Report

2021

Hennig-Thurau, T., Schauerte, R., Herborg, N., Schneid, V., & Wiegand, N. (2021). Angriff aus Hollywood. Was es für den deutschen Streaming- und Fernsehmarkt bedeutet, wenn Hollywood-Studios zu Konkurrenten werden. Münster/ München.
More details BibTeX Full text

@techreport{HennigThurauSHSW2021AngriffAus,
  author = {Thorsten Hennig-Thurau and Ricarda Schauerte and Niko Herborg and Veronika Schneid and Nico Wiegand},
  title = {Angriff aus Hollywood.
Was es für den deutschen Streaming- und Fernsehmarkt bedeutet, wenn Hollywood-Studios zu Konkurrenten werden},
  institution = {},
  year = {2021},
  address = {Münster/ München},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/news/2021/lmm_angriff_aus_hollywood.pdf},
  note = {Publication status: Published}
}

2019

Hennig-Thurau, T., Schauerte, R., Herborg, N., & Wiechmann, D. (2019). Quo Vadis, Deutsche Medien? Zur Zukunft deutscher Fernsehanbieter in digitalen Streaming-Zeiten. Münster/ München.
More details BibTeX Full text

@techreport{HennigThurauSHW2019QuoVadisDeutsche,
  author = {Thorsten Hennig-Thurau and Ricarda Schauerte and Niko Herborg and Daniel Wiechmann},
  title = {Quo Vadis, Deutsche Medien?
Zur Zukunft deutscher Fernsehanbieter in digitalen Streaming-Zeiten},
  institution = {},
  year = {2019},
  address = {Münster/ München},
  url = {https://www.rolandberger.com/publications/publication_pdf/roland_berger_tv_der_zukunft.pdf},
  note = {Publication status: Published}
}

Kaczinski, A., Hennig-Thurau, T., & Sattler, H. (2019). Social Media & Society Report 2019. Wie Deutschland soziale Medien nutzt und was das für unsere Gesellschaft bedeutet. Münster/Hamburg.
More details BibTeX Full text

@techreport{KaczinskiHTS2019SocialMedia,
  author = {Alegra Kaczinski and Thorsten Hennig-Thurau and Henrik Sattler},
  title = {Social Media & Society Report 2019. Wie Deutschland soziale Medien nutzt und was das für unsere Gesellschaft bedeutet},
  institution = {},
  year = {2019},
  address = {Münster/Hamburg},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/kaczinski_hennig-thurau_sattler_social_media_and_society_report_2019.pdf},
  note = {Publication status: Published}
}

2016

Pähler_vor_der_Holte, N., & Hennig-Thurau, T. (2016). Das Phänomen Neue Drama-Serien.
More details BibTeX Full text

@techreport{PaehlerVorDerHolteHT2016DasPhaenomen,
  author = {Nora Pähler_vor_der_Holte and Thorsten Hennig-Thurau},
  title = {Das Phänomen Neue Drama-Serien},
  institution = {},
  year = {2016},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/news/2016/lmm_marketingmediareport_dasphnomenneuedrama-serien_digitalversion.pdf},
  note = {Publication status: Published}
}

2013

vor, d. E., Jonas;, H.-T., & Thorsten, (2013). German Social Media Consumer Report 2012/2013.
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@techreport{VorJT2013GermanSocial,
  author = {dem Esche vor and Hennig-Thurau Jonas; and  Thorsten},
  title = {German Social Media Consumer Report 2012/2013},
  institution = {},
  year = {2013},
  url = {http://www.socialmediathinklab.com/wp-content/uploads/2013/02/WWU_Social-Media-Consumer-Report_0213_Ansicht.pdf},
  note = {Publication status: Published}
}

2003

Hennig-Thurau, T., Houston, M., & Walsh, G. (2003). Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach. In Working Paper of the Chair of Marketing and Media Research, Bauhaus-University of Weimar: Vol. 4. Weimar.
More details BibTeX

@techreport{HennigThurauHW2003Determinants,
  author = {T Hennig-Thurau and MB Houston and GJ Walsh},
  title = {Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach},
  institution = {},
  series = {Working Paper of the Chair of Marketing and Media Research, Bauhaus-University of Weimar},
  number = {4},
  volume = {4},
  year = {2003},
  address = {Weimar},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Houston, M., & Walsh, G. (2003). The Differing Role of Success Drivers Across Sequential Channels. In Working Paper of the Chair of Marketing and Media Research, Bauhaus-University of Weimar: Vol. 3. Weimar.
More details BibTeX

@techreport{HennigThurauHW2003TheDiffering,
  author = {T Hennig-Thurau and MB Houston and GJ Walsh},
  title = {The Differing Role of Success Drivers Across Sequential Channels},
  institution = {},
  series = {Working Paper of the Chair of Marketing and Media Research, Bauhaus-University of Weimar},
  number = {3},
  volume = {3},
  year = {2003},
  address = {Weimar},
  note = {Publication status: Published}
}

2001

Hennig-Thurau, T., & Bornemann, D. (2001). Lohnen sich Investitionen in die Qualität von Geschäftsbeziehungen? Ein Modell der ökonomischen Attraktivität des Relationship Marketing. In Working Paper of the Department of Marketing, University of Hanover: Vol. 47. Hannover.
More details BibTeX Full text

@techreport{HennigThurauB2001LohnenSich,
  author = {T Hennig-Thurau and D Bornemann},
  title = {Lohnen sich Investitionen in die Qualität von Geschäftsbeziehungen? Ein Modell der ökonomischen Attraktivität des Relationship Marketing},
  institution = {},
  series = {Working Paper of the Department of Marketing, University of Hanover},
  number = {47},
  volume = {47},
  year = {2001},
  address = {Hannover},
  url = {http://www.wiwi.uni-hannover.de/muk/publikationen/LF%2047.pdf},
  note = {Publication status: Published}
}

Langer, M. F., Ziegele, F., & Hennig-Thurau, T. (2001). Hochschulbindung — Entwicklung eines theoretischen Modells, empirische Überprüfung und Ableitung von Handlungsempfehlungen für die Hochschulpraxis. In Working Paper of the Department of Marketing, University of Hanover: Vol. 48. Hannover.
More details BibTeX

@techreport{LangerZHT2001Hochschulbindung,
  author = {M F Langer and F Ziegele and T Hennig-Thurau},
  title = {Hochschulbindung --- Entwicklung eines theoretischen Modells, empirische Überprüfung und Ableitung von Handlungsempfehlungen für die Hochschulpraxis},
  institution = {},
  series = {Working Paper of the Department of Marketing, University of Hanover},
  number = {48},
  volume = {48},
  year = {2001},
  address = {Hannover},
  note = {Publication status: Published}
}

1998

Hennig-Thurau, T. (1998). Beschwerdemanagement: State-of-the-Art der Beschwerdezufriedenheitsforschung. In Working Paper of the Department of Marketing, University of Hannover: Vol. 43. Hannover.
More details BibTeX

@techreport{HennigThurau1998Beschwerdemanagement,
  author = {T Hennig-Thurau},
  title = {Beschwerdemanagement: State-of-the-Art der  Beschwerdezufriedenheitsforschung},
  institution = {},
  series = {Working Paper of the Department of Marketing, University of Hannover},
  number = {43},
  volume = {43},
  year = {1998},
  address = {Hannover},
  note = {Publication status: Published}
}

Article in Journal

2020

Behrens, R., Foutz, N. Z., Franklin, M., Funk, J., Gutierrez-Navratil, F., Hofmann, J., & Leibfried, U. (2020). Leveraging analytics to produce compelling and profitable film content. Journal of Cultural Economics, Online Special Issue, 1–41.
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@article{BehrensFFFGNHL2020Leveraging,
  author = {R Behrens and N Z Foutz and M Franklin and J Funk and F Gutierrez-Navratil and J Hofmann and U Leibfried},
  title = {Leveraging analytics to produce compelling and profitable film content},
  journal = {Journal of Cultural Economics},
  year = {2020},
  volume = {Online Special Issue},
  pages = {1--41},
  doi = {10.1007/s10824-019-09372-1},
  url = {https://link.springer.com/article/10.1007/s10824-019-09372-1},
  note = {Publication status: Published}
}

Marchand, A., Hennig-Thurau, T., & Flemming, J. (2020). Social media resources and capabilities as strategic determinants of social media performance. International Journal of Research in Marketing, 38.
More details BibTeX Full text DOI

@article{MarchandHTF2020SocialMedia,
  author = {André Marchand and Thorsten Hennig-Thurau and Jan Flemming},
  title = {Social media resources and capabilities as strategic determinants of social media performance},
  journal = {International Journal of Research in Marketing},
  year = {2020},
  volume = {38},
  doi = {https://doi.org/10.1016/j.ijresmar.2020.09.011},
  url = {https://www.sciencedirect.com/science/article/pii/S0167811620300872},
  note = {Publication status: Published}
}

Schauerte, R., Feiereisen, S., & Malter, A. J. (2020). What does it take to survive in a digital world? Resource‑based theory and strategic change in the TV industry. Journal of Cultural Economics, 2020. (In press)
More details BibTeX DOI

@article{SchauerteFM2020WhatDoesIt,
  author = {R. Schauerte and S. Feiereisen and A. J. Malter},
  title = {What does it take to survive in a digital world? Resource‑based theory and strategic change in the TV industry},
  journal = {Journal of Cultural Economics},
  year = {2020},
  volume = {2020},
  doi = {https://doi.org/10.1007/s10824-020-09389-x},
  note = {Publication status: In press}
}

2019

Cziehso, G. P., Schäfers, T., & Kukar-Kinney, M. (2019). Free no more — investigating customer reactions to unexpected free-to-fee switches. Journal of Business Research, 2019(101), 229–242.
More details BibTeX DOI

@article{CziehsoSKK2019FreeNoMore,
  author = {G. P. Cziehso and T. Schäfers and M. Kukar-Kinney},
  title = {Free no more --- investigating customer reactions to unexpected free-to-fee switches},
  journal = {Journal of Business Research},
  year = {2019},
  volume = {2019},
  number = {101},
  pages = {229--242},
  doi = {https://doi.org/10.1016/j.jbusres.2019.03.050},
  note = {Publication status: Published}
}

2018

Hansen, N., Kupfer, A.-K., & Hennig-Thurau, T. (2018). Brand Crises in the Digital Age: The Short- and Long-term Effects of Social Media Firestorms on Consumers and Brands. International Journal of Research in Marketing, 35 (4), 557-574.
More details BibTeX Full text

@article{HansenKHT2018BrandCrises,
  author = {N Hansen and A-K Kupfer and T Hennig-Thurau},
  title = {Brand Crises in the Digital Age: The Short- and Long-term Effects of Social Media Firestorms on Consumers and Brands.},
  journal = {International Journal of Research in Marketing},
  year = {2018},
  volume = {35 (4), 557-574},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hansen_kupfer_hennig-thurau_2018_brand_crises_in_the_digital_age.pdf},
  note = {Publication status: Published}
}

Houston, M., Kupfer, A.-K., Hennig-Thurau, T., & Spann, M. (2018). Pre-Release Consumer Buzz. Journal of the Academy of Marketing Science, 46 (2), 338-360.
More details BibTeX Full text

@article{HoustonKHTS2018PreRelease,
  author = {Mark Houston and Ann-Kristin Kupfer and Thorsten Hennig-Thurau and Martin Spann},
  title = {Pre-Release Consumer Buzz},
  journal = {Journal of the Academy of Marketing Science},
  year = {2018},
  volume = {46 (2), 338-360},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/houston_et_al._joams_2018_pre-release_consumer_buzz.pdf},
  note = {Publication status: Published}
}

Kupfer, A.-K., Pähler_vor_der_Holte, N., Kübler, R. V., & Hennig-Thurau, T. (2018). The Role of the Partner Brand's Social Media Power in Brand Alliances. Journal of Marketing, 82 (3), 25-44.
More details BibTeX Full text

@article{KupferPVDHKHT2018TheRoleOfThe,
  author = {Ann-Kristin Kupfer and Nora Pähler_vor_der_Holte and Raoul V. Kübler and Thorsten Hennig-Thurau},
  title = {The Role of the Partner Brand's Social Media Power in Brand Alliances},
  journal = {Journal of Marketing},
  year = {2018},
  volume = {82 (3), 25-44},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/kupfer_et_al._jm_2018_the_role_of_the_partner_brands_social_media_power_in_brand_alliances.pdf},
  note = {Publication status: Published}
}

2017

Hofmann, J., Clement, M., Völckner, F., & Hennig-Thurau, T. (2017). Empirical Generalizations on the Impact of Stars on the Economic Success of Movies. International Journal of Research in Marketing, 34 (2), 442-461.
More details BibTeX Full text

@article{HofmannCVHT2017EmpiricalGeneralizations,
  author = {Julian Hofmann and Michel Clement and Franziska Völckner and Thorsten Hennig-Thurau},
  title = {Empirical Generalizations on the Impact of Stars on the Economic Success of Movies},
  journal = {International Journal of Research in Marketing},
  year = {2017},
  volume = {34 (2), 442-461},
  url = {http://www.sciencedirect.com/science/article/pii/S016781161630115X},
  note = {Publication status: Published}
}

Lam, S. K., Sleep, S., Hennig-Thurau, T., Sridhar, S., & Saboo, A. R. (2017). Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management: An Absorptive Capacity Perspective. Journal of Service Research, 20 (1), 12-28.
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@article{LamSHTSS2017Leveraging,
  author = {Son K. Lam and Stefan Sleep and Thorsten Hennig-Thurau and Shrihari Sridhar and Alok R. Saboo},
  title = {Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management: An Absorptive Capacity Perspective},
  journal = {Journal of Service Research},
  year = {2017},
  volume = {20 (1), 12-28},
  url = {http://journals.sagepub.com/doi/full/10.1177/1094670516679271},
  note = {Publication status: Published}
}

Marchand, A., Hennig-Thurau, T., & Wiertz, C. (2017). Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. International Journal of Research in Marketing, 34 (2), 336-354.
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@article{MarchandHTW2017NotAllDigital,
  author = {André Marchand and Thorsten Hennig-Thurau and Caroline Wiertz},
  title = {Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success},
  journal = {International Journal of Research in Marketing},
  year = {2017},
  volume = {34 (2), 336-354},
  url = {http://www.sciencedirect.com/science/article/pii/S0167811615300318},
  note = {Publication status: Published}
}

Marchand, A., Paul, M., Hennig-Thurau, T., & Puchner, G. (2017). How Gifts Influence Relationships with Service Customers and Financial Outcomes for Firms. Journal of Service Research, 20 (2), 105-119.
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@article{MarchandPHTP2017HowGiftsInfluence,
  author = {André Marchand and Michael Paul and Thorsten Hennig-Thurau and Georg Puchner},
  title = {How Gifts Influence Relationships with Service Customers and Financial Outcomes for Firms},
  journal = {Journal of Service Research},
  year = {2017},
  volume = {20 (2), 105-119},
  url = {http://journals.sagepub.com/doi/full/10.1177/1094670516682091},
  note = {Publication status: Published}
}

2016

Eliashberg, J., Hennig-Thurau, T., Weinberg, C. B., & Wierenga, B. (2016). Of video games, music, movies, and celebrities. International Journal of Research in Marketing, 33 (2), 241–245.
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@article{EliashbergHTWW2016OfVideoGames,
  author = {Jehoshua Eliashberg and Thorsten Hennig-Thurau and Charles B. Weinberg and Berend Wierenga},
  title = {Of video games, music, movies, and celebrities},
  journal = {International Journal of Research in Marketing},
  year = {2016},
  volume = {33 (2), 241–245},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/eliashberg_et_a.l_2016_ijrm_of_video_games_music_movies_and_celebrities.pdf},
  note = {Publication status: Published}
}

2015

Bohnenkamp, B., Knapp, A.-K., Hennig-Thurau, T., & Schauerte, R. (2015). When Does it Make Sense to Do it Again? An Empirical Investigation of Contingency Factors of Movie Remakes. Journal of Cultural Economics, 39 (1), 15–41.
More details BibTeX Full text

@article{BohnenkampKHTS2015WhenDoesIt,
  author = {B Bohnenkamp and A-K Knapp and T Hennig-Thurau and R Schauerte},
  title = {When Does it Make Sense to Do it Again? An Empirical Investigation of Contingency Factors of Movie Remakes},
  journal = {Journal of Cultural Economics},
  year = {2015},
  volume = {39 (1), 15–41},
  url = {https://www.marketingcenter.de/en/research/publications/99629},
  note = {Publication status: Published}
}

@article{BohnenkampKHTS2015WhenDoesIt,
  author = {Björn Bohnenkamp and Ann-Kristin Knapp and Thorsten Hennig-Thurau and Ricarda Schauerte},
  title = {When Does it Make Sense to Do it Again? An Empirical Investigation of Contingency Factors of Movie Remakes},
  journal = {Journal of Cultural Economics},
  year = {2015},
  volume = {39 (1), 15–41},
  doi = {10.1007/s10824-014-9221-6},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/bohnenkamp_et_al._2014_jce_when_does_it_make_sense_to_do_it_again_an_empirical_investigation_of_contingency_factors_of_movie_remakes.pdf},
  note = {Publication status: Published}
}

Brach, S., Walsh, G., Hennig-Thurau, T., & Groth, M. (2015). A Dyadic Model of Customer Orientation: Mediation and Moderation Effects. British Journal of Management, 26 (2), 209-309.
More details BibTeX Full text

@article{BrachWHTG2015ADyadicModel,
  author = {Simon Brach and Gianfranco Walsh and Thorsten Hennig-Thurau and Markus Groth},
  title = {A Dyadic Model of Customer Orientation: Mediation and Moderation Effects},
  journal = {British Journal of Management},
  year = {2015},
  volume = {26 (2), 209-309},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/brach_et_al._2015_bjm_a_dyadic_model_of_customer_orientation_mediation_and_moderation_effects.pdf},
  note = {Publication status: Published}
}

Heath, T. B., Chatterjee, S., Basuroy, S., Hennig-Thurau, T., & Kocher, B. (2015). Innovation Sequences Over Iterated Offerings: a Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses. Journal of Marketing, 79 (6), 71-93.
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@article{HeathCBHTK2015Innovation,
  author = {Timothy B. Heath and Subimal Chatterjee and Suman Basuroy and Thorsten Hennig-Thurau and Bruno Kocher},
  title = {Innovation Sequences Over Iterated Offerings: a Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses},
  journal = {Journal of Marketing},
  year = {2015},
  volume = {79 (6), 71-93},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/heath_et_al._2015_jm_innovation_sequences_over_iterated_offerings_a_relative_innovation_comfort_and_stimulation_framework_of_consumer_responses.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Wiertz, C., & Feldhaus, F. (2015). Does Twitter matter? The impact of microblogging word of mouth on consumers' adoption of new movies. Journal of the Academy of Marketing Science, 43 (3), 375-394.
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@article{HennigThurauWF2015DoesTwitter,
  author = {Thorsten Hennig-Thurau and Caroline Wiertz and Fabian Feldhaus},
  title = {Does Twitter matter? The impact of microblogging word of mouth on consumers' adoption of new movies},
  journal = {Journal of the Academy of Marketing Science},
  year = {2015},
  volume = {43 (3), 375-394},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2014_jams_does_twitter_matter_the_impact_of_microblogging_word_of_mouth_on_consumers_adoption_of_new_movies.pdf},
  note = {Publication status: Published}
}

Knapp, A.-K., & Hennig-Thurau, T. (2015). Does 3D Make Sense for Hollywood? The Economic Implications of Adding a Third Dimension to Hedonic Media Products. Journal of Media Economics, 28 (2), 100-118.
More details BibTeX Full text

@article{KnappHT2015Does3DMake,
  author = {Ann-Kristin Knapp and Thorsten Hennig-Thurau},
  title = {Does 3D Make Sense for Hollywood? The Economic Implications of Adding a Third Dimension to Hedonic Media Products},
  journal = {Journal of Media Economics},
  year = {2015},
  volume = {28 (2), 100-118},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/knapp_hennig-thurau_2015_jme_does_3d_make_sense_for_hollywood_the_economic_implications_of_adding_a_third_dimension_to_hedonic_media_products.pdf},
  note = {Publication status: Published}
}

Marchand, A., Hennig-Thurau, T., & Best, S. (2015). When James Bond Shows off His Omega: Does Product Placement Affect Its Media Host?. European Journal of Marketing, 49 (9/10), 1666-1685.
More details BibTeX Full text

@article{MarchandHTB2015WhenJamesBond,
  author = {André Marchand and Thorsten Hennig-Thurau and Sabine Best},
  title = {When James Bond Shows off His Omega: Does Product Placement Affect Its Media Host?},
  journal = {European Journal of Marketing},
  year = {2015},
  volume = {49 (9/10), 1666-1685},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/marchand_et_al._2015_when_james_bond_shows_off_his_omega_does_product_placement_affect_its_media_host.pdf},
  note = {Publication status: Published}
}

Paul, M., Hennig-Thurau, T., & Groth, M. (2015). Tightening or Loosening the "Iron Cage"? The Impact of Formal and Informal Display Controls on Service Customers. Journal of Business Research, 68 (5), 1061-1073.
More details BibTeX Full text

@article{PaulHTG2015Tightening,
  author = {Michael Paul and Thorsten Hennig-Thurau and Markus Groth},
  title = {Tightening or Loosening the "Iron Cage"? The Impact of Formal and Informal Display Controls on Service Customers},
  journal = {Journal of Business Research},
  year = {2015},
  volume = {68 (5), 1061-1073},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/paul_et_al._2015_jbr_tightening_or_loosening_the_iron_cage_the_impact_of_formal_and_informal_display_controls_on_service_customers.pdf},
  note = {Publication status: Published}
}

2014

Hennig-Thurau, T., vor dem Esche, J., & Wege, E. (2014). Marketing in der digitalen Welt. Harvard Business Manager, September.
More details BibTeX

@article{HennigThurauVDEW2014MarketingIn,
  author = {Thorsten Hennig-Thurau and Jonas {vor dem Esche} and Egbert Wege},
  title = {Marketing in der digitalen Welt},
  journal = {Harvard Business Manager},
  year = {2014},
  volume = {September},
  note = {Publication status: Published}
}

Knapp, A.-K., Hennig-Thurau, T., & Mathys, J. (2014). The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model. Journal of the Academy of Marketing Science, 42 (2), 205-221.
More details BibTeX Full text

@article{KnappHTM2014TheImportance,
  author = {Ann-Kristin Knapp and Thorsten Hennig-Thurau and Juliane Mathys},
  title = {The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model},
  journal = {Journal of the Academy of Marketing Science},
  year = {2014},
  volume = {42 (2), 205-221},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/knapp_et_al._2014_jams_the_importance_of_reciprocal_spillover_effects_for_the_valuation_of_bestseller_brands_introducing_and_testing_a_contingency_model.pdf},
  note = {Publication status: Published}
}

Nguyen, H., Groth, M., Walsh, G., & Hennig-Thurau, T. (2014). The Impact of Service Scripts on Customer Citizenship Behavior and the Moderating Role of Employee Customer Orientation. Psychology, Marketing, 31 (12), 1096-1109.
More details BibTeX Full text

@article{NguyenGWHT2014TheImpactOf,
  author = {Helena Nguyen and Markus Groth and Gianfranco Walsh and Thorsten Hennig-Thurau},
  title = {The Impact of Service Scripts on Customer Citizenship Behavior and the Moderating Role of Employee Customer Orientation},
  journal = {Psychology, Marketing},
  year = {2014},
  volume = {31 (12), 1096-1109},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/nguyen_et_al._2014_pm_the_impact_of_service_scripts_on_customer_citizenship_behavior_and_the_moderating_role_of_employee_customer_orientation.pdf},
  note = {Publication status: Published}
}

2013

Hennig-Thurau, T. (2013). Vom Buzz getrieben. Das Hollywood-Kino als Auslaufmodell: Wie (vermeintlich) sichere Hits das Kino gefährden. epd Film, 9/2013.
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@article{HennigThurau2013VomBuzzGetrieben,
  author = {Thorsten Hennig-Thurau},
  title = {Vom Buzz getrieben. Das Hollywood-Kino als Auslaufmodell: Wie (vermeintlich) sichere Hits das Kino gefährden},
  journal = {epd Film},
  year = {2013},
  volume = {9/2013},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2013_epdfilm_vom_buzz_getrieben_das_blockbuster-kino_als_auslaufmodell_wie_vermeintlich_sichere_hits_das_kino_gefahrden.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2013). Was Filmerfolgsforschung leisten kann. Blickpunkt:Film, 6/13.
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@article{HennigThurau2013WasFilmerfolgsforschung,
  author = {Thorsten Hennig-Thurau},
  title = {Was Filmerfolgsforschung leisten kann},
  journal = {Blickpunkt:Film},
  year = {2013},
  volume = {6/13},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2013_kino_magazin_was_filmerfolgsforschung_leisten_kann_bestehende_strukturen_hinterfragen.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2013). Die Krise des Marketings. Harvard Business Manager, Juni, 93-97.
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@article{HennigThurau2013DieKriseDes,
  author = {Thorsten Hennig-Thurau},
  title = {Die Krise des Marketings},
  journal = {Harvard Business Manager},
  year = {2013},
  volume = {Juni, 93-97},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2013_hbm_die_krise_des_marketings.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Fuchs, S., & Houston, M. B. (2013). What's a Movie Worth? Determining the Monetary Value of Motion Pictures' TV Rights. International Journal of Arts Management, 15 (3), 4-20.
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@article{HennigThurauFH2013WhatSAMovie,
  author = {Thorsten Hennig-Thurau and Stefan Fuchs and Mark B. Houston},
  title = {What's a Movie Worth? Determining the Monetary Value of Motion Pictures' TV Rights},
  journal = {International Journal of Arts Management},
  year = {2013},
  volume = {15 (3), 4-20},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2013_ijam_whats_a_movie_worth_determining_the_monetary_value_of_motin_pictures_tv_rights.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Hofacker, C. F., & Bloching, B. (2013). Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies. Journal of Interactive Marketing, 27 (4), 237-241.
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@article{HennigThurauHB2013MarketingThe,
  author = {Thorsten Hennig-Thurau and Charles F. Hofacker and Björn Bloching},
  title = {Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies},
  journal = {Journal of Interactive Marketing},
  year = {2013},
  volume = {27 (4), 237-241},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2013_jim_marketing_the_pinball_way_understanding_how_social_media_change_the_generation_of_value_for_consumers_and_companies.pdf},
  note = {Publication status: Published}
}

Labrecque, L., vor dem Esche, J., Mathwick, C., Novak, T., & Hofacker, C. (2013). Consumer power: Evolution in the digital age. Journal of Interactive Marketing, 27(4), 257–269.
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@article{LabrecqueVDEMNH2013ConsumerPower,
  author = {L.I. Labrecque and J. {vor dem Esche} and C. Mathwick and T.P. Novak and C.F. Hofacker},
  title = {Consumer power: Evolution in the digital age},
  journal = {Journal of Interactive Marketing},
  year = {2013},
  volume = {27},
  number = {4},
  pages = {257--269},
  doi = {10.1016/j.intmar.2013.09.002},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/labrecque_2013_jim_consumer_power_evolution_in_the_digital_age.pdf},
  note = {Publication status: Published}
}

Marchand, A., & Hennig-Thurau, T. (2013). Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunitites. Journal of Interactive Marketing, 27 (3), 141-157.
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@article{MarchandHT2013ValueCreation,
  author = {André Marchand and Thorsten Hennig-Thurau},
  title = {Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunitites},
  journal = {Journal of Interactive Marketing},
  year = {2013},
  volume = {27 (3), 141-157},
  doi = {10.1016/j.intmar.2013.05.001},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/marchand_hennig-thurau_2013_jim_value_creation_in_the_video_game_industry_industry_economics_consumer_benefits_and_research_opportunities.pdf},
  note = {Publication status: Published}
}

Yadav, M. S., de Valck, K., Hennig-Thurau, T., Hoffman, D. L., & Spann, M. (2013). Social Commerce: A Contingency Framework for Assessing Marketing Potential. Journal of Interactive Marketing, 27 (4), 311-323.
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@article{YadavDVHTHS2013SocialCommerce,
  author = {Manjit S. Yadav and Kristine {de Valck} and Thorsten Hennig-Thurau and Donna L. Hoffman and Martin Spann},
  title = {Social Commerce: A Contingency Framework for Assessing Marketing Potential},
  journal = {Journal of Interactive Marketing},
  year = {2013},
  volume = {27 (4), 311-323},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/yadav_et_al._2013_jim_social_commerce_a_contingency_framework_for_assessing_marketing_potential.pdf},
  note = {Publication status: Published}
}

2012

Hennig-Thurau, T., Fuchs, S., & Houston, M. (2012). What's a movie worth? — determinating the monetary value of motion pictures' TV rights. International Journal of Arts Management, 15 (3), 4-20.
More details BibTeX Full text

@article{HennigThurauFH2012WhatSAMovie,
  author = {T Hennig-Thurau and S Fuchs and M Houston},
  title = {What's a movie worth? --- determinating the monetary value of motion pictures' TV rights},
  journal = {International Journal of Arts Management},
  year = {2012},
  volume = {15 (3), 4-20},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_fuchs_houston_ijam_2013_tv_rights_valuation.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., vor_dem_Esche, J., & Bloching, B. (2012). Flippern statt Bowling — Marketing im Zeitalter von Social Media. Marketing Review St.Gallen, 29 (4), 4–15.
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@article{HennigThurauVDEB2012FlippernStatt,
  author = {T Hennig-Thurau and J vor_dem_Esche and B Bloching},
  title = {Flippern statt Bowling --- Marketing im Zeitalter von Social Media},
  journal = {Marketing Review St.Gallen},
  year = {2012},
  volume = {29 (4)},
  pages = {4--15},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2012_mrsg_flippern_statt_bowling_marketing_im_zeitalter_von_social_media.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2012). Die digitale Distribution muss kommen. Blickpunkt:Film, 27+28.
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@article{HennigThurau2012DieDigitale,
  author = {Thorsten Hennig-Thurau},
  title = {Die digitale Distribution muss kommen},
  journal = {Blickpunkt:Film},
  year = {2012},
  volume = {27+28},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Marchand, A., & Hiller, B. (2012). The Relationship between Reviewer Judgments and Motion Picture Success: Re-analysis and Extension. Journal of Cultural Economics, 36 (3), 249-283.
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@article{HennigThurauMH2012TheRelationship,
  author = {Thorsten Hennig-Thurau and Andre Marchand and Barbara Hiller},
  title = {The Relationship between Reviewer Judgments and Motion Picture Success: Re-analysis and Extension},
  journal = {Journal of Cultural Economics},
  year = {2012},
  volume = {36 (3), 249-283},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2012_jce_the_relationship_between_reviewer_judgments_and_motion_picture_success_re-analysis_and_extension.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Marchand, A., & Marx, P. (2012). Can Automated Group Recommender Systems Help Consumers Make Better Choices?. Journal of Marketing, 76 (5), 89-109.
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@article{HennigThurauMM2012CanAutomated,
  author = {Thorsten Hennig-Thurau and André Marchand and Paul Marx},
  title = {Can Automated Group Recommender Systems Help Consumers Make Better Choices?},
  journal = {Journal of Marketing},
  year = {2012},
  volume = {76 (5), 89-109},
  doi = {10.1509/jm.10.0537},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2012_jm_can_automated_group_recommender_systems_help_consumers_make_better_choices.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., vor dem Esche, J., & Bloching, B. (2012). Flippern statt Bowling — Marketing im Zeitalter von Social Media. Marketing Review St. Gallen, 29 (4), 8-14.
More details BibTeX

@article{HennigThurauVDEB2012FlippernStatt,
  author = {Thorsten Hennig-Thurau and Jonas {vor dem Esche} and Björn Bloching},
  title = {Flippern statt Bowling --- Marketing im Zeitalter von Social Media},
  journal = {Marketing Review St. Gallen},
  year = {2012},
  volume = {29 (4), 8-14},
  note = {Publication status: Published}
}

Henning, V., Hennig-Thurau, T., & Feiereisen, S. (2012). Giving the Expectancy-Value Model a Heart. Psychology & Marketing, 29 (10), 765-781.
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@article{HenningHTF2012GivingTheExpectancyValue,
  author = {Victor Henning and Thorsten Hennig-Thurau and Stephanie Feiereisen},
  title = {Giving the Expectancy-Value Model a Heart},
  journal = {Psychology & Marketing},
  year = {2012},
  volume = {29 (10), 765-781},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/henning_et_al._2012_pm_giving_the_expectancy-value_model_a_heart.pdf},
  note = {Publication status: Published}
}

2011

Pugh, D., Groth, M., & Hennig-Thurau, T. (2011). Willing and Able to Fake Emotions: A Closer Examination of the Link Between Emotional Dissonance and Employee Well-Being. Journal of Applied Psychology, 96 (2), 377-390.
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@article{PughGHT2011WillingAnd,
  author = {D Pugh and M Groth and T Hennig-Thurau},
  title = {Willing and Able to Fake Emotions: A Closer Examination of the Link Between Emotional Dissonance and Employee Well-Being},
  journal = {Journal of Applied Psychology},
  year = {2011},
  volume = {96 (2), 377-390},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/pugh_et_al._2010_jap_willing_and_able_to_fake_emotions_a_closer_examination_of_the_link_between_emotional_dissonance_and_employee_well-being.pdf},
  note = {Publication status: Published}
}

2010

Hennig-Thurau, T., Malthouse, E., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., & Skiera, B. (2010). The Impact of New Media on Customer Relationships. Journal of Service Research, 13(3), 311–330.
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@article{HennigThurauMFGLRS2010TheImpactOf,
  author = {T Hennig-Thurau and EC Malthouse and C Friege and S Gensler and L Lobschat and A Rangaswamy and B Skiera},
  title = {The Impact of New Media on Customer Relationships},
  journal = {Journal of Service Research},
  year = {2010},
  volume = {13},
  number = {3},
  pages = {311--330},
  doi = {10.1177/1094670510375460},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2010_jsr_the_impact_of_new_media_on_customer_relationships.pdf},
  note = {Publication status: Published}
}

Odekerken-Schröder, G., Hennig-Thurau, T., & Knaevelsrud, A. (2010). Exploring the Post-Termination Stage of Consumer-Brand Relationships: "An Empirical Investigation of the Premium Car Market". Journal of Retailing, 86 (4). 372-385.
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@article{OdekerkenSchroederHTK2010ExploringThe,
  author = {Gaby Odekerken-Schröder and Thorsten Hennig-Thurau and Anne Knaevelsrud},
  title = {Exploring the Post-Termination Stage of Consumer-Brand Relationships: "An Empirical Investigation of the Premium Car Market"},
  journal = {Journal of Retailing},
  year = {2010},
  volume = {86 (4). 372-385},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/odekerken_et_al._2010_jr_exploring_the_post-termination_stage_of_consumer-brand_relationships_an_empirical_investigation_of_the_premium_car_market.pdf},
  note = {Publication status: Published}
}

Völckner, F., Sattler, H., Hennig-Thurau, T., & Ringle, C. M. (2010). The Role of Parent Brand Quality for Service Brand Extension Success. Journal of Service Research, 13 (4), 379-396.
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@article{VoelcknerSHTR2010TheRoleOfParent,
  author = {F Völckner and H Sattler and T Hennig-Thurau and C M Ringle},
  title = {The Role of Parent Brand Quality for Service Brand Extension Success},
  journal = {Journal of Service Research},
  year = {2010},
  volume = {13 (4), 379-396},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/volckner_et_al._2010_jsr_the_role_of_parent_brand_quality_for_service_brand_extension_success.pdf},
  note = {Publication status: Published}
}

Walsh, G., Hennig-Thurau, T., Sassenberg, K., & Bornemann, D. (2010). Does Relationship Quality Matter in E-Services? A Comparison of Online and Offline Retailing. Journal of Retailing and Consumer Services, 17 (2), 130-142.
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@article{WalshHTSB2010DoesRelationship,
  author = {G Walsh and T Hennig-Thurau and K Sassenberg and D Bornemann},
  title = {Does Relationship Quality Matter in E-Services? A Comparison of Online and Offline Retailing},
  journal = {Journal of Retailing and Consumer Services},
  year = {2010},
  volume = {17 (2), 130-142},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/walsh_et_al._2010_jrcs_does_relationship_quality_matter_in_e-services_a_comparison_of_online_and_offline_retailing.pdf},
  note = {Publication status: Published}
}

2009

Groth, M., Hennig-Thurau, T., & Walsh, G. (2009). Customer Reactions to Emotional Labor: The Roles of Employee Acting Strategies and Customer Detection Accuracy. Academy of Management Journal, 52 (5), 958-974.
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@article{GrothHTW2009CustomerReactions,
  author = {M Groth and T Hennig-Thurau and G Walsh},
  title = {Customer Reactions to Emotional Labor: The Roles of Employee Acting Strategies and Customer Detection Accuracy},
  journal = {Academy of Management Journal},
  year = {2009},
  volume = {52 (5), 958-974},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/groth_et_al._2009_amj_customer_reactions_to_emotional_labor_the_roles_of_employee_acting_strategies_and_customer_detection_accuracy.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Houston, M., & Heitjans, T. (2009). Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures. Journal of Marketing, 73 (6), 167–183.
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@article{HennigThurauHH2009Conceptualizing,
  author = {T Hennig-Thurau and MB Houston and T Heitjans},
  title = {Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures},
  journal = {Journal of Marketing},
  year = {2009},
  volume = {73 (6)},
  pages = {167--183},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2009_jm_conceptualizing_and_measuring_the_monetary_value_of_brand_extensions_the_case_of_motion_pictures.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Rudolph, T., & Wagner, T. (2009). Does Customer Demotion Jeopardize Loyalty. Journal of Marketing, 73 (5), 69-85.
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@article{HennigThurauRW2009DoesCustomer,
  author = {T Hennig-Thurau and T Rudolph and T Wagner},
  title = {Does Customer Demotion Jeopardize Loyalty},
  journal = {Journal of Marketing},
  year = {2009},
  volume = {73 (5), 69-85},
  note = {Publication status: Published}
}

Paul, M., Hennig-Thurau, T., Gremler, D., Gwinner, K., & Wiertz, C. (2009). Toward a Theory of Repeat Purchase Drivers for Consumer Services. Journal of the Academy of Marketing Science, 37 (2), 215–237.
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@article{PaulHTGGW2009TowardATheory,
  author = {M Paul and T Hennig-Thurau and D Gremler and K Gwinner and C Wiertz},
  title = {Toward a Theory of Repeat Purchase Drivers for Consumer Services},
  journal = {Journal of the Academy of Marketing Science},
  year = {2009},
  volume = {37 (2)},
  pages = {215--237},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/paul_et_al._2009_jams_toward_a_theory_of_repeat_purchase_drivers_for_consumer_services.pdf},
  note = {Publication status: Published}
}

Schrader, U., & Hennig-Thurau, T. (2009). VHB-JOURQUAL2: Method, Results, and Implications of the German Academic Association for Business Research's Journal Ranking. BuR — Business Research, 2 (2), 180–204.
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@article{SchraderHT2009VHBJOURQUAL2,
  author = {U Schrader and T Hennig-Thurau},
  title = {VHB-JOURQUAL2: Method, Results, and Implications of the German Academic Association for Business Research's Journal Ranking},
  journal = {BuR --- Business Research},
  year = {2009},
  volume = {2 (2)},
  pages = {180--204},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/schrader_hennig-thurau_2009_bur_vhb_jourqual2_method_results_and_implications_of_the_german_academic_association_for_business_researchs_journal_ranking.pdf},
  note = {Publication status: Published}
}

Wagner, T., Hennig-Thurau, T., & Rudolph, T. (2009). Does Customer Demotion Jeopardize Loyalty?. Journal of Marketing, 73 (3), 69–85.
More details BibTeX Full text

@article{WagnerHTR2009DoesCustomer,
  author = {Tillmann Wagner and Thorsten Hennig-Thurau and Thomas Rudolph},
  title = {Does Customer Demotion Jeopardize Loyalty?},
  journal = {Journal of Marketing},
  year = {2009},
  volume = {73 (3)},
  pages = {69--85},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/wagner_et._al_2009_jm_does_customer_demotation_jeopardize_loyalty.pdf},
  note = {Publication status: Published}
}

2008

Buckler, F., & Hennig-Thurau, T. (2008). Identifying Hidden Structures in Marketing’s Structural Models Through Universal Structure Modeling: An Explorative Bayesian Neural Network Complement to LISREL and PLS. Marketing — Journal of Research and Management, 4 (2), 47–66.
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@article{BucklerHT2008Identifying,
  author = {F Buckler and T Hennig-Thurau},
  title = {Identifying Hidden Structures in Marketing’s Structural Models Through Universal Structure Modeling: An Explorative Bayesian Neural Network Complement to LISREL and PLS},
  journal = {Marketing --- Journal of Research and Management},
  year = {2008},
  volume = {4 (2)},
  pages = {47--66},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/buckler_hennig-thurau_et_al._2008_mjrm_identifying_hidden_structures_in_marketings_structural_models_through_universal_structure_modeling.pdf},
  note = {Publication status: Published}
}

2007

Hennig-Thurau, T., Henning, V., Sattler, H., Eggers, F., & Houston, M. (2007). The Last Picture Show? Timing and Order of Movie Distribution Channels. Journal of Marketing, 71 (4), 63–83.
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@article{HennigThurauHSEH2007TheLastPicture,
  author = {T Hennig-Thurau and V Henning and H Sattler and F Eggers and MB Houston},
  title = {The Last Picture Show? Timing and Order of Movie Distribution Channels},
  journal = {Journal of Marketing},
  year = {2007},
  volume = {71 (4)},
  pages = {63--83},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2007_jm_the_last_picture_show_timing_and_order_of_movie_distribution_channels.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Houston, M., & Walsh, G. (2007). Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach. Review of Managerial Science, 1 (1), 65–92.
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@article{HennigThurauHW2007Determinants,
  author = {T Hennig-Thurau and MB Houston and G Walsh},
  title = {Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach},
  journal = {Review of Managerial Science},
  year = {2007},
  volume = {1 (1)},
  pages = {65--92},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2007_rms_determinants_of_motion_picture_box_office_and_profitability_an_interrelationship_approach.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., & Paul, M. (2007). Can Economic Bonus Programs Jeopardize Service Relationships?. Service Business, 1 (2), 159–175.
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@article{HennigThurauP2007CanEconomic,
  author = {T Hennig-Thurau and M Paul},
  title = {Can Economic Bonus Programs Jeopardize Service Relationships?},
  journal = {Service Business},
  year = {2007},
  volume = {1 (2)},
  pages = {159--175},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_paul_2007_sb_can_economic_bonus_programs_jeopardize_service_relationships.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Henning, V., & Sattler, H. (2007). Consumer File Sharing of Motion Pictures. Journal of Marketing, 71 (4), 1–18.
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@article{HennigThurauHS2007ConsumerFile,
  author = {Thorsten Hennig-Thurau and Victor Henning and Henrik Sattler},
  title = {Consumer File Sharing of Motion Pictures},
  journal = {Journal of Marketing},
  year = {2007},
  volume = {71 (4)},
  pages = {1--18},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2007_jm_consumer_file_sharing_of_motion_pictures.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Houston, M. B., & Walsh, G. (2007). Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach. Review of Managerial Science, 1 (1), 1–37.
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@article{HennigThurauHW2007Determinants,
  author = {Thorsten Hennig-Thurau and Mark B. Houston and Gianfranco Walsh},
  title = {Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach},
  journal = {Review of Managerial Science},
  year = {2007},
  volume = {1 (1)},
  pages = {1--37},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2007_rms_determinants_of_motion_picture_box_office_and_profitability_an_interrelationship_approach.pdf},
  note = {Publication status: Published}
}

Walsh, G., Hennig-Thurau, T., & Mitchell, V.-W. (2007). Consumer Confusion Proneness: Scale Development, Validation, and Application. Journal of Marketing Management, 23 (7-8), 697–721.
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@article{WalshHTM2007ConsumerConfusion,
  author = {G Walsh and T Hennig-Thurau and V-W Mitchell},
  title = {Consumer Confusion Proneness: Scale Development, Validation, and Application},
  journal = {Journal of Marketing Management},
  year = {2007},
  volume = {23 (7-8)},
  pages = {697--721},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/walsh_et_al._2006_jmm_consumer_confusion_proneness_scale_development_validation_and_application.pdf},
  note = {Publication status: Published}
}

2006

Groth, M., Hennig-Thurau, T., & Walsh, G. (2006). Examining Customer-related Outcomes and Antecedents of Service Employees’ Emotional Labor Strategies for Interactive and Individualized Services. Research on Emotions in Organizations, 2, 219–236.
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@article{GrothHTW2006ExaminingCustomerRelated,
  author = {M Groth and T Hennig-Thurau and G Walsh},
  title = {Examining Customer-related Outcomes and Antecedents of Service Employees’ Emotional Labor Strategies for Interactive and Individualized Services},
  journal = {Research on Emotions in Organizations},
  year = {2006},
  volume = {2},
  pages = {219--236},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/groth_et_al._2006_reo_a_conceptual_model_of_the_effects_of_emotional_labor_strategies_on_customer_outcomes.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Groth, M., Paul, M., & Gremler, D. D. (2006). Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships. Journal of Marketing, 70 (3), 58–73.
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@article{HennigThurauGPG2006AreAllSmiles,
  author = {T Hennig-Thurau and M Groth and M Paul and D D Gremler},
  title = {Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships},
  journal = {Journal of Marketing},
  year = {2006},
  volume = {70 (3)},
  pages = {58--73},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2006_jm_are_all_smiles_created_equal_how_emotional_contagion_and_emotional_labor_affect_service_relationships.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Houston, M., & Sridhar, S. (2006). Can Good Marketing Carry a Bad Product? Evidence from the Motion Picture Industry. Marketing Letters, 17 (7), 205–219.
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@article{HennigThurauHS2006CanGoodMarketing,
  author = {T Hennig-Thurau and MB Houston and S Sridhar},
  title = {Can Good Marketing Carry a Bad Product?  Evidence from the Motion Picture Industry},
  journal = {Marketing Letters},
  year = {2006},
  volume = {17 (7)},
  pages = {205--219},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2006_ssbm_can_good_marketing_carry_a_bad_product_evidence_from_the_motion_picture_industry.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Houston, M., & Walsh, G. (2006). The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry. Journal of the Academy of Marketing Science, 34 (4), 559–575.
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@article{HennigThurauHW2006TheDiffering,
  author = {T Hennig-Thurau and MB Houston and G Walsh},
  title = {The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry},
  journal = {Journal of the Academy of Marketing Science},
  year = {2006},
  volume = {34 (4)},
  pages = {559--575},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2006_jams_the_differing_roles_of_success_drivers_across_sequential_channels_an_application_to_the_motion_picture_industry.pdf},
  note = {Publication status: Published}
}

2005

Hennig-Thurau, T., Gwinner, K. P., Gremler, D. D., & Paul, M. (2005). Managing Service Relationships in a Global Economy: Exploring the Impact of National Culture on the Relevance of Customer Relational Benefits for Gaining Loyal Customers. Advances in International Marketing, 15, 11–31.
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@article{HennigThurauGGP2005ManagingService,
  author = {T Hennig-Thurau and K P Gwinner and D D Gremler and M Paul},
  title = {Managing Service Relationships in a Global Economy: Exploring the Impact of National Culture on the Relevance of Customer Relational Benefits for Gaining Loyal Customers},
  journal = {Advances in International Marketing},
  year = {2005},
  volume = {15},
  pages = {11--31},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2005_aim_managing_service_relationships_in_a_global_economy_exploring_the_impact_of_national_culture_on_the_relevance_of_customers_relational_benefits_fo},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2005). 'Word-of-Mouse': Why Consumers Listen To Each Other On The Internet. Yearbook of Marketing and Consumer Research, 3 (3).
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@article{HennigThurau2005WordOfMouse,
  author = {Thorsten Hennig-Thurau},
  title = {'Word-of-Mouse': Why Consumers Listen To Each Other On The Internet},
  journal = {Yearbook of Marketing and Consumer Research},
  year = {2005},
  volume = {3 (3)},
  note = {Publication status: Published}
}

2004

Hennig-Thurau, T. (2004). Customer Orientation of Service Employees: Its Impact on Customer Satisfaction, Commitment and Retention. International Journal of Service Industry Management, 16 (5), 460–478.
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@article{HennigThurau2004CustomerOrientation,
  author = {T Hennig-Thurau},
  title = {Customer Orientation of Service Employees: Its Impact on Customer Satisfaction, Commitment and Retention},
  journal = {International Journal of Service Industry Management},
  year = {2004},
  volume = {16 (5)},
  pages = {460--478},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2004_ijsim_customer_orientation_of_service_employees_its_impact_on_customer_satisfaction_commitment_and_retention.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2004). Spielfilme als Anlageobjekte: Die Höhe des Filmbudgets als Grundlage der Investitionsentscheidung. Zeitschrift für betriebswirtschaftliche Forschung, 56 (3), 171–188.
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@article{HennigThurau2004Spielfilme,
  author = {T Hennig-Thurau},
  title = {Spielfilme als Anlageobjekte: Die Höhe des Filmbudgets als Grundlage der  Investitionsentscheidung},
  journal = {Zeitschrift für betriebswirtschaftliche Forschung},
  year = {2004},
  volume = {56 (3)},
  pages = {171--188},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/g12_hennig-thurau_2004_zfbf_spielfilme_als_anlageobjekte_die_hohe_des_filmbudgets_als_grundlage_der_investitionsentscheidung.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2004). "Word-of-Mouse": Warum Kunden anderen Kunden im Internet zuhören [Word-of-Mouse: Why Some Customers Listen to other Customers on the Internet?. GfK Marketing Intelligence Review, 50.
More details BibTeX

@article{HennigThurau2004WordOfMouse,
  author = {T Hennig-Thurau},
  title = {"Word-of-Mouse": Warum Kunden anderen Kunden im Internet zuhören [Word-of-Mouse: Why Some Customers Listen to other Customers on the Internet?},
  journal = {GfK Marketing Intelligence Review},
  year = {2004},
  volume = {50},
  note = {Publication status: Published}
}

Hennig-Thurau, T., & Dallwitz-Wegner, D. (2004). Zum Einfluss von Filmstars auf den Erfolg von Spielfilmen. MedienWirtschaft — Zeitschrift für Medienmanagement und Kommunikationsökonomie, 1 (4), 157-170.
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@article{HennigThurauDW2004ZumEinfluss,
  author = {T Hennig-Thurau and D Dallwitz-Wegner},
  title = {Zum Einfluss von Filmstars auf den Erfolg von Spielfilmen},
  journal = {MedienWirtschaft --- Zeitschrift für Medienmanagement und Kommunikationsökonomie},
  year = {2004},
  volume = {1 (4), 157-170},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_dallwitz-wegner_2004_mw_zum_einfluss_von_filmstars_auf_den_erfolg_von_spielfilmen.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., & Walsh, G. (2004). Electronic Word-of-Mouth: Consequences of and Motives for Reading Customer Articulations on the Internet. International Journal of Electronic Commerce, 8 (2), 51-74.
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@article{HennigThurauW2004Electronic,
  author = {T Hennig-Thurau and G Walsh},
  title = {Electronic Word-of-Mouth: Consequences of and Motives for Reading Customer Articulations on the Internet},
  journal = {International Journal of Electronic Commerce},
  year = {2004},
  volume = {8 (2), 51-74},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_walsh_international_journal_of_electronic_commerce_2004_electronic_word_of_mouth.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Walsh, G., & Bode, M. (2004). Exporting Media Products: Understanding the Success and Failure of Hollywood Movies in Germany. Advances in Consumer Research, 31, 199–205.
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@article{HennigThurauWB2004ExportingMedia,
  author = {T Hennig-Thurau and G Walsh and M Bode},
  title = {Exporting Media Products: Understanding the Success and Failure of Hollywood Movies in Germany},
  journal = {Advances in Consumer Research},
  year = {2004},
  volume = {31},
  pages = {199--205},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2004_acr_exporting_media_products_understanding_the_success_and_failure_of_hollywood_movies_in_germany.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2004). Editorial: Relationship Marketing and the Internet. International Journal of Internet Marketing and Advertising, Special Issue on Relationship Marketing on the Internet, 1 (4), 329–330.
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@article{HennigThurau2004Editorial,
  author = {Thorsten Hennig-Thurau},
  title = {Editorial: Relationship Marketing and the Internet},
  journal = {International Journal of Internet Marketing and Advertising, Special Issue on Relationship Marketing on the Internet},
  year = {2004},
  volume = {1 (4)},
  pages = {329--330},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2004_ijima_editorial_relationship_marketing_and_the_internet.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic Word-of-Mouth via Consumer-Opinon Platforms: What Motivates Consumers to Articulate Themselves on the Internet?. Journal of Interactive Marketing, 18 (1), 38–52.
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@article{HennigThurauGWG2004Electronic,
  author = {Thorsten Hennig-Thurau and Kevin P. Gwinner and Gianfranco Walsh and Dwayne D. Gremler},
  title = {Electronic Word-of-Mouth via Consumer-Opinon Platforms: What Motivates Consumers to Articulate Themselves on the Internet?},
  journal = {Journal of Interactive Marketing},
  year = {2004},
  volume = {18 (1)},
  pages = {38--52},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2004_jim_electronic_word-of-mouth_via_consumer-opninion_platforms_what_motivates_consumers_to_articulate_themselves_on_the_internet.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Walsh, G., & Schrader, U. (2004). VHB-JOURQUAL: Ein Ranking von betriebswirtschaftlich-relevanten Zeitschriften auf der Grundlage von Expertenurteilen [A Ranking of Business Journals based on Expert Judgements]. Zeitschrift für betriebswirtschaftliche Forschung, 56 (9), 520-545.
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@article{HennigThurauWS2004VHBJOURQUAL,
  author = {Thorsten Hennig-Thurau and Gianfranco Walsh and Ulf Schrader},
  title = {VHB-JOURQUAL: Ein Ranking von betriebswirtschaftlich-relevanten Zeitschriften auf der Grundlage von Expertenurteilen [A Ranking of Business Journals based on Expert Judgements]},
  journal = {Zeitschrift für betriebswirtschaftliche Forschung},
  year = {2004},
  volume = {56 (9), 520-545},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2004_zfbf_vhb_jourqual_ein_ranking_von_betriebswirtschaftlich-relevanten_zeitschriften_auf_der_grundlage_von_expertenurteilen.pdf},
  note = {Publication status: Published}
}

2003

Hennig-Thurau, T., & Thurau, C. (2003). Customer Orientation of Service Employees — Toward a Conceptual Framework of a Key Relationship Marketing Construct. Journal of Relationship Marketing, 2 (1-2), 23–41.
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@article{HennigThurauT2003CustomerOrientation,
  author = {T Hennig-Thurau and C Thurau},
  title = {Customer Orientation of Service Employees --- Toward a Conceptual Framework of a Key Relationship Marketing Construct},
  journal = {Journal of Relationship Marketing},
  year = {2003},
  volume = {2 (1-2)},
  pages = {23--41},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_thurau_2002_jrm_customer_orientation_of_service_employees_toward_a_conceptual_framework_of_a_key_relationship_marketing_construct.pdf},
  note = {Publication status: Published}
}

2002

Hennig-Thurau, T., Gwinner, K., & Gremler, D. (2002). Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality. Journal of Service Research, 5 (2), 230-247.
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@article{HennigThurauGG2002Understanding,
  author = {T Hennig-Thurau and KP Gwinner and DD Gremler},
  title = {Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality},
  journal = {Journal of Service Research},
  year = {2002},
  volume = {5 (2), 230-247},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2002_jsr_understanding_relationship_marketing_outcomes.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., & Dallwitz-Wegner, D. (2002). Online-Befragungen — ein neues Instrument für die Marktforschung [Online Market Research — Comparing Strength and Weaknesses]. Wirtschaftswissenschaftliches Studium, 31 (6).
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@article{HennigThurauDW2002OnlineBefragungen,
  author = {Thorsten Hennig-Thurau and Dominik Dallwitz-Wegner},
  title = {Online-Befragungen --- ein neues Instrument für die Marktforschung [Online Market Research --- Comparing Strength and Weaknesses]},
  journal = {Wirtschaftswissenschaftliches Studium},
  year = {2002},
  volume = {31 (6)},
  note = {Publication status: Published}
}

Walsh, G., & Hennig-Thurau, T. (2002). Wenn Konsumenten verwirrt sind — Empirische Analyse der Wirkungen eines vernachlässigten Konstruktes. Marketing ZFP, 24 (2), 95-109.
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@article{WalshHT2002WennKonsumenten,
  author = {G Walsh and T Hennig-Thurau},
  title = {Wenn Konsumenten verwirrt sind --- Empirische Analyse der Wirkungen eines vernachlässigten Konstruktes},
  journal = {Marketing ZFP},
  year = {2002},
  volume = {24 (2), 95-109},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/walsh_hennig-thurau_2002_mzfp_wenn_konsumenten_verwirrt_sind_empirische_analyse_der_wirkungen_eines_vernachlassigten_konstruktes.pdf},
  note = {Publication status: Published}
}

Walsh, G., Hennig-Thurau, T., Mitchell, V.-W., & Wiedmann, K.-P. (2002). Segmenting Markets Using Consumers’ Decision Making Style. Journal of Targeting, Measurement and Analysis in Marketing, 10, 117–131.
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@article{WalshHTMW2002Segmenting,
  author = {G Walsh and T Hennig-Thurau and V-W Mitchell and K-P Wiedmann},
  title = {Segmenting Markets Using Consumers’ Decision Making Style},
  journal = {Journal of Targeting, Measurement and Analysis in Marketing},
  year = {2002},
  volume = {10},
  pages = {117--131},
  note = {Publication status: Published}
}

2001

Bornemann, D., Hansen, U., & Hennig-Thurau, T. (2001). Marktchancen sozial-ökologischer Geldanlagen bei privaten Investoren — eine verhaltenswissenschaftliche Analyse. Zeitschrift für angewandte Umweltforschung, 14, 198-216.
More details BibTeX

@article{BornemannHHT2001Marktchancen,
  author = {D Bornemann and U Hansen and T Hennig-Thurau},
  title = {Marktchancen sozial-ökologischer Geldanlagen bei privaten Investoren --- eine verhaltenswissenschaftliche Analyse},
  journal = {Zeitschrift für angewandte Umweltforschung},
  year = {2001},
  volume = {14, 198-216},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2001). Die Bedeutung von transaktionalen und relationalen Leistungsmerkmalen für den Beziehungserfolg: Theoretische und empirische Analyse für verschiedene Dienstleistungstypen. Die Unternehmung, 55 (2), 127-146.
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@article{HennigThurau2001DieBedeutung,
  author = {T Hennig-Thurau},
  title = {Die Bedeutung von transaktionalen und relationalen Leistungsmerkmalen für den Beziehungserfolg: Theoretische und empirische Analyse für verschiedene Dienstleistungstypen},
  journal = {Die Unternehmung},
  year = {2001},
  volume = {55 (2), 127-146},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2001_du_die_bedeutung_von_transaktionalen_und_relationalen_leistungsmerkmalen_fur_den_beziehungserfolg_theoretische_und_empirische_analyse_fur_verschiedene_dien},
  note = {Publication status: Published}
}

Hennig-Thurau, T., & Hansen, U. (2001). Kundenartikulationen im Internet — Virtuelle Meinungsplattformen als Herausforderung für das Marketing. Die Betriebswirtschaft, 60 (5), 560-580.
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@article{HennigThurauH2001Kundenartikulationen,
  author = {T Hennig-Thurau and U Hansen},
  title = {Kundenartikulationen im Internet --- Virtuelle Meinungsplattformen als Herausforderung für das Marketing},
  journal = {Die Betriebswirtschaft},
  year = {2001},
  volume = {60 (5), 560-580},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_hansen_2001_dbw_kundenartikulationen_im_internet_virtuelle_meinungsplattformen_als_herausforderung_fur_das_marketing.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Hansen, U., & Bornemann, D. (2001). Zur Akzeptanz sozial-ökologischer Geldanlagen bei privaten Investoren. Zeitschrift für angewandte Umweltforschung, 14 (1/4), 198-216.
More details BibTeX

@article{HennigThurauHB2001ZurAkzeptanz,
  author = {T Hennig-Thurau and U Hansen and D Bornemann},
  title = {Zur Akzeptanz sozial-ökologischer Geldanlagen bei privaten Investoren},
  journal = {Zeitschrift für angewandte Umweltforschung},
  year = {2001},
  volume = {14 (1/4), 198-216},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Langer, M., & Hansen, U. (2001). Modeling and Managing Student Loyalty: An Approach Based on Relationship Quality. Journal of Service Research, 4 (5), 331-344.
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@article{HennigThurauLH2001ModelingAnd,
  author = {T Hennig-Thurau and M Langer and U Hansen},
  title = {Modeling and Managing Student Loyalty: An Approach Based on Relationship Quality},
  journal = {Journal of Service Research},
  year = {2001},
  volume = {4 (5), 331-344},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2001_jsr_modeling_and_managing_student_loyalty_an_approach_based_on_the_concept_of_relationship_quality.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Walsh, G., & Wruck, O. (2001). An Investigation into the Factors Determining the Success of Service Innovations — The Case of Motion Pictures. Academy of Marketing Science Review, 1 (6), 1-23.
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@article{HennigThurauWW2001AnInvestigation,
  author = {T Hennig-Thurau and G Walsh and O Wruck},
  title = {An Investigation into the Factors Determining the Success of Service Innovations --- The Case of Motion Pictures},
  journal = {Academy of Marketing Science Review},
  year = {2001},
  volume = {1 (6), 1-23},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2001_amsr_an_investigation_into_the_factors_determining_the_success_of_service_innovations_the_case_of_motion_pictures.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2001). Kundenseitiger Beziehungsnutzen: Relevanz für das Beziehungsmarketing von Dienstleistungsunternehmen [Customer Relational Benefits: Their Relevance for Service Firms' Relationship Marketing]. Jahrbuch der Absatz- und Verbrauchsforschung, 47 (3).
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@article{HennigThurau2001Kundenseitiger,
  author = {Thorsten Hennig-Thurau},
  title = {Kundenseitiger Beziehungsnutzen: Relevanz für das Beziehungsmarketing von Dienstleistungsunternehmen [Customer Relational Benefits: Their Relevance for Service Firms' Relationship Marketing]},
  journal = {Jahrbuch der Absatz- und Verbrauchsforschung},
  year = {2001},
  volume = {47 (3)},
  note = {Publication status: Published}
}

Walsh, G., & Hennig-Thurau, T. (2001). Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung. Marketing ZFP, 23 (4), 223-235.
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@article{WalshHT2001DerKaufentscheidungsstil,
  author = {G Walsh and T Hennig-Thurau},
  title = {Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung},
  journal = {Marketing ZFP},
  year = {2001},
  volume = {23 (4), 223-235},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/walsh_hennig-thurau_2001_mzfp_der_kaufentscheidungsstil_von_konsumenten_als_grundlage_der_marktsegmentierung.pdf},
  note = {Publication status: Published}
}

Walsh, G., Mitchell, V.-W., & Hennig-Thurau, T. (2001). German Consumer Decision-Making Styles. Journal of Consumer Affairs, 35 (1), 73-95.
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@article{WalshMHT2001GermanConsumer,
  author = {G Walsh and V-W Mitchell and T Hennig-Thurau},
  title = {German Consumer Decision-Making Styles},
  journal = {Journal of Consumer Affairs},
  year = {2001},
  volume = {35 (1), 73-95},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/walsh_et_al._2001_jca_german_consumer_decision-making_styles.pdf},
  note = {Publication status: Published}
}

2000

Hansen, U., Hennig-Thurau, T., & Langer, M. F. (2000). Qualitätsmanagement von Hochschulen: FACULTY-Q als Erweiterung von TEACH-Q. Die Betriebswirtschaft, 59 (1), 23-38.
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@article{HansenHTL2000Qualitaetsmanagement,
  author = {U Hansen and T Hennig-Thurau and M F Langer},
  title = {Qualitätsmanagement von Hochschulen: FACULTY-Q als Erweiterung von TEACH-Q},
  journal = {Die Betriebswirtschaft},
  year = {2000},
  volume = {59 (1), 23-38},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hansen_et_al._2000_dbw_qualitatsmanagement_von_hochschulen_faculty-q_als_erweiterung_von_teach-q.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2000). Relationship Quality and Customer Retention Through Strategic Communication of Customer Skills. Journal of Marketing Management, 16 (1/3), 55-80.
More details BibTeX Full text

@article{HennigThurau2000Relationship,
  author = {T Hennig-Thurau},
  title = {Relationship Quality and Customer Retention Through Strategic Communication of Customer Skills},
  journal = {Journal of Marketing Management},
  year = {2000},
  volume = {16 (1/3), 55-80},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2000_jmm_relationship_quality_and_customer_retention_through_strategic_communication_of_customer_skills.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., & Wruck, O. (2000). Warum wir ins Kino gehen: Erfolgsfaktoren von Kinofilmen. Marketing ZFP, 22 (3), 241-258.
More details BibTeX Full text

@article{HennigThurauW2000WarumWirIns,
  author = {T Hennig-Thurau and O Wruck},
  title = {Warum wir ins Kino gehen: Erfolgsfaktoren von Kinofilmen},
  journal = {Marketing ZFP},
  year = {2000},
  volume = {22 (3), 241-258},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_wruck_2000_mzfp_warum_wir_ins_kino_gehen_erfolgsfaktoren_von_kinofilmen.pdf},
  note = {Publication status: Published}
}

1999

Hennig-Thurau, T. (1999). Steigert die Vermittlung von Konsum-Kompetenz den Erfolg des Beziehungsmarketing? Das Beispiel Consumer Electronics. Die Unternehmung, 53 (1), 21-38.
More details BibTeX Full text

@article{HennigThurau1999SteigertDie,
  author = {T Hennig-Thurau},
  title = {Steigert die Vermittlung von Konsum-Kompetenz den Erfolg des Beziehungsmarketing? Das Beispiel Consumer Electronics},
  journal = {Die Unternehmung},
  year = {1999},
  volume = {53 (1), 21-38},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_1999_du_steigert_die_vermittlung_von_konsum-kompetenz_den_erfolg_des_beziehungsmarketing_das_beispiel_consumer_electronics.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Klee, A., & Langer, M. F. (1999). Das Relationship Quality-Modell zur Erklärung von Kundenbindung: Einordnung und empirische Überprüfung. Zeitschrift für Betriebswirtschaft, 69 (2), 111-132.
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@article{HennigThurauKL1999DasRelationship,
  author = {T Hennig-Thurau and A Klee and M F Langer},
  title = {Das Relationship Quality-Modell zur Erklärung von Kundenbindung: Einordnung und empirische Überprüfung},
  journal = {Zeitschrift für Betriebswirtschaft},
  year = {1999},
  volume = {69 (2), 111-132},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._1999_zfb_das_relationship_quality-modell_zur_erklarung_von_kundenbindung_einordnung_und_empirische_uberprufung.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., & Thurau, C. (1999). Sozialkompetenz als vernachlässigter Untersuchungsgegenstand des (Dienstleistungs-) Marketing: Einsatzmöglichkeiten und Konzeptualisierung. Marketing ZFP, 21 (4), 291-311.
More details BibTeX Full text

@article{HennigThurauT1999Sozialkompetenz,
  author = {T Hennig-Thurau and C Thurau},
  title = {Sozialkompetenz als vernachlässigter Untersuchungsgegenstand des (Dienstleistungs-) Marketing: Einsatzmöglichkeiten und Konzeptualisierung},
  journal = {Marketing ZFP},
  year = {1999},
  volume = {21 (4), 291-311},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_thurau_1999_mzfp_sozialkompetenz_als_vernachlassigter_untersuchungsgegenstand_des_dienstleistungs-marketing.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (1999). Beschwerdezufriedenheit: Empirische Analyse der Wirkungen und Determinanten einer Schlüsselgröße des Beziehungsmarketing [Analyzing the Determinants and Consequences of Complainant's Satisfaction]. Jahrbuch der Absatz- und Verbrauchsforschung, 45 (2).
More details BibTeX

@article{HennigThurau1999Beschwerdezufriedenheit,
  author = {Thorsten Hennig-Thurau},
  title = {Beschwerdezufriedenheit: Empirische Analyse der Wirkungen und Determinanten einer Schlüsselgröße des Beziehungsmarketing [Analyzing the Determinants and Consequences of Complainant's Satisfaction]},
  journal = {Jahrbuch der Absatz- und Verbrauchsforschung},
  year = {1999},
  volume = {45 (2)},
  note = {Publication status: Published}
}

1998

Hennig-Thurau, T., & Hansen, U. (1998). Evaluation der Lehre mit TEACH-Q: Ein dialogischer Ansatz zur Überbrückung des Perspektivenproblems [Evaluating Teaching Services with the Teach-Q Scale]. Wirtschaftswissenschaftliches Studium, 27, 267-271.
More details BibTeX

@article{HennigThurauH1998Evaluation,
  author = {Thorsten Hennig-Thurau and Ursula Hansen},
  title = {Evaluation der Lehre mit TEACH-Q: Ein dialogischer Ansatz zur Überbrückung des Perspektivenproblems [Evaluating Teaching Services with the Teach-Q Scale]},
  journal = {Wirtschaftswissenschaftliches Studium},
  year = {1998},
  volume = {27, 267-271},
  note = {Publication status: Published}
}

1997

Hansen, U., Hennig-Thurau, T., & Wochnowski, H. (1997). TEACH-Q: Ein valides und handhabbares Instrument zur Bewertung von Vorlesungsleistungen. Die Betriebswirtschaft, 57 (3), 376-396.
More details BibTeX Full text

@article{HansenHTW1997TEACHQEin,
  author = {U Hansen and T Hennig-Thurau and H Wochnowski},
  title = {TEACH-Q: Ein valides und handhabbares Instrument zur Bewertung von Vorlesungsleistungen},
  journal = {Die Betriebswirtschaft},
  year = {1997},
  volume = {57 (3), 376-396},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hansen_et_al._1997dbw_teach-q_ein_valides_und_handhabbares_instrument_zur_bewertung_von_vorlesungen.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., & Klee, A. (1997). The Impact of Customer Satisfaction and Relationship Quality on Customer Retention: A Critical Reassessment and Model Development. Psychology & Marketing, 14 (8), 737-765.
More details BibTeX Full text

@article{HennigThurauK1997TheImpactOf,
  author = {T Hennig-Thurau and A Klee},
  title = {The Impact of Customer Satisfaction and Relationship Quality on Customer Retention: A Critical Reassessment and Model Development},
  journal = {Psychology & Marketing},
  year = {1997},
  volume = {14 (8), 737-765},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_klee_1997_pm_the_impact_of_customer_satisfaction_and_relationship_quality_on_customer_retention_a_critical_reassessment_and_model_development.pdf},
  note = {Publication status: Published}
}

Korpiun, M., Hennig, T., & Hillebrandt, K. (1997). Kundenorientierung durch Zertifizierung: Eine Chance für die Hotellerie und Gastronomie? [Customer Orientation by Certification: A Promising Tool for Hotel and Restaurant Services?]. Allgemeine Hotel- und Gaststättenzeitung, 97 (8).
More details BibTeX

@article{KorpiunHH1997Kundenorientierung,
  author = {Michael Korpiun and Thorsten Hennig and Kathrin Hillebrandt},
  title = {Kundenorientierung durch Zertifizierung: Eine Chance für die Hotellerie und Gastronomie? [Customer Orientation by Certification: A Promising Tool for Hotel and Restaurant Services?]},
  journal = {Allgemeine Hotel- und Gaststättenzeitung},
  year = {1997},
  volume = {97 (8)},
  note = {Publication status: Published}
}

1996

Hansen, U., & Hennig, T. (1996). Wie kompetent sind Ihre Kunden? [How Skillful are your Customers?]. absatzwirtschaft, 39, 160-166.
More details BibTeX

@article{HansenH1996WieKompetent,
  author = {Ursula Hansen and Thorsten Hennig},
  title = {Wie kompetent sind Ihre Kunden? [How Skillful are your Customers?]},
  journal = {absatzwirtschaft},
  year = {1996},
  volume = {39, 160-166},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (1996). Beziehungsqualität: Kundenzufriedenheit und mehr im Zentrum des Beziehungsmarketing. Marktforschung und Management, 40, 142-148.
More details BibTeX

@article{HennigThurau1996Beziehungsqualitaet,
  author = {T Hennig-Thurau},
  title = {Beziehungsqualität: Kundenzufriedenheit und mehr im Zentrum des Beziehungsmarketing},
  journal = {Marktforschung und Management},
  year = {1996},
  volume = {40, 142-148},
  note = {Publication status: Published}
}

Conference Paper

2018

Autmaring, T., & Cziehso, G. P. (2018). Just a Mental Problem? –Acceptance and Barriers of Using Ethnographic Methods for Product Innovations for SMEs in B2B Markets. In Proceedings of the 47th Academy of Marketing Science (AMS) Annual Conference, New Orleans, USA.
More details BibTeX

@inproceedings{AutmaringC2018JustAMental,
  author = {T. Autmaring and G. P. Cziehso},
  title = {Just a Mental Problem? –Acceptance and Barriers of Using Ethnographic Methods for Product Innovations for SMEs in B2B Markets},
  booktitle = {Proceedings of the 47$^{th}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2018},
  address = {New Orleans, USA},
  note = {Publication status: Published}
}

Cziehso, G. P., Wobker, A., & Kessenbrock, A. (2018). You Get What You Pay For –Physical Placebo Effects of Price Discounts. In Proceedings of the 47th Academy of Marketing Science (AMS) Annual Conference, New Orleans, USA.
More details BibTeX

@inproceedings{CziehsoWK2018YouGetWhat,
  author = {G. P. Cziehso and A. Wobker and A. Kessenbrock},
  title = {You Get What You Pay For –Physical Placebo Effects of Price Discounts},
  booktitle = {Proceedings of the 47$^{th}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2018},
  address = {New Orleans, USA},
  note = {Publication status: Published}
}

Cziehso, G., Kukar-Kinney, M., Mier, J., & Tann, D. (2018). Why We Share It — An Investigation about Reasons for Account Sharing of Online Content Providers. In Proceedings of the GMC Conference 2018, Tokyo, Japan.
More details BibTeX

@inproceedings{CziehsoKKMT2018WhyWeShare,
  author = {G. Cziehso and M. Kukar-Kinney and J. Mier and D. Tann},
  title = {Why We Share It --- An Investigation about Reasons for Account Sharing of Online Content Providers},
  booktitle = {Proceedings of the GMC Conference 2018},
  year = {2018},
  address = {Tokyo, Japan},
  note = {Publication status: Published}
}

Hinze, T., Schwerdtfeger, R., Völckner, F., & Kupfer, A.-K. (2018). Managing Spillover Effects in Brand Portfolios: The Case Of The Marvel Brand Universe. In Proceedings of the 47th EMAC Annual Conference, Glasgow, Scottland.
More details BibTeX

@inproceedings{HinzeSVK2018ManagingSpillover,
  author = {T. Hinze and R Schwerdtfeger and F Völckner and A.-K. Kupfer},
  title = {Managing Spillover Effects in Brand Portfolios: The Case Of The Marvel Brand Universe},
  booktitle = {Proceedings of the 47$^{th}$ EMAC Annual Conference},
  year = {2018},
  address = {Glasgow, Scottland},
  note = {Publication status: Published}
}

Kessenbrock, A., & Cziehso, G. P. (2018). How To Simplify Consumers’ Product Choice: An Exploration Of Different Information Sources At The Point Of Sale. In Proceedings of the 47th Academy of Marketing Science (AMS) Annual Conference, New Orleans, USA.
More details BibTeX

@inproceedings{KessenbrockC2018HowToSimplify,
  author = {A. Kessenbrock and G. P. Cziehso},
  title = {How To Simplify Consumers’ Product Choice: An Exploration Of Different Information Sources At The Point Of Sale},
  booktitle = {Proceedings of the 47$^{th}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2018},
  address = {New Orleans, USA},
  note = {Publication status: Published}
}

2017

Cziehso, G. P., Schäfers, T., & Kukar-Kinney, M. (2017). Switching from Free to Fee: More Than Just a Price Increase?. In Proceedings of the 46rd Academy of Marketing Science (AMS) Annual Conference, Coronado, USA.
More details BibTeX

@inproceedings{CziehsoSKK2017SwitchingFrom,
  author = {G. P. Cziehso and T. Schäfers and M. Kukar-Kinney},
  title = {Switching from Free to Fee: More Than Just a Price Increase?},
  booktitle = {Proceedings of the 46$^{rd}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2017},
  address = {Coronado, USA},
  note = {Publication status: Published}
}

Feiereisen, S., Mitchell, V., Hennig-Thurau, T., & Marchand, A. (2017). Consumer Confinement: Conceptualization and Correlates. In Proceeding of the ACR Latin America Conference, Santiago de Cali, Colombia. (In press)
More details BibTeX

@inproceedings{FeiereisenMHTM2017ConsumerConfinement,
  author = {Stephanie Feiereisen and Vince Mitchell and Thorsten Hennig-Thurau and André Marchand},
  title = {Consumer Confinement: Conceptualization and Correlates},
  booktitle = {Proceeding of the ACR Latin America Conference},
  year = {2017},
  address = {Santiago de Cali, Colombia},
  note = {Publication status: In press}
}

Marchand, A., Feiereisen, S., Mitchell, V., & Hennig-Thurau, T. (2017). Consumer Confinement in Airline Travel. In Proceedings of the 46th EMAC Annual Conference, Groningen, Netherlands. (In press)
More details BibTeX

@inproceedings{MarchandFMHT2017ConsumerConfinement,
  author = {André Marchand and Stephanie Feiereisen and Vince Mitchell and Thorsten Hennig-Thurau},
  title = {Consumer Confinement in Airline Travel},
  booktitle = {Proceedings of the 46$^{th}$ EMAC Annual Conference},
  year = {2017},
  address = {Groningen, Netherlands},
  note = {Publication status: In press}
}

Pähler_vor_der_Holte, N., & Hennig-Thurau, T. (2017). The Phenomenon New Drama Series — Initial Insights on Key Attributes, Motivations, and Emotions from a Large-Scale Consumer Survey. In Proceedings of the Big Data.Big Movies — How Algorithms Transform the Film & TV Industry, Potsdam/Berlin, Deutschland.
More details BibTeX

@inproceedings{PaehlerVorDerHolteHT2017ThePhenomenon,
  author = {Nora Pähler_vor_der_Holte and Thorsten Hennig-Thurau},
  title = {The Phenomenon New Drama Series --- Initial Insights on Key Attributes, Motivations, and Emotions from a Large-Scale Consumer Survey},
  booktitle = {Proceedings of the Big Data.Big Movies --- How Algorithms Transform the Film & TV Industry},
  year = {2017},
  address = {Potsdam/Berlin, Deutschland},
  note = {Publication status: Published}
}

2016

Cziehso, G. P., & Schäfers, T. (2016). To Be Continued… — The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models. In Proceedings of the 45rd Academy of Marketing Science (AMS) Annual Conference, Lake Buena Vista, USA.
More details BibTeX

@inproceedings{CziehsoS2016ToBeContinued,
  author = {G. P. Cziehso and T. Schäfers},
  title = {To Be Continued… --- The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models},
  booktitle = {Proceedings of the 45$^{rd}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2016},
  address = {Lake Buena Vista, USA},
  note = {Publication status: Published}
}

Cziehso, G. P., & Schäfers, T. (2016). You Have to Pay Now! The Effects of Choice Options in Unexpected Free-to-Fee Switches. In Proceedings of the Winter Marketing Educators’ Conference (AMA), Las Vegas, USA.
More details BibTeX

@inproceedings{CziehsoS2016YouHaveToPay,
  author = {G. P. Cziehso and T. Schäfers},
  title = {You Have to Pay Now! The Effects of Choice Options in Unexpected Free-to-Fee Switches},
  booktitle = {Proceedings of the Winter Marketing Educators’ Conference (AMA)},
  year = {2016},
  address = {Las Vegas, USA},
  note = {Publication status: Published}
}

Cziehso, G. P., & Schäfers, T. (2016). Don’t Leave me Hanging! The Effects of Interrupted Preview Endings on Consumers’ Buying Behavior. In Proceedings of the Winter Marketing Educators’ Conference (AMA), Las Vegas, USA.
More details BibTeX

@inproceedings{CziehsoS2016DonTLeaveMe,
  author = {G. P. Cziehso and T. Schäfers},
  title = {Don’t Leave me Hanging! The Effects of Interrupted Preview Endings on Consumers’ Buying Behavior},
  booktitle = {Proceedings of the Winter Marketing Educators’ Conference (AMA)},
  year = {2016},
  address = {Las Vegas, USA},
  note = {Publication status: Published}
}

Heix, S., & Cziehso, G. P. (2016). Money isn’t Everything! The Effects of Monetary and Non-monetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty. In Proceedings of the 45rd Academy of Marketing Science (AMS) Annual Conference, Lake Buena Vista, USA.
More details BibTeX

@inproceedings{HeixC2016MoneyIsnTEverything,
  author = {S. Heix and G. P. Cziehso},
  title = {Money isn’t Everything! The Effects of Monetary and Non-monetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty},
  booktitle = {Proceedings of the 45$^{rd}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2016},
  address = {Lake Buena Vista, USA},
  note = {Publication status: Published}
}

Kaczinski, A., vor-dem-Esche, J., & Hennig-Thurau, T. (2016). Good Social Media Marketing: The Consumer's Perspective. In Proceedings of the 45th EMAC Annual Conference, Oslo, Norwegen.
More details BibTeX

@inproceedings{KaczinskiVDEHT2016GoodSocial,
  author = {Alegra Kaczinski and Jonas vor-dem-Esche and Thorsten Hennig-Thurau},
  title = {Good Social Media Marketing: The Consumer's Perspective},
  booktitle = {Proceedings of the 45$^{th}$ EMAC Annual Conference},
  year = {2016},
  address = {Oslo, Norwegen},
  note = {Publication status: Published}
}

Knapp, A.-K., Marchand, A., & Hennig-Thurau, T. (2016). How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores. In Proceedings of the 44th Academy of Marketing Science Annual Conference, Orlando, FL, USA.
More details BibTeX

@inproceedings{KnappMHT2016HowToSurvive,
  author = {Ann-Kristin Knapp and André Marchand and Thorsten Hennig-Thurau},
  title = {How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores},
  booktitle = {Proceedings of the 44$^{th}$ Academy of Marketing Science Annual Conference},
  year = {2016},
  address = {Orlando, FL, USA},
  note = {Publication status: Published}
}

Knapp, A.-K., Pähler_vor_der_Holte, N., & Hennig-Thurau, T. (2016). Does the Social Media Power of a Brand Alliance Partner Impact New Product Success? The Case of Movie Stars. In Proceedings of the 2016 AMA Winter Marketing Educator's Conference, Las Vegas, USA.
More details BibTeX

@inproceedings{KnappPVDHHT2016DoesTheSocial,
  author = {Ann-Kristin Knapp and Nora Pähler_vor_der_Holte and Thorsten Hennig-Thurau},
  title = {Does the Social Media Power of a Brand Alliance Partner Impact New Product Success? The Case of Movie Stars},
  booktitle = {Proceedings of the 2016 AMA Winter Marketing Educator's Conference},
  series = {Proceedings of the 2016 AMA Winter Marketing Educator's Conference},
  volume = {27},
  editor = {Marketing Association American},
  year = {2016},
  address = {Las Vegas, USA},
  note = {Publication status: Published}
}

Marchand, A., Hennig-Thurau, T., & Wiertz, C. (2016). How consumer reviews and social media posts affect new product success. In Proceedings of the 45th EMAC Annual Conference, Oslo, Norway.
More details BibTeX

@inproceedings{MarchandHTW2016HowConsumer,
  author = {André Marchand and Thorsten Hennig-Thurau and Caroline Wiertz},
  title = {How consumer reviews and social media posts affect new product success},
  booktitle = {Proceedings of the 45$^{th}$ EMAC Annual Conference},
  year = {2016},
  address = {Oslo, Norway},
  note = {Publication status: Published}
}

Marchand, A., Knapp, A.-K., & Hennig-Thurau, T. (2016). How Can Brick-and-Mortar Retail Stores Successfully Perform in the Digital Era?. In Proceedings of the Passauer Digital-Marketing-Konferenz, Passau.
More details BibTeX

@inproceedings{MarchandKHT2016HowCanBrickAndMortar,
  author = {André Marchand and Ann-Kristin Knapp and Thorsten Hennig-Thurau},
  title = {How Can Brick-and-Mortar Retail Stores Successfully Perform in the Digital Era?},
  booktitle = {Proceedings of the Passauer Digital-Marketing-Konferenz},
  year = {2016},
  address = {Passau},
  note = {Publication status: Published}
}

Marchand, A., Paul, M., Hennig-Thurau, T., & Puchner, G. (2016). Affection or Money: What Really Drives Customer Loyalty?. In Proceedings of the 2016 AMA Winter Marketing Educators’ Conference, Las Vegas, USA.
More details BibTeX

@inproceedings{MarchandPHTP2016AffectionOr,
  author = {André Marchand and Michael Paul and Thorsten Hennig-Thurau and Georg Puchner},
  title = {Affection or Money: What Really Drives Customer Loyalty?},
  booktitle = {Proceedings of the 2016 AMA Winter Marketing Educators’ Conference},
  editor = {Marketing Association American},
  year = {2016},
  address = {Las Vegas, USA},
  note = {Publication status: Published}
}

Pähler_vor_der_Holte, N., Knapp, A.-K., Gless, F., Riehl, U., & Hennig-Thurau, T. (2016). What's in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success. In Proceedings of the 44th AMS Annual Conference, Orlando, USA.
More details BibTeX

@inproceedings{PaehlerVorDerHolteKGRHT2016WhatSInAName,
  author = {Nora Pähler_vor_der_Holte and Ann-Kristin Knapp and Fabian Gless and Utz Riehl and Thorsten Hennig-Thurau},
  title = {What's in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success},
  booktitle = {Proceedings of the AMS Annual Conference},
  volume = {44},
  editor = {of Marketing Science Academy},
  year = {2016},
  address = {Orlando, USA},
  note = {Publication status: Published}
}

2015

Cziehso, G. P., & Schäfers, T. (2015). Make Me Switch! — The Effect of “Freemium” and Price Consciousness in Unexpected Free-to-Fee Switches. In Proceedings of the 44rd European Marketing Academy (EMAC) Annual Conference, Leuven, Belgium.
More details BibTeX

@inproceedings{CziehsoS2015MakeMeSwitch,
  author = {G. P. Cziehso and T. Schäfers},
  title = {Make Me Switch! --- The Effect of “Freemium” and Price Consciousness in Unexpected Free-to-Fee Switches},
  booktitle = {Proceedings of the 44$^{rd}$ European Marketing Academy (EMAC) Annual Conference},
  year = {2015},
  address = {Leuven, Belgium},
  note = {Publication status: Published}
}

Cziehso, G. P., & Schäfers, T. (2015). The Choice is Yours — How “Freemium” and Personal Involvement Influence Customers’ Responses to Unexpected Free-to-Fee Switches. In Proceedings of the 44rd Academy of Marketing Science (AMS) Annual Conference, Denver, USA.
More details BibTeX

@inproceedings{CziehsoS2015TheChoiceIs,
  author = {G. P. Cziehso and T. Schäfers},
  title = {The Choice is Yours --- How “Freemium” and Personal Involvement Influence Customers’ Responses to Unexpected Free-to-Fee Switches},
  booktitle = {Proceedings of the 44$^{rd}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2015},
  address = {Denver, USA},
  note = {Publication status: Published}
}

Knapp, A.-K., Pähler_vor_der_Holte, N., & Hennig-Thurau, T. (2015). I Will Follow Him — The Value of Human Brands' Social Media Power for New Product Success. In Proceedings of the 43th AMS Annual Conference, Denver, USA.
More details BibTeX

@inproceedings{KnappPVDHHT2015IWillFollow,
  author = {Ann-Kristin Knapp and Nora Pähler_vor_der_Holte and Thorsten Hennig-Thurau},
  title = {I Will Follow Him --- The Value of Human Brands' Social Media Power for New Product Success},
  booktitle = {Proceedings of the AMS Annual Conference},
  volume = {43},
  editor = {of Marketing Science Academy},
  year = {2015},
  address = {Denver, USA},
  note = {Publication status: Published}
}

Marchand, A., Knapp, A.-K., & Hennig-Thurau, T. (2015). Saving the Main Street: How Can Brick-and-Mortar Retail Stores Survive in an Online World?. In Proceedings of the 44th EMAC Annual Conference, Leuven, Belgium.
More details BibTeX

@inproceedings{MarchandKHT2015SavingTheMain,
  author = {André Marchand and Ann-Kristin Knapp and Thorsten Hennig-Thurau},
  title = {Saving the Main Street: How Can Brick-and-Mortar Retail Stores Survive in an Online World?},
  booktitle = {Proceedings of the 44$^{th}$ EMAC Annual Conference},
  editor = {Marketing Academy European},
  year = {2015},
  address = {Leuven, Belgium},
  note = {Publication status: Published}
}

2014

Cziehso, G. P., & Köcher, S. (2014). When 3 Price Components are Fairer than 2 or 4 — Consumers’ Reactions to Price Increases in Tariff Schemes. In Proceedings of the 43rd Academy of Marketing Science (AMS) Annual Conference, Indianapolis, USA.
More details BibTeX

@inproceedings{CziehsoK2014When3Price,
  author = {G. P. Cziehso and S. Köcher},
  title = {When 3 Price Components are Fairer than 2 or 4 --- Consumers’ Reactions to Price Increases in Tariff Schemes},
  booktitle = {Proceedings of the 43$^{rd}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2014},
  address = {Indianapolis, USA},
  note = {Publication status: Published}
}

Cziehso, G. P., & Schäfers, T. (2014). The Choice Effect — How a free alternative influences consumers’ responses to free-to-fee switches. In Proceedings of the ACR 2014 — Association for Consumer Research North American Conference, Baltimore, USA.
More details BibTeX

@inproceedings{CziehsoS2014TheChoiceEffect,
  author = {G. P. Cziehso and T. Schäfers},
  title = {The Choice Effect --- How a free alternative influences consumers’ responses to free-to-fee switches},
  booktitle = {Proceedings of the ACR 2014 --- Association for Consumer Research North American Conference},
  year = {2014},
  address = {Baltimore, USA},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Marchand, A., & Knapp, A.-K. (2014). Wie kann der stationäre Handel in einer digitalen Welt überleben? Empirische Erkenntnisse zur Rettung der Innenstädte. In Proceedings of the Tagung Handelsforschung, Trier.
More details BibTeX

@inproceedings{HennigThurauMK2014WieKannDer,
  author = {Thorsten Hennig-Thurau and André Marchand and Ann-Kristin Knapp},
  title = {Wie kann der stationäre Handel in einer digitalen Welt überleben? Empirische Erkenntnisse zur Rettung der Innenstädte},
  booktitle = {Proceedings of the Tagung Handelsforschung},
  year = {2014},
  address = {Trier},
  note = {Publication status: Published}
}

Houston, M. B., Hennig-Thurau, T., Knapp, A.-K., & Spann, M. (2014). Conceptualizing New Product Buzz. In Proceedings of the Association for Consumer Reserach North American Conference (ACR), Baltimore, Maryland (USA).
More details BibTeX

@inproceedings{HoustonHTKS2014Conceptualizing,
  author = {Mark B. Houston and Thorsten Hennig-Thurau and Ann-Kristin Knapp and Martin Spann},
  title = {Conceptualizing New Product Buzz},
  booktitle = {Proceedings of the Association for Consumer Reserach North American Conference (ACR)},
  year = {2014},
  address = {Baltimore, Maryland (USA)},
  note = {Publication status: Published}
}

2013

Knapp, A.-K., & Hennig-Thurau, T. (2013). Does 3D Make Sense? The Economic Implications of Adding a Third Dimension to Entertainment Products. In Proceedings of the Annual Conference of the Academy of Marketing Science, Monterey, California (USA).
More details BibTeX

@inproceedings{KnappHT2013Does3DMake,
  author = {Ann-Kristin Knapp and Thorsten Hennig-Thurau},
  title = {Does 3D Make Sense? The Economic Implications of Adding a Third Dimension to Entertainment Products},
  booktitle = {Proceedings of the Annual Conference of the Academy of Marketing Science},
  year = {2013},
  address = {Monterey, California (USA)},
  note = {Publication status: Published}
}

Labrecque, L. I., vor dem Esche, J., Mathwick, C., Novak, T. P., & Hofacker, C. F. (2013). The Evolution of Consumer Empowerment in the Social Media Era: A Critical Review. In Proceedings of the 42nd Academy of Marketing Science (AMS) Annual Conference, Monterey Bay, California.
More details BibTeX

@inproceedings{LabrecqueVDEMNH2013TheEvolution,
  author = {Lauren I. Labrecque and Jonas {vor dem Esche} and Charla Mathwick and Thomas P. Novak and Charles F. Hofacker},
  title = {The Evolution of Consumer Empowerment in the Social Media Era: A Critical Review},
  booktitle = {Proceedings of the 42$^{nd}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2013},
  address = {Monterey Bay, California},
  note = {Publication status: Published}
}

vor, d. E., Jonas;, L., Lauren, I. M., Charla;, N., Thomas, P. H., & Charles, F. (2013). By the Power of Social Media… I have the Power! A Critical Review of Consumer Empowerment in the Social Media Era. In Proceedings of the EMAC — European Marketing Academy, Istanbul.
More details BibTeX

@inproceedings{VorJLCTC2013ByThePower,
  author = {dem Esche vor and Labrecque Jonas; and I.; Mathwick Lauren and Novak Charla; and P.; Hofacker Thomas and F. Charles},
  title = {By the Power of Social Media… I have the Power! A Critical Review of Consumer Empowerment in the Social Media Era},
  booktitle = {Proceedings of the EMAC --- European Marketing Academy},
  year = {2013},
  address = {Istanbul},
  note = {Publication status: Published}
}

2010

Clement, M., Hennig-Thurau, T., Hofmann, J., & Völckner, F. (2010). The power of stars across industries. In Proceedings of the EMAC, Kopenhagen, Dänemark.
More details BibTeX

@inproceedings{ClementHTHV2010ThePowerOf,
  author = {M Clement and T Hennig-Thurau and J Hofmann and F Völckner},
  title = {The power of stars across industries},
  booktitle = {Proceedings of the EMAC},
  year = {2010},
  address = {Kopenhagen, Dänemark},
  note = {Publication status: Published}
}

Marx, P., Hennig-Thurau, T., & Marchand, A. (2010). Increasing Consumers' Understanding of Recommender Results: A Preference-based Hybrid Algorithm with Strong Explanatory Power. In Proceedings of the ACM RecSys'10, Barcelone (Spain), 297–300.
More details BibTeX Full text

@inproceedings{MarxHTM2010Increasing,
  author = {Paul Marx and Thorsten Hennig-Thurau and André Marchand},
  title = {Increasing Consumers' Understanding of Recommender Results: A Preference-based Hybrid Algorithm with Strong Explanatory Power},
  booktitle = {Proceedings of the ACM RecSys'10},
  pages = {297--300},
  editor = { ACM},
  year = {2010},
  address = {Barcelone (Spain)},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/marx_2010_acm_increasing_consumers_understanding_of_recommender_results_a_preference-based_hybrid_algorithm_with_strong_explanatory_power.pdf},
  note = {Publication status: Published}
}

2008

Houston, M., Hennig-Thurau, T., Spann, M., & Skiera, B. (2008). Consumer Anticipation of New Products: Conceptualization and Empirical Evidence Regarding Pre-Release Buzz. In Proceedings of the 2008 AMA Summer Educators’ Conference, San Diego, 52–53.
More details BibTeX

@inproceedings{HoustonHTSS2008ConsumerAnticipation,
  author = {MB Houston and T Hennig-Thurau and M Spann and B Skiera},
  title = {Consumer Anticipation of New Products: Conceptualization and Empirical Evidence Regarding Pre-Release Buzz},
  booktitle = {Proceedings of the 2008 AMA Summer Educators’ Conference},
  pages = {52--53},
  year = {2008},
  publisher = {American Marketing Association},
  address = {Chicago},
  note = {Publication status: Published}
}

2006

Hennig-Thurau, T., Henning, V., Sattler, H., Eggers, F., & Houston, M. (2006). Optimizing the Sequential Distribution Model for Motion Pictures. In Proceedings of the 2006 AMA Summer Educators’ Conference, Chicago, 127–128.
More details BibTeX Full text

@inproceedings{HennigThurauHSEH2006Optimizing,
  author = {T Hennig-Thurau and V Henning and H Sattler and F Eggers and MB Houston},
  title = {Optimizing the Sequential Distribution Model for Motion Pictures},
  booktitle = {Proceedings of the 2006 AMA Summer Educators’ Conference},
  pages = {127--128},
  editor = {D Grewal and M Levy and R Krishnan},
  year = {2006},
  publisher = {American Marketing Association},
  address = {Chicago},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2006_ama_optimizing_the_sequential_distribution_model_for_motion_pictures.pdf},
  note = {Publication status: Published}
}

2003

Hennig-Thurau, T., Gwinner, K., & Gremler, D. (2003). Managing Service Relationships in a Global Economy: Refining and Extending the Concept of Customer Relational Benefits. In Proceedings of the 2003 AMA Summer Educators’ Conference, 152–153.
More details BibTeX

@inproceedings{HennigThurauGG2003ManagingService,
  author = {T Hennig-Thurau and KP Gwinner and DD Gremler},
  title = {Managing Service Relationships in a Global Economy: Refining and Extending the Concept of Customer Relational Benefits},
  booktitle = {Proceedings of the 2003 AMA Summer Educators’ Conference},
  pages = {152--153},
  year = {2003},
  publisher = {American Marketing Association},
  address = {Chicago},
  note = {Publication status: Published}
}

2002

Hennig-Thurau, T., & Walsh, G. (2002). Conceptualizing Consumer Confusion. In Proceedings of the 2002 AMA Summer Educators’ Conference, San Diego, 172–173.
More details BibTeX

@inproceedings{HennigThurauW2002Conceptualizing,
  author = {T Hennig-Thurau and G Walsh},
  title = {Conceptualizing Consumer Confusion},
  booktitle = {Proceedings of the 2002 AMA Summer Educators’ Conference},
  pages = {172--173},
  year = {2002},
  publisher = {American Marketing Association},
  address = {Chicago},
  note = {Publication status: Published}
}

2001

Hennig-Thurau, T. (2001). A Relationship Marketing Perspective of Complaint Satisfaction in Services Settings: Empirical Findings. In Proceedings of the AMA Summer Educators' Conference, AMA Summer Educators' Conference.
More details BibTeX

@inproceedings{HennigThurau2001ARelationship,
  author = {T Hennig-Thurau},
  title = {A Relationship Marketing Perspective of Complaint Satisfaction in Services Settings: Empirical Findings},
  booktitle = {Proceedings of the AMA Summer Educators' Conference},
  year = {2001},
  address = {AMA Summer Educators' Conference},
  note = {Publication status: Published}
}

Wiedmann, K.-P., Walsh, G., Hennig-Thurau, T., & Mitchell, V.-W. (2001). Consumers’ Decision Making Style as a Basis for Market Segmentation. In Proceedings of the Annual AMA Summer Marketing Educators’ Conference 2001, Washington D.C. 128–128.
More details BibTeX Full text

@inproceedings{WiedmannWHTM2001Consumers,
  author = {K-P Wiedmann and G Walsh and T Hennig-Thurau and V-W Mitchell},
  title = {Consumers’ Decision Making Style as a Basis for Market Segmentation},
  booktitle = {Proceedings of the Annual AMA Summer Marketing Educators’ Conference 2001},
  pages = {128--128},
  year = {2001},
  publisher = {American Marketing Association},
  address = {Chicago},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/walsh_et_al._2001_jtmam_consumers_decision-making_style_as_a_basis_for_market_segmentation.pdf},
  note = {Publication status: Published}
}

Book (Monography)

2018

Hennig-Thurau, T., & Houston, M. B. (2018). Entertainment Science. Cham, Switzerland: Springer.
More details BibTeX Full text

@book{HennigThurauH2018Entertainment,
  author = {T Hennig-Thurau and Mark B Houston},
  title = {Entertainment Science},
  year = {2018},
  publisher = {Springer},
  address = {Cham, Switzerland},
  url = {https://www.marketingcenter.de/lmm/entertainment-science/},
  note = {Publication status: Published}
}

2009

Hennig-Thurau, T., & Henning, V. (2009). Guru Talk: Die deutsche Filmindustrie im 21. Jahrhundert. Marburg: Schüren Verlag.
More details BibTeX Full text

@book{HennigThurauH2009GuruTalkDie,
  author = {T Hennig-Thurau and V Henning},
  title = {Guru Talk: Die deutsche Filmindustrie im 21. Jahrhundert},
  year = {2009},
  publisher = {Schüren Verlag},
  address = {Marburg},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_henning_2009_guru_talk.pdf},
  note = {Publication status: Published}
}

2004

Hennig-Thurau, T. (2004). Marktbezogenes Organisationales Lernen als Aufgabe des Hochschulmanagement — Bestandsaufnahme und Entwicklung eines Erfolgskonzeptes für Universitäten. Berlin: Duncker und Humblot.
More details BibTeX Full text

@book{HennigThurau2004Marktbezogenes,
  author = {T Hennig-Thurau},
  title = {Marktbezogenes Organisationales Lernen als Aufgabe des Hochschulmanagement --- Bestandsaufnahme und Entwicklung eines Erfolgskonzeptes für Universitäten},
  year = {2004},
  publisher = {Duncker und Humblot},
  address = {Berlin},
  url = {http://www.duncker-humblot.de/index.php/marktbezogenes-organisationales-lernen-als-aufgabe-des-hochschulmanagements.html},
  note = {Publication status: Published}
}

1998

Hennig-Thurau, T. (1998). Konsum-Kompetenz: Eine neue Zielgröße für das Management von Geschäftsbeziehungen. Frankfurt/Main: Peter Lang.
More details BibTeX Full text

@book{HennigThurau1998KonsumKompetenz,
  author = {T Hennig-Thurau},
  title = {Konsum-Kompetenz: Eine neue Zielgröße für das Management von Geschäftsbeziehungen},
  year = {1998},
  publisher = {Peter Lang},
  address = {Frankfurt/Main},
  url = {http://www.peterlang.com/index.cfm},
  note = {Publication status: Published}
}

1995

Hennig, T. (1995). Die Abgrenzung und Strukturierung von Produktmärkten. Marburg: Tectum Verlag.
More details BibTeX

@book{Hennig1995DieAbgrenzung,
  author = {T Hennig},
  title = {Die Abgrenzung und Strukturierung von Produktmärkten},
  year = {1995},
  publisher = {Tectum Verlag},
  address = {Marburg},
  note = {Publication status: Published}
}

Thesis

2017

Cziehso, G. P. (2017). Making Money with Paid Content: Empirical Investigations on Consumers’ Reactions to Free-to-Fee Switches and Preview Characteristics. Dissertation at the TU Dortmund University.
More details BibTeX DOI

@phdthesis{Cziehso2017MakingMoney,
  author = {G. P. Cziehso},
  title = {Making Money with Paid Content: Empirical Investigations on Consumers’ Reactions to Free-to-Fee Switches and Preview Characteristics},
  school = {TU Dortmund University},
  type = {Dissertation},
  year = {2017},
  doi = {http://dx.doi.org/10.17877/DE290R-18231},
  note = {Publication status: Published}
}

Abstract / Poster

2016

Hennig-Thurau, T., & Bartschat, M. (2016). Determinants of Consumer Choice Between Word-of-Mouth Types in the Digital Era. Poster session presented at the 2016 AMA Winter Marketing Educators’ Conference, 27, Las Vegas, USA.
More details BibTeX

@misc{HennigThurauB2016Determinants,
  author = {Thorsten Hennig-Thurau and Maria Bartschat},
  title = {Determinants of Consumer Choice Between Word-of-Mouth Types in the Digital Era},
  year = {2016},
  howpublished = {Poster session presented at the 2016 AMA Winter Marketing Educators’ Conference, 27},
  note = {Publication status: Published}
}

2013

Paul, M., Hennig-Thurau, T., Wiertz, C., & Bohnenkamp, B. (2013). What Drives Consumption & Engagement on Online Media-Sharing Platforms? An Investigation of YouTube. Poster session presented at the 2013 AMA Winter Marketing Educators' Conference, Las Vegas.
More details BibTeX

@misc{PaulHTWB2013WhatDrives,
  author = {Michael Paul and Thorsten Hennig-Thurau and Caroline Wiertz and Björn Bohnenkamp},
  title = {What Drives Consumption & Engagement on Online Media-Sharing Platforms? An Investigation of YouTube},
  year = {2013},
  howpublished = {Poster session presented at the 2013 AMA Winter Marketing Educators' Conference},
  note = {Publication status: Published}
}

2009

Walsh, G., Hennig-Thurau, T., & Sassenberg, K. (2009). Does Relationship Quality Matter in E-Services? A Comparative Study of Online and Offline Service Firms. Poster session presented at the QUIS 11: Moving Forward with Service Quality, Catholic University Eichstaett-Ingolstadt.
More details BibTeX

@misc{WalshHTS2009DoesRelationship,
  author = {Gianfranco Walsh and Thorsten Hennig-Thurau and Kai Sassenberg},
  title = {Does Relationship Quality Matter in E-Services? A Comparative Study of Online and Offline Service Firms},
  year = {2009},
  howpublished = {Poster session presented at the QUIS 11: Moving Forward with Service Quality},
  note = {Publication status: Published}
}

Wiertz, C., Hennig-Thurau, T., Bohnenkamp, B., & Paul, M. (2009). Demystifying YouTube: An Analysis of the Drivers of User-Generated Online Video Consumption. Poster session presented at the informs Marketing Science Conference.
More details BibTeX

@misc{WiertzHTBP2009Demystifying,
  author = {C Wiertz and T Hennig-Thurau and B Bohnenkamp and M Paul},
  title = {Demystifying YouTube: An Analysis of the Drivers of User-Generated Online Video Consumption},
  year = {2009},
  howpublished = {Poster session presented at the informs Marketing Science Conference},
  note = {Publication status: Published}
}

2008

Hennig-Thurau, T., Houston, M., & Heitjans, T. (2008). Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures. Poster session presented at the 2008 AMA Summer Educators’ Conference, Chicago.
More details BibTeX Full text

@misc{HennigThurauHH2008Conceptualizing,
  author = {T Hennig-Thurau and MB Houston and T Heitjans},
  title = {Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures},
  year = {2008},
  howpublished = {Poster session presented at the 2008 AMA Summer Educators’ Conference},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2009_jm_conceptualizing_and_measuring_the_monetary_value_of_brand_extensions_the_case_of_motion_pictures.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Houston, M. B., & Heitjans, T. (2008). Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures. Enhancing Knowledge Development in Marketing: Proceedings of the 2008 AMA Summer Educators' Conference, Chicago.
More details BibTeX Full text

@misc{HennigThurauHH2008Conceptualizing,
  author = {Thorsten Hennig-Thurau and Mark B. Houston and Torsten Heitjans},
  title = {Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures},
  year = {2008},
  howpublished = {Enhancing Knowledge Development in Marketing: Proceedings of the 2008 AMA Summer Educators' Conference},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2009_jm_conceptualizing_and_measuring_the_monetary_value_of_brand_extensions_the_case_of_motion_pictures.pdf},
  note = {Publication status: Published}
}

Henning, V., & Hennig-Thurau, T. (2008). The Theory of Reasoned Action: Does It Lack Emotion?. Poster session presented at the 2008 AMA Summer Educators’ Conference.
More details BibTeX

@misc{HenningHT2008TheTheoryOf,
  author = {V Henning and T Hennig-Thurau},
  title = {The Theory of Reasoned Action: Does It Lack Emotion?},
  year = {2008},
  howpublished = {Poster session presented at the 2008 AMA Summer Educators’ Conference},
  note = {Publication status: Published}
}

Paul, M., Hennig-Thurau, T., & Rudolph, T. (2008). Using Customer Equity to Determine Optimal Multichannel Strategies. Poster session presented at the 2008 AMA Summer Educators’ Conference.
More details BibTeX

@misc{PaulHTR2008UsingCustomer,
  author = {M Paul and T Hennig-Thurau and T Rudolph},
  title = {Using Customer Equity to Determine Optimal Multichannel Strategies},
  year = {2008},
  howpublished = {Poster session presented at the 2008 AMA Summer Educators’ Conference},
  note = {Publication status: Published}
}

2007

Hennig-Thurau, T., & Paul, M. (2007). Standardizing the Human Component of Services: The Impact of Service Rules on Customer-Perceived Service Quality and Trust. Poster session presented at the 2007 AMA Summer Educators’ Conference, Washington, DC.
More details BibTeX

@misc{HennigThurauP2007Standardizing,
  author = {T Hennig-Thurau and M Paul},
  title = {Standardizing the Human Component of Services: The Impact of Service Rules on Customer-Perceived Service Quality and Trust},
  year = {2007},
  howpublished = {Poster session presented at the 2007 AMA Summer Educators’ Conference},
  note = {Publication status: Published}
}

Hennig-Thurau, T., & Wagner, T. (2007). The Dark Side of Hierarchical Loyalty Programs: Testing Customer Reactions to Relationship Status Reductions. Poster session presented at the AMA Winter Educators’ Conference, San Diego.
More details BibTeX

@misc{HennigThurauW2007TheDarkSide,
  author = {T Hennig-Thurau and T Wagner},
  title = {The Dark Side of Hierarchical Loyalty Programs: Testing Customer Reactions to Relationship Status Reductions},
  year = {2007},
  howpublished = {Poster session presented at the AMA Winter Educators’ Conference},
  note = {Publication status: Published}
}

2006

Hennig-Thurau, T., Walsh, G., & Bode, M. (2006). Enhancing Cultural Positioning: Understanding the Success and Failure of Hollywood Movies in Germany. Poster session presented at the 2006 AMA Summer Educators’ Conference.
More details BibTeX

@misc{HennigThurauWB2006EnhancingCultural,
  author = {T Hennig-Thurau and G Walsh and M Bode},
  title = {Enhancing Cultural Positioning: Understanding the Success and Failure of Hollywood Movies in Germany},
  year = {2006},
  howpublished = {Poster session presented at the 2006 AMA Summer Educators’ Conference},
  note = {Publication status: Published}
}

Paul, M., Hennig-Thurau, T., Gremler, D., & Gwinner, K. (2006). Toward a Means-End Theory of Service Relationships. Poster session presented at the 2006 AMA Summer Educators’ Conference, Chicago, Illinois.
More details BibTeX Full text

@misc{PaulHTGG2006TowardAMeansEnd,
  author = {M Paul and T Hennig-Thurau and D Gremler and K Gwinner},
  title = {Toward a Means-End Theory of Service Relationships},
  year = {2006},
  howpublished = {Poster session presented at the 2006 AMA Summer Educators’ Conference},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/paul_et_al._2006_ama_toward_a_means-end_theory_of_service_relationships_linking_relationship-driving_benefits_with_service_attributes_and_motivational_values.pdf},
  note = {Publication status: Published}
}

2005

Hennig-Thurau, T., Groth, M., Paul, M., & Gremler, D. (2005). Not all Smiles are Created Equal: How Employee-Customer Emotional Contagion Impacts Service Relationships. Poster session presented at the 2005 Annual Conference of the Academy of Marketing Science, Tampa.
More details BibTeX

@misc{HennigThurauGPG2005NotAllSmiles,
  author = {T Hennig-Thurau and M Groth and M Paul and DD Gremler},
  title = {Not all Smiles are Created Equal: How Employee-Customer Emotional Contagion Impacts Service Relationships},
  year = {2005},
  howpublished = {Poster session presented at the 2005 Annual Conference of the Academy of Marketing Science},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Honebein, P., & Aubert, B. (2005). Unlocking Product Value Through Customer Education. Poster session presented at the Annual AMA Winter Marketing Educators’ Conference.
More details BibTeX

@misc{HennigThurauHA2005UnlockingProduct,
  author = {T Hennig-Thurau and PC Honebein and B Aubert},
  title = {Unlocking Product Value Through Customer Education},
  year = {2005},
  howpublished = {Poster session presented at the Annual AMA Winter Marketing Educators’ Conference},
  note = {Publication status: Published}
}

Henning, V., & Hennig-Thurau, T. (2005). Consumer File Sharing of Motion Pictures: Consequences and Antecedents. Poster session presented at the 2005 AMA Summer Educators’ Conference.
More details BibTeX

@misc{HenningHT2005ConsumerFile,
  author = {V Henning and T Hennig-Thurau},
  title = {Consumer File Sharing of Motion Pictures: Consequences and Antecedents},
  year = {2005},
  howpublished = {Poster session presented at the 2005 AMA Summer Educators’ Conference},
  note = {Publication status: Published}
}

2004

Hennig-Thurau, T., Groth, M., & Walsh, G. (2004). Examining Customer Related Outcomes and Antecedents of Service Employees' Emotional Labor Strategies for Interactive and Individualized Services. Poster session presented at the 2004 AMA Summer Educators’ Conference, Boston.
More details BibTeX

@misc{HennigThurauGW2004ExaminingCustomer,
  author = {T Hennig-Thurau and M Groth and G Walsh},
  title = {Examining Customer Related Outcomes and Antecedents of Service Employees' Emotional Labor Strategies for Interactive and Individualized Services},
  year = {2004},
  howpublished = {Poster session presented at the 2004 AMA Summer Educators’ Conference},
  note = {Publication status: Published}
}

Hennig-Thurau, T., & Houston, M. (2004). The Good, the Bad, and the Studio-Manufactured Buzz: Can Good Marketing Carry A Bad Motion Picture. Poster session presented at the 2004 AMA Summer Educators’ Conference.
More details BibTeX

@misc{HennigThurauH2004TheGoodThe,
  author = {T Hennig-Thurau and MB Houston},
  title = {The Good, the Bad, and the Studio-Manufactured Buzz: Can Good Marketing Carry A Bad Motion Picture},
  year = {2004},
  howpublished = {Poster session presented at the 2004 AMA Summer Educators’ Conference},
  note = {Publication status: Published}
}

2003

Hennig-Thurau, T., Houston, M., & Walsh, G. (2003). Unveiling the Mysteries of Motion Picture Success: An Interrelationship Approach of the Determinants of Motion Picture Box Office. Poster session presented at the 2003 AMA Summer Educators’ Conference.
More details BibTeX

@misc{HennigThurauHW2003UnveilingThe,
  author = {T Hennig-Thurau and MB Houston and G Walsh},
  title = {Unveiling the Mysteries of Motion Picture Success: An Interrelationship Approach of the Determinants of  Motion Picture Box Office},
  year = {2003},
  howpublished = {Poster session presented at the 2003 AMA Summer Educators’ Conference},
  note = {Publication status: Published}
}

2002

Hennig-Thurau, T., Walsh, G., Wiedmann, K.-P., & Houston, M. (2002). Going to the Movies — or Renting Them. Poster session presented at the 2002 AMA Summer Educators’ Conference.
More details BibTeX

@misc{HennigThurauWWH2002GoingToThe,
  author = {T Hennig-Thurau and G Walsh and K-P Wiedmann and MB Houston},
  title = {Going to the Movies --- or Renting Them},
  year = {2002},
  howpublished = {Poster session presented at the 2002 AMA Summer Educators’ Conference},
  note = {Publication status: Published}
}

2001

Hennig-Thurau, T. (2001). A Relationship Marketing Perspective of Complaint Satisfaction in Services Settings: Empirical Findings. Poster session presented at the Annual AMA Summer Marketing Educators’ Conference, Washington D.C.
More details BibTeX Full text

@misc{HennigThurau2001ARelationship,
  author = {T Hennig-Thurau},
  title = {A Relationship Marketing Perspective of Complaint Satisfaction in Services Settings: Empirical Findings},
  year = {2001},
  howpublished = {Poster session presented at the Annual AMA Summer Marketing Educators’ Conference},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2001_ama_a_relationship_marketing_perspective_of_complaint_satisfaction_in_service_settings_some_empirical_findings.pdf},
  note = {Publication status: Published}
}

Thurau, C., & Hennig-Thurau, T. (2001). Customer Orientation of Service Employees — A Conceptual Framework. Poster session presented at the Annual AMA Summer Marketing Educators’ Conference.
More details BibTeX

@misc{ThurauHT2001CustomerOrientation,
  author = {C Thurau and T Hennig-Thurau},
  title = {Customer Orientation of Service Employees --- A Conceptual Framework},
  year = {2001},
  howpublished = {Poster session presented at the Annual AMA Summer Marketing Educators’ Conference},
  note = {Publication status: Published}
}

2000

Hennig-Thurau, T., Gwinner, K. P., & Gremler, D. (2000). The Rationales of Service Relationships: Integrating Company-oriented and Customer-oriented Relational Benefits. Poster session presented at the Annual AMA Winter Marketing Educators’ Conference.
More details BibTeX

@misc{HennigThurauGG2000TheRationales,
  author = {T Hennig-Thurau and K P Gwinner and DD Gremler},
  title = {The Rationales of Service Relationships: Integrating Company-oriented and Customer-oriented Relational Benefits},
  year = {2000},
  howpublished = {Poster session presented at the Annual AMA Winter Marketing Educators’ Conference},
  note = {Publication status: Published}
}

Article in Newspaper

2015

Knapp, A., & Hennig-Thurau, T. (2015). 3D — Freund oder Feind der Filmindustrie?. promedia, 18(April), 34–35.
More details BibTeX

@article{KnappHT20153DFreund,
  author = {A Knapp and T Hennig-Thurau},
  title = {3D --- Freund oder Feind der Filmindustrie?},
  journal = {promedia},
  year = {2015},
  volume = {18},
  number = {April},
  pages = {34--35},
  note = {Publication status: Published}
}

2008

Hennig-Thurau, T. (2008). Wir brauchen eine Film Business Academy: Bemerkungen zur Zukunft des Kinos. Blickpunkt:Film, 18, 26–26.
More details BibTeX

@article{HennigThurau2008WirBrauchen,
  author = {T Hennig-Thurau},
  title = {Wir brauchen eine Film Business Academy: Bemerkungen zur Zukunft des Kinos},
  journal = {Blickpunkt:Film},
  year = {2008},
  volume = {18},
  pages = {26--26},
  note = {Publication status: Published}
}

Chapter in Book

2011

Bohnenkamp, B. (2011). Telefonie im Film. In Kirchmann, K., & Ruchatz, J. (Eds.), Medienreflexion im Film. Bielefeld: Transcript. (In press)
More details BibTeX

@incollection{Bohnenkamp2011TelefonieIm,
  author = {Björn Bohnenkamp},
  title = {Telefonie im Film},
  booktitle = {Medienreflexion im Film},
  editor = {Kay Kirchmann and Jens Ruchatz},
  year = {2011},
  publisher = {Transcript},
  address = {Bielefeld},
  note = {Publication status: In press}
}

2010

Bohnenkamp, B. (2010). Switching Television. Kritik im/am System. In Petras, O., & Sina, K. (Eds.), Medial Gegenwartsbeschreibungen zwischen Pop und Protest. Dresden: Thelem. (In press)
More details BibTeX

@incollection{Bohnenkamp2010SwitchingTelevision,
  author = {Björn Bohnenkamp},
  title = {Switching Television. Kritik im/am System},
  booktitle = {Medial Gegenwartsbeschreibungen zwischen Pop und Protest},
  editor = {Ole Petras and Kai Sina},
  year = {2010},
  publisher = {Thelem},
  address = {Dresden},
  note = {Publication status: In press}
}

Paul, M., & Hennig-Thurau, T. (2010). Determinanten der Kundenbindung. In Bruhn, M., & Homburg, C. (Eds.), Handbuch Kundenbindungsmanagement (7th ed., pp. 81–109). Wiesbaden: Gabler.
More details BibTeX Full text

@incollection{PaulHT2010Determinanten,
  author = {Michael Paul and Thorsten Hennig-Thurau},
  title = {Determinanten der Kundenbindung},
  booktitle = {Handbuch Kundenbindungsmanagement},
  edition = {7},
  pages = {81--109},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2010},
  publisher = {Gabler},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/paul_hennig-thurau_2010_determinanten_der_kundenbindung_in_bruhn_homburg_handbuch_kundenbindungsmanagement.pdf},
  note = {Publication status: Published}
}

2009

Bohnenkamp, B. (2009). Vom Zählen und Erzählen. Generationen als Effekt von Kulturtechniken. In Bohnenkamp, B., Manning, T., & Silies, E.-M. (Eds.), Generation als Erzählung (p. 17). Göttingen: Wallstein Verlag.
More details BibTeX

@incollection{Bohnenkamp2009VomZaehlen,
  author = {Björn Bohnenkamp},
  title = {Vom Zählen und Erzählen. Generationen als Effekt von Kulturtechniken},
  booktitle = {Generation als Erzählung},
  pages = {17},
  editor = {Björn Bohnenkamp and Till Manning and Eva-Maria Silies},
  year = {2009},
  publisher = {Wallstein Verlag},
  address = {Göttingen},
  note = {Publication status: Published}
}

Bohnenkamp, B., Manning, T., & Silies, E.-M. (2009). Argument, Mythos, Auftrag und Konstrukt. Generationelle Erzählungen in interdisziplinärer Perspektive. In Bohnenkamp, B., Manning, T., & Silies, E.-M. (Eds.), Generation als Erzählung (p. 21). Göttingen: Wallstein Verlag.
More details BibTeX

@incollection{BohnenkampMS2009ArgumentMythos,
  author = {Björn Bohnenkamp and Till Manning and Eva-Maria Silies},
  title = {Argument, Mythos, Auftrag und Konstrukt. Generationelle Erzählungen in interdisziplinärer Perspektive},
  booktitle = {Generation als Erzählung},
  pages = {21},
  editor = {Björn Bohnenkamp and Till Manning and Eva-Maria Silies},
  year = {2009},
  publisher = {Wallstein Verlag},
  address = {Göttingen},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2009). Die deutsche Filmindustrie im 21. Jahrhundert: Ökonomische Betrachtungen aus wissenschaftlicher Sicht. In Hennig-Thurau, T., & Henning, V. (Eds.), Guru Talk — Die deutsche Filmindustrie im 21. Jahrhundert (pp. 1–12). Marburg: Schüren.
More details BibTeX

@incollection{HennigThurau2009DieDeutsche,
  author = {T Hennig-Thurau},
  title = {Die deutsche Filmindustrie im 21. Jahrhundert: Ökonomische Betrachtungen aus wissenschaftlicher Sicht},
  booktitle = {Guru Talk --- Die deutsche Filmindustrie im 21. Jahrhundert},
  pages = {1--12},
  editor = {T Hennig-Thurau and V Henning},
  year = {2009},
  publisher = {Schüren},
  address = {Marburg},
  note = {Publication status: Published}
}

2007

Hennig-Thurau, T., & Paul, M. (2007). Mitarbeiteremotionen als Steuerungsgröße des Dienstleistungserfolges. In Gouthier, M. H. J., Coenen, C., Schulze, H. S., & Wegmann, C. (Eds.), Service Excellence als Impulsgeber. Strategien — Management — Innovationen — Branchen (pp. 363–382). Wiesbaden: Gabler.
More details BibTeX

@incollection{HennigThurauP2007Mitarbeiteremotionen,
  author = {T Hennig-Thurau and M Paul},
  title = {Mitarbeiteremotionen als Steuerungsgröße des Dienstleistungserfolges},
  booktitle = {Service Excellence als Impulsgeber. Strategien --- Management --- Innovationen --- Branchen},
  pages = {363--382},
  editor = {Matthias H. J. Gouthier and Christian Coenen and Henning S. Schulze and Christoph Wegmann},
  year = {2007},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

2006

Bornemann, D., Hennig-Thurau, T., & Hansen, U. (2006). Das Konstrukt der Beziehungsqualität im Zeitalter des Internets — Ein Vergleich von Internethandel und stationärem Einzelhandel. In Bauer, H. H. (Ed.), Handbuch Konsumentenvertrauen (pp. 327–340). Wiesbaden: Gabler.
More details BibTeX

@incollection{BornemannHTH2006DasKonstrukt,
  author = {D Bornemann and T Hennig-Thurau and U Hansen},
  title = {Das Konstrukt der Beziehungsqualität im Zeitalter des Internets --- Ein Vergleich von Internethandel und stationärem Einzelhandel},
  booktitle = {Handbuch Konsumentenvertrauen},
  pages = {327--340},
  editor = {Hans H. Bauer},
  year = {2006},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2006). Tom Hanks inside — Filmstars als Marken! Zum Einfluss von Filmstars auf den ökonomischen Erfolg von Spielfilmen. In Höhne, S., & Ziegler, R. P. (Eds.), Kulturbranding? Konzepte und Perspektiven der Markenbildung im Kulturbereich (pp. 159–181). Leipzig: Leipziger Universitätsverlag.
More details BibTeX

@incollection{HennigThurau2006TomHanksInside,
  author = {T Hennig-Thurau},
  title = {Tom Hanks inside --- Filmstars als Marken! Zum Einfluss von Filmstars auf den ökonomischen Erfolg von Spielfilmen},
  booktitle = {Kulturbranding? Konzepte und Perspektiven der Markenbildung im Kulturbereich},
  pages = {159--181},
  editor = {Steffen Höhne and Ralph Philipp Ziegler},
  year = {2006},
  publisher = {Leipziger Universitätsverlag},
  address = {Leipzig},
  note = {Publication status: Published}
}

2005

Hennig-Thurau, T., & Henning, V. (2005). Zum Zusammenhang von Qualität, Marketing und Markterfolg bei Spielfilmen. In Bliemel, F. W., Eggert, A., Fassott, G., & Hensele, J. (Eds.), Handbuch PLS-Pfadmodellierung (pp. 211–223). Stuttgart: Schäffer-Poeschel.
More details BibTeX

@incollection{HennigThurauH2005ZumZusammenhang,
  author = {T Hennig-Thurau and V Henning},
  title = {Zum Zusammenhang von Qualität, Marketing und Markterfolg bei Spielfilmen},
  booktitle = {Handbuch PLS-Pfadmodellierung},
  pages = {211--223},
  editor = {Friedhelm W. Bliemel and Andreas Eggert and Georg Fassott and Jörg Hensele},
  year = {2005},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

2004

Bruhn, M., Hennig-Thurau, T., & Hadwich, K. (2004). Markenpolitik und Relationship Marketing. In Bruhn, M. (Ed.), Handbuch Markenpolitik (pp. 391–420). Wiesbaden: Gabler.
More details BibTeX

@incollection{BruhnHTH2004Markenpolitik,
  author = {M Bruhn and T Hennig-Thurau and K Hadwich},
  title = {Markenpolitik und Relationship Marketing},
  booktitle = {Handbuch Markenpolitik},
  pages = {391--420},
  editor = {M Bruhn},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2004). There’s No Business Like Movie Business: Überlegungen zu den Erfolgsfaktoren von Spielfilmen. In Wirtz, B. (Ed.), Handbuch Medienmanagement (pp. 365–392). Wiesbaden: Gabler.
More details BibTeX

@incollection{HennigThurau2004ThereSNoBusiness,
  author = {T Hennig-Thurau},
  title = {There’s No Business Like Movie Business: Überlegungen zu den Erfolgsfaktoren von Spielfilmen},
  booktitle = {Handbuch Medienmanagement},
  pages = {365--392},
  editor = {Bernd Wirtz},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2004). Der Planungs- und Entwicklungsprozess neuer Markenartikel. In Bruhn, M. (Ed.), Handbuch Markenpolitik (pp. 699–722). Wiesbaden: Gabler.
More details BibTeX

@incollection{HennigThurau2004DerPlanungs,
  author = {T Hennig-Thurau},
  title = {Der Planungs- und Entwicklungsprozess neuer Markenartikel},
  booktitle = {Handbuch Markenpolitik},
  pages = {699--722},
  editor = {Manfred Bruhn},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

Hennig-Thurau, T., & Heitjans, T. (2004). Marken und Spielfilme. In Baumgarth, C. (Ed.), Erfolgreiche Markenpolitik für Medien (pp. 63–86). Wiesbaden: Gabler.
More details BibTeX

@incollection{HennigThurauH2004MarkenUndSpielfilme,
  author = {T Hennig-Thurau and T Heitjans},
  title = {Marken und Spielfilme},
  booktitle = {Erfolgreiche Markenpolitik für Medien},
  pages = {63--86},
  editor = {Carsten Baumgarth},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

Kirein, F., Pätzold, R., & Hennig-Thurau, T. (2004). Der Markt für nachhaltiges und ethisches Investment in Deutschland und Europa. In Hehn, E. (Ed.), Asset Management in Kapitalanlage- und Versicherungsgesellschaften (pp. 33–48). Wiesbaden: Gabler.
More details BibTeX

@incollection{KireinPHT2004DerMarktFuer,
  author = {F Kirein and R Pätzold and T Hennig-Thurau},
  title = {Der Markt für nachhaltiges und ethisches Investment in Deutschland und Europa},
  booktitle = {Asset Management in Kapitalanlage- und Versicherungsgesellschaften},
  pages = {33--48},
  editor = {Elisabeth Hehn},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

2003

Hennig-Thurau, T., & Bornemann, D. (2003). Return on Relationship Quality, oder: Lohnen sich Investitionen in die Qualität von Geschäftsbeziehungen?. In Rapp, R., & Payne, A. (Eds.), Handbuch Relationship Marketing (pp. 111–147). München: Vahlen.
More details BibTeX

@incollection{HennigThurauB2003ReturnOnRelationship,
  author = {T Hennig-Thurau and D Bornemann},
  title = {Return on Relationship Quality, oder: Lohnen sich Investitionen in die Qualität von Geschäftsbeziehungen?},
  booktitle = {Handbuch Relationship Marketing},
  pages = {111--147},
  editor = {Reinhold Rapp and Adrian Payne},
  year = {2003},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

2002

Hennig-Thurau, T. (2002). Zum Beziehungserfolg bei Dienstleistungen: Die Bedeutung transaktionaler und relationaler Leistungsmerkmale. In Hinterhuber, H. H., & Stahl, H. K. (Eds.), Erfolg durch "Dienen"? Zur wertsteigernden Führung von Dienstleistungsunternehmen (pp. 63–90). Renningen, Vienna: Expert und Linde Verlag.
More details BibTeX

@incollection{HennigThurau2002ZumBeziehungserfolg,
  author = {T Hennig-Thurau},
  title = {Zum Beziehungserfolg bei Dienstleistungen: Die Bedeutung transaktionaler und relationaler Leistungsmerkmale},
  booktitle = {Erfolg durch "Dienen"? Zur wertsteigernden Führung von Dienstleistungsunternehmen},
  pages = {63--90},
  editor = {Hans H. Hinterhuber and Heinz K. Stahl},
  year = {2002},
  publisher = {Expert und Linde Verlag},
  address = {Renningen, Vienna},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Hansen, U., Eifler, V., & Bornemann, D. (2002). Vertrauen in Kundenartikulationen auf virtuellen Meinungsplattformen. In Bruhn, M., & Stauss, B. (Eds.), Dienstleistungsmanagement Jahrbuch 2002 — Electronic Services (pp. 461–487). Wiesbaden: Gabler.
More details BibTeX Full text

@incollection{HennigThurauHEB2002VertrauenIn,
  author = {T Hennig-Thurau and U Hansen and V Eifler and D Bornemann},
  title = {Vertrauen in Kundenartikulationen auf virtuellen Meinungsplattformen},
  booktitle = {Dienstleistungsmanagement Jahrbuch 2002 --- Electronic Services},
  pages = {461--487},
  editor = {M Bruhn and B Stauss},
  year = {2002},
  publisher = {Gabler},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2002_vertrauen_in_kundenartikulationen_auf_virtuellen_meinungsplattformen_in_bruhn_strauss_dienstleistungsmanagement_jahrbuch_2002_electronic_services.pdf},
  note = {Publication status: Published}
}

2000

Hennig-Thurau, T. (2000). Die Qualität von Geschäftsbeziehungen auf Dienstleistungsmärkten: Konzeptualisierung, empirische Messung, Gestaltungshinweise. In Bruhn, M., & Stauss, B. (Eds.), Dienstleistungsmanagement Jahrbuch 2000 — Kundenbeziehungen im Dienstleistungsbereich (pp. 132–158). Wiesbaden: Gabler.
More details BibTeX Full text

@incollection{HennigThurau2000DieQualitaet,
  author = {T Hennig-Thurau},
  title = {Die Qualität von Geschäftsbeziehungen auf Dienstleistungsmärkten: Konzeptualisierung, empirische Messung, Gestaltungshinweise},
  booktitle = {Dienstleistungsmanagement Jahrbuch 2000 --- Kundenbeziehungen im Dienstleistungsbereich},
  pages = {132--158},
  editor = {M Bruhn and B Stauss},
  year = {2000},
  publisher = {Gabler},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2000_die_qualitat_von_geschaftsbeziehungen_auf_dienstleistungsmarkten_konzeptualisierung_empirische_messung_gestaltungshinweise_in_bruhn_strauss_dienstleistungs},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2000). Relationship Marketing Success Through Investments in Customers. In Hennig-Thurau, T., & Hansen, U. (Eds.), Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention (pp. 127–146). Berlin, New York: Springer.
More details BibTeX

@incollection{HennigThurau2000Relationship,
  author = {T Hennig-Thurau},
  title = {Relationship Marketing Success Through Investments in Customers},
  booktitle = {Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention},
  pages = {127--146},
  editor = {T Hennig-Thurau and U Hansen},
  year = {2000},
  publisher = {Springer},
  address = {Berlin, New York},
  note = {Publication status: Published}
}

Hennig-Thurau, T., Gwinner, K. P., & Gremler, D. (2000). Why Customers Build Relationships with Companies — and Why not. In Hennig-Thurau, T., & Hansen, U. (Eds.), Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention (pp. 369–391). Berlin, New York: Springer.
More details BibTeX Full text

@incollection{HennigThurauGG2000WhyCustomers,
  author = {T Hennig-Thurau and K P Gwinner and DD Gremler},
  title = {Why Customers Build Relationships with Companies --- and Why not},
  booktitle = {Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention},
  pages = {369--391},
  editor = {T Hennig-Thurau and U Hansen},
  year = {2000},
  publisher = {Springer},
  address = {Berlin, New York},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2000_why_customers_build_relationships_with_companies_and_why_not_in_hennig-thurau_hansen_relationship_marketing.pdf},
  note = {Publication status: Published}
}

Hennig-Thurau, T., & Hansen, U. (2000). Relationship Marketing — Some Reflections on the State-of-the-Art of the Relational Concept. In Hennig-Thurau, T., & Hansen, U. (Eds.), Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention (pp. 3–27). Berlin, New York: Springer.
More details BibTeX Full text

@incollection{HennigThurauH2000Relationship,
  author = {T Hennig-Thurau and U Hansen},
  title = {Relationship Marketing --- Some Reflections on the State-of-the-Art of the Relational Concept},
  booktitle = {Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention},
  pages = {3--27},
  editor = {Thorsten Hennig-Thurau and Ursula Hansen},
  year = {2000},
  publisher = {Springer},
  address = {Berlin, New York},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_hansen_2000_relationship_marketing_some_reflections_on_the_state-of-the-art_of_the_relational_concept_in_hennig-thurau_hansen_relationship_marketing.pdf},
  note = {Publication status: Published}
}

1999

Hennig-Thurau, T. (1999). Die Klassifikation von Geschäftsbeziehungen mittels Kundenportfolios. In Payne, A., & Rapp, R. (Eds.), Handbuch Relationship Marketing (pp. 91–110). München: Vahlen.
More details BibTeX

@incollection{HennigThurau1999DieKlassifikation,
  author = {T Hennig-Thurau},
  title = {Die Klassifikation von Geschäftsbeziehungen mittels Kundenportfolios},
  booktitle = {Handbuch Relationship Marketing},
  pages = {91--110},
  editor = {A Payne and R Rapp},
  year = {1999},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (1999). Bessere Lehre durch Organisationales Lernen. In Stauss, B., Balderjahn, I., & Wimmer, F. (Eds.), Dienstleistungsorientierung in der universitären Ausbildung: Mehr Qualität im Betriebswirtschaftlichen Studium (pp. 501–539). Stuttgart: Schäffer-Poeschel.
More details BibTeX

@incollection{HennigThurau1999BessereLehre,
  author = {T Hennig-Thurau},
  title = {Bessere Lehre durch Organisationales Lernen},
  booktitle = {Dienstleistungsorientierung in der universitären Ausbildung: Mehr Qualität im Betriebswirtschaftlichen Studium},
  pages = {501--539},
  editor = {B Stauss and I Balderjahn and F Wimmer},
  year = {1999},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

1998

Hansen, U., & Hennig-Thurau, T. (1998). National Customer Satisfaction Indices: A Critical Investigation from an Application Perspective. In Kunst, P., & Lemmink, S. B. (Eds.), Service Quality and Management (pp. 25–53). Wiesbaden: Gabler.
More details BibTeX Full text

@incollection{HansenHT1998NationalCustomer,
  author = {U Hansen and T Hennig-Thurau},
  title = {National Customer Satisfaction Indices: A Critical Investigation from an Application Perspective},
  booktitle = {Service Quality and Management},
  pages = {25--53},
  editor = {P Kunst and Stauss B Lemmink},
  year = {1998},
  publisher = {Gabler},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hansen_hennig-thurau_1998_national_customer_satisfaction_indices_a_critical_investigation_from_an_application_perspective_in_kunst_lemmink_stauss_service_quality_and_manageme},
  note = {Publication status: Published}
}

Hansen, U., & Hennig-Thurau, T. (1998). National Customer Satisfaction Indices: A Critical Investigation from an Application Perspective. In Proceedings of the EIASM Workshop Quality Management in Services VIII (pp. 649–673). Ingolstadt.
More details BibTeX

@incollection{HansenHT1998NationalCustomer,
  author = {U Hansen and T Hennig-Thurau},
  title = {National Customer Satisfaction Indices: A Critical Investigation from an Application Perspective},
  booktitle = {Proceedings of the EIASM Workshop Quality Management in Services VIII},
  pages = {649--673},
  year = {1998},
  publisher = {},
  address = {Ingolstadt},
  note = {Publication status: Published}
}

Hansen, U., Korpiun, M., & Hennig-Thurau, T. (1998). Nationale Kundenzufriedenheitsindizes als Informationsgrundlage des Dienstleistungsmanagement — Eine kritische Bestandsaufnahme. In Bruhn, M., & Meffert, H. (Eds.), Dienstleistungsmanagement — Grundlagen, Konzepte, Erfahrungen (pp. 307–342). Wiesbaden: Gabler.
More details BibTeX

@incollection{HansenKHT1998NationaleKundenzufriedenheitsindizes,
  author = {U Hansen and M Korpiun and T Hennig-Thurau},
  title = {Nationale Kundenzufriedenheitsindizes als Informationsgrundlage des Dienstleistungsmanagement --- Eine kritische Bestandsaufnahme},
  booktitle = {Dienstleistungsmanagement --- Grundlagen, Konzepte, Erfahrungen},
  pages = {307--342},
  editor = {M Bruhn and H Meffert},
  year = {1998},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

1997

Hennig, T. (1997). Hypothesen zum sozial-ökologischen Unternehmensverhalten in der Nahrungs- und Genußmittelindustrie. In imug, (Ed.), Unternehmenstest — Neue Herausforderungen für das Management der sozialen und ökologischen Verantwortung (pp. 203–213). München: Vahlen.
More details BibTeX

@incollection{Hennig1997Hypothesen,
  author = {T Hennig},
  title = {Hypothesen zum sozial-ökologischen Unternehmensverhalten in der Nahrungs- und Genußmittelindustrie},
  booktitle = {Unternehmenstest --- Neue Herausforderungen für das Management der sozialen und ökologischen Verantwortung},
  pages = {203--213},
  editor = { imug},
  year = {1997},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

Hennig, T. (1997). Die Messung der sozial-ökologischen Qualität von Unternehmen. In imug, (Ed.), Unternehmenstest — Neue Herausforderungen für das Management der sozialen und ökologischen Verantwortung (pp. 132–143). München: Vahlen.
More details BibTeX

@incollection{Hennig1997DieMessung,
  author = {T Hennig},
  title = {Die Messung der sozial-ökologischen Qualität von Unternehmen},
  booktitle = {Unternehmenstest --- Neue Herausforderungen für das Management der sozialen und ökologischen Verantwortung},
  pages = {132--143},
  editor = { imug},
  year = {1997},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

1995

Hansen, U., & Hennig, T. (1995). ): Konsum-Kompetenz als Zielgröße eines beziehungsorientierten Konsumgütermarketing — Explorative Befunde. In Diller, H. (Ed.), Beziehungsmanagement (pp. 69–96). Nürnberg.
More details BibTeX

@incollection{HansenH1995KonsumKompetenz,
  author = {U Hansen and T Hennig},
  title = {): Konsum-Kompetenz als Zielgröße eines beziehungsorientierten Konsumgütermarketing --- Explorative Befunde},
  booktitle = {Beziehungsmanagement},
  pages = {69--96},
  editor = {H Diller},
  year = {1995},
  publisher = {},
  address = {Nürnberg},
  note = {Publication status: Published}
}

Hansen, U., & Hennig, T. (1995). Der Co-Produzenten-Ansatz im Konsumgütermarketing. Darstellung und Implikationen einer Neuformulierung der Konsumentenrolle. In Hansen, U. (Ed.), Verbraucher- und ökologieorientiertes Marketing — Spurensuche einer dialogischen Marketingethik (pp. 309–332). Wiesbaden: Schäffer-Poeschel.
More details BibTeX Full text

@incollection{HansenH1995DerCoProduzentenAnsatz,
  author = {U Hansen and T Hennig},
  title = {Der Co-Produzenten-Ansatz im Konsumgütermarketing. Darstellung und Implikationen einer Neuformulierung der Konsumentenrolle},
  booktitle = {Verbraucher- und ökologieorientiertes Marketing --- Spurensuche einer dialogischen Marketingethik},
  pages = {309--332},
  editor = {U Hansen},
  year = {1995},
  publisher = {Schäffer-Poeschel},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hansen_hennig_1995_der_co-produzenten-ansatz_im_konsumgutermarketing_darstellung_und_implikationen_einer_neuformulierung_der_konsumentenrolle_in_hansen_verbraucher-_und_okolo},
  note = {Publication status: Published}
}

Collection (Editor)

2006

Liebrand, C., Schneider, I., Bohnenkamp, B., & Frahm, L. (Eds.) (2006). Einführung in die Medienkulturwissenschaft. Münster: LIT.
More details BibTeX

@book{LiebrandSBF2006Einfuehrung,
  editor = {Claudia Liebrand and Irmela Schneider and Björn Bohnenkamp and Laura Frahm},
  title = {Einführung in die Medienkulturwissenschaft},
  year = {2006},
  publisher = {LIT},
  address = {Münster},
  note = {Publication status: Published}
}

2000

Hennig-Thurau, T., & Hansen, U. (Eds.) (2000). Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention. Berlin, New York: Springer.
More details BibTeX Full text

@book{HennigThurauH2000Relationship,
  editor = {T Hennig-Thurau and U Hansen},
  title = {Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention},
  year = {2000},
  publisher = {Springer},
  address = {Berlin, New York},
  isbn = {3540669426},
  url = {http://www.amazon.com/exec/obidos/ASIN/3540669426/qid=1021670488/102-7021785-1324116},
  note = {Publication status: Published}
}

Article in Encyclopedia

2001

Hansen, U., & Hennig-Thurau, T. (2001). Beschwerdemanagement. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 145–148). München: Vahlen.
More details BibTeX

@inbook{HansenHT2001Beschwerdemanagement,
  author = {U Hansen and T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Beschwerdemanagement},
  pages = {145--148},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

Hansen, U., & Hennig-Thurau, T. (2001). Co-Produzenten-Ansatz, Prosumer. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 237–238). München: Vahlen.
More details BibTeX

@inbook{HansenHT2001CoProduzentenAnsatz,
  author = {U Hansen and T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Co-Produzenten-Ansatz, Prosumer},
  pages = {237--238},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2001). Hochschulmarketing. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 610–612). München: Vahlen.
More details BibTeX

@inbook{HennigThurau2001Hochschulmarketing,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Hochschulmarketing},
  pages = {610--612},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2001). Beziehungsqualität. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 172–174). München: Vahlen.
More details BibTeX

@inbook{HennigThurau2001Beziehungsqualitaet,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Beziehungsqualität},
  pages = {172--174},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2001). Gerechtigkeitstheorie (equity theory, justice theory). In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 529–529). München: Vahlen.
More details BibTeX

@inbook{HennigThurau2001Gerechtigkeitstheorie,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Gerechtigkeitstheorie (equity theory, justice theory)},
  pages = {529--529},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2001). Sozialkompetenz. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 1578–1579). München: Vahlen.
More details BibTeX

@inbook{HennigThurau2001Sozialkompetenz,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Sozialkompetenz},
  pages = {1578--1579},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2001). Service Profit Chain. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 1538–1539). München: Vahlen.
More details BibTeX

@inbook{HennigThurau2001ServiceProfit,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Service Profit Chain},
  pages = {1538--1539},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2001). Kundenzufriedenheitsmessung. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 882–883). München: Vahlen.
More details BibTeX

@inbook{HennigThurau2001Kundenzufriedenheitsmessung,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Kundenzufriedenheitsmessung},
  pages = {882--883},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2001). Beschwerdezufriedenheit. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 148–149). München: Vahlen.
More details BibTeX

@inbook{HennigThurau2001Beschwerdezufriedenheit,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Beschwerdezufriedenheit},
  pages = {148--149},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2001). Kundenbarometer, nationale. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 846–847). München: Vahlen.
More details BibTeX

@inbook{HennigThurau2001Kundenbarometer,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Kundenbarometer, nationale},
  pages = {846--847},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

Hennig-Thurau, T. (2001). Critical Incident-Technik. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 246–246). München: Vahlen.
More details BibTeX

@inbook{HennigThurau2001CriticalIncidentTechnik,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Critical Incident-Technik},
  pages = {246--246},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

Hennig-Thurau, T., & Hansen, U. (2001). Kundenzufriedenheit. In Diller, H. (Ed.), Vahlens Großes Marketing-Lexikon (pp. 878–882). München: Vahlen.
More details BibTeX

@inbook{HennigThurauH2001Kundenzufriedenheit,
  author = {T Hennig-Thurau and U Hansen},
  editor = {Hermann Diller},
  title = {Kundenzufriedenheit},
  pages = {878--882},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

Schrader, U., & Hennig-Thurau, T. (2001). Umweltorientiertes Konsumentenverhalten. In Schulz, W. F. e. a. (Ed.), Lexikon Nachhaltiges Wirtschaften (pp. 179–186). München: Oldenbourg.
More details BibTeX

@inbook{SchraderHT2001Umweltorientiertes,
  author = {U Schrader and T Hennig-Thurau},
  editor = {Werner F. et al. Schulz},
  title = {Umweltorientiertes Konsumentenverhalten},
  pages = {179--186},
  year = {2001},
  publisher = {Oldenbourg},
  address = {München},
  note = {Publication status: Published}
}

Other

1998

Hennig-Thurau, T. (1998). Re-thinking the Customer's Role: Active Co-producer, not Passive User.
More details BibTeX

@techreport{HennigThurau1998ReThinking,
  author = {T Hennig-Thurau},
  title = {Re-thinking the Customer's Role: Active Co-producer, not Passive User},
  institution = {},
  year = {1998},
  note = {Publication status: Published}
}