Article in Journal

 

2018

Hansen, N., Kupfer, A.-K., & Hennig-Thurau, T. (2018). Brand Crises in the Digital Age: The Short- and Long-term Effects of Social Media Firestorms on Consumers and Brands. International Journal of Research in Marketing, 35 (4), 557-574.
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Houston, M., Kupfer, A.-K., Hennig-Thurau, T., & Spann, M. (2018). Pre-Release Consumer Buzz. Journal of the Academy of Marketing Science, 46 (2), 338-360.
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Kupfer, A.-K., Pähler_vor_der_Holte, N., Kübler, R. V., & Hennig-Thurau, T. (2018). The Role of the Partner Brand's Social Media Power in Brand Alliances. Journal of Marketing, 82 (3), 25-44.
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2017

Hofmann, J., Clement, M., Völckner, F., & Hennig-Thurau, T. (2017). Empirical Generalizations on the Impact of Stars on the Economic Success of Movies. International Journal of Research in Marketing, 34 (2), 442-461.
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Lam, S. K., Sleep, S., Hennig-Thurau, T., Sridhar, S., & Saboo, A. R. (2017). Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management: An Absorptive Capacity Perspective. Journal of Service Research, 20 (1), 12-28.
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Marchand, A., Hennig-Thurau, T., & Wiertz, C. (2017). Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. International Journal of Research in Marketing, 34 (2), 336-354.
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Marchand, A., Paul, M., Hennig-Thurau, T., & Puchner, G. (2017). How Gifts Influence Relationships with Service Customers and Financial Outcomes for Firms. Journal of Service Research, 20 (2), 105-119.
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2016

Eliashberg, J., Hennig-Thurau, T., Weinberg, C. B., & Wierenga, B. (2016). Of video games, music, movies, and celebrities. International Journal of Research in Marketing, 33 (2), 241–245.
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2015

Bohnenkamp, B., Knapp, A.-K., Hennig-Thurau, T., & Schauerte, R. (2015). When Does it Make Sense to Do it Again? An Empirical Investigation of Contingency Factors of Movie Remakes. Journal of Cultural Economics, 39 (1), 15–41.
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Bohnenkamp, B., Knapp, A.-K., Hennig-Thurau, T., & Schauerte, R. (2015). When Does it Make Sense to Do it Again? An Empirical Investigation of Contingency Factors of Movie Remakes. Journal of Cultural Economics, 39 (1), 15–41.
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Brach, S., Walsh, G., Hennig-Thurau, T., & Groth, M. (2015). A Dyadic Model of Customer Orientation: Mediation and Moderation Effects. British Journal of Management, 26 (2), 209-309.
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Heath, T. B., Chatterjee, S., Basuroy, S., Hennig-Thurau, T., & Kocher, B. (2015). Innovation Sequences Over Iterated Offerings: a Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses. Journal of Marketing, 79 (6), 71-93.
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Hennig-Thurau, T., Wiertz, C., & Feldhaus, F. (2015). Does Twitter matter? The impact of microblogging word of mouth on consumers' adoption of new movies. Journal of the Academy of Marketing Science, 43 (3), 375-394.
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Knapp, A.-K., & Hennig-Thurau, T. (2015). Does 3D Make Sense for Hollywood? The Economic Implications of Adding a Third Dimension to Hedonic Media Products. Journal of Media Economics, 28 (2), 100-118.
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Marchand, A., Hennig-Thurau, T., & Best, S. (2015). When James Bond Shows off His Omega: Does Product Placement Affect Its Media Host?. European Journal of Marketing, 49 (9/10), 1666-1685.
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Paul, M., Hennig-Thurau, T., & Groth, M. (2015). Tightening or Loosening the "Iron Cage"? The Impact of Formal and Informal Display Controls on Service Customers. Journal of Business Research, 68 (5), 1061-1073.
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2014

Hennig-Thurau, T., vor, d. E. J., & Wege, E. (2014). Marketing in der digitalen Welt. Harvard Business Manager, September.
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Knapp, A.-K., Hennig-Thurau, T., & Mathys, J. (2014). The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model. Journal of the Academy of Marketing Science, 42 (2), 205-221.
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Nguyen, H., Groth, M., Walsh, G., & Hennig-Thurau, T. (2014). The Impact of Service Scripts on Customer Citizenship Behavior and the Moderating Role of Employee Customer Orientation. Psychology, Marketing, 31 (12), 1096-1109.
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2013

Hennig-Thurau, T. (2013). Vom Buzz getrieben. Das Hollywood-Kino als Auslaufmodell: Wie (vermeintlich) sichere Hits das Kino gefährden. epd Film, 9/2013.
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Hennig-Thurau, T. (2013). Was Filmerfolgsforschung leisten kann. Blickpunkt:Film, 6/13.
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Hennig-Thurau, T. (2013). Die Krise des Marketings. Harvard Business Manager, Juni, 93-97.
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Hennig-Thurau, T., Fuchs, S., & Houston, M. B. (2013). What's a Movie Worth? Determining the Monetary Value of Motion Pictures' TV Rights. International Journal of Arts Management, 15 (3), 4-20.
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Hennig-Thurau, T., Hofacker, C. F., & Bloching, B. (2013). Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies. Journal of Interactive Marketing, 27 (4), 237-241.
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Labrecque, L., vor, d. E. J., Mathwick, C., Novak, T., & Hofacker, C. (2013). Consumer power: Evolution in the digital age. Journal of Interactive Marketing, 27(4), 257–269.
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Marchand, A., & Hennig-Thurau, T. (2013). Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunitites. Journal of Interactive Marketing, 27 (3), 141-157.
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Yadav, M. S., de Valck Kristine, Hennig-Thurau, T., Hoffman, D. L., & Spann, M. (2013). Social Commerce: A Contingency Framework for Assessing Marketing Potential. Journal of Interactive Marketing, 27 (4), 311-323.
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2012

Hennig-Thurau, T., Fuchs, S., & Houston, M. (2012). What's a movie worth? — determinating the monetary value of motion pictures' TV rights. International Journal of Arts Management, 15 (3), 4-20.
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Hennig-Thurau, T., vor_dem_Esche, J., & Bloching, B. (2012). Flippern statt Bowling — Marketing im Zeitalter von Social Media. Marketing Review St.Gallen, 29 (4), 4–15.
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Hennig-Thurau, T. (2012). Die digitale Distribution muss kommen. Blickpunkt:Film, 27+28.
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Hennig-Thurau, T., Marchand, A., & Hiller, B. (2012). The Relationship between Reviewer Judgments and Motion Picture Success: Re-analysis and Extension. Journal of Cultural Economics, 36 (3), 249-283.
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Hennig-Thurau, T., Marchand, A., & Marx, P. (2012). Can Automated Group Recommender Systems Help Consumers Make Better Choices?. Journal of Marketing, 76 (5), 89-109.
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Hennig-Thurau, T., vor, d. E. J., & Bloching, B. (2012). Flippern statt Bowling — Marketing im Zeitalter von Social Media. Marketing Review St. Gallen, 29 (4), 8-14.
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Henning, V., Hennig-Thurau, T., & Feiereisen, S. (2012). Giving the Expectancy-Value Model a Heart. Psychology — Marketing, 29 (10), 765-781.
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2011

Pugh, D., Groth, M., & Hennig-Thurau, T. (2011). Willing and Able to Fake Emotions: A Closer Examination of the Link Between Emotional Dissonance and Employee Well-Being. Journal of Applied Psychology, 96 (2), 377-390.
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2010

Hennig-Thurau, T., Malthouse, E., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., & Skiera, B. (2010). The Impact of New Media on Customer Relationships. Journal of Service Research, 13(3), 311–330.
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Odekerken-Schröder, G., Hennig-Thurau, T., & Knaevelsrud, A. (2010). Exploring the Post-Termination Stage of Consumer-Brand Relationships: "An Empirical Investigation of the Premium Car Market". Journal of Retailing, 86 (4). 372-385.
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Völckner, F., Sattler, H., Hennig-Thurau, T., & Ringle, C. M. (2010). The Role of Parent Brand Quality for Service Brand Extension Success. Journal of Service Research, 13 (4), 379-396.
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Walsh, G., Hennig-Thurau, T., Sassenberg, K., & Bornemann, D. (2010). Does Relationship Quality Matter in E-Services? A Comparison of Online and Offline Retailing. Journal of Retailing and Consumer Services, 17 (2), 130-142.
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2009

Groth, M., Hennig-Thurau, T., & Walsh, G. (2009). Customer Reactions to Emotional Labor: The Roles of Employee Acting Strategies and Customer Detection Accuracy. Academy of Management Journal, 52 (5), 958-974.
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Hennig-Thurau, T., Houston, M., & Heitjans, T. (2009). Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures. Journal of Marketing, 73 (6), 167–183.
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Hennig-Thurau, T., Rudolph, T., & Wagner, T. (2009). Does Customer Demotion Jeopardize Loyalty. Journal of Marketing, 73 (5), 69-85.
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Paul, M., Hennig-Thurau, T., Gremler, D., Gwinner, K., & Wiertz, C. (2009). Toward a Theory of Repeat Purchase Drivers for Consumer Services. Journal of the Academy of Marketing Science, 37 (2), 215–237.
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Schrader, U., & Hennig-Thurau, T. (2009). VHB-JOURQUAL2: Method, Results, and Implications of the German Academic Association for Business Research's Journal Ranking. BuR — Business Research, 2 (2), 180–204.
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Wagner, T., Hennig-Thurau, T., & Rudolph, T. (2009). Does Customer Demotion Jeopardize Loyalty?. Journal of Marketing, 73 (3), 69–85.
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2008

Buckler, F., & Hennig-Thurau, T. (2008). Identifying Hidden Structures in Marketing’s Structural Models Through Universal Structure Modeling: An Explorative Bayesian Neural Network Complement to LISREL and PLS. Marketing — Journal of Research and Management, 4 (2), 47–66.
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2007

Hennig-Thurau, T., Henning, V., Sattler, H., Eggers, F., & Houston, M. (2007). The Last Picture Show? Timing and Order of Movie Distribution Channels. Journal of Marketing, 71 (4), 63–83.
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Hennig-Thurau, T., Houston, M., & Walsh, G. (2007). Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach. Review of Managerial Science, 1 (1), 65–92.
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Hennig-Thurau, T., & Paul, M. (2007). Can Economic Bonus Programs Jeopardize Service Relationships?. Service Business, 1 (2), 159–175.
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Hennig-Thurau, T., Henning, V., & Sattler, H. (2007). Consumer File Sharing of Motion Pictures. Journal of Marketing, 71 (4), 1–18.
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Hennig-Thurau, T., Houston, M. B., & Walsh, G. (2007). Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach. Review of Managerial Science, 1 (1), 1–37.
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Walsh, G., Hennig-Thurau, T., & Mitchell, V.-W. (2007). Consumer Confusion Proneness: Scale Development, Validation, and Application. Journal of Marketing Management, 23 (7-8), 697–721.
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2006

Groth, M., Hennig-Thurau, T., & Walsh, G. (2006). Examining Customer-related Outcomes and Antecedents of Service Employees’ Emotional Labor Strategies for Interactive and Individualized Services. Research on Emotions in Organizations, 2, 219–236.
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Hennig-Thurau, T., Groth, M., Paul, M., & Gremler, D. D. (2006). Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships. Journal of Marketing, 70 (3), 58–73.
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Hennig-Thurau, T., Houston, M., & Sridhar, S. (2006). Can Good Marketing Carry a Bad Product? Evidence from the Motion Picture Industry. Marketing Letters, 17 (7), 205–219.
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Hennig-Thurau, T., Houston, M., & Walsh, G. (2006). The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry. Journal of the Academy of Marketing Science, 34 (4), 559–575.
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2005

Hennig-Thurau, T., Gwinner, K. P., Gremler, D. D., & Paul, M. (2005). Managing Service Relationships in a Global Economy: Exploring the Impact of National Culture on the Relevance of Customer Relational Benefits for Gaining Loyal Customers. Advances in International Marketing, 15, 11–31.
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Hennig-Thurau, T. (2005). 'Word-of-Mouse': Why Consumers Listen To Each Other On The Internet. Yearbook of Marketing and Consumer Research, 3 (3).
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2004

Hennig-Thurau, T. (2004). Customer Orientation of Service Employees: Its Impact on Customer Satisfaction, Commitment and Retention. International Journal of Service Industry Management, 16 (5), 460–478.
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Hennig-Thurau, T. (2004). Spielfilme als Anlageobjekte: Die Höhe des Filmbudgets als Grundlage der Investitionsentscheidung. Zeitschrift für betriebswirtschaftliche Forschung, 56 (3), 171–188.
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Hennig-Thurau, T. (2004). "Word-of-Mouse": Warum Kunden anderen Kunden im Internet zuhören [Word-of-Mouse: Why Some Customers Listen to other Customers on the Internet?. GfK Marketing Intelligence Review, 50.
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Hennig-Thurau, T., & Dallwitz-Wegner, D. (2004). Zum Einfluss von Filmstars auf den Erfolg von Spielfilmen. MedienWirtschaft — Zeitschrift für Medienmanagement und Kommunikationsökonomie, 1 (4), 157-170.
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Hennig-Thurau, T., & Walsh, G. (2004). Electronic Word-of-Mouth: Consequences of and Motives for Reading Customer Articulations on the Internet. International Journal of Electronic Commerce, 8 (2), 51-74.
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Hennig-Thurau, T., Walsh, G., & Bode, M. (2004). Exporting Media Products: Understanding the Success and Failure of Hollywood Movies in Germany. Advances in Consumer Research, 31, 199–205.
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Hennig-Thurau, T. (2004). Editorial: Relationship Marketing and the Internet. International Journal of Internet Marketing and Advertising, Special Issue on Relationship Marketing on the Internet, 1 (4), 329–330.
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Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic Word-of-Mouth via Consumer-Opinon Platforms: What Motivates Consumers to Articulate Themselves on the Internet?. Journal of Interactive Marketing, 18 (1), 38–52.
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Hennig-Thurau, T., Walsh, G., & Schrader, U. (2004). VHB-JOURQUAL: Ein Ranking von betriebswirtschaftlich-relevanten Zeitschriften auf der Grundlage von Expertenurteilen [A Ranking of Business Journals based on Expert Judgements]. Zeitschrift für betriebswirtschaftliche Forschung, 56 (9), 520-545.
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2003

Hennig-Thurau, T., & Thurau, C. (2003). Customer Orientation of Service Employees — Toward a Conceptual Framework of a Key Relationship Marketing Construct. Journal of Relationship Marketing, 2 (1-2), 23–41.
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2002

Hennig-Thurau, T., Gwinner, K., & Gremler, D. (2002). Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality. Journal of Service Research, 5 (2), 230-247.
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Hennig-Thurau, T., & Dallwitz-Wegner, D. (2002). Online-Befragungen — ein neues Instrument für die Marktforschung [Online Market Research — Comparing Strength and Weaknesses]. Wirtschaftswissenschaftliches Studium, 31 (6).
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Walsh, G., & Hennig-Thurau, T. (2002). Wenn Konsumenten verwirrt sind — Empirische Analyse der Wirkungen eines vernachlässigten Konstruktes. Marketing ZFP, 24 (2), 95-109.
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Walsh, G., Hennig-Thurau, T., Mitchell, V.-W., & Wiedmann, K.-P. (2002). Segmenting Markets Using Consumers’ Decision Making Style. Journal of Targeting, Measurement and Analysis in Marketing, 10, 117–131.
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2001

Bornemann, D., Hansen, U., & Hennig-Thurau, T. (2001). Marktchancen sozial-ökologischer Geldanlagen bei privaten Investoren — eine verhaltenswissenschaftliche Analyse. Zeitschrift für angewandte Umweltforschung, 14, 198-216.
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Hennig-Thurau, T. (2001). Die Bedeutung von transaktionalen und relationalen Leistungsmerkmalen für den Beziehungserfolg: Theoretische und empirische Analyse für verschiedene Dienstleistungstypen. Die Unternehmung, 55 (2), 127-146.
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Hennig-Thurau, T., & Hansen, U. (2001). Kundenartikulationen im Internet — Virtuelle Meinungsplattformen als Herausforderung für das Marketing. Die Betriebswirtschaft, 60 (5), 560-580.
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Hennig-Thurau, T., Hansen, U., & Bornemann, D. (2001). Zur Akzeptanz sozial-ökologischer Geldanlagen bei privaten Investoren. Zeitschrift für angewandte Umweltforschung, 14 (1/4), 198-216.
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Hennig-Thurau, T., Langer, M., & Hansen, U. (2001). Modeling and Managing Student Loyalty: An Approach Based on Relationship Quality. Journal of Service Research, 4 (5), 331-344.
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Hennig-Thurau, T., Walsh, G., & Wruck, O. (2001). An Investigation into the Factors Determining the Success of Service Innovations — The Case of Motion Pictures. Academy of Marketing Science Review, 1 (6), 1-23.
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Hennig-Thurau, T. (2001). Kundenseitiger Beziehungsnutzen: Relevanz für das Beziehungsmarketing von Dienstleistungsunternehmen [Customer Relational Benefits: Their Relevance for Service Firms' Relationship Marketing]. Jahrbuch der Absatz- und Verbrauchsforschung, 47 (3).
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Walsh, G., & Hennig-Thurau, T. (2001). Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung. Marketing ZFP, 23 (4), 223-235.
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Walsh, G., Mitchell, V.-W., & Hennig-Thurau, T. (2001). German Consumer Decision-Making Styles. Journal of Consumer Affairs, 35 (1), 73-95.
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2000

Hansen, U., Hennig-Thurau, T., & Langer, M. F. (2000). Qualitätsmanagement von Hochschulen: FACULTY-Q als Erweiterung von TEACH-Q. Die Betriebswirtschaft, 59 (1), 23-38.
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Hennig-Thurau, T. (2000). Relationship Quality and Customer Retention Through Strategic Communication of Customer Skills. Journal of Marketing Management, 16 (1/3), 55-80.
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Hennig-Thurau, T., & Wruck, O. (2000). Warum wir ins Kino gehen: Erfolgsfaktoren von Kinofilmen. Marketing ZFP, 22 (3), 241-258.
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1999

Hennig-Thurau, T. (1999). Steigert die Vermittlung von Konsum-Kompetenz den Erfolg des Beziehungsmarketing? Das Beispiel Consumer Electronics. Die Unternehmung, 53 (1), 21-38.
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Hennig-Thurau, T., Klee, A., & Langer, M. F. (1999). Das Relationship Quality-Modell zur Erklärung von Kundenbindung: Einordnung und empirische Überprüfung. Zeitschrift für Betriebswirtschaft, 69 (2), 111-132.
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Hennig-Thurau, T., & Thurau, C. (1999). Sozialkompetenz als vernachlässigter Untersuchungsgegenstand des (Dienstleistungs-) Marketing: Einsatzmöglichkeiten und Konzeptualisierung. Marketing ZFP, 21 (4), 291-311.
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Hennig-Thurau, T. (1999). Beschwerdezufriedenheit: Empirische Analyse der Wirkungen und Determinanten einer Schlüsselgröße des Beziehungsmarketing [Analyzing the Determinants and Consequences of Complainant's Satisfaction]. Jahrbuch der Absatz- und Verbrauchsforschung, 45 (2).
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1998

Hennig-Thurau, T., & Hansen, U. (1998). Evaluation der Lehre mit TEACH-Q: Ein dialogischer Ansatz zur Überbrückung des Perspektivenproblems [Evaluating Teaching Services with the Teach-Q Scale]. Wirtschaftswissenschaftliches Studium, 27, 267-271.
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1997

Hansen, U., Hennig-Thurau, T., & Wochnowski, H. (1997). TEACH-Q: Ein valides und handhabbares Instrument zur Bewertung von Vorlesungsleistungen. Die Betriebswirtschaft, 57 (3), 376-396.
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Hennig-Thurau, T., & Klee, A. (1997). The Impact of Customer Satisfaction and Relationship Quality on Customer Retention: A Critical Reassessment and Model Development. Psychology — Marketing, 14 (8), 737-765.
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Korpiun, M., Hennig, T., & Hillebrandt, K. (1997). Kundenorientierung durch Zertifizierung: Eine Chance für die Hotellerie und Gastronomie? [Customer Orientation by Certification: A Promising Tool for Hotel and Restaurant Services?]. Allgemeine Hotel- und Gaststättenzeitung, 97 (8).
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1996

Hansen, U., & Hennig, T. (1996). Wie kompetent sind Ihre Kunden? [How Skillful are your Customers?]. absatzwirtschaft, 39, 160-166.
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Hennig-Thurau, T. (1996). Beziehungsqualität: Kundenzufriedenheit und mehr im Zentrum des Beziehungsmarketing. Marktforschung und Management, 40, 142-148.
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Conference Paper

 

2018

Hinze, T., Schwerdtfeger, R., Völckner, F., & Kupfer, A.-K. (2018). Managing Spillover Effects in Brand Portfolios: The Case Of The Marvel Brand Universe. In Proceedings of the 47th EMAC Annual Conference, Glasgow, Scottland.
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2017

Feiereisen, S., Mitchell, V., Hennig-Thurau, T., & Marchand, A. (2017). Consumer Confinement: Conceptualization and Correlates. In Proceeding of the ACR Latin America Conference, Santiago de Cali, Colombia. (In press)
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Marchand, A., Feiereisen, S., Mitchell, V., & Hennig-Thurau, T. (2017). Consumer Confinement in Airline Travel. In Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands. (In press)
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Pähler_vor_der_Holte, N., & Hennig-Thurau, T. (2017). The Phenomenon New Drama Series — Initial Insights on Key Attributes, Motivations, and Emotions from a Large-Scale Consumer Survey. In Proceedings of the Big Data.Big Movies — How Algorithms Transform the Film — TV Industry, Potsdam/Berlin, Deutschland.
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2016

Kaczinski, A., vor-dem-Esche, J., & Hennig-Thurau, T. (2016). Good Social Media Marketing: The Consumer's Perspective. In Proceedings of the 45th EMAC Annual Conference, Oslo, Norwegen.
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Knapp, A.-K., Marchand, A., & Hennig-Thurau, T. (2016). How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores. In Proceedings of the 44th Academy of Marketing Science Annual Conference, Orlando, FL, USA.
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Knapp, A.-K., Pähler_vor_der_Holte, N., & Hennig-Thurau, T. (2016). Does the Social Media Power of a Brand Alliance Partner Impact New Product Success? The Case of Movie Stars. In Proceedings of the 2016 AMA Winter Marketing Educator's Conference, Las Vegas, USA.
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Marchand, A., Hennig-Thurau, T., & Wiertz, C. (2016). How consumer reviews and social media posts affect new product success. In Proceedings of the 45th EMAC Annual Conference, Oslo, Norway.
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Marchand, A., Knapp, A.-K., & Hennig-Thurau, T. (2016). How Can Brick-and-Mortar Retail Stores Successfully Perform in the Digital Era?. In Proceedings of the Passauer Digital-Marketing-Konferenz, Passau.
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Marchand, A., Paul, M., Hennig-Thurau, T., & Puchner, G. (2016). Affection or Money: What Really Drives Customer Loyalty?. In Proceedings of the 2016 AMA Winter Marketing Educators’ Conference, Las Vegas, USA.
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Pähler_vor_der_Holte, N., Knapp, A.-K., Gless, F., Riehl, U., & Hennig-Thurau, T. (2016). What's in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success. In Proceedings of the 44th AMS Annual Conference, Orlando, USA.
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2015

Knapp, A.-K., Pähler_vor_der_Holte, N., & Hennig-Thurau, T. (2015). I Will Follow Him — The Value of Human Brands' Social Media Power for New Product Success. In Proceedings of the 43th AMS Annual Conference, Denver, USA.
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Marchand, A., Knapp, A.-K., & Hennig-Thurau, T. (2015). Saving the Main Street: How Can Brick-and-Mortar Retail Stores Survive in an Online World?. In Proceedings of the 44th EMAC Annual Conference, Leuven, Belgium.
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2014

Hennig-Thurau, T., Marchand, A., & Knapp, A.-K. (2014). Wie kann der stationäre Handel in einer digitalen Welt überleben? Empirische Erkenntnisse zur Rettung der Innenstädte. In Proceedings of the Tagung Handelsforschung, Trier.
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Houston, M. B., Hennig-Thurau, T., Knapp, A.-K., & Spann, M. (2014). Conceptualizing New Product Buzz. In Proceedings of the Association for Consumer Reserach North American Conference (ACR), Baltimore, Maryland (USA).
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2013

Knapp, A.-K., & Hennig-Thurau, T. (2013). Does 3D Make Sense? The Economic Implications of Adding a Third Dimension to Entertainment Products. In Proceedings of the Annual Conference of the Academy of Marketing Science, Monterey, California (USA).
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Labrecque, L. I., vor, d. E. J., Mathwick, C., Novak, T. P., & Hofacker, C. F. (2013). The Evolution of Consumer Empowerment in the Social Media Era: A Critical Review. In Proceedings of the 42nd Academy of Marketing Science (AMS) Annual Conference, Monterey Bay, California.
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vor, d. E., Jonas;, L., Lauren, I. M., Charla;, N., Thomas, P. H., & Charles, F. (2013). By the Power of Social Media… I have the Power! A Critical Review of Consumer Empowerment in the Social Media Era. In Proceedings of the EMAC — European Marketing Academy, Istanbul.
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2010

Clement, M., Hennig-Thurau, T., Hofmann, J., & Völckner, F. (2010). The power of stars across industries. In Proceedings of the EMAC, Kopenhagen, Dänemark.
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Marx, P., Hennig-Thurau, T., & Marchand, A. (2010). Increasing Consumers' Understanding of Recommender Results: A Preference-based Hybrid Algorithm with Strong Explanatory Power. In Proceedings of the ACM RecSys'10, Barcelone (Spain), 297–300.
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2008

Houston, M., Hennig-Thurau, T., Spann, M., & Skiera, B. (2008). Consumer Anticipation of New Products: Conceptualization and Empirical Evidence Regarding Pre-Release Buzz. In Proceedings of the 2008 AMA Summer Educators’ Conference, San Diego, 52–53.
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2006

Hennig-Thurau, T., Henning, V., Sattler, H., Eggers, F., & Houston, M. (2006). Optimizing the Sequential Distribution Model for Motion Pictures. In Proceedings of the 2006 AMA Summer Educators’ Conference, Chicago, 127–128.
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2003

Hennig-Thurau, T., Gwinner, K., & Gremler, D. (2003). Managing Service Relationships in a Global Economy: Refining and Extending the Concept of Customer Relational Benefits. In Proceedings of the 2003 AMA Summer Educators’ Conference, 152–153.
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2002

Hennig-Thurau, T., & Walsh, G. (2002). Conceptualizing Consumer Confusion. In Proceedings of the 2002 AMA Summer Educators’ Conference, San Diego, 172–173.
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2001

Hennig-Thurau, T. (2001). A Relationship Marketing Perspective of Complaint Satisfaction in Services Settings: Empirical Findings. In Proceedings of the AMA Summer Educators' Conference, AMA Summer Educators' Conference.
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Wiedmann, K.-P., Walsh, G., Hennig-Thurau, T., & Mitchell, V.-W. (2001). Consumers’ Decision Making Style as a Basis for Market Segmentation. In Proceedings of the Annual AMA Summer Marketing Educators’ Conference 2001, Washington D.C. 128–128.
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2000

Hennig-Thurau, T., Langer, M. F., & Ziegele, F. (2000). Hochschulbindung als Zielgröße für das Hochschulmarketing. In Proceedings of the Management of Higher Education, Bommerholz/Witten, Germany. ()
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Book (Monography)

 

2018

Hennig-Thurau, T., & Houston, M. B. (2018). Entertainment Science. Cham, Switzerland: Springer.
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2009

Hennig-Thurau, T., & Henning, V. (2009). Guru Talk: Die deutsche Filmindustrie im 21. Jahrhundert. Marburg: Schüren Verlag.
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2004

Hennig-Thurau, T. (2004). Marktbezogenes Organisationales Lernen als Aufgabe des Hochschulmanagement — Bestandsaufnahme und Entwicklung eines Erfolgskonzeptes für Universitäten. Berlin: Duncker und Humblot.
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1998

Hennig-Thurau, T. (1998). Konsum-Kompetenz: Eine neue Zielgröße für das Management von Geschäftsbeziehungen. Frankfurt/Main: Peter Lang.
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1995

Hennig, T. (1995). Die Abgrenzung und Strukturierung von Produktmärkten. Marburg: Tectum Verlag.
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Abstract / Poster

 

2016

Hennig-Thurau, T., & Bartschat, M. (2016). Determinants of Consumer Choice Between Word-of-Mouth Types in the Digital Era. Poster session presented at the 2016 AMA Winter Marketing Educators’ Conference, 27, Las Vegas, USA.
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2013

Paul, M., Hennig-Thurau, T., Wiertz, C., & Bohnenkamp, B. (2013). What Drives Consumption — Engagement on Online Media-Sharing Platforms? An Investigation of YouTube. Poster session presented at the 2013 AMA Winter Marketing Educators' Conference, Las Vegas.
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2009

Walsh, G., Hennig-Thurau, T., & Sassenberg, K. (2009). Does Relationship Quality Matter in E-Services? A Comparative Study of Online and Offline Service Firms. Poster session presented at the QUIS 11: Moving Forward with Service Quality, Catholic University Eichstaett-Ingolstadt.
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Wiertz, C., Hennig-Thurau, T., Bohnenkamp, B., & Paul, M. (2009). Demystifying YouTube: An Analysis of the Drivers of User-Generated Online Video Consumption. Poster session presented at the informs Marketing Science Conference.
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2008

Hennig-Thurau, T., Houston, M., & Heitjans, T. (2008). Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures. Poster session presented at the 2008 AMA Summer Educators’ Conference, Chicago.
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Hennig-Thurau, T., Houston, M. B., & Heitjans, T. (2008). Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures. Enhancing Knowledge Development in Marketing: Proceedings of the 2008 AMA Summer Educators' Conference, Chicago.
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Henning, V., & Hennig-Thurau, T. (2008). The Theory of Reasoned Action: Does It Lack Emotion?. Poster session presented at the 2008 AMA Summer Educators’ Conference.
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Paul, M., Hennig-Thurau, T., & Rudolph, T. (2008). Using Customer Equity to Determine Optimal Multichannel Strategies. Poster session presented at the 2008 AMA Summer Educators’ Conference.
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2007

Hennig-Thurau, T., & Paul, M. (2007). Standardizing the Human Component of Services: The Impact of Service Rules on Customer-Perceived Service Quality and Trust. Poster session presented at the 2007 AMA Summer Educators’ Conference, Washington, DC.
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Hennig-Thurau, T., & Wagner, T. (2007). The Dark Side of Hierarchical Loyalty Programs: Testing Customer Reactions to Relationship Status Reductions. Poster session presented at the AMA Winter Educators’ Conference, San Diego.
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2006

Hennig-Thurau, T., Walsh, G., & Bode, M. (2006). Enhancing Cultural Positioning: Understanding the Success and Failure of Hollywood Movies in Germany. Poster session presented at the 2006 AMA Summer Educators’ Conference.
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Paul, M., Hennig-Thurau, T., Gremler, D., & Gwinner, K. (2006). Toward a Means-End Theory of Service Relationships. Poster session presented at the 2006 AMA Summer Educators’ Conference, Chicago, Illinois.
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2005

Hennig-Thurau, T., Groth, M., Paul, M., & Gremler, D. (2005). Not all Smiles are Created Equal: How Employee-Customer Emotional Contagion Impacts Service Relationships. Poster session presented at the 2005 Annual Conference of the Academy of Marketing Science, Tampa.
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Hennig-Thurau, T., Honebein, P., & Aubert, B. (2005). Unlocking Product Value Through Customer Education. Poster session presented at the Annual AMA Winter Marketing Educators’ Conference.
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Henning, V., & Hennig-Thurau, T. (2005). Consumer File Sharing of Motion Pictures: Consequences and Antecedents. Poster session presented at the 2005 AMA Summer Educators’ Conference.
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2004

Hennig-Thurau, T., Bornemann, D., & Walsh, G. (2004). Is there Anything Different about Relationships in Cyberspace?. Poster session presented at the 2004 AMA Summer Educators’ Conference. ()
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Hennig-Thurau, T., Groth, M., & Walsh, G. (2004). Examining Customer Related Outcomes and Antecedents of Service Employees' Emotional Labor Strategies for Interactive and Individualized Services. Poster session presented at the 2004 AMA Summer Educators’ Conference, Boston.
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Hennig-Thurau, T., & Houston, M. (2004). The Good, the Bad, and the Studio-Manufactured Buzz: Can Good Marketing Carry A Bad Motion Picture. Poster session presented at the 2004 AMA Summer Educators’ Conference.
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2003

Hennig-Thurau, T., Houston, M., & Walsh, G. (2003). Unveiling the Mysteries of Motion Picture Success: An Interrelationship Approach of the Determinants of Motion Picture Box Office. Poster session presented at the 2003 AMA Summer Educators’ Conference.
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2002

Hennig-Thurau, T., Walsh, G., Wiedmann, K.-P., & Houston, M. (2002). Going to the Movies — or Renting Them. Poster session presented at the 2002 AMA Summer Educators’ Conference.
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2001

Hennig-Thurau, T. (2001). A Relationship Marketing Perspective of Complaint Satisfaction in Services Settings: Empirical Findings. Poster session presented at the Annual AMA Summer Marketing Educators’ Conference, Washington D.C.
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Thurau, C., & Hennig-Thurau, T. (2001). Customer Orientation of Service Employees — A Conceptual Framework. Poster session presented at the Annual AMA Summer Marketing Educators’ Conference.
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2000

Hennig-Thurau, T., Gwinner, K. P., & Gremler, D. (2000). The Rationales of Service Relationships: Integrating Company-oriented and Customer-oriented Relational Benefits. Poster session presented at the Annual AMA Winter Marketing Educators’ Conference.
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Report

 

2016

Pähler_vor_der_Holte, N., & Hennig-Thurau, T. (2016). Das Phänomen Neue Drama-Serien.
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2013

vor, d. E., Jonas;, H.-T., & Thorsten, (2013). German Social Media Consumer Report 2012/2013.
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2003

Hennig-Thurau, T., & Dallwitz-Wegner, D. (2003). Zum Einfluss von Filmstars auf den ökonomischen Erfolg von Spielfilmen. In Working Paper of the Chair of Marketing and Media Research, Bauhaus-University of Weimar: Vol. 2. Weimar. ()
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Hennig-Thurau, T., Houston, M., & Walsh, G. (2003). Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach. In Working Paper of the Chair of Marketing and Media Research, Bauhaus-University of Weimar: Vol. 4. Weimar.
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Hennig-Thurau, T., Houston, M., & Walsh, G. (2003). The Differing Role of Success Drivers Across Sequential Channels. In Working Paper of the Chair of Marketing and Media Research, Bauhaus-University of Weimar: Vol. 3. Weimar.
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2001

Hennig-Thurau, T., & Bornemann, D. (2001). Lohnen sich Investitionen in die Qualität von Geschäftsbeziehungen? Ein Modell der ökonomischen Attraktivität des Relationship Marketing. In Working Paper of the Department of Marketing, University of Hanover: Vol. 47. Hannover.
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Langer, M. F., Ziegele, F., & Hennig-Thurau, T. (2001). Hochschulbindung — Entwicklung eines theoretischen Modells, empirische Überprüfung und Ableitung von Handlungsempfehlungen für die Hochschulpraxis. In Working Paper of the Department of Marketing, University of Hanover: Vol. 48. Hannover.
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1998

Hennig-Thurau, T. (1998). Beschwerdemanagement: State-of-the-Art der Beschwerdezufriedenheitsforschung. In Working Paper of the Department of Marketing, University of Hannover: Vol. 43. Hannover.
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Article in Newspaper

 

2015

Knapp, A., & Hennig-Thurau, T. (2015). 3D — Freund oder Feind der Filmindustrie?. promedia, 18(April), 34–35.
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2008

Hennig-Thurau, T. (2008). Wir brauchen eine Film Business Academy: Bemerkungen zur Zukunft des Kinos. Blickpunkt:Film, 18, 26–26.
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Chapter in Book

 

2011

Bohnenkamp, B. (2011). Telefonie im Film. In Kirchmann, K., & Ruchatz, J. (Eds.), Medienreflexion im Film. Bielefeld: Transcript. (In press)
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2010

Bohnenkamp, B. (2010). Switching Television. Kritik im/am System. In Petras, O., & Sina, K. (Eds.), Medial Gegenwartsbeschreibungen zwischen Pop und Protest. Dresden: Thelem. (In press)
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Paul, M., & Hennig-Thurau, T. (2010). Determinanten der Kundenbindung. In Bruhn, M., & Homburg, C. (Eds.), Handbuch Kundenbindungsmanagement (7th ed., pp. 81–109). Wiesbaden: Gabler.
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2009

Bohnenkamp, B. (2009). Vom Zählen und Erzählen. Generationen als Effekt von Kulturtechniken. In Bohnenkamp, B., Manning, T., & Silies, E.-M. (Eds.), Generation als Erzählung (p. 17). Göttingen: Wallstein Verlag.
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Bohnenkamp, B., Manning, T., & Silies, E.-M. (2009). Argument, Mythos, Auftrag und Konstrukt. Generationelle Erzählungen in interdisziplinärer Perspektive. In Bohnenkamp, B., Manning, T., & Silies, E.-M. (Eds.), Generation als Erzählung (p. 21). Göttingen: Wallstein Verlag.
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Hennig-Thurau, T. (2009). Die deutsche Filmindustrie im 21. Jahrhundert: Ökonomische Betrachtungen aus wissenschaftlicher Sicht. In Hennig-Thurau, T., & Henning, V. (Eds.), Guru Talk — Die deutsche Filmindustrie im 21. Jahrhundert (pp. 1–12). Marburg: Schüren.
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2007

Hennig-Thurau, T., & Paul, M. (2007). Mitarbeiteremotionen als Steuerungsgröße des Dienstleistungserfolges. In Gouthier, M. H. J., Coenen, C., Schulze, H. S., & Wegmann, C. (Eds.), Service Excellence als Impulsgeber. Strategien — Management — Innovationen — Branchen (pp. 363–382). Wiesbaden: Gabler.
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2006

Bornemann, D., Hennig-Thurau, T., & Hansen, U. (2006). Das Konstrukt der Beziehungsqualität im Zeitalter des Internets — Ein Vergleich von Internethandel und stationärem Einzelhandel. In Bauer, H. H. (Ed.), Handbuch Konsumentenvertrauen (pp. 327–340). Wiesbaden: Gabler.
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Hennig-Thurau, T. (2006). Tom Hanks inside — Filmstars als Marken! Zum Einfluss von Filmstars auf den ökonomischen Erfolg von Spielfilmen. In Höhne, S., & Ziegler, R. P. (Eds.), Kulturbranding? Konzepte und Perspektiven der Markenbildung im Kulturbereich (pp. 159–181). Leipzig: Leipziger Universitätsverlag.
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2005

Hennig-Thurau, T., & Henning, V. (2005). Zum Zusammenhang von Qualität, Marketing und Markterfolg bei Spielfilmen. In Bliemel, F. W., Eggert, A., Fassott, G., & Hensele, J. (Eds.), Handbuch PLS-Pfadmodellierung (pp. 211–223). Stuttgart: Schäffer-Poeschel.
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2004

Bruhn, M., Hennig-Thurau, T., & Hadwich, K. (2004). Markenpolitik und Relationship Marketing. In Bruhn, M. (Ed.), Handbuch Markenpolitik (pp. 391–420). Wiesbaden: Gabler.
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Hennig-Thurau, T. (2004). There’s No Business Like Movie Business: Überlegungen zu den Erfolgsfaktoren von Spielfilmen. In Wirtz, B. (Ed.), Handbuch Medienmanagement (pp. 365–392). Wiesbaden: Gabler.
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Hennig-Thurau, T. (2004). Der Planungs- und Entwicklungsprozess neuer Markenartikel. In Bruhn, M. (Ed.), Handbuch Markenpolitik (pp. 699–722). Wiesbaden: Gabler.
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Hennig-Thurau, T., & Heitjans, T. (2004). Marken und Spielfilme. In Baumgarth, C. (Ed.), Erfolgreiche Markenpolitik für Medien (pp. 63–86). Wiesbaden: Gabler.
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Kirein, F., Pätzold, R., & Hennig-Thurau, T. (2004). Der Markt für nachhaltiges und ethisches Investment in Deutschland und Europa. In Hehn, E. (Ed.), Asset Management in Kapitalanlage- und Versicherungsgesellschaften (pp. 33–48). Wiesbaden: Gabler.
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2003

Hennig-Thurau, T., & Bornemann, D. (2003). Return on Relationship Quality, oder: Lohnen sich Investitionen in die Qualität von Geschäftsbeziehungen?. In Rapp, R., & Payne, A. (Eds.), Handbuch Relationship Marketing (pp. 111–147). München: Vahlen.
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2002

Hennig-Thurau, T. (2002). Zum Beziehungserfolg bei Dienstleistungen: Die Bedeutung transaktionaler und relationaler Leistungsmerkmale. In Hinterhuber, H. H., & Stahl, H. K. (Eds.), Erfolg durch "Dienen"? Zur wertsteigernden Führung von Dienstleistungsunternehmen (pp. 63–90). Renningen, Vienna: Expert und Linde Verlag.
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Hennig-Thurau, T., Hansen, U., Eifler, V., & Bornemann, D. (2002). Vertrauen in Kundenartikulationen auf virtuellen Meinungsplattformen. In Bruhn, M., & Stauss, B. (Eds.), Dienstleistungsmanagement Jahrbuch 2002 — Electronic Services (pp. 461–487). Wiesbaden: Gabler.
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2000

Hennig-Thurau, T. (2000). Die Qualität von Geschäftsbeziehungen auf Dienstleistungsmärkten: Konzeptualisierung, empirische Messung, Gestaltungshinweise. In Bruhn, M., & Stauss, B. (Eds.), Dienstleistungsmanagement Jahrbuch 2000 — Kundenbeziehungen im Dienstleistungsbereich (pp. 132–158). Wiesbaden: Gabler.
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Hennig-Thurau, T. (2000). Relationship Marketing Success Through Investments in Customers. In Hennig-Thurau, T., & Hansen, U. (Eds.), Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention (pp. 127–146). Berlin, New York: Springer.
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Hennig-Thurau, T., Gwinner, K. P., & Gremler, D. (2000). Why Customers Build Relationships with Companies — and Why not. In Hennig-Thurau, T., & Hansen, U. (Eds.), Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention (pp. 369–391). Berlin, New York: Springer.
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Hennig-Thurau, T., & Hansen, U. (2000). Relationship Marketing — Some Reflections on the State-of-the-Art of the Relational Concept. In Hennig-Thurau, T., & Hansen, U. (Eds.), Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention (pp. 3–27). Berlin, New York: Springer.
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1999

Hennig-Thurau, T. (1999). Die Klassifikation von Geschäftsbeziehungen mittels Kundenportfolios. In Payne, A., & Rapp, R. (Eds.), Handbuch Relationship Marketing (pp. 91–110). München: Vahlen.
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Hennig-Thurau, T. (1999). Bessere Lehre durch Organisationales Lernen. In Stauss, B., Balderjahn, I., & Wimmer, F. (Eds.), Dienstleistungsorientierung in der universitären Ausbildung: Mehr Qualität im Betriebswirtschaftlichen Studium (pp. 501–539). Stuttgart: Schäffer-Poeschel.
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1998

Hansen, U., & Hennig-Thurau, T. (1998). National Customer Satisfaction Indices: A Critical Investigation from an Application Perspective. In Kunst, P., & Lemmink, S. B. (Eds.), Service Quality and Management (pp. 25–53). Wiesbaden: Gabler.
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Hansen, U., & Hennig-Thurau, T. (1998). National Customer Satisfaction Indices: A Critical Investigation from an Application Perspective. In Proceedings of the EIASM Workshop Quality Management in Services VIII (pp. 649–673). Ingolstadt.
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Hansen, U., Korpiun, M., & Hennig-Thurau, T. (1998). Nationale Kundenzufriedenheitsindizes als Informationsgrundlage des Dienstleistungsmanagement — Eine kritische Bestandsaufnahme. In Bruhn, M., & Meffert, H. (Eds.), Dienstleistungsmanagement — Grundlagen, Konzepte, Erfahrungen (pp. 307–342). Wiesbaden: Gabler.
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1997

Hennig, T. (1997). Hypothesen zum sozial-ökologischen Unternehmensverhalten in der Nahrungs- und Genußmittelindustrie. In imug, (Ed.), Unternehmenstest — Neue Herausforderungen für das Management der sozialen und ökologischen Verantwortung (pp. 203–213). München: Vahlen.
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Hennig, T. (1997). Die Messung der sozial-ökologischen Qualität von Unternehmen. In imug, (Ed.), Unternehmenstest — Neue Herausforderungen für das Management der sozialen und ökologischen Verantwortung (pp. 132–143). München: Vahlen.
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1995

Hansen, U., & Hennig, T. (1995). ): Konsum-Kompetenz als Zielgröße eines beziehungsorientierten Konsumgütermarketing — Explorative Befunde. In Diller, H. (Ed.), Beziehungsmanagement (pp. 69–96). Nürnberg.
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Hansen, U., & Hennig, T. (1995). Der Co-Produzenten-Ansatz im Konsumgütermarketing. Darstellung und Implikationen einer Neuformulierung der Konsumentenrolle. In Hansen, U. (Ed.), Verbraucher- und ökologieorientiertes Marketing — Spurensuche einer dialogischen Marketingethik (pp. 309–332). Wiesbaden: Schäffer-Poeschel.
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Collection (Editor)

 

2009

Bohnenkamp, B., Manning, T., & Silies, E.-M. (Eds.) (2009). Generation als Erzählung. Neue Perspektiven auf ein kulturelles Deutungsmuster. Göttinger Studien zur Generationsforschung: Vol. 1. Göttingen: Wallstein Verlag. ()
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2006

Liebrand, C., Schneider, I., Bohnenkamp, B., & Frahm, L. (Eds.) (2006). Einführung in die Medienkulturwissenschaft. Münster: LIT.
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2000

Hennig-Thurau, T., & Hansen, U. (Eds.) (2000). Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention. Berlin, New York: Springer.
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Article in Encyclopedia

 

2001

Hansen, U., & Hennig-Thurau, T. (2001). Beschwerdemanagement. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 145–148). München: Vahlen.
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Hansen, U., & Hennig-Thurau, T. (2001). Co-Produzenten-Ansatz, Prosumer. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 237–238). München: Vahlen.
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Hennig-Thurau, T. (2001). Hochschulmarketing. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 610–612). München: Vahlen.
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Hennig-Thurau, T. (2001). Beziehungsqualität. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 172–174). München: Vahlen.
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Hennig-Thurau, T. (2001). Gerechtigkeitstheorie (equity theory, justice theory). In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 529–529). München: Vahlen.
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Hennig-Thurau, T. (2001). Sozialkompetenz. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 1578–1579). München: Vahlen.
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Hennig-Thurau, T. (2001). Service Profit Chain. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 1538–1539). München: Vahlen.
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Hennig-Thurau, T. (2001). Kundenzufriedenheitsmessung. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 882–883). München: Vahlen.
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Hennig-Thurau, T. (2001). Beschwerdezufriedenheit. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 148–149). München: Vahlen.
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Hennig-Thurau, T. (2001). Kundenbarometer, nationale. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 846–847). München: Vahlen.
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Hennig-Thurau, T. (2001). Critical Incident-Technik. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 246–246). München: Vahlen.
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Hennig-Thurau, T., & Hansen, U. (2001). Kundenzufriedenheit. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 878–882). München: Vahlen.
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Schrader, U., & Hennig-Thurau, T. (2001). Umweltorientiertes Konsumentenverhalten. In Schulz, W. F. e. a. (Ed.), Lexikon Nachhaltiges Wirtschaften (pp. 179–186). München: Oldenbourg.
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Other

 

1998

Hennig-Thurau, T. (1998). Re-thinking the Customer's Role: Active Co-producer, not Passive User.
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