Dear students,

as of now, you can apply for the MCM seminars in the summer semester 2024.
Please specify your preferences until December 18, 2023 - 23:59.

Online application for the MCM master seminars in the summer semester 2024

The following seminars will be offered in the next semester:

Metaverse Marketing: Understanding Consumer Behavior and Business Models in Virtual Worlds
Chair for Marketing and Media
Prof. Dr. Thorsten Hennig-Thurau
Contact person: Dr. Ronny Behrens

DoIT! The Power of Unlocking Better Growth
Chair for Value-Based Marketing
Prof. Dr. Sonja Gensler
Contact person: Prof. Dr. Sonja Gensler

Project Seminar in Cooperation with BASF Coatings GmbH
Chair of Marketing Management
Prof. Dr. Manfred Krafft
Contact person: Madeleen van Veen

Project Seminar on "Artificial Intelligence in Research Methodologies"
Chair for Digital Transformation
Prof. Dr. Sebastian Hohenberg
Contact person: Sarah Jäschke

The allocation of the seminar places is based on your submitted information and documents. We will take your preferences into account as much as possible. The final lists of seminar participants will be announced by January 5, 2024.

Please note that your given information in this survey does not supersede an application at the examination office. After you receive your confirmation of participation, you still have to apply at the examination office within the early examination period.

If you have any questions concerning the MCM application process, please have a look at the FAQs or contact Sertan Eravci. In case of questions concerning a special seminar, please contact the corresponding person.

Best regards
Your MCM team