@article{HennigThurauAHCLK2022SocialInteractions,
  author = {Thorsten Hennig-Thurau and Dorothea N. Aliman and Alina M. Herting and Gerrit P. Cziehso and Marc Linder and Raoul V. Kübler},
  title = {Social interactions in the metaverse: Framework, initial evidence, and research roadmap},
  journal = {Journal of the Academy of Marketing Science},
  year = {2022},
  doi = {https://doi.org/10.1007/s11747-022-00908-0},
  url = {https://link.springer.com/article/10.1007/s11747-022-00908-0},
  note = {Publication status: accepted / in press (not yet published)}
}

@article{HennigThurauO2022AufInsMetaverse,
  author = {Thorsten Hennig-Thurau and Björn Ognibeni},
  title = {Auf ins Metaverse},
  journal = {Harvard Business manager (HBm)},
  year = {2022},
  volume = {Juli 2022},
  number = {Juli},
  pages = {50--61},
  url = {https://www.manager-magazin.de/harvard/strategie/metaverse-analyse-welche-chancen-bieten-die-virtuellen-3d-welten-unternehmen-a-4452f042-52e6-488f-9ba4-7e4bf4781998},
  note = {Publication status: Published}
}

@article{BartschatCHT2021SearchingFor,
  author = {M Bartschat and G Cziehso and T Hennig-Thurau},
  title = {Searching for word of mouth in the digital age: Determinants of consumers’ uses of face-to-face information, internet opinion sites, and social media},
  journal = {Journal of Business Research},
  year = {2021},
  volume = {141},
  pages = {393--409},
  doi = {doi.org/10.1016/j.jbusres.2021.11.035},
  url = {https://www.sciencedirect.com/science/article/pii/S0148296321008420},
  note = {Publication status: Published}
}

@article{HennigThurauRS2021TheEconomics,
  author = {Thorsten Hennig-Thurau and S. Abraham Ravid and Olav Sorenson},
  title = {The Economics of Filmed Entertainment in the Digital Era},
  journal = {Journal of Cultural Economics},
  year = {2021},
  volume = {45},
  pages = {157--170},
  doi = {https://link.springer.com/article/10.1007/s10824-021-09407-6},
  url = {https://link.springer.com/article/10.1007/s10824-021-09407-6},
  note = {Publication status: Published}
}

@article{SchauerteFM2021WhatDoesIt,
  author = {R. Schauerte and S. Feiereisen and A. J. Malter},
  title = {What does it take to survive in a digital world? Resource‑based theory and strategic change in the TV industry},
  journal = {Journal of Cultural Economics},
  year = {2021},
  volume = {45},
  pages = {263--293},
  doi = {10.1007/s10824-020-09389-x},
  note = {Publication status: Published}
}

@article{BehrensFFFGNHL2020Leveraging,
  author = {R Behrens and N Z Foutz and M Franklin and J Funk and F Gutierrez-Navratil and J Hofmann and U Leibfried},
  title = {Leveraging analytics to produce compelling and profitable film content},
  journal = {Journal of Cultural Economics},
  year = {2020},
  volume = {Online Special Issue},
  pages = {1--41},
  doi = {10.1007/s10824-019-09372-1},
  url = {https://link.springer.com/article/10.1007/s10824-019-09372-1},
  note = {Publication status: Published}
}

@article{MarchandHTF2020SocialMedia,
  author = {André Marchand and Thorsten Hennig-Thurau and Jan Flemming},
  title = {Social media resources and capabilities as strategic determinants of social media performance},
  journal = {International Journal of Research in Marketing},
  year = {2020},
  volume = {38},
  number = {3 (September)},
  pages = {549--571},
  doi = {10.1016/j.ijresmar.2020.09.011},
  url = {https://www.sciencedirect.com/science/article/pii/S0167811620300872},
  note = {Publication status: Published}
}

@article{HansenKHT2018BrandCrises,
  author = {N Hansen and A-K Kupfer and T Hennig-Thurau},
  title = {Brand Crises in the Digital Age: The Short- and Long-term Effects of Social Media Firestorms on Consumers and Brands.},
  journal = {International Journal of Research in Marketing},
  year = {2018},
  volume = {35 (4), 557-574},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hansen_kupfer_hennig-thurau_2018_brand_crises_in_the_digital_age.pdf},
  note = {Publication status: Published}
}

@article{HoustonKHTS2018PreRelease,
  author = {Mark Houston and Ann-Kristin Kupfer and Thorsten Hennig-Thurau and Martin Spann},
  title = {Pre-Release Consumer Buzz},
  journal = {Journal of the Academy of Marketing Science},
  year = {2018},
  volume = {46 (2), 338-360},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/houston_et_al._joams_2018_pre-release_consumer_buzz.pdf},
  note = {Publication status: Published}
}

@article{KupferPVDHKHT2018TheRoleOfThe,
  author = {Ann-Kristin Kupfer and Nora Pähler_vor_der_Holte and Raoul V. Kübler and Thorsten Hennig-Thurau},
  title = {The Role of the Partner Brand's Social Media Power in Brand Alliances},
  journal = {Journal of Marketing},
  year = {2018},
  volume = {82 (3), 25-44},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/kupfer_et_al._jm_2018_the_role_of_the_partner_brands_social_media_power_in_brand_alliances.pdf},
  note = {Publication status: Published}
}

@article{HofmannCVHT2017EmpiricalGeneralizations,
  author = {Julian Hofmann and Michel Clement and Franziska Völckner and Thorsten Hennig-Thurau},
  title = {Empirical Generalizations on the Impact of Stars on the Economic Success of Movies},
  journal = {International Journal of Research in Marketing},
  year = {2017},
  volume = {34 (2), 442-461},
  url = {http://www.sciencedirect.com/science/article/pii/S016781161630115X},
  note = {Publication status: Published}
}

@article{LamSHTSS2017Leveraging,
  author = {Son K. Lam and Stefan Sleep and Thorsten Hennig-Thurau and Shrihari Sridhar and Alok R. Saboo},
  title = {Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management: An Absorptive Capacity Perspective},
  journal = {Journal of Service Research},
  year = {2017},
  volume = {20 (1), 12-28},
  doi = {10.1177/1094670516679271},
  url = {http://journals.sagepub.com/doi/full/10.1177/1094670516679271},
  note = {Publication status: Published}
}

@article{MarchandHTW2017NotAllDigital,
  author = {André Marchand and Thorsten Hennig-Thurau and Caroline Wiertz},
  title = {Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success},
  journal = {International Journal of Research in Marketing},
  year = {2017},
  volume = {34 (2), 336-354},
  url = {http://www.sciencedirect.com/science/article/pii/S0167811615300318},
  note = {Publication status: Published}
}

@article{MarchandPHTP2017HowGiftsInfluence,
  author = {André Marchand and Michael Paul and Thorsten Hennig-Thurau and Georg Puchner},
  title = {How Gifts Influence Relationships with Service Customers and Financial Outcomes for Firms},
  journal = {Journal of Service Research},
  year = {2017},
  volume = {20 (2), 105-119},
  doi = {10.1177/1094670516682091},
  url = {http://journals.sagepub.com/doi/full/10.1177/1094670516682091},
  note = {Publication status: Published}
}

@article{EliashbergHTWW2016OfVideoGames,
  author = {Jehoshua Eliashberg and Thorsten Hennig-Thurau and Charles B. Weinberg and Berend Wierenga},
  title = {Of video games, music, movies, and celebrities},
  journal = {International Journal of Research in Marketing},
  year = {2016},
  volume = {33 (2), 241–245},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/eliashberg_et_a.l_2016_ijrm_of_video_games_music_movies_and_celebrities.pdf},
  note = {Publication status: Published}
}

@article{BohnenkampKHTS2015WhenDoesIt,
  author = {B Bohnenkamp and A-K Knapp and T Hennig-Thurau and R Schauerte},
  title = {When Does it Make Sense to Do it Again? An Empirical Investigation of Contingency Factors of Movie Remakes},
  journal = {Journal of Cultural Economics},
  year = {2015},
  volume = {39 (1), 15–41},
  url = {https://www.marketingcenter.de/en/research/publications/99629},
  note = {Publication status: Published}
}

@article{BrachWHTG2015ADyadicModel,
  author = {Simon Brach and Gianfranco Walsh and Thorsten Hennig-Thurau and Markus Groth},
  title = {A Dyadic Model of Customer Orientation: Mediation and Moderation Effects},
  journal = {British Journal of Management},
  year = {2015},
  volume = {26 (2), 209-309},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/brach_et_al._2015_bjm_a_dyadic_model_of_customer_orientation_mediation_and_moderation_effects.pdf},
  note = {Publication status: Published}
}

@article{HeathCBHTK2015Innovation,
  author = {Timothy B. Heath and Subimal Chatterjee and Suman Basuroy and Thorsten Hennig-Thurau and Bruno Kocher},
  title = {Innovation Sequences Over Iterated Offerings: a Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses},
  journal = {Journal of Marketing},
  year = {2015},
  volume = {79 (6), 71-93},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/heath_et_al._2015_jm_innovation_sequences_over_iterated_offerings_a_relative_innovation_comfort_and_stimulation_framework_of_consumer_responses.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauWF2015DoesTwitter,
  author = {Thorsten Hennig-Thurau and Caroline Wiertz and Fabian Feldhaus},
  title = {Does Twitter matter? The impact of microblogging word of mouth on consumers' adoption of new movies},
  journal = {Journal of the Academy of Marketing Science},
  year = {2015},
  volume = {43 (3), 375-394},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2014_jams_does_twitter_matter_the_impact_of_microblogging_word_of_mouth_on_consumers_adoption_of_new_movies.pdf},
  note = {Publication status: Published}
}

@article{KnappHT2015Does3DMake,
  author = {Ann-Kristin Knapp and Thorsten Hennig-Thurau},
  title = {Does 3D Make Sense for Hollywood? The Economic Implications of Adding a Third Dimension to Hedonic Media Products},
  journal = {Journal of Media Economics},
  year = {2015},
  volume = {28 (2), 100-118},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/knapp_hennig-thurau_2015_jme_does_3d_make_sense_for_hollywood_the_economic_implications_of_adding_a_third_dimension_to_hedonic_media_products.pdf},
  note = {Publication status: Published}
}

@article{MarchandHTB2015WhenJamesBond,
  author = {André Marchand and Thorsten Hennig-Thurau and Sabine Best},
  title = {When James Bond Shows off His Omega: Does Product Placement Affect Its Media Host?},
  journal = {European Journal of Marketing},
  year = {2015},
  volume = {49 (9/10), 1666-1685},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/marchand_et_al._2015_when_james_bond_shows_off_his_omega_does_product_placement_affect_its_media_host.pdf},
  note = {Publication status: Published}
}

@article{PaulHTG2015Tightening,
  author = {Michael Paul and Thorsten Hennig-Thurau and Markus Groth},
  title = {Tightening or Loosening the "Iron Cage"? The Impact of Formal and Informal Display Controls on Service Customers},
  journal = {Journal of Business Research},
  year = {2015},
  volume = {68 (5), 1061-1073},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/paul_et_al._2015_jbr_tightening_or_loosening_the_iron_cage_the_impact_of_formal_and_informal_display_controls_on_service_customers.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauVDEW2014MarketingIn,
  author = {Thorsten Hennig-Thurau and Jonas {vor dem Esche} and Egbert Wege},
  title = {Marketing in der digitalen Welt},
  journal = {Harvard Business Manager (HBm)},
  year = {2014},
  volume = {September},
  note = {Publication status: Published}
}

@article{KnappHTM2014TheImportance,
  author = {Ann-Kristin Knapp and Thorsten Hennig-Thurau and Juliane Mathys},
  title = {The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model},
  journal = {Journal of the Academy of Marketing Science},
  year = {2014},
  volume = {42 (2), 205-221},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/knapp_et_al._2014_jams_the_importance_of_reciprocal_spillover_effects_for_the_valuation_of_bestseller_brands_introducing_and_testing_a_contingency_model.pdf},
  note = {Publication status: Published}
}

@article{NguyenGWHT2014TheImpactOf,
  author = {Helena Nguyen and Markus Groth and Gianfranco Walsh and Thorsten Hennig-Thurau},
  title = {The Impact of Service Scripts on Customer Citizenship Behavior and the Moderating Role of Employee Customer Orientation},
  journal = {Psychology, Marketing},
  year = {2014},
  volume = {31 (12), 1096-1109},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/nguyen_et_al._2014_pm_the_impact_of_service_scripts_on_customer_citizenship_behavior_and_the_moderating_role_of_employee_customer_orientation.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau2013VomBuzzGetrieben,
  author = {Thorsten Hennig-Thurau},
  title = {Vom Buzz getrieben. Das Hollywood-Kino als Auslaufmodell: Wie (vermeintlich) sichere Hits das Kino gefährden},
  journal = {epd Film},
  year = {2013},
  volume = {9/2013},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2013_epdfilm_vom_buzz_getrieben_das_blockbuster-kino_als_auslaufmodell_wie_vermeintlich_sichere_hits_das_kino_gefahrden.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau2013WasFilmerfolgsforschung,
  author = {Thorsten Hennig-Thurau},
  title = {Was Filmerfolgsforschung leisten kann},
  journal = {Blickpunkt:Film},
  year = {2013},
  volume = {6/13},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2013_kino_magazin_was_filmerfolgsforschung_leisten_kann_bestehende_strukturen_hinterfragen.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau2013DieKriseDes,
  author = {Thorsten Hennig-Thurau},
  title = {Die Krise des Marketings},
  journal = {Harvard Business Manager (HBm)},
  year = {2013},
  volume = {Juni, 93-97},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2013_hbm_die_krise_des_marketings.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauFH2013WhatSAMovie,
  author = {Thorsten Hennig-Thurau and Stefan Fuchs and Mark B. Houston},
  title = {What's a Movie Worth? Determining the Monetary Value of Motion Pictures' TV Rights},
  journal = {International Journal of Arts Management},
  year = {2013},
  volume = {15 (3), 4-20},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2013_ijam_whats_a_movie_worth_determining_the_monetary_value_of_motin_pictures_tv_rights.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauHB2013MarketingThe,
  author = {Thorsten Hennig-Thurau and Charles F. Hofacker and Björn Bloching},
  title = {Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies},
  journal = {Journal of Interactive Marketing},
  year = {2013},
  volume = {27 (4), 237-241},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2013_jim_marketing_the_pinball_way_understanding_how_social_media_change_the_generation_of_value_for_consumers_and_companies.pdf},
  note = {Publication status: Published}
}

@article{LabrecqueVDEMNH2013ConsumerPower,
  author = {L.I. Labrecque and J. {vor dem Esche} and C. Mathwick and T.P. Novak and C.F. Hofacker},
  title = {Consumer power: Evolution in the digital age},
  journal = {Journal of Interactive Marketing},
  year = {2013},
  volume = {27},
  number = {4},
  pages = {257--269},
  doi = {10.1016/j.intmar.2013.09.002},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/labrecque_2013_jim_consumer_power_evolution_in_the_digital_age.pdf},
  note = {Publication status: Published}
}

@article{MarchandHT2013ValueCreation,
  author = {André Marchand and Thorsten Hennig-Thurau},
  title = {Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunitites},
  journal = {Journal of Interactive Marketing},
  year = {2013},
  volume = {27 (3), 141-157},
  doi = {10.1016/j.intmar.2013.05.001},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/marchand_hennig-thurau_2013_jim_value_creation_in_the_video_game_industry_industry_economics_consumer_benefits_and_research_opportunities.pdf},
  note = {Publication status: Published}
}

@article{YadavDVHTHS2013SocialCommerce,
  author = {Manjit S. Yadav and Kristine {de Valck} and Thorsten Hennig-Thurau and Donna L. Hoffman and Martin Spann},
  title = {Social Commerce: A Contingency Framework for Assessing Marketing Potential},
  journal = {Journal of Interactive Marketing},
  year = {2013},
  volume = {27 (4), 311-323},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/yadav_et_al._2013_jim_social_commerce_a_contingency_framework_for_assessing_marketing_potential.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauFH2012WhatSAMovie,
  author = {T Hennig-Thurau and S Fuchs and M Houston},
  title = {What's a movie worth? --- determinating the monetary value of motion pictures' TV rights},
  journal = {International Journal of Arts Management},
  year = {2012},
  volume = {15 (3), 4-20},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_fuchs_houston_ijam_2013_tv_rights_valuation.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauVDEB2012FlippernStatt,
  author = {T Hennig-Thurau and J vor_dem_Esche and B Bloching},
  title = {Flippern statt Bowling --- Marketing im Zeitalter von Social Media},
  journal = {Marketing Review St.Gallen},
  year = {2012},
  volume = {29 (4)},
  pages = {4--15},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2012_mrsg_flippern_statt_bowling_marketing_im_zeitalter_von_social_media.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau2012DieDigitale,
  author = {Thorsten Hennig-Thurau},
  title = {Die digitale Distribution muss kommen},
  journal = {Blickpunkt:Film},
  year = {2012},
  volume = {27+28},
  note = {Publication status: Published}
}

@article{HennigThurauMH2012TheRelationship,
  author = {Thorsten Hennig-Thurau and Andre Marchand and Barbara Hiller},
  title = {The Relationship between Reviewer Judgments and Motion Picture Success: Re-analysis and Extension},
  journal = {Journal of Cultural Economics},
  year = {2012},
  volume = {36 (3), 249-283},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2012_jce_the_relationship_between_reviewer_judgments_and_motion_picture_success_re-analysis_and_extension.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauMM2012CanAutomated,
  author = {Thorsten Hennig-Thurau and André Marchand and Paul Marx},
  title = {Can Automated Group Recommender Systems Help Consumers Make Better Choices?},
  journal = {Journal of Marketing},
  year = {2012},
  volume = {76 (5), 89-109},
  doi = {10.1509/jm.10.0537},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2012_jm_can_automated_group_recommender_systems_help_consumers_make_better_choices.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauVDEB2012FlippernStatt,
  author = {Thorsten Hennig-Thurau and Jonas {vor dem Esche} and Björn Bloching},
  title = {Flippern statt Bowling --- Marketing im Zeitalter von Social Media},
  journal = {Marketing Review St. Gallen},
  year = {2012},
  volume = {29 (4), 8-14},
  note = {Publication status: Published}
}

@article{HenningHTF2012GivingTheExpectancyValue,
  author = {Victor Henning and Thorsten Hennig-Thurau and Stephanie Feiereisen},
  title = {Giving the Expectancy-Value Model a Heart},
  journal = {Psychology & Marketing},
  year = {2012},
  volume = {29 (10), 765-781},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/henning_et_al._2012_pm_giving_the_expectancy-value_model_a_heart.pdf},
  note = {Publication status: Published}
}

@article{PughGHT2011WillingAnd,
  author = {D Pugh and M Groth and T Hennig-Thurau},
  title = {Willing and Able to Fake Emotions: A Closer Examination of the Link Between Emotional Dissonance and Employee Well-Being},
  journal = {Journal of Applied Psychology},
  year = {2011},
  volume = {96 (2), 377-390},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/pugh_et_al._2010_jap_willing_and_able_to_fake_emotions_a_closer_examination_of_the_link_between_emotional_dissonance_and_employee_well-being.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauMFGLRS2010TheImpactOf,
  author = {T Hennig-Thurau and EC Malthouse and C Friege and S Gensler and L Lobschat and A Rangaswamy and B Skiera},
  title = {The Impact of New Media on Customer Relationships},
  journal = {Journal of Service Research},
  year = {2010},
  volume = {13},
  number = {3},
  pages = {311--330},
  doi = {10.1177/1094670510375460},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2010_jsr_the_impact_of_new_media_on_customer_relationships.pdf},
  note = {Publication status: Published}
}

@article{OdekerkenSchroederHTK2010ExploringThe,
  author = {Gaby Odekerken-Schröder and Thorsten Hennig-Thurau and Anne Knaevelsrud},
  title = {Exploring the Post-Termination Stage of Consumer-Brand Relationships: "An Empirical Investigation of the Premium Car Market"},
  journal = {Journal of Retailing},
  year = {2010},
  volume = {86 (4). 372-385},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/odekerken_et_al._2010_jr_exploring_the_post-termination_stage_of_consumer-brand_relationships_an_empirical_investigation_of_the_premium_car_market.pdf},
  note = {Publication status: Published}
}

@article{VoelcknerSHTR2010TheRoleOfParent,
  author = {F Völckner and H Sattler and T Hennig-Thurau and C M Ringle},
  title = {The Role of Parent Brand Quality for Service Brand Extension Success},
  journal = {Journal of Service Research},
  year = {2010},
  volume = {13 (4), 379-396},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/volckner_et_al._2010_jsr_the_role_of_parent_brand_quality_for_service_brand_extension_success.pdf},
  note = {Publication status: Published}
}

@article{WalshHTSB2010DoesRelationship,
  author = {G Walsh and T Hennig-Thurau and K Sassenberg and D Bornemann},
  title = {Does Relationship Quality Matter in E-Services? A Comparison of Online and Offline Retailing},
  journal = {Journal of Retailing and Consumer Services},
  year = {2010},
  volume = {17 (2), 130-142},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/walsh_et_al._2010_jrcs_does_relationship_quality_matter_in_e-services_a_comparison_of_online_and_offline_retailing.pdf},
  note = {Publication status: Published}
}

@article{GrothHTW2009CustomerReactions,
  author = {M Groth and T Hennig-Thurau and G Walsh},
  title = {Customer Reactions to Emotional Labor: The Roles of Employee Acting Strategies and Customer Detection Accuracy},
  journal = {Academy of Management Journal},
  year = {2009},
  volume = {52 (5), 958-974},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/groth_et_al._2009_amj_customer_reactions_to_emotional_labor_the_roles_of_employee_acting_strategies_and_customer_detection_accuracy.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauHH2009Conceptualizing,
  author = {T Hennig-Thurau and MB Houston and T Heitjans},
  title = {Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures},
  journal = {Journal of Marketing},
  year = {2009},
  volume = {73 (6)},
  pages = {167--183},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2009_jm_conceptualizing_and_measuring_the_monetary_value_of_brand_extensions_the_case_of_motion_pictures.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauRW2009DoesCustomer,
  author = {T Hennig-Thurau and T Rudolph and T Wagner},
  title = {Does Customer Demotion Jeopardize Loyalty},
  journal = {Journal of Marketing},
  year = {2009},
  volume = {73 (5), 69-85},
  note = {Publication status: Published}
}

@article{PaulHTGGW2009TowardATheory,
  author = {M Paul and T Hennig-Thurau and D Gremler and K Gwinner and C Wiertz},
  title = {Toward a Theory of Repeat Purchase Drivers for Consumer Services},
  journal = {Journal of the Academy of Marketing Science},
  year = {2009},
  volume = {37 (2)},
  pages = {215--237},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/paul_et_al._2009_jams_toward_a_theory_of_repeat_purchase_drivers_for_consumer_services.pdf},
  note = {Publication status: Published}
}

@article{SchraderHT2009VHBJOURQUAL2,
  author = {U Schrader and T Hennig-Thurau},
  title = {VHB-JOURQUAL2: Method, Results, and Implications of the German Academic Association for Business Research's Journal Ranking},
  journal = {BuR --- Business Research},
  year = {2009},
  volume = {2 (2)},
  pages = {180--204},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/schrader_hennig-thurau_2009_bur_vhb_jourqual2_method_results_and_implications_of_the_german_academic_association_for_business_researchs_journal_ranking.pdf},
  note = {Publication status: Published}
}

@article{WagnerHTR2009DoesCustomer,
  author = {Tillmann Wagner and Thorsten Hennig-Thurau and Thomas Rudolph},
  title = {Does Customer Demotion Jeopardize Loyalty?},
  journal = {Journal of Marketing},
  year = {2009},
  volume = {73 (3)},
  pages = {69--85},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/wagner_et._al_2009_jm_does_customer_demotation_jeopardize_loyalty.pdf},
  note = {Publication status: Published}
}

@article{BucklerHT2008Identifying,
  author = {F Buckler and T Hennig-Thurau},
  title = {Identifying Hidden Structures in Marketing’s Structural Models Through Universal Structure Modeling: An Explorative Bayesian Neural Network Complement to LISREL and PLS},
  journal = {Marketing --- Journal of Research and Management},
  year = {2008},
  volume = {4 (2)},
  pages = {47--66},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/buckler_hennig-thurau_et_al._2008_mjrm_identifying_hidden_structures_in_marketings_structural_models_through_universal_structure_modeling.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauHSEH2007TheLastPicture,
  author = {T Hennig-Thurau and V Henning and H Sattler and F Eggers and MB Houston},
  title = {The Last Picture Show? Timing and Order of Movie Distribution Channels},
  journal = {Journal of Marketing},
  year = {2007},
  volume = {71 (4)},
  pages = {63--83},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2007_jm_the_last_picture_show_timing_and_order_of_movie_distribution_channels.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauHW2007Determinants,
  author = {T Hennig-Thurau and MB Houston and G Walsh},
  title = {Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach},
  journal = {Review of Managerial Science},
  year = {2007},
  volume = {1 (1)},
  pages = {65--92},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2007_rms_determinants_of_motion_picture_box_office_and_profitability_an_interrelationship_approach.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauP2007CanEconomic,
  author = {T Hennig-Thurau and M Paul},
  title = {Can Economic Bonus Programs Jeopardize Service Relationships?},
  journal = {Service Business},
  year = {2007},
  volume = {1 (2)},
  pages = {159--175},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_paul_2007_sb_can_economic_bonus_programs_jeopardize_service_relationships.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauHS2007ConsumerFile,
  author = {Thorsten Hennig-Thurau and Victor Henning and Henrik Sattler},
  title = {Consumer File Sharing of Motion Pictures},
  journal = {Journal of Marketing},
  year = {2007},
  volume = {71 (4)},
  pages = {1--18},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2007_jm_consumer_file_sharing_of_motion_pictures.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauHW2007Determinants,
  author = {Thorsten Hennig-Thurau and Mark B. Houston and Gianfranco Walsh},
  title = {Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach},
  journal = {Review of Managerial Science},
  year = {2007},
  volume = {1 (1)},
  pages = {1--37},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2007_rms_determinants_of_motion_picture_box_office_and_profitability_an_interrelationship_approach.pdf},
  note = {Publication status: Published}
}

@article{WalshHTM2007ConsumerConfusion,
  author = {G Walsh and T Hennig-Thurau and V-W Mitchell},
  title = {Consumer Confusion Proneness: Scale Development, Validation, and Application},
  journal = {Journal of Marketing Management},
  year = {2007},
  volume = {23 (7-8)},
  pages = {697--721},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/walsh_et_al._2006_jmm_consumer_confusion_proneness_scale_development_validation_and_application.pdf},
  note = {Publication status: Published}
}

@article{GrothHTW2006ExaminingCustomerRelated,
  author = {M Groth and T Hennig-Thurau and G Walsh},
  title = {Examining Customer-related Outcomes and Antecedents of Service Employees’ Emotional Labor Strategies for Interactive and Individualized Services},
  journal = {Research on Emotions in Organizations},
  year = {2006},
  volume = {2},
  pages = {219--236},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/groth_et_al._2006_reo_a_conceptual_model_of_the_effects_of_emotional_labor_strategies_on_customer_outcomes.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauGPG2006AreAllSmiles,
  author = {T Hennig-Thurau and M Groth and M Paul and D D Gremler},
  title = {Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships},
  journal = {Journal of Marketing},
  year = {2006},
  volume = {70 (3)},
  pages = {58--73},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2006_jm_are_all_smiles_created_equal_how_emotional_contagion_and_emotional_labor_affect_service_relationships.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauHS2006CanGoodMarketing,
  author = {T Hennig-Thurau and MB Houston and S Sridhar},
  title = {Can Good Marketing Carry a Bad Product?  Evidence from the Motion Picture Industry},
  journal = {Marketing Letters},
  year = {2006},
  volume = {17 (7)},
  pages = {205--219},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2006_ssbm_can_good_marketing_carry_a_bad_product_evidence_from_the_motion_picture_industry.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauHW2006TheDiffering,
  author = {T Hennig-Thurau and MB Houston and G Walsh},
  title = {The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry},
  journal = {Journal of the Academy of Marketing Science},
  year = {2006},
  volume = {34 (4)},
  pages = {559--575},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2006_jams_the_differing_roles_of_success_drivers_across_sequential_channels_an_application_to_the_motion_picture_industry.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauGGP2005ManagingService,
  author = {T Hennig-Thurau and K P Gwinner and D D Gremler and M Paul},
  title = {Managing Service Relationships in a Global Economy: Exploring the Impact of National Culture on the Relevance of Customer Relational Benefits for Gaining Loyal Customers},
  journal = {Advances in International Marketing},
  year = {2005},
  volume = {15},
  pages = {11--31},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2005_aim_managing_service_relationships_in_a_global_economy_exploring_the_impact_of_national_culture_on_the_relevance_of_customers_relational_benefits_fo},
  note = {Publication status: Published}
}

@article{HennigThurau2005WordOfMouse,
  author = {Thorsten Hennig-Thurau},
  title = {'Word-of-Mouse': Why Consumers Listen To Each Other On The Internet},
  journal = {Yearbook of Marketing and Consumer Research},
  year = {2005},
  volume = {3 (3)},
  note = {Publication status: Published}
}

@article{HennigThurau2004CustomerOrientation,
  author = {T Hennig-Thurau},
  title = {Customer Orientation of Service Employees: Its Impact on Customer Satisfaction, Commitment and Retention},
  journal = {International Journal of Service Industry Management},
  year = {2004},
  volume = {16 (5)},
  pages = {460--478},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2004_ijsim_customer_orientation_of_service_employees_its_impact_on_customer_satisfaction_commitment_and_retention.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau2004Spielfilme,
  author = {T Hennig-Thurau},
  title = {Spielfilme als Anlageobjekte: Die Höhe des Filmbudgets als Grundlage der  Investitionsentscheidung},
  journal = {Zeitschrift für betriebswirtschaftliche Forschung},
  year = {2004},
  volume = {56 (3)},
  pages = {171--188},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/g12_hennig-thurau_2004_zfbf_spielfilme_als_anlageobjekte_die_hohe_des_filmbudgets_als_grundlage_der_investitionsentscheidung.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau2004WordOfMouse,
  author = {T Hennig-Thurau},
  title = {"Word-of-Mouse": Warum Kunden anderen Kunden im Internet zuhören [Word-of-Mouse: Why Some Customers Listen to other Customers on the Internet?},
  journal = {GfK Marketing Intelligence Review},
  year = {2004},
  volume = {50},
  note = {Publication status: Published}
}

@article{HennigThurauDW2004ZumEinfluss,
  author = {T Hennig-Thurau and D Dallwitz-Wegner},
  title = {Zum Einfluss von Filmstars auf den Erfolg von Spielfilmen},
  journal = {MedienWirtschaft --- Zeitschrift für Medienmanagement und Kommunikationsökonomie},
  year = {2004},
  volume = {1 (4), 157-170},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_dallwitz-wegner_2004_mw_zum_einfluss_von_filmstars_auf_den_erfolg_von_spielfilmen.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauW2004Electronic,
  author = {T Hennig-Thurau and G Walsh},
  title = {Electronic Word-of-Mouth: Consequences of and Motives for Reading Customer Articulations on the Internet},
  journal = {International Journal of Electronic Commerce},
  year = {2004},
  volume = {8 (2), 51-74},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_walsh_international_journal_of_electronic_commerce_2004_electronic_word_of_mouth.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauWB2004ExportingMedia,
  author = {T Hennig-Thurau and G Walsh and M Bode},
  title = {Exporting Media Products: Understanding the Success and Failure of Hollywood Movies in Germany},
  journal = {Advances in Consumer Research},
  year = {2004},
  volume = {31},
  pages = {199--205},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2004_acr_exporting_media_products_understanding_the_success_and_failure_of_hollywood_movies_in_germany.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau2004Editorial,
  author = {Thorsten Hennig-Thurau},
  title = {Editorial: Relationship Marketing and the Internet},
  journal = {International Journal of Internet Marketing and Advertising, Special Issue on Relationship Marketing on the Internet},
  year = {2004},
  volume = {1 (4)},
  pages = {329--330},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2004_ijima_editorial_relationship_marketing_and_the_internet.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauGWG2004Electronic,
  author = {Thorsten Hennig-Thurau and Kevin P. Gwinner and Gianfranco Walsh and Dwayne D. Gremler},
  title = {Electronic Word-of-Mouth via Consumer-Opinon Platforms: What Motivates Consumers to Articulate Themselves on the Internet?},
  journal = {Journal of Interactive Marketing},
  year = {2004},
  volume = {18 (1)},
  pages = {38--52},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2004_jim_electronic_word-of-mouth_via_consumer-opninion_platforms_what_motivates_consumers_to_articulate_themselves_on_the_internet.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauWS2004VHBJOURQUAL,
  author = {Thorsten Hennig-Thurau and Gianfranco Walsh and Ulf Schrader},
  title = {VHB-JOURQUAL: Ein Ranking von betriebswirtschaftlich-relevanten Zeitschriften auf der Grundlage von Expertenurteilen [A Ranking of Business Journals based on Expert Judgements]},
  journal = {Zeitschrift für betriebswirtschaftliche Forschung},
  year = {2004},
  volume = {56 (9), 520-545},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2004_zfbf_vhb_jourqual_ein_ranking_von_betriebswirtschaftlich-relevanten_zeitschriften_auf_der_grundlage_von_expertenurteilen.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauT2003CustomerOrientation,
  author = {T Hennig-Thurau and C Thurau},
  title = {Customer Orientation of Service Employees --- Toward a Conceptual Framework of a Key Relationship Marketing Construct},
  journal = {Journal of Relationship Marketing},
  year = {2003},
  volume = {2 (1-2)},
  pages = {23--41},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_thurau_2002_jrm_customer_orientation_of_service_employees_toward_a_conceptual_framework_of_a_key_relationship_marketing_construct.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauGG2002Understanding,
  author = {T Hennig-Thurau and KP Gwinner and DD Gremler},
  title = {Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality},
  journal = {Journal of Service Research},
  year = {2002},
  volume = {5 (2), 230-247},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2002_jsr_understanding_relationship_marketing_outcomes.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauDW2002OnlineBefragungen,
  author = {Thorsten Hennig-Thurau and Dominik Dallwitz-Wegner},
  title = {Online-Befragungen --- ein neues Instrument für die Marktforschung [Online Market Research --- Comparing Strength and Weaknesses]},
  journal = {Wirtschaftswissenschaftliches Studium},
  year = {2002},
  volume = {31 (6)},
  note = {Publication status: Published}
}

@article{WalshHT2002WennKonsumenten,
  author = {G Walsh and T Hennig-Thurau},
  title = {Wenn Konsumenten verwirrt sind --- Empirische Analyse der Wirkungen eines vernachlässigten Konstruktes},
  journal = {Marketing ZFP},
  year = {2002},
  volume = {24 (2), 95-109},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/walsh_hennig-thurau_2002_mzfp_wenn_konsumenten_verwirrt_sind_empirische_analyse_der_wirkungen_eines_vernachlassigten_konstruktes.pdf},
  note = {Publication status: Published}
}

@article{WalshHTMW2002Segmenting,
  author = {G Walsh and T Hennig-Thurau and V-W Mitchell and K-P Wiedmann},
  title = {Segmenting Markets Using Consumers’ Decision Making Style},
  journal = {Journal of Targeting, Measurement and Analysis in Marketing},
  year = {2002},
  volume = {10},
  pages = {117--131},
  note = {Publication status: Published}
}

@article{BornemannHHT2001Marktchancen,
  author = {D Bornemann and U Hansen and T Hennig-Thurau},
  title = {Marktchancen sozial-ökologischer Geldanlagen bei privaten Investoren --- eine verhaltenswissenschaftliche Analyse},
  journal = {Zeitschrift für angewandte Umweltforschung},
  year = {2001},
  volume = {14, 198-216},
  note = {Publication status: Published}
}

@article{HennigThurau2001DieBedeutung,
  author = {T Hennig-Thurau},
  title = {Die Bedeutung von transaktionalen und relationalen Leistungsmerkmalen für den Beziehungserfolg: Theoretische und empirische Analyse für verschiedene Dienstleistungstypen},
  journal = {Die Unternehmung},
  year = {2001},
  volume = {55 (2), 127-146},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2001_du_die_bedeutung_von_transaktionalen_und_relationalen_leistungsmerkmalen_fur_den_beziehungserfolg_theoretische_und_empirische_analyse_fur_verschiedene_dien},
  note = {Publication status: Published}
}

@article{HennigThurauH2001Kundenartikulationen,
  author = {T Hennig-Thurau and U Hansen},
  title = {Kundenartikulationen im Internet --- Virtuelle Meinungsplattformen als Herausforderung für das Marketing},
  journal = {Die Betriebswirtschaft (DBW)},
  year = {2001},
  volume = {60 (5), 560-580},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_hansen_2001_dbw_kundenartikulationen_im_internet_virtuelle_meinungsplattformen_als_herausforderung_fur_das_marketing.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauHB2001ZurAkzeptanz,
  author = {T Hennig-Thurau and U Hansen and D Bornemann},
  title = {Zur Akzeptanz sozial-ökologischer Geldanlagen bei privaten Investoren},
  journal = {Zeitschrift für angewandte Umweltforschung},
  year = {2001},
  volume = {14 (1/4), 198-216},
  note = {Publication status: Published}
}

@article{HennigThurauLH2001ModelingAnd,
  author = {T Hennig-Thurau and M Langer and U Hansen},
  title = {Modeling and Managing Student Loyalty: An Approach Based on Relationship Quality},
  journal = {Journal of Service Research},
  year = {2001},
  volume = {4 (5), 331-344},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2001_jsr_modeling_and_managing_student_loyalty_an_approach_based_on_the_concept_of_relationship_quality.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauWW2001AnInvestigation,
  author = {T Hennig-Thurau and G Walsh and O Wruck},
  title = {An Investigation into the Factors Determining the Success of Service Innovations --- The Case of Motion Pictures},
  journal = {Academy of Marketing Science Review},
  year = {2001},
  volume = {1 (6), 1-23},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2001_amsr_an_investigation_into_the_factors_determining_the_success_of_service_innovations_the_case_of_motion_pictures.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau2001Kundenseitiger,
  author = {Thorsten Hennig-Thurau},
  title = {Kundenseitiger Beziehungsnutzen: Relevanz für das Beziehungsmarketing von Dienstleistungsunternehmen [Customer Relational Benefits: Their Relevance for Service Firms' Relationship Marketing]},
  journal = {Jahrbuch der Absatz- und Verbrauchsforschung},
  year = {2001},
  volume = {47 (3)},
  note = {Publication status: Published}
}

@article{WalshHT2001DerKaufentscheidungsstil,
  author = {G Walsh and T Hennig-Thurau},
  title = {Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung},
  journal = {Marketing ZFP},
  year = {2001},
  volume = {23 (4), 223-235},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/walsh_hennig-thurau_2001_mzfp_der_kaufentscheidungsstil_von_konsumenten_als_grundlage_der_marktsegmentierung.pdf},
  note = {Publication status: Published}
}

@article{WalshMHT2001GermanConsumer,
  author = {G Walsh and V-W Mitchell and T Hennig-Thurau},
  title = {German Consumer Decision-Making Styles},
  journal = {Journal of Consumer Affairs},
  year = {2001},
  volume = {35 (1), 73-95},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/walsh_et_al._2001_jca_german_consumer_decision-making_styles.pdf},
  note = {Publication status: Published}
}

@article{HansenHTL2000Qualitaetsmanagement,
  author = {U Hansen and T Hennig-Thurau and M F Langer},
  title = {Qualitätsmanagement von Hochschulen: FACULTY-Q als Erweiterung von TEACH-Q},
  journal = {Die Betriebswirtschaft (DBW)},
  year = {2000},
  volume = {59 (1), 23-38},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hansen_et_al._2000_dbw_qualitatsmanagement_von_hochschulen_faculty-q_als_erweiterung_von_teach-q.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau2000Relationship,
  author = {T Hennig-Thurau},
  title = {Relationship Quality and Customer Retention Through Strategic Communication of Customer Skills},
  journal = {Journal of Marketing Management},
  year = {2000},
  volume = {16 (1/3), 55-80},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2000_jmm_relationship_quality_and_customer_retention_through_strategic_communication_of_customer_skills.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauW2000WarumWirIns,
  author = {T Hennig-Thurau and O Wruck},
  title = {Warum wir ins Kino gehen: Erfolgsfaktoren von Kinofilmen},
  journal = {Marketing ZFP},
  year = {2000},
  volume = {22 (3), 241-258},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_wruck_2000_mzfp_warum_wir_ins_kino_gehen_erfolgsfaktoren_von_kinofilmen.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau1999SteigertDie,
  author = {T Hennig-Thurau},
  title = {Steigert die Vermittlung von Konsum-Kompetenz den Erfolg des Beziehungsmarketing? Das Beispiel Consumer Electronics},
  journal = {Die Unternehmung},
  year = {1999},
  volume = {53 (1), 21-38},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_1999_du_steigert_die_vermittlung_von_konsum-kompetenz_den_erfolg_des_beziehungsmarketing_das_beispiel_consumer_electronics.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauKL1999DasRelationship,
  author = {T Hennig-Thurau and A Klee and M F Langer},
  title = {Das Relationship Quality-Modell zur Erklärung von Kundenbindung: Einordnung und empirische Überprüfung},
  journal = {Zeitschrift für Betriebswirtschaft (ZfB)},
  year = {1999},
  volume = {69 (2), 111-132},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._1999_zfb_das_relationship_quality-modell_zur_erklarung_von_kundenbindung_einordnung_und_empirische_uberprufung.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauT1999Sozialkompetenz,
  author = {T Hennig-Thurau and C Thurau},
  title = {Sozialkompetenz als vernachlässigter Untersuchungsgegenstand des (Dienstleistungs-) Marketing: Einsatzmöglichkeiten und Konzeptualisierung},
  journal = {Marketing ZFP},
  year = {1999},
  volume = {21 (4), 291-311},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_thurau_1999_mzfp_sozialkompetenz_als_vernachlassigter_untersuchungsgegenstand_des_dienstleistungs-marketing.pdf},
  note = {Publication status: Published}
}

@article{HennigThurau1999Beschwerdezufriedenheit,
  author = {Thorsten Hennig-Thurau},
  title = {Beschwerdezufriedenheit: Empirische Analyse der Wirkungen und Determinanten einer Schlüsselgröße des Beziehungsmarketing [Analyzing the Determinants and Consequences of Complainant's Satisfaction]},
  journal = {Jahrbuch der Absatz- und Verbrauchsforschung},
  year = {1999},
  volume = {45 (2)},
  note = {Publication status: Published}
}

@article{HennigThurauH1998Evaluation,
  author = {Thorsten Hennig-Thurau and Ursula Hansen},
  title = {Evaluation der Lehre mit TEACH-Q: Ein dialogischer Ansatz zur Überbrückung des Perspektivenproblems [Evaluating Teaching Services with the Teach-Q Scale]},
  journal = {Wirtschaftswissenschaftliches Studium},
  year = {1998},
  volume = {27, 267-271},
  note = {Publication status: Published}
}

@article{HansenHTW1997TEACHQEin,
  author = {U Hansen and T Hennig-Thurau and H Wochnowski},
  title = {TEACH-Q: Ein valides und handhabbares Instrument zur Bewertung von Vorlesungsleistungen},
  journal = {Die Betriebswirtschaft (DBW)},
  year = {1997},
  volume = {57 (3), 376-396},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hansen_et_al._1997dbw_teach-q_ein_valides_und_handhabbares_instrument_zur_bewertung_von_vorlesungen.pdf},
  note = {Publication status: Published}
}

@article{HennigThurauK1997TheImpactOf,
  author = {T Hennig-Thurau and A Klee},
  title = {The Impact of Customer Satisfaction and Relationship Quality on Customer Retention: A Critical Reassessment and Model Development},
  journal = {Psychology & Marketing},
  year = {1997},
  volume = {14 (8), 737-765},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_klee_1997_pm_the_impact_of_customer_satisfaction_and_relationship_quality_on_customer_retention_a_critical_reassessment_and_model_development.pdf},
  note = {Publication status: Published}
}

@article{KorpiunHH1997Kundenorientierung,
  author = {Michael Korpiun and Thorsten Hennig and Kathrin Hillebrandt},
  title = {Kundenorientierung durch Zertifizierung: Eine Chance für die Hotellerie und Gastronomie? [Customer Orientation by Certification: A Promising Tool for Hotel and Restaurant Services?]},
  journal = {Allgemeine Hotel- und Gaststättenzeitung},
  year = {1997},
  volume = {97 (8)},
  note = {Publication status: Published}
}

@article{HansenH1996WieKompetent,
  author = {Ursula Hansen and Thorsten Hennig},
  title = {Wie kompetent sind Ihre Kunden? [How Skillful are your Customers?]},
  journal = {absatzwirtschaft},
  year = {1996},
  volume = {39, 160-166},
  note = {Publication status: Published}
}

@article{HennigThurau1996Beziehungsqualitaet,
  author = {T Hennig-Thurau},
  title = {Beziehungsqualität: Kundenzufriedenheit und mehr im Zentrum des Beziehungsmarketing},
  journal = {Marktforschung und Management},
  year = {1996},
  volume = {40, 142-148},
  note = {Publication status: Published}
}

@book{HennigThurauHHKRV2021AlleJahreWieder,
  author = {Thorsten Hennig-Thurau and Carsten Happe and Maris Hartmanis and Johannes Klein-Reesink and Carsten Vogel},
  title = {Alle Jahre wieder in Münster: Ein filmischer Stadtrundgang},
  edition = {1.},
  year = {2021},
  publisher = {Aschendorff Verlag},
  address = {Münster},
  url = {https://www.aschendorff-buchverlag.de/author/Hennig-Thurau, Thorsten et al./},
  note = {Publication status: Published}
}

@book{HennigThurauH2019Entertainment,
  author = {T Hennig-Thurau and Mark B Houston},
  title = {Entertainment Science},
  edition = {1.},
  year = {2019},
  publisher = {Springer},
  address = {Cham, Switzerland},
  isbn = {9783319892900},
  url = {https://www.marketingcenter.de/lmm/entertainment-science/},
  note = {Publication status: Published}
}

@book{HennigThurauH2009GuruTalkDie,
  author = {T Hennig-Thurau and V Henning},
  title = {Guru Talk: Die deutsche Filmindustrie im 21. Jahrhundert},
  year = {2009},
  publisher = {Schüren Verlag},
  address = {Marburg},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_henning_2009_guru_talk.pdf},
  note = {Publication status: Published}
}

@book{HennigThurau2004Marktbezogenes,
  author = {T Hennig-Thurau},
  title = {Marktbezogenes Organisationales Lernen als Aufgabe des Hochschulmanagement --- Bestandsaufnahme und Entwicklung eines Erfolgskonzeptes für Universitäten},
  year = {2004},
  publisher = {Duncker und Humblot},
  address = {Berlin},
  url = {http://www.duncker-humblot.de/index.php/marktbezogenes-organisationales-lernen-als-aufgabe-des-hochschulmanagements.html},
  note = {Publication status: Published}
}

@book{HennigThurau1998KonsumKompetenz,
  author = {T Hennig-Thurau},
  title = {Konsum-Kompetenz: Eine neue Zielgröße für das Management von Geschäftsbeziehungen},
  year = {1998},
  publisher = {Peter Lang},
  address = {Frankfurt/Main},
  url = {http://www.peterlang.com/index.cfm},
  note = {Publication status: Published}
}

@book{Hennig1995DieAbgrenzung,
  author = {T Hennig},
  title = {Die Abgrenzung und Strukturierung von Produktmärkten},
  year = {1995},
  publisher = {Tectum Verlag},
  address = {Marburg},
  note = {Publication status: Published}
}

@techreport{HennigThurauSHSW2021AngriffAus,
  author = {Thorsten Hennig-Thurau and Ricarda Schauerte and Niko Herborg and Veronika Schneid and Nico Wiegand},
  title = {Angriff aus Hollywood.
Was es für den deutschen Streaming- und Fernsehmarkt bedeutet, wenn Hollywood-Studios zu Konkurrenten werden},
  institution = {},
  year = {2021},
  address = {Münster/ München},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/news/2021/lmm_angriff_aus_hollywood.pdf},
  note = {Publication status: Published}
}

@techreport{HennigThurauSHW2019QuoVadisDeutsche,
  author = {Thorsten Hennig-Thurau and Ricarda Schauerte and Niko Herborg and Daniel Wiechmann},
  title = {Quo Vadis, Deutsche Medien?
Zur Zukunft deutscher Fernsehanbieter in digitalen Streaming-Zeiten},
  institution = {},
  year = {2019},
  address = {Münster/ München},
  url = {https://www.rolandberger.com/publications/publication_pdf/roland_berger_tv_der_zukunft.pdf},
  note = {Publication status: Published}
}

@techreport{KaczinskiHTS2019SocialMedia,
  author = {Alegra Kaczinski and Thorsten Hennig-Thurau and Henrik Sattler},
  title = {Social Media & Society Report 2019. Wie Deutschland soziale Medien nutzt und was das für unsere Gesellschaft bedeutet},
  institution = {},
  year = {2019},
  address = {Münster/Hamburg},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/kaczinski_hennig-thurau_sattler_social_media_and_society_report_2019.pdf},
  note = {Publication status: Published}
}

@techreport{PaehlerVorDerHolteHT2016DasPhaenomen,
  author = {Nora Pähler_vor_der_Holte and Thorsten Hennig-Thurau},
  title = {Das Phänomen Neue Drama-Serien},
  institution = {},
  year = {2016},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/news/2016/lmm_marketingmediareport_dasphnomenneuedrama-serien_digitalversion.pdf},
  note = {Publication status: Published}
}

@techreport{VorJT2013GermanSocial,
  author = {dem Esche vor and Hennig-Thurau Jonas; and  Thorsten},
  title = {German Social Media Consumer Report 2012/2013},
  institution = {},
  year = {2013},
  url = {http://www.socialmediathinklab.com/wp-content/uploads/2013/02/WWU_Social-Media-Consumer-Report_0213_Ansicht.pdf},
  note = {Publication status: Published}
}

@techreport{HennigThurauDW2003ZumEinfluss,
  author = {T Hennig-Thurau and D Dallwitz-Wegner},
  title = {Zum Einfluss von Filmstars auf den ökonomischen Erfolg von Spielfilmen},
  institution = {Bauhaus-Universität Weimar},
  series = {Working Paper of the Chair of Marketing and Media Research, Bauhaus-University of Weimar},
  number = {2},
  volume = {2},
  year = {2003},
  address = {Weimar},
  note = {Publication status: Published}
}

@techreport{HennigThurauHW2003Determinants,
  author = {T Hennig-Thurau and MB Houston and GJ Walsh},
  title = {Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach},
  institution = {},
  series = {Working Paper of the Chair of Marketing and Media Research, Bauhaus-University of Weimar},
  number = {4},
  volume = {4},
  year = {2003},
  address = {Weimar},
  note = {Publication status: Published}
}

@techreport{HennigThurauHW2003TheDiffering,
  author = {T Hennig-Thurau and MB Houston and GJ Walsh},
  title = {The Differing Role of Success Drivers Across Sequential Channels},
  institution = {},
  series = {Working Paper of the Chair of Marketing and Media Research, Bauhaus-University of Weimar},
  number = {3},
  volume = {3},
  year = {2003},
  address = {Weimar},
  note = {Publication status: Published}
}

@techreport{HennigThurauB2001LohnenSich,
  author = {T Hennig-Thurau and D Bornemann},
  title = {Lohnen sich Investitionen in die Qualität von Geschäftsbeziehungen? Ein Modell der ökonomischen Attraktivität des Relationship Marketing},
  institution = {},
  series = {Working Paper of the Department of Marketing, University of Hanover},
  number = {47},
  volume = {47},
  year = {2001},
  address = {Hannover},
  url = {http://www.wiwi.uni-hannover.de/muk/publikationen/LF%2047.pdf},
  note = {Publication status: Published}
}

@techreport{LangerZHT2001Hochschulbindung,
  author = {M F Langer and F Ziegele and T Hennig-Thurau},
  title = {Hochschulbindung --- Entwicklung eines theoretischen Modells, empirische Überprüfung und Ableitung von Handlungsempfehlungen für die Hochschulpraxis},
  institution = {},
  series = {Working Paper of the Department of Marketing, University of Hanover},
  number = {48},
  volume = {48},
  year = {2001},
  address = {Hannover},
  note = {Publication status: Published}
}

@techreport{HennigThurauLZ2000Hochschulbindung,
  author = {T Hennig-Thurau and M F Langer and F Ziegele},
  title = {Hochschulbindung als Zielgröße für das Hochschulmarketing},
  institution = {},
  year = {2000},
  address = {Hannover},
  note = {Publication status: Published}
}

@techreport{HennigThurau1998Beschwerdemanagement,
  author = {T Hennig-Thurau},
  title = {Beschwerdemanagement: State-of-the-Art der  Beschwerdezufriedenheitsforschung},
  institution = {},
  series = {Working Paper of the Department of Marketing, University of Hannover},
  number = {43},
  volume = {43},
  year = {1998},
  address = {Hannover},
  note = {Publication status: Published}
}

@inproceedings{FeiereisenMHTM2017ConsumerConfinement,
  author = {Stephanie Feiereisen and Vince Mitchell and Thorsten Hennig-Thurau and André Marchand},
  title = {Consumer Confinement: Conceptualization and Correlates},
  booktitle = {Proceeding of the ACR Latin America Conference},
  year = {2017},
  address = {Santiago de Cali, Colombia},
  note = {Publication status: online first}
}

@inproceedings{MarchandFMHT2017ConsumerConfinement,
  author = {André Marchand and Stephanie Feiereisen and Vince Mitchell and Thorsten Hennig-Thurau},
  title = {Consumer Confinement in Airline Travel},
  booktitle = {Proceedings of the 46$^{th}$ EMAC Annual Conference},
  year = {2017},
  address = {Groningen, Netherlands},
  note = {Publication status: online first}
}

@inproceedings{PaehlerVorDerHolteHT2017ThePhenomenon,
  author = {Nora Pähler_vor_der_Holte and Thorsten Hennig-Thurau},
  title = {The Phenomenon New Drama Series --- Initial Insights on Key Attributes, Motivations, and Emotions from a Large-Scale Consumer Survey},
  booktitle = {Proceedings of the Big Data.Big Movies --- How Algorithms Transform the Film & TV Industry},
  year = {2017},
  address = {Potsdam/Berlin, Deutschland},
  note = {Publication status: Published}
}

@inproceedings{KaczinskiVDEHT2016GoodSocial,
  author = {Alegra Kaczinski and Jonas vor-dem-Esche and Thorsten Hennig-Thurau},
  title = {Good Social Media Marketing: The Consumer's Perspective},
  booktitle = {Proceedings of the 45$^{th}$ EMAC Annual Conference},
  year = {2016},
  address = {Oslo, Norwegen},
  note = {Publication status: Published}
}

@inproceedings{KnappMHT2016HowToSurvive,
  author = {Ann-Kristin Knapp and André Marchand and Thorsten Hennig-Thurau},
  title = {How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores},
  booktitle = {Proceedings of the 44$^{th}$ Academy of Marketing Science Annual Conference},
  year = {2016},
  address = {Orlando, FL, USA},
  note = {Publication status: Published}
}

@inproceedings{KnappPVDHHT2016DoesTheSocial,
  author = {Ann-Kristin Knapp and Nora Pähler_vor_der_Holte and Thorsten Hennig-Thurau},
  title = {Does the Social Media Power of a Brand Alliance Partner Impact New Product Success? The Case of Movie Stars},
  booktitle = {Proceedings of the 2016 AMA Winter Marketing Educator's Conference},
  series = {Proceedings of the 2016 AMA Winter Marketing Educator's Conference},
  volume = {27},
  editor = {Marketing Association American},
  year = {2016},
  address = {Las Vegas, USA},
  note = {Publication status: Published}
}

@inproceedings{MarchandHTW2016HowConsumer,
  author = {André Marchand and Thorsten Hennig-Thurau and Caroline Wiertz},
  title = {How consumer reviews and social media posts affect new product success},
  booktitle = {Proceedings of the 45$^{th}$ EMAC Annual Conference},
  year = {2016},
  address = {Oslo, Norway},
  note = {Publication status: Published}
}

@inproceedings{MarchandKHT2016HowCanBrickAndMortar,
  author = {André Marchand and Ann-Kristin Knapp and Thorsten Hennig-Thurau},
  title = {How Can Brick-and-Mortar Retail Stores Successfully Perform in the Digital Era?},
  booktitle = {Proceedings of the Passauer Digital-Marketing-Konferenz},
  year = {2016},
  address = {Passau},
  note = {Publication status: Published}
}

@inproceedings{MarchandPHTP2016AffectionOr,
  author = {André Marchand and Michael Paul and Thorsten Hennig-Thurau and Georg Puchner},
  title = {Affection or Money: What Really Drives Customer Loyalty?},
  booktitle = {Proceedings of the 2016 AMA Winter Marketing Educators’ Conference},
  editor = {Marketing Association American},
  year = {2016},
  address = {Las Vegas, USA},
  note = {Publication status: Published}
}

@inproceedings{PaehlerVorDerHolteKGRHT2016WhatSInAName,
  author = {Nora Pähler_vor_der_Holte and Ann-Kristin Knapp and Fabian Gless and Utz Riehl and Thorsten Hennig-Thurau},
  title = {What's in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success},
  booktitle = {Proceedings of the AMS Annual Conference},
  volume = {44},
  editor = {of Marketing Science Academy},
  year = {2016},
  address = {Orlando, USA},
  note = {Publication status: Published}
}

@inproceedings{KnappPVDHHT2015IWillFollow,
  author = {Ann-Kristin Knapp and Nora Pähler_vor_der_Holte and Thorsten Hennig-Thurau},
  title = {I Will Follow Him --- The Value of Human Brands' Social Media Power for New Product Success},
  booktitle = {Proceedings of the AMS Annual Conference},
  volume = {43},
  editor = {of Marketing Science Academy},
  year = {2015},
  address = {Denver, USA},
  note = {Publication status: Published}
}

@inproceedings{MarchandKHT2015SavingTheMain,
  author = {André Marchand and Ann-Kristin Knapp and Thorsten Hennig-Thurau},
  title = {Saving the Main Street: How Can Brick-and-Mortar Retail Stores Survive in an Online World?},
  booktitle = {Proceedings of the 44$^{th}$ EMAC Annual Conference},
  editor = {Marketing Academy European},
  year = {2015},
  address = {Leuven, Belgium},
  note = {Publication status: Published}
}

@inproceedings{HennigThurauMK2014WieKannDer,
  author = {Thorsten Hennig-Thurau and André Marchand and Ann-Kristin Knapp},
  title = {Wie kann der stationäre Handel in einer digitalen Welt überleben? Empirische Erkenntnisse zur Rettung der Innenstädte},
  booktitle = {Proceedings of the Tagung Handelsforschung},
  year = {2014},
  address = {Trier},
  note = {Publication status: Published}
}

@inproceedings{LabrecqueVDEMNH2013TheEvolution,
  author = {Lauren I. Labrecque and Jonas {vor dem Esche} and Charla Mathwick and Thomas P. Novak and Charles F. Hofacker},
  title = {The Evolution of Consumer Empowerment in the Social Media Era: A Critical Review},
  booktitle = {Proceedings of the 42$^{nd}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2013},
  address = {Monterey Bay, California},
  note = {Publication status: Published}
}

@inproceedings{VorJLCTC2013ByThePower,
  author = {dem Esche vor and Labrecque Jonas; and I.; Mathwick Lauren and Novak Charla; and P.; Hofacker Thomas and F. Charles},
  title = {By the Power of Social Media… I have the Power! A Critical Review of Consumer Empowerment in the Social Media Era},
  booktitle = {Proceedings of the EMAC --- European Marketing Academy},
  year = {2013},
  address = {Istanbul},
  note = {Publication status: Published}
}

@inproceedings{ClementHTHV2010ThePowerOf,
  author = {M Clement and T Hennig-Thurau and J Hofmann and F Völckner},
  title = {The power of stars across industries},
  booktitle = {Proceedings of the EMAC},
  year = {2010},
  address = {Kopenhagen, Dänemark},
  note = {Publication status: Published}
}

@inproceedings{MarxHTM2010Increasing,
  author = {Paul Marx and Thorsten Hennig-Thurau and André Marchand},
  title = {Increasing Consumers' Understanding of Recommender Results: A Preference-based Hybrid Algorithm with Strong Explanatory Power},
  booktitle = {Proceedings of the ACM RecSys'10},
  pages = {297--300},
  editor = { ACM},
  year = {2010},
  address = {Barcelone (Spain)},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/marx_2010_acm_increasing_consumers_understanding_of_recommender_results_a_preference-based_hybrid_algorithm_with_strong_explanatory_power.pdf},
  note = {Publication status: Published}
}

@inproceedings{HoustonHTSS2008ConsumerAnticipation,
  author = {MB Houston and T Hennig-Thurau and M Spann and B Skiera},
  title = {Consumer Anticipation of New Products: Conceptualization and Empirical Evidence Regarding Pre-Release Buzz},
  booktitle = {Proceedings of the 2008 AMA Summer Educators’ Conference},
  pages = {52--53},
  year = {2008},
  publisher = {American Marketing Association},
  address = {Chicago},
  note = {Publication status: Published}
}

@inproceedings{HennigThurauHSEH2006Optimizing,
  author = {T Hennig-Thurau and V Henning and H Sattler and F Eggers and MB Houston},
  title = {Optimizing the Sequential Distribution Model for Motion Pictures},
  booktitle = {Proceedings of the 2006 AMA Summer Educators’ Conference},
  pages = {127--128},
  editor = {D Grewal and M Levy and R Krishnan},
  year = {2006},
  publisher = {American Marketing Association},
  address = {Chicago},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2006_ama_optimizing_the_sequential_distribution_model_for_motion_pictures.pdf},
  note = {Publication status: Published}
}

@inproceedings{HennigThurauGG2003ManagingService,
  author = {T Hennig-Thurau and KP Gwinner and DD Gremler},
  title = {Managing Service Relationships in a Global Economy: Refining and Extending the Concept of Customer Relational Benefits},
  booktitle = {Proceedings of the 2003 AMA Summer Educators’ Conference},
  pages = {152--153},
  year = {2003},
  publisher = {American Marketing Association},
  address = {Chicago},
  note = {Publication status: Published}
}

@inproceedings{HennigThurauW2002Conceptualizing,
  author = {T Hennig-Thurau and G Walsh},
  title = {Conceptualizing Consumer Confusion},
  booktitle = {Proceedings of the 2002 AMA Summer Educators’ Conference},
  pages = {172--173},
  year = {2002},
  publisher = {American Marketing Association},
  address = {Chicago},
  note = {Publication status: Published}
}

@inproceedings{HennigThurau2001ARelationship,
  author = {T Hennig-Thurau},
  title = {A Relationship Marketing Perspective of Complaint Satisfaction in Services Settings: Empirical Findings},
  booktitle = {Proceedings of the AMA Summer Educators' Conference},
  year = {2001},
  address = {AMA Summer Educators' Conference},
  note = {Publication status: Published}
}

@inproceedings{WiedmannWHTM2001Consumers,
  author = {K-P Wiedmann and G Walsh and T Hennig-Thurau and V-W Mitchell},
  title = {Consumers’ Decision Making Style as a Basis for Market Segmentation},
  booktitle = {Proceedings of the Annual AMA Summer Marketing Educators’ Conference 2001},
  pages = {128--128},
  year = {2001},
  publisher = {American Marketing Association},
  address = {Chicago},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/walsh_et_al._2001_jtmam_consumers_decision-making_style_as_a_basis_for_market_segmentation.pdf},
  note = {Publication status: Published}
}

@misc{HennigThurauB2016Determinants,
  author = {Thorsten Hennig-Thurau and Maria Bartschat},
  title = {Determinants of Consumer Choice Between Word-of-Mouth Types in the Digital Era},
  year = {2016},
  note = {Publication status: Published}
}

@misc{PaulHTWB2013WhatDrives,
  author = {Michael Paul and Thorsten Hennig-Thurau and Caroline Wiertz and Björn Bohnenkamp},
  title = {What Drives Consumption & Engagement on Online Media-Sharing Platforms? An Investigation of YouTube},
  year = {2013},
  note = {Publication status: Published}
}

@misc{WalshHTS2009DoesRelationship,
  author = {Gianfranco Walsh and Thorsten Hennig-Thurau and Kai Sassenberg},
  title = {Does Relationship Quality Matter in E-Services? A Comparative Study of Online and Offline Service Firms},
  year = {2009},
  note = {Publication status: Published}
}

@misc{WiertzHTBP2009Demystifying,
  author = {C Wiertz and T Hennig-Thurau and B Bohnenkamp and M Paul},
  title = {Demystifying YouTube: An Analysis of the Drivers of User-Generated Online Video Consumption},
  year = {2009},
  note = {Publication status: Published}
}

@misc{HennigThurauHH2008Conceptualizing,
  author = {T Hennig-Thurau and MB Houston and T Heitjans},
  title = {Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures},
  year = {2008},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2009_jm_conceptualizing_and_measuring_the_monetary_value_of_brand_extensions_the_case_of_motion_pictures.pdf},
  note = {Publication status: Published}
}

@misc{HennigThurauHH2008Conceptualizing,
  author = {Thorsten Hennig-Thurau and Mark B. Houston and Torsten Heitjans},
  title = {Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures},
  year = {2008},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2009_jm_conceptualizing_and_measuring_the_monetary_value_of_brand_extensions_the_case_of_motion_pictures.pdf},
  note = {Publication status: Published}
}

@misc{HenningHT2008TheTheoryOf,
  author = {V Henning and T Hennig-Thurau},
  title = {The Theory of Reasoned Action: Does It Lack Emotion?},
  year = {2008},
  note = {Publication status: Published}
}

@misc{PaulHTR2008UsingCustomer,
  author = {M Paul and T Hennig-Thurau and T Rudolph},
  title = {Using Customer Equity to Determine Optimal Multichannel Strategies},
  year = {2008},
  note = {Publication status: Published}
}

@misc{HennigThurauP2007Standardizing,
  author = {T Hennig-Thurau and M Paul},
  title = {Standardizing the Human Component of Services: The Impact of Service Rules on Customer-Perceived Service Quality and Trust},
  year = {2007},
  note = {Publication status: Published}
}

@misc{HennigThurauW2007TheDarkSide,
  author = {T Hennig-Thurau and T Wagner},
  title = {The Dark Side of Hierarchical Loyalty Programs: Testing Customer Reactions to Relationship Status Reductions},
  year = {2007},
  note = {Publication status: Published}
}

@misc{HennigThurauWB2006EnhancingCultural,
  author = {T Hennig-Thurau and G Walsh and M Bode},
  title = {Enhancing Cultural Positioning: Understanding the Success and Failure of Hollywood Movies in Germany},
  year = {2006},
  note = {Publication status: Published}
}

@misc{PaulHTGG2006TowardAMeansEnd,
  author = {M Paul and T Hennig-Thurau and D Gremler and K Gwinner},
  title = {Toward a Means-End Theory of Service Relationships},
  year = {2006},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/paul_et_al._2006_ama_toward_a_means-end_theory_of_service_relationships_linking_relationship-driving_benefits_with_service_attributes_and_motivational_values.pdf},
  note = {Publication status: Published}
}

@misc{HennigThurauGPG2005NotAllSmiles,
  author = {T Hennig-Thurau and M Groth and M Paul and DD Gremler},
  title = {Not all Smiles are Created Equal: How Employee-Customer Emotional Contagion Impacts Service Relationships},
  year = {2005},
  note = {Publication status: Published}
}

@misc{HennigThurauHA2005UnlockingProduct,
  author = {T Hennig-Thurau and PC Honebein and B Aubert},
  title = {Unlocking Product Value Through Customer Education},
  year = {2005},
  note = {Publication status: Published}
}

@misc{HenningHT2005ConsumerFile,
  author = {V Henning and T Hennig-Thurau},
  title = {Consumer File Sharing of Motion Pictures: Consequences and Antecedents},
  year = {2005},
  note = {Publication status: Published}
}

@misc{HennigThurauGW2004ExaminingCustomer,
  author = {T Hennig-Thurau and M Groth and G Walsh},
  title = {Examining Customer Related Outcomes and Antecedents of Service Employees' Emotional Labor Strategies for Interactive and Individualized Services},
  year = {2004},
  note = {Publication status: Published}
}

@misc{HennigThurauH2004TheGoodThe,
  author = {T Hennig-Thurau and MB Houston},
  title = {The Good, the Bad, and the Studio-Manufactured Buzz: Can Good Marketing Carry A Bad Motion Picture},
  year = {2004},
  note = {Publication status: Published}
}

@misc{HennigThurauHW2003UnveilingThe,
  author = {T Hennig-Thurau and MB Houston and G Walsh},
  title = {Unveiling the Mysteries of Motion Picture Success: An Interrelationship Approach of the Determinants of  Motion Picture Box Office},
  year = {2003},
  note = {Publication status: Published}
}

@misc{HennigThurauWWH2002GoingToThe,
  author = {T Hennig-Thurau and G Walsh and K-P Wiedmann and MB Houston},
  title = {Going to the Movies --- or Renting Them},
  year = {2002},
  note = {Publication status: Published}
}

@misc{HennigThurau2001ARelationship,
  author = {T Hennig-Thurau},
  title = {A Relationship Marketing Perspective of Complaint Satisfaction in Services Settings: Empirical Findings},
  year = {2001},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2001_ama_a_relationship_marketing_perspective_of_complaint_satisfaction_in_service_settings_some_empirical_findings.pdf},
  note = {Publication status: Published}
}

@misc{ThurauHT2001CustomerOrientation,
  author = {C Thurau and T Hennig-Thurau},
  title = {Customer Orientation of Service Employees --- A Conceptual Framework},
  year = {2001},
  note = {Publication status: Published}
}

@misc{HennigThurauGG2000TheRationales,
  author = {T Hennig-Thurau and K P Gwinner and DD Gremler},
  title = {The Rationales of Service Relationships: Integrating Company-oriented and Customer-oriented Relational Benefits},
  year = {2000},
  note = {Publication status: Published}
}

@article{KnappHT20153DFreund,
  author = {A Knapp and T Hennig-Thurau},
  title = {3D --- Freund oder Feind der Filmindustrie?},
  journal = {promedia},
  year = {2015},
  volume = {18},
  number = {April},
  pages = {34--35},
  note = {Publication status: Published}
}

@article{HennigThurau2008WirBrauchen,
  author = {T Hennig-Thurau},
  title = {Wir brauchen eine Film Business Academy: Bemerkungen zur Zukunft des Kinos},
  journal = {Blickpunkt:Film},
  year = {2008},
  volume = {18},
  pages = {26--26},
  note = {Publication status: Published}
}

@incollection{Bohnenkamp2011TelefonieIm,
  author = {Björn Bohnenkamp},
  title = {Telefonie im Film},
  booktitle = {Medienreflexion im Film},
  editor = {Kay Kirchmann and Jens Ruchatz},
  year = {2011},
  publisher = {Transcript},
  address = {Bielefeld},
  note = {Publication status: online first}
}

@incollection{Bohnenkamp2010SwitchingTelevision,
  author = {Björn Bohnenkamp},
  title = {Switching Television. Kritik im/am System},
  booktitle = {Medial Gegenwartsbeschreibungen zwischen Pop und Protest},
  editor = {Ole Petras and Kai Sina},
  year = {2010},
  publisher = {Thelem},
  address = {Dresden},
  note = {Publication status: online first}
}

@incollection{PaulHT2010Determinanten,
  author = {Michael Paul and Thorsten Hennig-Thurau},
  title = {Determinanten der Kundenbindung},
  booktitle = {Handbuch Kundenbindungsmanagement},
  edition = {7},
  pages = {81--109},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2010},
  publisher = {Gabler},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/paul_hennig-thurau_2010_determinanten_der_kundenbindung_in_bruhn_homburg_handbuch_kundenbindungsmanagement.pdf},
  note = {Publication status: Published}
}

@incollection{Bohnenkamp2009VomZaehlen,
  author = {Björn Bohnenkamp},
  title = {Vom Zählen und Erzählen. Generationen als Effekt von Kulturtechniken},
  booktitle = {Generation als Erzählung},
  pages = {72--88},
  editor = {Björn Bohnenkamp and Till Manning and Eva-Maria Silies},
  year = {2009},
  publisher = {Wallstein Verlag},
  address = {Göttingen},
  note = {Publication status: Published}
}

@incollection{BohnenkampMS2009ArgumentMythos,
  author = {Björn Bohnenkamp and Till Manning and Eva-Maria Silies},
  title = {Argument, Mythos, Auftrag und Konstrukt. Generationelle Erzählungen in interdisziplinärer Perspektive},
  booktitle = {Generation als Erzählung},
  pages = {9--29},
  editor = {Björn Bohnenkamp and Till Manning and Eva-Maria Silies},
  year = {2009},
  publisher = {Wallstein Verlag},
  address = {Göttingen},
  note = {Publication status: Published}
}

@incollection{HennigThurau2009DieDeutsche,
  author = {T Hennig-Thurau},
  title = {Die deutsche Filmindustrie im 21. Jahrhundert: Ökonomische Betrachtungen aus wissenschaftlicher Sicht},
  booktitle = {Guru Talk --- Die deutsche Filmindustrie im 21. Jahrhundert},
  pages = {1--12},
  editor = {T Hennig-Thurau and V Henning},
  year = {2009},
  publisher = {Schüren},
  address = {Marburg},
  note = {Publication status: Published}
}

@incollection{HennigThurauP2007Mitarbeiteremotionen,
  author = {T Hennig-Thurau and M Paul},
  title = {Mitarbeiteremotionen als Steuerungsgröße des Dienstleistungserfolges},
  booktitle = {Service Excellence als Impulsgeber. Strategien --- Management --- Innovationen --- Branchen},
  pages = {363--382},
  editor = {Matthias H. J. Gouthier and Christian Coenen and Henning S. Schulze and Christoph Wegmann},
  year = {2007},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BornemannHTH2006DasKonstrukt,
  author = {D Bornemann and T Hennig-Thurau and U Hansen},
  title = {Das Konstrukt der Beziehungsqualität im Zeitalter des Internets --- Ein Vergleich von Internethandel und stationärem Einzelhandel},
  booktitle = {Handbuch Konsumentenvertrauen},
  pages = {327--340},
  editor = {Hans H. Bauer},
  year = {2006},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HennigThurau2006TomHanksInside,
  author = {T Hennig-Thurau},
  title = {Tom Hanks inside --- Filmstars als Marken! Zum Einfluss von Filmstars auf den ökonomischen Erfolg von Spielfilmen},
  booktitle = {Kulturbranding? Konzepte und Perspektiven der Markenbildung im Kulturbereich},
  pages = {159--181},
  editor = {Steffen Höhne and Ralph Philipp Ziegler},
  year = {2006},
  publisher = {Leipziger Universitätsverlag},
  address = {Leipzig},
  note = {Publication status: Published}
}

@incollection{HennigThurauH2005ZumZusammenhang,
  author = {T Hennig-Thurau and V Henning},
  title = {Zum Zusammenhang von Qualität, Marketing und Markterfolg bei Spielfilmen},
  booktitle = {Handbuch PLS-Pfadmodellierung},
  pages = {211--223},
  editor = {Friedhelm W. Bliemel and Andreas Eggert and Georg Fassott and Jörg Hensele},
  year = {2005},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BruhnHTH2004Markenpolitik,
  author = {M Bruhn and T Hennig-Thurau and K Hadwich},
  title = {Markenpolitik und Relationship Marketing},
  booktitle = {Handbuch Markenpolitik},
  pages = {391--420},
  editor = {M Bruhn},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HennigThurau2004ThereSNoBusiness,
  author = {T Hennig-Thurau},
  title = {There’s No Business Like Movie Business: Überlegungen zu den Erfolgsfaktoren von Spielfilmen},
  booktitle = {Handbuch Medienmanagement},
  pages = {365--392},
  editor = {Bernd Wirtz},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HennigThurau2004DerPlanungs,
  author = {T Hennig-Thurau},
  title = {Der Planungs- und Entwicklungsprozess neuer Markenartikel},
  booktitle = {Handbuch Markenpolitik},
  pages = {699--722},
  editor = {Manfred Bruhn},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HennigThurauH2004MarkenUndSpielfilme,
  author = {T Hennig-Thurau and T Heitjans},
  title = {Marken und Spielfilme},
  booktitle = {Erfolgreiche Markenpolitik für Medien},
  pages = {63--86},
  editor = {Carsten Baumgarth},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KireinPHT2004DerMarktFuer,
  author = {F Kirein and R Pätzold and T Hennig-Thurau},
  title = {Der Markt für nachhaltiges und ethisches Investment in Deutschland und Europa},
  booktitle = {Asset Management in Kapitalanlage- und Versicherungsgesellschaften},
  pages = {33--48},
  editor = {Elisabeth Hehn},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HennigThurauB2003ReturnOnRelationship,
  author = {T Hennig-Thurau and D Bornemann},
  title = {Return on Relationship Quality, oder: Lohnen sich Investitionen in die Qualität von Geschäftsbeziehungen?},
  booktitle = {Handbuch Relationship Marketing},
  pages = {111--147},
  editor = {Reinhold Rapp and Adrian Payne},
  year = {2003},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@incollection{HennigThurau2002ZumBeziehungserfolg,
  author = {T Hennig-Thurau},
  title = {Zum Beziehungserfolg bei Dienstleistungen: Die Bedeutung transaktionaler und relationaler Leistungsmerkmale},
  booktitle = {Erfolg durch "Dienen"? Zur wertsteigernden Führung von Dienstleistungsunternehmen},
  pages = {63--90},
  editor = {Hans H. Hinterhuber and Heinz K. Stahl},
  year = {2002},
  publisher = {Expert und Linde Verlag},
  address = {Renningen, Vienna},
  note = {Publication status: Published}
}

@incollection{HennigThurauHEB2002VertrauenIn,
  author = {T Hennig-Thurau and U Hansen and V Eifler and D Bornemann},
  title = {Vertrauen in Kundenartikulationen auf virtuellen Meinungsplattformen},
  booktitle = {Dienstleistungsmanagement Jahrbuch 2002 --- Electronic Services},
  pages = {461--487},
  editor = {M Bruhn and B Stauss},
  year = {2002},
  publisher = {Gabler},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2002_vertrauen_in_kundenartikulationen_auf_virtuellen_meinungsplattformen_in_bruhn_strauss_dienstleistungsmanagement_jahrbuch_2002_electronic_services.pdf},
  note = {Publication status: Published}
}

@incollection{HennigThurau2000DieQualitaet,
  author = {T Hennig-Thurau},
  title = {Die Qualität von Geschäftsbeziehungen auf Dienstleistungsmärkten: Konzeptualisierung, empirische Messung, Gestaltungshinweise},
  booktitle = {Dienstleistungsmanagement Jahrbuch 2000 --- Kundenbeziehungen im Dienstleistungsbereich},
  pages = {132--158},
  editor = {M Bruhn and B Stauss},
  year = {2000},
  publisher = {Gabler},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2000_die_qualitat_von_geschaftsbeziehungen_auf_dienstleistungsmarkten_konzeptualisierung_empirische_messung_gestaltungshinweise_in_bruhn_strauss_dienstleistungs},
  note = {Publication status: Published}
}

@incollection{HennigThurau2000Relationship,
  author = {T Hennig-Thurau},
  title = {Relationship Marketing Success Through Investments in Customers},
  booktitle = {Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention},
  pages = {127--146},
  editor = {T Hennig-Thurau and U Hansen},
  year = {2000},
  publisher = {Springer},
  address = {Berlin, New York},
  note = {Publication status: Published}
}

@incollection{HennigThurauGG2000WhyCustomers,
  author = {T Hennig-Thurau and K P Gwinner and DD Gremler},
  title = {Why Customers Build Relationships with Companies --- and Why not},
  booktitle = {Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention},
  pages = {369--391},
  editor = {T Hennig-Thurau and U Hansen},
  year = {2000},
  publisher = {Springer},
  address = {Berlin, New York},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2000_why_customers_build_relationships_with_companies_and_why_not_in_hennig-thurau_hansen_relationship_marketing.pdf},
  note = {Publication status: Published}
}

@incollection{HennigThurauH2000Relationship,
  author = {T Hennig-Thurau and U Hansen},
  title = {Relationship Marketing --- Some Reflections on the State-of-the-Art of the Relational Concept},
  booktitle = {Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention},
  pages = {3--27},
  editor = {Thorsten Hennig-Thurau and Ursula Hansen},
  year = {2000},
  publisher = {Springer},
  address = {Berlin, New York},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_hansen_2000_relationship_marketing_some_reflections_on_the_state-of-the-art_of_the_relational_concept_in_hennig-thurau_hansen_relationship_marketing.pdf},
  note = {Publication status: Published}
}

@incollection{HennigThurau1999DieKlassifikation,
  author = {T Hennig-Thurau},
  title = {Die Klassifikation von Geschäftsbeziehungen mittels Kundenportfolios},
  booktitle = {Handbuch Relationship Marketing},
  pages = {91--110},
  editor = {A Payne and R Rapp},
  year = {1999},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@incollection{HennigThurau1999BessereLehre,
  author = {T Hennig-Thurau},
  title = {Bessere Lehre durch Organisationales Lernen},
  booktitle = {Dienstleistungsorientierung in der universitären Ausbildung: Mehr Qualität im Betriebswirtschaftlichen Studium},
  pages = {501--539},
  editor = {B Stauss and I Balderjahn and F Wimmer},
  year = {1999},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{HansenHT1998NationalCustomer,
  author = {U Hansen and T Hennig-Thurau},
  title = {National Customer Satisfaction Indices: A Critical Investigation from an Application Perspective},
  booktitle = {Service Quality and Management},
  pages = {25--53},
  editor = {P Kunst and Stauss B Lemmink},
  year = {1998},
  publisher = {Gabler},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hansen_hennig-thurau_1998_national_customer_satisfaction_indices_a_critical_investigation_from_an_application_perspective_in_kunst_lemmink_stauss_service_quality_and_manageme},
  note = {Publication status: Published}
}

@incollection{HansenHT1998NationalCustomer,
  author = {U Hansen and T Hennig-Thurau},
  title = {National Customer Satisfaction Indices: A Critical Investigation from an Application Perspective},
  booktitle = {Proceedings of the EIASM Workshop Quality Management in Services VIII},
  pages = {649--673},
  year = {1998},
  publisher = {},
  address = {Ingolstadt},
  note = {Publication status: Published}
}

@incollection{HansenKHT1998NationaleKundenzufriedenheitsindizes,
  author = {U Hansen and M Korpiun and T Hennig-Thurau},
  title = {Nationale Kundenzufriedenheitsindizes als Informationsgrundlage des Dienstleistungsmanagement --- Eine kritische Bestandsaufnahme},
  booktitle = {Dienstleistungsmanagement --- Grundlagen, Konzepte, Erfahrungen},
  pages = {307--342},
  editor = {M Bruhn and H Meffert},
  year = {1998},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Hennig1997Hypothesen,
  author = {T Hennig},
  title = {Hypothesen zum sozial-ökologischen Unternehmensverhalten in der Nahrungs- und Genußmittelindustrie},
  booktitle = {Unternehmenstest --- Neue Herausforderungen für das Management der sozialen und ökologischen Verantwortung},
  pages = {203--213},
  editor = { imug},
  year = {1997},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Hennig1997DieMessung,
  author = {T Hennig},
  title = {Die Messung der sozial-ökologischen Qualität von Unternehmen},
  booktitle = {Unternehmenstest --- Neue Herausforderungen für das Management der sozialen und ökologischen Verantwortung},
  pages = {132--143},
  editor = { imug},
  year = {1997},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@incollection{HansenH1995KonsumKompetenz,
  author = {U Hansen and T Hennig},
  title = {): Konsum-Kompetenz als Zielgröße eines beziehungsorientierten Konsumgütermarketing --- Explorative Befunde},
  booktitle = {Beziehungsmanagement},
  pages = {69--96},
  editor = {H Diller},
  year = {1995},
  publisher = {},
  address = {Nürnberg},
  note = {Publication status: Published}
}

@incollection{HansenH1995DerCoProduzentenAnsatz,
  author = {U Hansen and T Hennig},
  title = {Der Co-Produzenten-Ansatz im Konsumgütermarketing. Darstellung und Implikationen einer Neuformulierung der Konsumentenrolle},
  booktitle = {Verbraucher- und ökologieorientiertes Marketing --- Spurensuche einer dialogischen Marketingethik},
  pages = {309--332},
  editor = {U Hansen},
  year = {1995},
  publisher = {Schäffer-Poeschel},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hansen_hennig_1995_der_co-produzenten-ansatz_im_konsumgutermarketing_darstellung_und_implikationen_einer_neuformulierung_der_konsumentenrolle_in_hansen_verbraucher-_und_okolo},
  note = {Publication status: Published}
}

@book{LiebrandSBF2006Einfuehrung,
  editor = {Claudia Liebrand and Irmela Schneider and Björn Bohnenkamp and Laura Frahm},
  title = {Einführung in die Medienkulturwissenschaft},
  year = {2006},
  publisher = {LIT},
  address = {Münster},
  note = {Publication status: Published}
}

@book{HennigThurauH2000Relationship,
  editor = {T Hennig-Thurau and U Hansen},
  title = {Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention},
  year = {2000},
  publisher = {Springer},
  address = {Berlin, New York},
  isbn = {3540669426},
  url = {http://www.amazon.com/exec/obidos/ASIN/3540669426/qid=1021670488/102-7021785-1324116},
  note = {Publication status: Published}
}

@inbook{HansenHT2001Beschwerdemanagement,
  author = {U Hansen and T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Beschwerdemanagement},
  pages = {145--148},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HansenHT2001CoProduzentenAnsatz,
  author = {U Hansen and T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Co-Produzenten-Ansatz, Prosumer},
  pages = {237--238},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurau2001Hochschulmarketing,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Hochschulmarketing},
  pages = {610--612},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurau2001Beziehungsqualitaet,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Beziehungsqualität},
  pages = {172--174},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurau2001Gerechtigkeitstheorie,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Gerechtigkeitstheorie (equity theory, justice theory)},
  pages = {529--529},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurau2001Sozialkompetenz,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Sozialkompetenz},
  pages = {1578--1579},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurau2001ServiceProfit,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Service Profit Chain},
  pages = {1538--1539},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurau2001Kundenzufriedenheitsmessung,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Kundenzufriedenheitsmessung},
  pages = {882--883},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurau2001Beschwerdezufriedenheit,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Beschwerdezufriedenheit},
  pages = {148--149},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurau2001Kundenbarometer,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Kundenbarometer, nationale},
  pages = {846--847},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurau2001CriticalIncidentTechnik,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Critical Incident-Technik},
  pages = {246--246},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurauH2001Kundenzufriedenheit,
  author = {T Hennig-Thurau and U Hansen},
  editor = {Hermann Diller},
  title = {Kundenzufriedenheit},
  pages = {878--882},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{SchraderHT2001Umweltorientiertes,
  author = {U Schrader and T Hennig-Thurau},
  editor = {Werner F. et al. Schulz},
  title = {Umweltorientiertes Konsumentenverhalten},
  pages = {179--186},
  year = {2001},
  publisher = {Oldenbourg},
  address = {München},
  note = {Publication status: Published}
}

@techreport{HennigThurau1998ReThinking,
  author = {T Hennig-Thurau},
  title = {Re-thinking the Customer's Role: Active Co-producer, not Passive User},
  institution = {},
  year = {1998},
  note = {Publication status: Published}
}