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LMM

Dwayne D. Gremler and Mark B. Houston: Two Visiting International Professors (“VIPs”) of Münster’s School of Business and Economics

As part of their visits to Münster this summer, Dr. Dwayne D. Gremler and Dr. Mark B. Houston both received their Visiting International Professors awards by the School of Business and Economics. These “VIP”  awards are highly selective, given to only a very small number of distinguished scholars from outside Germany, honoring them for their long-term and ongoing services to the school.

Read more about Dwayne D. Gremler and Mark B. Houston: Two Visiting International Professors (“VIPs”) of Münster’s School of Business and Economics
Tags: Guests, Internationality, Study, Prof. Hennig-Thurau
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MCM

MCM Spotlight: 100+ Seconds Münster Food for Thought with Dwayne Gremler

The ninth episode of our video format MCM Spotlight – an interview series featuring distinguished guests of the Marketing Center – is on air! In (more or less) 100 seconds, our interview partners share their fresh perspectives with a large audience of marketing students, scholars, and managers.

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Tags: Guests, In the Media
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LMM

Professor Mark B. Houston teaches Ph.D. course "Survey Research" at the MCM

For the seventh time, Mark B. Houston, Professor of Marketing at the Neeley School of Business of Fort Worth-based Texas Christian University (TCU) and an area editor at the Journal of Marketing, visited Münster’s Marketing Center to teach a doctoral course on survey research methods.

Read more about Professor Mark B. Houston teaches Ph.D. course "Survey Research" at the MCM
Tags: Guests, Internationality, Study, Prof. Hennig-Thurau
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IFM

Guest Lecture | Dr. Felten of CMX Consulting by MUUUH! Group to hold presentation on "Customer Relationship Management"

Wednesday, 11. July 2018 - 14:00 to Sunday, 27. April 2025 - 0:54

Wir freuen uns, Dr. Claudio Felten am 11.07.2018 von 14 Uhr bis 16 Uhr als Gastredner im Rahmen der Vorlesung Customer Management im J2 (Oeconomicum) begrüßen zu dürfen.

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Tags: Events, Guests, Münster, Study
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LMM

Gastvortrag von Max Laarmann (Co-Founder & Managing Director der Emma Matratzen GmbH / Forbes 30 Under 30 Europe 2018)

Thursday, 5. July 2018 - 12:00 to Sunday, 27. April 2025 - 0:54, Fürstenberghaus (Room F1), Domplatz 20-22, 48143 Münster

Als Kind wollte Max Laarmann immer Astronaut werden, doch nachdem er sich für ein Studium der Betriebswirtschaftslehre eingeschrieben hatte, entwickelte er sich zum erfolgreichen Startup-Unternehmer. Der Gründer fand, dass Schlafmatratzen hochwertig und universell, aber auch fair und transparent hergestellt werden sollten. Nachdem er in diesem Segment eine Marktlücke entdeckt hatte, baute er ab dem Jahr 2015 die Firma „Emma Matratzen GmbH“ auf.

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Tags: Guests, Study, Prof. Hennig-Thurau
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IFM

Guest Lecture | “Transforming Marketing Performance” by Dr. Lars Fiedler and Dr. Kirsten Blacha of McKinsey in Marketing Operations

Wednesday, 4. July 2018 - 12:15 to 13:45, Aula am Aasee

On Wednesday, July 4th, Dr. Lars Fiedler (VP and Solution General Manager Marketing Solutions | McKisney) and Dr. Kirsten Blacha (Engagement Manager | McKinsey) will give a guest lecture in Marketing Operations on “Transforming Marketing Performance”. The lecture takes place from 12:15 – 13:45 pm in the Aula am Aasee. Guests are highly welcome.

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Tags: Events, Guests, Münster, Study
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IFM

Guest lecture | Maximilian Mealing – Team Lead CRM at Outfittery to deliver guest lecture on “CRM in Practice in a Digital Startup”

Tuesday, 3. July 2018 - 10:00 to Sunday, 27. April 2025 - 0:54, J2

Outfittery is based on the idea of making personal shopping assistance accessible for every “man” and creating a stress free shopping experience. Especially men are increasingly overwhelmed by the wide array of clothes offered in traditional retail stores and by online retailers. To facilitate their shopping experience, Outfittery offers them a free shopping assistant when ordering via their website.

Read more about Guest lecture | Maximilian Mealing – Team Lead CRM at Outfittery to deliver guest lecture on “CRM in Practice in a Digital Startup”
Tags: Events, Guests, Study
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LMM

Digital-Vordenker und Gründerförderer Nico Lumma zu Gast in der Vorlesung Innovationsmanagement (14. Juni 2018)

Nico Lumma ist einer der großen Vordenker der Digitalisierung in Deutschland – und einer, der sich die Förderung von Gründungsaktivitäten auf die Fahnen geschrieben hat. Beides, Digitalisierung und Gründertum, standen im Zentrum seines diesjährigen Besuchs im Rahmen der Bachelor-Vorlesung Innovationsmanagement bei Professor Thorsten Hennig-Thurau.

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Tags: Guests, Study, Prof. Hennig-Thurau
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IFM

Arvato CRM’s CSO to deliver keynote lecture on how automation will transform customer management

Wednesday, 20. June 2018 - 14:00 to Sunday, 27. April 2025 - 0:54, J2

Everybody is talking about automation and its potential to transform businesses, create new efficiencies and enhance customer experience. But this is just the start. Over the next decade, it will pave the way for a revolution in service delivery and how customers interact with brands. This shift has already started and businesses need to prepare now, or risk being left behind.

Read more about Arvato CRM’s CSO to deliver keynote lecture on how automation will transform customer management
Tags: Events, Guests, Study

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