2016
Cziehso, G. P., & Schäfers, T. (2016). To Be Continued… — The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models. In Proceedings of the 45rd Academy of Marketing Science (AMS) Annual Conference, Lake Buena Vista, USA.
More details BibTeX
@inproceedings{CziehsoS2016ToBeContinued,
author = {G. P. Cziehso and T. Schäfers},
title = {To Be Continued… --- The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models},
booktitle = {Proceedings of the 45$^{rd}$ Academy of Marketing Science (AMS) Annual Conference},
year = {2016},
address = {Lake Buena Vista, USA},
note = {Publication status: Published}
}
Cziehso, G. P., & Schäfers, T. (2016). You Have to Pay Now! The Effects of Choice Options in Unexpected Free-to-Fee Switches. In Proceedings of the Winter Marketing Educators’ Conference (AMA), Las Vegas, USA.
More details BibTeX
@inproceedings{CziehsoS2016YouHaveToPay,
author = {G. P. Cziehso and T. Schäfers},
title = {You Have to Pay Now! The Effects of Choice Options in Unexpected Free-to-Fee Switches},
booktitle = {Proceedings of the Winter Marketing Educators’ Conference (AMA)},
year = {2016},
address = {Las Vegas, USA},
note = {Publication status: Published}
}
Cziehso, G. P., & Schäfers, T. (2016). Don’t Leave me Hanging! The Effects of Interrupted Preview Endings on Consumers’ Buying Behavior. In Proceedings of the Winter Marketing Educators’ Conference (AMA), Las Vegas, USA.
More details BibTeX
@inproceedings{CziehsoS2016DonTLeaveMe,
author = {G. P. Cziehso and T. Schäfers},
title = {Don’t Leave me Hanging! The Effects of Interrupted Preview Endings on Consumers’ Buying Behavior},
booktitle = {Proceedings of the Winter Marketing Educators’ Conference (AMA)},
year = {2016},
address = {Las Vegas, USA},
note = {Publication status: Published}
}
Heix, S., & Cziehso, G. P. (2016). Money isn’t Everything! The Effects of Monetary and Non-monetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty. In Proceedings of the 45rd Academy of Marketing Science (AMS) Annual Conference, Lake Buena Vista, USA.
More details BibTeX
@inproceedings{HeixC2016MoneyIsnTEverything,
author = {S. Heix and G. P. Cziehso},
title = {Money isn’t Everything! The Effects of Monetary and Non-monetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty},
booktitle = {Proceedings of the 45$^{rd}$ Academy of Marketing Science (AMS) Annual Conference},
year = {2016},
address = {Lake Buena Vista, USA},
note = {Publication status: Published}
}
Kaczinski, A., vor-dem-Esche, J., & Hennig-Thurau, T. (2016). Good Social Media Marketing: The Consumer's Perspective. In Proceedings of the 45th EMAC Annual Conference, Oslo, Norwegen.
More details BibTeX
@inproceedings{KaczinskiVDEHT2016GoodSocial,
author = {Alegra Kaczinski and Jonas vor-dem-Esche and Thorsten Hennig-Thurau},
title = {Good Social Media Marketing: The Consumer's Perspective},
booktitle = {Proceedings of the 45$^{th}$ EMAC Annual Conference},
year = {2016},
address = {Oslo, Norwegen},
note = {Publication status: Published}
}
Knapp, A.-K., Marchand, A., & Hennig-Thurau, T. (2016). How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores. In Proceedings of the 44th Academy of Marketing Science Annual Conference, Orlando, FL, USA.
More details BibTeX
@inproceedings{KnappMHT2016HowToSurvive,
author = {Ann-Kristin Knapp and André Marchand and Thorsten Hennig-Thurau},
title = {How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores},
booktitle = {Proceedings of the 44$^{th}$ Academy of Marketing Science Annual Conference},
year = {2016},
address = {Orlando, FL, USA},
note = {Publication status: Published}
}
Knapp, A.-K., Pähler_vor_der_Holte, N., & Hennig-Thurau, T. (2016). Does the Social Media Power of a Brand Alliance Partner Impact New Product Success? The Case of Movie Stars. In Proceedings of the 2016 AMA Winter Marketing Educator's Conference, Las Vegas, USA.
More details BibTeX
@inproceedings{KnappPVDHHT2016DoesTheSocial,
author = {Ann-Kristin Knapp and Nora Pähler_vor_der_Holte and Thorsten Hennig-Thurau},
title = {Does the Social Media Power of a Brand Alliance Partner Impact New Product Success? The Case of Movie Stars},
booktitle = {Proceedings of the 2016 AMA Winter Marketing Educator's Conference},
series = {Proceedings of the 2016 AMA Winter Marketing Educator's Conference},
volume = {27},
editor = {Marketing Association American},
year = {2016},
address = {Las Vegas, USA},
note = {Publication status: Published}
}
Marchand, A., Hennig-Thurau, T., & Wiertz, C. (2016). How consumer reviews and social media posts affect new product success. In Proceedings of the 45th EMAC Annual Conference, Oslo, Norway.
More details BibTeX
@inproceedings{MarchandHTW2016HowConsumer,
author = {André Marchand and Thorsten Hennig-Thurau and Caroline Wiertz},
title = {How consumer reviews and social media posts affect new product success},
booktitle = {Proceedings of the 45$^{th}$ EMAC Annual Conference},
year = {2016},
address = {Oslo, Norway},
note = {Publication status: Published}
}
Marchand, A., Knapp, A.-K., & Hennig-Thurau, T. (2016). How Can Brick-and-Mortar Retail Stores Successfully Perform in the Digital Era?. In Proceedings of the Passauer Digital-Marketing-Konferenz, Passau.
More details BibTeX
@inproceedings{MarchandKHT2016HowCanBrickAndMortar,
author = {André Marchand and Ann-Kristin Knapp and Thorsten Hennig-Thurau},
title = {How Can Brick-and-Mortar Retail Stores Successfully Perform in the Digital Era?},
booktitle = {Proceedings of the Passauer Digital-Marketing-Konferenz},
year = {2016},
address = {Passau},
note = {Publication status: Published}
}
Marchand, A., Paul, M., Hennig-Thurau, T., & Puchner, G. (2016). Affection or Money: What Really Drives Customer Loyalty?. In Proceedings of the 2016 AMA Winter Marketing Educators’ Conference, Las Vegas, USA.
More details BibTeX
@inproceedings{MarchandPHTP2016AffectionOr,
author = {André Marchand and Michael Paul and Thorsten Hennig-Thurau and Georg Puchner},
title = {Affection or Money: What Really Drives Customer Loyalty?},
booktitle = {Proceedings of the 2016 AMA Winter Marketing Educators’ Conference},
editor = {Marketing Association American},
year = {2016},
address = {Las Vegas, USA},
note = {Publication status: Published}
}
Pähler_vor_der_Holte, N., Knapp, A.-K., Gless, F., Riehl, U., & Hennig-Thurau, T. (2016). What's in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success. In Proceedings of the 44th AMS Annual Conference, Orlando, USA.
More details BibTeX
@inproceedings{PaehlerVorDerHolteKGRHT2016WhatSInAName,
author = {Nora Pähler_vor_der_Holte and Ann-Kristin Knapp and Fabian Gless and Utz Riehl and Thorsten Hennig-Thurau},
title = {What's in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success},
booktitle = {Proceedings of the AMS Annual Conference},
volume = {44},
editor = {of Marketing Science Academy},
year = {2016},
address = {Orlando, USA},
note = {Publication status: Published}
}