Article in Journal

 

2017

Hofmann, J., Clement, M., & Völckner, F. &. a. H.-T. T. (2017). Empirical Generalizations on the Impact of Stars on the Economic Success of Movies. International Journal of Research in Marketing, 34 (2), forthcoming.
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Lam, S. K., Sleep, S., Hennig-Thurau, T., & Sridhar, S. &. a. S. A. R. (2017). Leveraging Frontline Employees’ Small Data and Firm-Level Big Data in Frontline Management: An Absorptive Capacity Perspective. Journal of Service Research, Vol. 20(Issue 1 (February)), 12–28.
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Marchand, A., Hennig-Thurau, T., & Wiertz, C. (2017). Not all digital word of mouth is created equal: Understanding the respective impact of consumer reviews and microblogs on new product success. International Journal of Research in Marketing, 34(2). (In press)
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Marchand, A., Paul, M., Hennig-Thurau, T., & Puchner, G. (2017). How Gifts Influence Relationships with Service Customers and Financial Outcomes for Firms. Journal of Service Research, 20(2), 105–119.
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2016

Eliashberg, J., Hennig-Thurau, T., B., W. C., & and, W. B. (2016). Of video games, music, movies, and celebrities. International Journal of Research in Marketing, 33 (2), 241–245.
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2015

Bohnenkamp, B., Knapp, A.-K., Hennig-Thurau, T., & Schauerte, R. (2015). When Does it Make Sense to Do it Again? An Empirical Investigation of Contingency Factors of Movie Remakes. Journal of Cultural Economics, 39(1), 15–41.
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Bohnenkamp, B., Knapp, A.-K., Hennig-Thurau, T., & Schauerte, R. (2015). When Does It Make Sense To Do It Again? An Empirical Investigation of Contingency Factors of Movie Remakes. Journal of Cultural Economics, 39 (1).
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Brach, S., Walsh, G., Hennig-Thurau, T., & Groth, M. (2015). A Dyadic Model of Customer Orientation: Mediation and Moderation Effects. British Journal of Management, 26 (2).
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Heath, T. B., Chatterjee, S., Basuroy, S., Hennig-Thurau, T., & Kocher, B. (2015). Innovation Sequences Over Iterated Offerings: a Relative Innovation, Comfort, and Stimulation Framework of Consumer Responses. Journal of Marketing, 79.
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Hennig-Thurau, T., Wiertz, C., & Feldhaus, F. (2015). Does Twitter matter? The impact of microblogging word of mouth on consumers' adoption of new movies. Journal of the Academy of Marketing Science, 43, 1–20.
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Knapp, A.-K., & Hennig-Thurau, T. (2015). Does 3D Make Sense for Hollywood? The Economic Implications of Adding a Third Dimension to Hedonic Media Products. Journal of Media Economics, 28(2), 100–118.
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Marchand, A., Hennig-Thurau, T., & Best, S. (2015). When James Bond Shows off His Omega: Does Product Placement Affect Its Media Host?. European Journal of Marketing, 49(9/10), 1666–1685.
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Paul, M., Hennig-Thurau, T., & Groth, M. (2015). Tightening or Loosening the "Iron Cage"? The Impact of Formal and Informal Display Controls on Service Customers. Journal of Business Research, 68 (5), 1061–1073.
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2014

Hennig-Thurau, T., vor, d. E. J., & Wege, E. (2014). Marketing in der digitalen Welt. Harvard Business Manager, September. (In press)
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Knapp, A.-K., Hennig-Thurau, T., & Mathys, J. (2014). The importance of reciprocal spillover effects for the valuation of bestseller brands: introducing and testing a contingency model. Journal of the Academy of Marketing Science, 42 (2), 205–221.
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Nguyen, H., & Groth, M. &. W. G. &. H.-T. T. (2014). The Impact of Service Scripts on Customer Citizenship Behavior and the Moderating Role of Employee Customer Orientation. Psychology — Marketing, 31(Nr. 12), 1096–1109.
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2013

Hennig-Thurau, T. (2013). Vom Buzz getrieben. Das Hollywood-Kino als Auslaufmodell: Wie (vermeintlich) sichere Hits das Kino gefährden. epd Film, 9/2013.
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Hennig-Thurau, T. (2013). Was Filmerfolgsforschung leisten kann. Blickpunkt:Film, 6/13.
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Hennig-Thurau, T. (2013). Die Krise des Marketings. Harvard Business Manager, Juni, 93–97.
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Hennig-Thurau, T., Fuchs, S., & Houston, M. B. (2013). What's a Movie Worth? Determining the Monetary Value of Motion Pictures' TV Rights. International Journal of Arts Management, 15 (3), 4–20.
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Hennig-Thurau, T., Hofacker, C. F., & Bloching, B. (2013). Marketing the Pinball Way: Understanding How Social Media Change the Generation of Value for Consumers and Companies. Journal of Interactive Marketing, 27 (4), 237–241.
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Marchand, A., & Hennig-Thurau, T. (2013). Value Creation in the Video Game Industry: Industry Economics, Consumer Benefits, and Research Opportunitites. Journal of Interactive Marketing, 27(3), 141–157.
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Yadav, M. S., de Valck, K., Hennig-Thurau, T., Hoffman, D. L., & Spann, M. (2013). Social Commerce: A Contingency Framework for Assessing Marketing Potential. Journal of Interactive Marketing, 27 (4), 311–323.
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2012

Hennig-Thurau, T. (2012). Die digitale Distribution muss kommen. Blickpunkt:Film, 27+28.
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Hennig-Thurau, T., Marchand, A., & Hiller, B. (2012). The Relationship between Reviewer Judgments and Motion Picture Success: Re-analysis and Extension. Journal of Cultural Economics, 37, 249–283. (Accepted)
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Hennig-Thurau, T., Marchand, A., & Marx, P. (2012). Can Automated Group Recommender Systems Help Consumers Make Better Choices?. Journal of Marketing, 76(5), 89–109.
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Hennig-Thurau, T., vor, d. E. J., & Bloching, B. (2012). Flippern statt Bowling — Marketing im Zeitalter von Social Media. Marketing Review St. Gallen, 29(4), 8–14.
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Henning, V., Hennig-Thurau, T., & Feiereisen, S. (2012). Giving the Expectancy-Value Model a Heart. Psychology — Marketing, 29, 765–781. (Accepted)
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2011

Pugh, D., Groth, M., & Hennig-Thurau, T. (2011). Willing and Able to Fake Emotions: A Closer Examination of the Link Between Emotional Dissonance and Employee Well-Being. Journal of Applied Psychology, 96(March), 377–390.
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2010

Hennig-Thurau, T., Malthouse, E., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., & Skiera, B. (2010). The Impact of New Media on Customer Relationships. Journal of Service Research, 13(3), 311–330.
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Odekerken-Schröder, G., Hennig-Thurau, T., & Knaevelsrud, A. (2010). Exploring the Post-Termination Stage of Consumer-Brand Relationships: An Empirical Investigation of the Premium Car Market. Journal of Retailing, 86(4), 400–414.
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Odekerken-Schröder, G., Hennig-Thurau, T., & Knaevelsrud, A. (2010). Exploring the Post-Termination Stage of Consumer-Brand Relationships: "An Empirical Investigation of the Premium Car Market". Journal of Retailing, 86 (4), 372–385.
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Völckner, F., Sattler, H., Hennig-Thurau, T., & Ringle, C. M. (2010). The Role of Parent Brand Quality for Service Brand Extension Success. Journal of Service Research, 13(4), 379–396.
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Walsh, G., Hennig-Thurau, T., Sassenberg, K., & Bornemann, D. (2010). Does Relationship Quality Matter in E-Services? A Comparison of Online and Offline Retailing. Journal of Retailing and Consumer Services, 17(2), 130–142.
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2009

Groth, M., Hennig-Thurau, T., & Walsh, G. (2009). Customer Reactions to Emotional Labor: The Roles of Employee Acting Strategies and Customer Detection Accuracy. Academy of Management Journal, 52(October), 958–974.
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Hennig-Thurau, T., Houston, M., & Heitjans, T. (2009). Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures. Journal of Marketing, 73(November), 167–183.
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Paul, M., Hennig-Thurau, T., Gremler, D., Gwinner, K., & Wiertz, C. (2009). Toward a Theory of Repeat Purchase Drivers for Consumer Services. Journal of the Academy of Marketing Science, 37(June), 215–237.
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Schrader, U., & Hennig-Thurau, T. (2009). VHB-JOURQUAL2: Method, Results, and Implications of the German Academic Association for Business Research's Journal Ranking. BuR — Business Research, 2(2), 180–204.
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Wagner, T., Hennig-Thurau, T., & Rudolph, T. (2009). Does Customer Demotion Jeopardize Loyalty?. Journal of Marketing, 73 (May), 69–85.
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2008

Buckler, F., & Hennig-Thurau, T. (2008). Identifying Hidden Structures in Marketing’s Structural Models Through Universal Structure Modeling: An Explorative Bayesian Neural Network Complement to LISREL and PLS. Marketing — Journal of Research and Management, 4(2), 47–66.
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2007

Hennig-Thurau, T., Henning, V., Sattler, H., Eggers, F., & Houston, M. (2007). The Last Picture Show? Timing and Order of Movie Distribution Channels. Journal of Marketing, 71(October), 63–83.
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Hennig-Thurau, T., Houston, M., & Walsh, G. (2007). Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach. Review of Managerial Science, 1(1), 65–92.
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Hennig-Thurau, T., & Paul, M. (2007). Can Economic Bonus Programs Jeopardize Service Relationships?. Service Business, 1, 159–175.
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Hennig-Thurau, T., Henning, V., & Sattler, H. (2007). Consumer File Sharing of Motion Pictures. Journal of Marketing, 71 (October), 1–18.
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Hennig-Thurau, T., Houston, M. B., & Walsh, G. (2007). Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach. Review of Managerial Science, 1 (1), 1–37.
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Walsh, G., Hennig-Thurau, T., & Mitchell, V.-W. (2007). Consumer Confusion Proneness: Scale Development, Validation, and Application. Journal of Marketing Management, 23(7/8), 697–721.
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2006

Groth, M., Hennig-Thurau, T., & Walsh, G. (2006). Examining Customer-related Outcomes and Antecedents of Service Employees’ Emotional Labor Strategies for Interactive and Individualized Services. Research on Emotions in Organizations, 2, 219–236.
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Hennig-Thurau, T., Groth, M., Paul, M., & Gremler, D. D. (2006). Are All Smiles Created Equal? How Emotional Contagion and Emotional Labor Affect Service Relationships. Journal of Marketing, 70(3), 58–73.
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Hennig-Thurau, T., Houston, M., & Sridhar, S. (2006). Can Good Marketing Carry a Bad Product? Evidence from the Motion Picture Industry. Marketing Letters, 17(7), 205–219.
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Hennig-Thurau, T., Houston, M., & Walsh, G. (2006). The Differing Roles of Success Drivers Across Sequential Channels: An Application to the Motion Picture Industry. Journal of the Academy of Marketing Science, 34(4), 559–575.
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2005

Hennig-Thurau, T., Gwinner, K. P., Gremler, D. D., & Paul, M. (2005). Managing Service Relationships in a Global Economy: Exploring the Impact of National Culture on the Relevance of Customer Relational Benefits for Gaining Loyal Customers. Advances in International Marketing, 15, 11–31.
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Hennig-Thurau, T. (2005). 'Word-of-Mouse': Why Consumers Listen To Each Other On The Internet. Yearbook of Marketing and Consumer Research, 3 (3).
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2004

Hennig-Thurau, T. (2004). Customer Orientation of Service Employees: Its Impact on Customer Satisfaction, Commitment and Retention. International Journal of Service Industry Management, 16(5), 460–478.
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Hennig-Thurau, T. (2004). Spielfilme als Anlageobjekte: Die Höhe des Filmbudgets als Grundlage der Investitionsentscheidung. Zeitschrift für betriebswirtschaftliche Forschung, 56(3), 171–188.
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Hennig-Thurau, T., & Dallwitz-Wegner, D. (2004). Zum Einfluss von Filmstars auf den Erfolg von Spielfilmen. MedienWirtschaft — Zeitschrift für Medienmanagement und Kommunikationsökonomie, 1(4), 157–170.
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Hennig-Thurau, T., & Walsh, G. (2004). Electronic Word-of-Mouth: Consequences of and Motives for Reading Customer Articulations on the Internet. International Journal of Electronic Commerce, 8(2), 51–74.
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Hennig-Thurau, T., Walsh, G., & Bode, M. (2004). Exporting Media Products: Understanding the Success and Failure of Hollywood Movies in Germany. Advances in Consumer Research, 31, 199–205.
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Hennig-Thurau, T., Walsh, G., & Schrader, U. (2004). VHB-JOURQUAL: Ein Ranking von betriebswirtschaftlich-relevanten Zeitschriften auf der Grundlage von Expertenurteilen. Zeitschrift für betriebswirtschaftliche Forschung, 56(9), 520–545.
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Hennig-Thurau, T. (2004). Editorial: Relationship Marketing and the Internet. International Journal of Internet Marketing and Advertising, Special Issue on Relationship Marketing on the Internet, 1 (4), 329–330.
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Hennig-Thurau, T., Gwinner, K. P., Walsh, G., & Gremler, D. D. (2004). Electronic Word-of-Mouth via Consumer-Opinon Platforms: What Motivates Consumers to Articulate Themselves on the Internet?. Journal of Interactive Marketing, 18 (1), 38–52.
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Hennig-Thurau, T., Walsh, G., & Schrader, U. (2004). VHB-JOURQUAL: Ein Ranking von betriebswirtschaftlich-relevanten Zeitschriften auf der Grundlage von Expertenurteilen [A Ranking of Business Journals based on Expert Judgements]. Zeitschrift für betriebswirtschaftliche Forschung, 56 (9), 520–545.
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2003

Hennig-Thurau, T., & Thurau, C. (2003). Customer Orientation of Service Employees — Toward a Conceptual Framework of a Key Relationship Marketing Construct. Journal of Relationship Marketing, 2(1/2), 23–41.
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2002

Hennig-Thurau, T., Gwinner, K., & Gremler, D. (2002). Understanding Relationship Marketing Outcomes: An Integration of Relational Benefits and Relationship Quality. Journal of Service Research, 5(2), 230–247.
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Hennig-Thurau, T., & Dallwitz-Wegner, D. (2002). Online-Befragungen — ein neues Instrument für die Marktforschung [Online Market Research — Comparing Strength and Weaknesses]. Wirtschaftswissenschaftliches Studium, 31 (6).
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Walsh, G., & Hennig-Thurau, T. (2002). Wenn Konsumenten verwirrt sind — Empirische Analyse der Wirkungen eines vernachlässigten Konstruktes. Marketing ZFP, 24(2), 95–109.
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Walsh, G., Hennig-Thurau, T., Mitchell, V.-W., & Wiedmann, K.-P. (2002). Segmenting Markets Using Consumers’ Decision Making Style. Journal of Targeting, Measurement and Analysis in Marketing, 10, 117–131.
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2001

Hennig-Thurau, T. (2001). Die Bedeutung von transaktionalen und relationalen Leistungsmerkmalen für den Beziehungserfolg: Theoretische und empirische Analyse für verschiedene Dienstleistungstypen. Die Unternehmung, 55(2), 127–146.
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Hennig-Thurau, T., & Hansen, U. (2001). Kundenartikulationen im Internet — Virtuelle Meinungsplattformen als Herausforderung für das Marketing. Die Betriebswirtschaft, 60(5), 560–580.
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Hennig-Thurau, T., Hansen, U., & Bornemann, D. (2001). Zur Akzeptanz sozial-ökologischer Geldanlagen bei privaten Investoren. Zeitschrift für angewandte Umweltforschung, 14(1/4), 198–216.
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Hennig-Thurau, T., Langer, M., & Hansen, U. (2001). Modeling and Managing Student Loyalty: An Approach Based on Relationship Quality. Journal of Service Research, 4(5), 331–344.
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Hennig-Thurau, T., Walsh, G., & Wruck, O. (2001). An Investigation into the Factors Determining the Success of Service Innovations — The Case of Motion Pictures. Academy of Marketing Science Review, 1(6), 1–23.
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Hennig-Thurau, T. (2001). Kundenseitiger Beziehungsnutzen: Relevanz für das Beziehungsmarketing von Dienstleistungsunternehmen [Customer Relational Benefits: Their Relevance for Service Firms' Relationship Marketing]. Jahrbuch der Absatz- und Verbrauchsforschung, 47 (3).
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Walsh, G., & Hennig-Thurau, T. (2001). Der Kaufentscheidungsstil von Konsumenten als Grundlage der Marktsegmentierung. Marketing ZFP, 23(4), 223–235.
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Walsh, G., Mitchell, V.-W., & Hennig-Thurau, T. (2001). German Consumer Decision-Making Styles. Journal of Consumer Affairs, 35(1), 73–95.
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2000

Hansen, U., Hennig-Thurau, T., & Langer, M. F. (2000). Qualitätsmanagement von Hochschulen: FACULTY-Q als Erweiterung von TEACH-Q. Die Betriebswirtschaft, 59(1), 23–38.
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Hennig-Thurau, T. (2000). Relationship Quality and Customer Retention Through Strategic Communication of Customer Skills. Journal of Marketing Management, 16(1/3), 55–80.
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Hennig-Thurau, T., & Wruck, O. (2000). Warum wir ins Kino gehen: Erfolgsfaktoren von Kinofilmen. Marketing ZFP, 22(3), 241–258.
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1999

Hennig-Thurau, T. (1999). Steigert die Vermittlung von Konsum-Kompetenz den Erfolg des Beziehungsmarketing? Das Beispiel Consumer Electronics. Die Unternehmung, 53(1), 21–38.
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Hennig-Thurau, T., Klee, A., & Langer, M. F. (1999). Das Relationship Quality-Modell zur Erklärung von Kundenbindung: Einordnung und empirische Überprüfung. Zeitschrift für Betriebswirtschaft, 69(2), 111–132.
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Hennig-Thurau, T., & Thurau, C. (1999). Sozialkompetenz als vernachlässigter Untersuchungsgegenstand des (Dienstleistungs-) Marketing: Einsatzmöglichkeiten und Konzeptualisierung. Marketing ZFP, 21(4), 291–311.
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Hennig-Thurau, T. (1999). Beschwerdezufriedenheit: Empirische Analyse der Wirkungen und Determinanten einer Schlüsselgröße des Beziehungsmarketing [Analyzing the Determinants and Consequences of Complainant's Satisfaction]. Jahrbuch der Absatz- und Verbrauchsforschung, 45 (2).
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1998

Hennig-Thurau, T., & Hansen, U. (1998). Evaluation der Lehre mit TEACH-Q: Ein dialogischer Ansatz zur Überbrückung des Perspektivenproblems [Evaluating Teaching Services with the Teach-Q Scale]. Wirtschaftswissenschaftliches Studium, 27 (Mai).
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1997

Hansen, U., Hennig-Thurau, T., & Wochnowski, H. (1997). TEACH-Q: Ein valides und handhabbares Instrument zur Bewertung von Vorlesungsleistungen. Die Betriebswirtschaft, 57(3), 376–396.
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Hennig-Thurau, T., & Klee, A. (1997). The Impact of Customer Satisfaction and Relationship Quality on Customer Retention: A Critical Reassessment and Model Development. Psychology — Marketing, 14(8), 737–765.
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Korpiun, M., Hennig, T., & Hillebrandt, K. (1997). Kundenorientierung durch Zertifizierung: Eine Chance für die Hotellerie und Gastronomie? [Customer Orientation by Certification: A Promising Tool for Hotel and Restaurant Services?]. Allgemeine Hotel- und Gaststättenzeitung, 97 (8).
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1996

Hansen, U., & Hennig, T. (1996). Wie kompetent sind Ihre Kunden? [How Skillful are your Customers?]. absatzwirtschaft, 39 (Oktober).
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