The Chair for Marketing & Media was founded in April 2010. Our research and teaching addresses relevant issues in the field of marketing with rigorous methods.
For the Chair for Marketing & Media, providing top-level education is a top-priority issue. This refers to both teaching students in class as well as to mentoring them when it comes to writing papers and theses. We aim to provide knowledge and skills that are both theoretically and methodologically strong and practically relevant.
We teach at all educational levels, from bachelor and master courses to doctoral and executive programs. Inspired by the concept of research-oriented teaching, our courses generally reflect our main areas of research, with our focus on the master’s level being on brands, media, and entertainment.
Although we study a broad range of topics, our particular focus is on how to successfully manage products, brands, and customer relationships in the digital age, with a special interest in the media and entertainment industries. We are striving for excellence in marketing research and are inspired by the quest for new intellectual insights and powerful solutions. Further information about the chair's main areas of research can be found here.