Guest Lecture I Mars GmbH
Friday, 6. December 2019 - 10:00 to Thursday, 12. March 2026 - 5:01, J2
MCM Spotlight: 100+ Sekunden Gedankenfutter aus Münster mit Teja Töpfer
Die dreizehnte Episode unserer Interviewreihe "MCM Spotlight" ist online! In diesem Format teilen ausgewählte Gäste des Marketing Center Münster in (ungefähr) 100 Sekunden ihre Sicht der Dinge mit Marketingstudenten, Wissenschaftlern und Managern.
Professor Anne T. Coughlan officially honored as "Visiting International Professor" (VIP)
Prof. Anne T. Coughlan holds the Polk Brothers Chair in Retailing and has been Professor of Marketing at the Kellogg School of Management at Northwestern University in Evanston (USA) since 1985. Her research focuses on sales channels, sales management, compensation and pricing. She currently conducts research on topics such as multichannel management or measuring the compliance, monitoring and enforcement of MAP policies. From October 29 to November 6, Prof. Anne T. Coughlan was once again a guest at the Marketing Center Münster to work with Prof.
Shopper Meets Consumer – Henkel’s Way Into an Insight Driven Culture
Yet again, Henkel visited the lecture “Consumer Behavior” and demonstrated how the theoretical fundamentals taught in the lecture are applied in practice. Laura Lorch and Peter Reichmann (Category Insight Management at Henkel Beauty Care) offered fascinating insights in their talk entitled “Shopper Meets Consumer – Henkel’s Way Into an Insight Driven Culture”.
FIEGE Logistik zu Gast in der „Innovation Management“-Vorlesung
Am 29.10.2019 besuchte das Unternehmen FIEGE Logistik im Rahmen eines Gastvortrages den Kurs Innovation Management. Andreas Pott, Director of Corporate Development bei FIEGE, gab während seines Vortrages spannende Einblicke zu dem Thema „(Entrepreneurial) Innovation Management within Companies“.
eCapital AG zu Gast in der „[Entrepreneurial] Innovation Management“-Vorlesung
Am 05.11.2019 begrüßte das IWM im Rahmen der Master-Vorlesung „[Entrepreneurial] Innovation Management“ Bernd Arkenau, Partner der eCapital AG. Die eCapital AG unterstützt und begleitet junge, innovative Technologieunternehmen als Venture Capital Gesellschaft in ihrer Wachstumsentwicklung.
Meet the MCM Alumni - Lisa Kostenko
Thursday, 7. November 2019 - 18:00 to Thursday, 12. March 2026 - 5:01, HMB 110
1st Lecture | How To Publish in Leading Journals (M.Sc. & Ph.D.)
Monday, 15. July 2019 - 9:00 to Thursday, 12. March 2026 - 5:01, MCM 006
Guest Lecture | Grabarz & Partner
Tuesday, 9. July 2019 - 15:00 to Thursday, 12. March 2026 - 5:01, J2
Living in the Age of You - Branding for Growth
On Tuesday, June 25, Dr. Julien Dolenc (Associate Director Strategy) and Juan Barrios (Senior Designer) held a guest lecture in Marketing Operations on “Living in the Age of You | Branding for Growth”. During the course of the presentation, the two representatives of the global brand consultancy Interbrand comprehensively outlined what it takes to make iconic moves in order to generate brand value. In doing so, students were encouraged to see in an illustrated way which impact the actual application of marketing operation tools in the real business world can have.