales) and Christine Collot (Head of Shopper & Trade Marketing)
Guest Lecture I Engelhard Arzneimittel GmbH & Co. KG
Friday, 17. January 2020 - 10:00 to Tuesday, 1. July 2025 - 9:47, HMB 110
Guest Lecture I The Dow Chemical Company
Sales Management
Friday, 10. January 2020 - 10:00 to Tuesday, 1. July 2025 - 9:47, J2
International guest lecturers visited Chair of Marketing Management
Under the direction of Prof. Dr. Manfred Krafft, the Chair of Marketing Management once again offered the master course Consumer Behavior. The lecture is characterized by the participation of well-known guest speakers as Dr. Pia Furchheim (ZHAW School of Management and Law), Prof. Dr. Karen Gedenk (University of Hamburg) and Prof. Dr. Wayne D. Hoyer (University of Texas at Austin).