@techreport{HennigThurauSHW2019QuoVadisDeutsche,
  author = {Thorsten Hennig-Thurau and Ricarda Schauerte and Niko Herborg and Daniel Wiechmann},
  title = {Quo Vadis, Deutsche Medien?
Zur Zukunft deutscher Fernsehanbieter in digitalen Streaming-Zeiten},
  institution = {},
  year = {2019},
  address = {Münster/ München},
  url = {https://www.rolandberger.com/publications/publication_pdf/roland_berger_tv_der_zukunft.pdf},
  note = {Publication status: Published}
}

@techreport{KaczinskiHTS2019SocialMedia,
  author = {Alegra Kaczinski and Thorsten Hennig-Thurau and Henrik Sattler},
  title = {Social Media & Society Report 2019. Wie Deutschland soziale Medien nutzt und was das für unsere Gesellschaft bedeutet},
  institution = {},
  year = {2019},
  address = {Münster/Hamburg},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/kaczinski_hennig-thurau_sattler_social_media_and_society_report_2019.pdf},
  note = {Publication status: Published}
}

@techreport{PaehlerVorDerHolteHT2016DasPhaenomen,
  author = {Nora Pähler_vor_der_Holte and Thorsten Hennig-Thurau},
  title = {Das Phänomen Neue Drama-Serien},
  institution = {},
  year = {2016},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/news/2016/lmm_marketingmediareport_dasphnomenneuedrama-serien_digitalversion.pdf},
  note = {Publication status: Published}
}

@techreport{VorJT2013GermanSocial,
  author = {dem Esche vor and Hennig-Thurau Jonas; and  Thorsten},
  title = {German Social Media Consumer Report 2012/2013},
  institution = {},
  year = {2013},
  url = {http://www.socialmediathinklab.com/wp-content/uploads/2013/02/WWU_Social-Media-Consumer-Report_0213_Ansicht.pdf},
  note = {Publication status: Published}
}

@techreport{HennigThurauHW2003Determinants,
  author = {T Hennig-Thurau and MB Houston and GJ Walsh},
  title = {Determinants of Motion Picture Box Office and Profitability: An Interrelationship Approach},
  institution = {},
  series = {Working Paper of the Chair of Marketing and Media Research, Bauhaus-University of Weimar},
  number = {4},
  volume = {4},
  year = {2003},
  address = {Weimar},
  note = {Publication status: Published}
}

@techreport{HennigThurauHW2003TheDiffering,
  author = {T Hennig-Thurau and MB Houston and GJ Walsh},
  title = {The Differing Role of Success Drivers Across Sequential Channels},
  institution = {},
  series = {Working Paper of the Chair of Marketing and Media Research, Bauhaus-University of Weimar},
  number = {3},
  volume = {3},
  year = {2003},
  address = {Weimar},
  note = {Publication status: Published}
}

@techreport{HennigThurauB2001LohnenSich,
  author = {T Hennig-Thurau and D Bornemann},
  title = {Lohnen sich Investitionen in die Qualität von Geschäftsbeziehungen? Ein Modell der ökonomischen Attraktivität des Relationship Marketing},
  institution = {},
  series = {Working Paper of the Department of Marketing, University of Hanover},
  number = {47},
  volume = {47},
  year = {2001},
  address = {Hannover},
  url = {http://www.wiwi.uni-hannover.de/muk/publikationen/LF%2047.pdf},
  note = {Publication status: Published}
}

@techreport{LangerZHT2001Hochschulbindung,
  author = {M F Langer and F Ziegele and T Hennig-Thurau},
  title = {Hochschulbindung --- Entwicklung eines theoretischen Modells, empirische Überprüfung und Ableitung von Handlungsempfehlungen für die Hochschulpraxis},
  institution = {},
  series = {Working Paper of the Department of Marketing, University of Hanover},
  number = {48},
  volume = {48},
  year = {2001},
  address = {Hannover},
  note = {Publication status: Published}
}

@techreport{HennigThurau1998Beschwerdemanagement,
  author = {T Hennig-Thurau},
  title = {Beschwerdemanagement: State-of-the-Art der  Beschwerdezufriedenheitsforschung},
  institution = {},
  series = {Working Paper of the Department of Marketing, University of Hannover},
  number = {43},
  volume = {43},
  year = {1998},
  address = {Hannover},
  note = {Publication status: Published}
}

@inproceedings{AutmaringC2018JustAMental,
  author = {T. Autmaring and G. P. Cziehso},
  title = {Just a Mental Problem? –Acceptance and Barriers of Using Ethnographic Methods for Product Innovations for SMEs in B2B Markets},
  booktitle = {Proceedings of the 47$^{th}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2018},
  address = {New Orleans, USA},
  note = {Publication status: Published}
}

@inproceedings{CziehsoWK2018YouGetWhat,
  author = {G. P. Cziehso and A. Wobker and A. Kessenbrock},
  title = {You Get What You Pay For –Physical Placebo Effects of Price Discounts},
  booktitle = {Proceedings of the 47$^{th}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2018},
  address = {New Orleans, USA},
  note = {Publication status: Published}
}

@inproceedings{CziehsoKKMT2018WhyWeShare,
  author = {G. Cziehso and M. Kukar-Kinney and J. Mier and D. Tann},
  title = {Why We Share It --- An Investigation about Reasons for Account Sharing of Online Content Providers},
  booktitle = {Proceedings of the GMC Conference 2018},
  year = {2018},
  address = {Tokyo, Japan},
  note = {Publication status: Published}
}

@inproceedings{HinzeSVK2018ManagingSpillover,
  author = {T. Hinze and R Schwerdtfeger and F Völckner and A.-K. Kupfer},
  title = {Managing Spillover Effects in Brand Portfolios: The Case Of The Marvel Brand Universe},
  booktitle = {Proceedings of the 47$^{th}$ EMAC Annual Conference},
  year = {2018},
  address = {Glasgow, Scottland},
  note = {Publication status: Published}
}

@inproceedings{KessenbrockC2018HowToSimplify,
  author = {A. Kessenbrock and G. P. Cziehso},
  title = {How To Simplify Consumers’ Product Choice: An Exploration Of Different Information Sources At The Point Of Sale},
  booktitle = {Proceedings of the 47$^{th}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2018},
  address = {New Orleans, USA},
  note = {Publication status: Published}
}

@inproceedings{CziehsoSKK2017SwitchingFrom,
  author = {G. P. Cziehso and T. Schäfers and M. Kukar-Kinney},
  title = {Switching from Free to Fee: More Than Just a Price Increase?},
  booktitle = {Proceedings of the 46$^{rd}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2017},
  address = {Coronado, USA},
  note = {Publication status: Published}
}

@inproceedings{FeiereisenMHTM2017ConsumerConfinement,
  author = {Stephanie Feiereisen and Vince Mitchell and Thorsten Hennig-Thurau and André Marchand},
  title = {Consumer Confinement: Conceptualization and Correlates},
  booktitle = {Proceeding of the ACR Latin America Conference},
  year = {2017},
  address = {Santiago de Cali, Colombia},
  note = {Publication status: In press}
}

@inproceedings{MarchandFMHT2017ConsumerConfinement,
  author = {André Marchand and Stephanie Feiereisen and Vince Mitchell and Thorsten Hennig-Thurau},
  title = {Consumer Confinement in Airline Travel},
  booktitle = {Proceedings of the 46$^{th}$ EMAC Annual Conference},
  year = {2017},
  address = {Groningen, Netherlands},
  note = {Publication status: In press}
}

@inproceedings{PaehlerVorDerHolteHT2017ThePhenomenon,
  author = {Nora Pähler_vor_der_Holte and Thorsten Hennig-Thurau},
  title = {The Phenomenon New Drama Series --- Initial Insights on Key Attributes, Motivations, and Emotions from a Large-Scale Consumer Survey},
  booktitle = {Proceedings of the Big Data.Big Movies --- How Algorithms Transform the Film & TV Industry},
  year = {2017},
  address = {Potsdam/Berlin, Deutschland},
  note = {Publication status: Published}
}

@inproceedings{CziehsoS2016ToBeContinued,
  author = {G. P. Cziehso and T. Schäfers},
  title = {To Be Continued… --- The Effects of Interrupted Preview Endings on Purchase Decisions in “Freemium” Business Models},
  booktitle = {Proceedings of the 45$^{rd}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2016},
  address = {Lake Buena Vista, USA},
  note = {Publication status: Published}
}

@inproceedings{CziehsoS2016YouHaveToPay,
  author = {G. P. Cziehso and T. Schäfers},
  title = {You Have to Pay Now! The Effects of Choice Options in Unexpected Free-to-Fee Switches},
  booktitle = {Proceedings of the Winter Marketing Educators’ Conference (AMA)},
  year = {2016},
  address = {Las Vegas, USA},
  note = {Publication status: Published}
}

@inproceedings{CziehsoS2016DonTLeaveMe,
  author = {G. P. Cziehso and T. Schäfers},
  title = {Don’t Leave me Hanging! The Effects of Interrupted Preview Endings on Consumers’ Buying Behavior},
  booktitle = {Proceedings of the Winter Marketing Educators’ Conference (AMA)},
  year = {2016},
  address = {Las Vegas, USA},
  note = {Publication status: Published}
}

@inproceedings{HeixC2016MoneyIsnTEverything,
  author = {S. Heix and G. P. Cziehso},
  title = {Money isn’t Everything! The Effects of Monetary and Non-monetary Failure Compensations on Customers’ Complaint Satisfaction and Loyalty},
  booktitle = {Proceedings of the 45$^{rd}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2016},
  address = {Lake Buena Vista, USA},
  note = {Publication status: Published}
}

@inproceedings{KaczinskiVDEHT2016GoodSocial,
  author = {Alegra Kaczinski and Jonas vor-dem-Esche and Thorsten Hennig-Thurau},
  title = {Good Social Media Marketing: The Consumer's Perspective},
  booktitle = {Proceedings of the 45$^{th}$ EMAC Annual Conference},
  year = {2016},
  address = {Oslo, Norwegen},
  note = {Publication status: Published}
}

@inproceedings{KnappMHT2016HowToSurvive,
  author = {Ann-Kristin Knapp and André Marchand and Thorsten Hennig-Thurau},
  title = {How to Survive in a Digital World? A Comprehensive Analysis of Success Factors for Brick-and-Mortar Retail Stores},
  booktitle = {Proceedings of the 44$^{th}$ Academy of Marketing Science Annual Conference},
  year = {2016},
  address = {Orlando, FL, USA},
  note = {Publication status: Published}
}

@inproceedings{KnappPVDHHT2016DoesTheSocial,
  author = {Ann-Kristin Knapp and Nora Pähler_vor_der_Holte and Thorsten Hennig-Thurau},
  title = {Does the Social Media Power of a Brand Alliance Partner Impact New Product Success? The Case of Movie Stars},
  booktitle = {Proceedings of the 2016 AMA Winter Marketing Educator's Conference},
  series = {Proceedings of the 2016 AMA Winter Marketing Educator's Conference},
  volume = {27},
  editor = {Marketing Association American},
  year = {2016},
  address = {Las Vegas, USA},
  note = {Publication status: Published}
}

@inproceedings{MarchandHTW2016HowConsumer,
  author = {André Marchand and Thorsten Hennig-Thurau and Caroline Wiertz},
  title = {How consumer reviews and social media posts affect new product success},
  booktitle = {Proceedings of the 45$^{th}$ EMAC Annual Conference},
  year = {2016},
  address = {Oslo, Norway},
  note = {Publication status: Published}
}

@inproceedings{MarchandKHT2016HowCanBrickAndMortar,
  author = {André Marchand and Ann-Kristin Knapp and Thorsten Hennig-Thurau},
  title = {How Can Brick-and-Mortar Retail Stores Successfully Perform in the Digital Era?},
  booktitle = {Proceedings of the Passauer Digital-Marketing-Konferenz},
  year = {2016},
  address = {Passau},
  note = {Publication status: Published}
}

@inproceedings{MarchandPHTP2016AffectionOr,
  author = {André Marchand and Michael Paul and Thorsten Hennig-Thurau and Georg Puchner},
  title = {Affection or Money: What Really Drives Customer Loyalty?},
  booktitle = {Proceedings of the 2016 AMA Winter Marketing Educators’ Conference},
  editor = {Marketing Association American},
  year = {2016},
  address = {Las Vegas, USA},
  note = {Publication status: Published}
}

@inproceedings{PaehlerVorDerHolteKGRHT2016WhatSInAName,
  author = {Nora Pähler_vor_der_Holte and Ann-Kristin Knapp and Fabian Gless and Utz Riehl and Thorsten Hennig-Thurau},
  title = {What's in a Name? Analyzing the Influence of Brand Names on Entertainment Product Success},
  booktitle = {Proceedings of the AMS Annual Conference},
  volume = {44},
  editor = {of Marketing Science Academy},
  year = {2016},
  address = {Orlando, USA},
  note = {Publication status: Published}
}

@inproceedings{CziehsoS2015MakeMeSwitch,
  author = {G. P. Cziehso and T. Schäfers},
  title = {Make Me Switch! --- The Effect of “Freemium” and Price Consciousness in Unexpected Free-to-Fee Switches},
  booktitle = {Proceedings of the 44$^{rd}$ European Marketing Academy (EMAC) Annual Conference},
  year = {2015},
  address = {Leuven, Belgium},
  note = {Publication status: Published}
}

@inproceedings{CziehsoS2015TheChoiceIs,
  author = {G. P. Cziehso and T. Schäfers},
  title = {The Choice is Yours --- How “Freemium” and Personal Involvement Influence Customers’ Responses to Unexpected Free-to-Fee Switches},
  booktitle = {Proceedings of the 44$^{rd}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2015},
  address = {Denver, USA},
  note = {Publication status: Published}
}

@inproceedings{KnappPVDHHT2015IWillFollow,
  author = {Ann-Kristin Knapp and Nora Pähler_vor_der_Holte and Thorsten Hennig-Thurau},
  title = {I Will Follow Him --- The Value of Human Brands' Social Media Power for New Product Success},
  booktitle = {Proceedings of the AMS Annual Conference},
  volume = {43},
  editor = {of Marketing Science Academy},
  year = {2015},
  address = {Denver, USA},
  note = {Publication status: Published}
}

@inproceedings{MarchandKHT2015SavingTheMain,
  author = {André Marchand and Ann-Kristin Knapp and Thorsten Hennig-Thurau},
  title = {Saving the Main Street: How Can Brick-and-Mortar Retail Stores Survive in an Online World?},
  booktitle = {Proceedings of the 44$^{th}$ EMAC Annual Conference},
  editor = {Marketing Academy European},
  year = {2015},
  address = {Leuven, Belgium},
  note = {Publication status: Published}
}

@inproceedings{CziehsoK2014When3Price,
  author = {G. P. Cziehso and S. Köcher},
  title = {When 3 Price Components are Fairer than 2 or 4 --- Consumers’ Reactions to Price Increases in Tariff Schemes},
  booktitle = {Proceedings of the 43$^{rd}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2014},
  address = {Indianapolis, USA},
  note = {Publication status: Published}
}

@inproceedings{CziehsoS2014TheChoiceEffect,
  author = {G. P. Cziehso and T. Schäfers},
  title = {The Choice Effect --- How a free alternative influences consumers’ responses to free-to-fee switches},
  booktitle = {Proceedings of the ACR 2014 --- Association for Consumer Research North American Conference},
  year = {2014},
  address = {Baltimore, USA},
  note = {Publication status: Published}
}

@inproceedings{HennigThurauMK2014WieKannDer,
  author = {Thorsten Hennig-Thurau and André Marchand and Ann-Kristin Knapp},
  title = {Wie kann der stationäre Handel in einer digitalen Welt überleben? Empirische Erkenntnisse zur Rettung der Innenstädte},
  booktitle = {Proceedings of the Tagung Handelsforschung},
  year = {2014},
  address = {Trier},
  note = {Publication status: Published}
}

@inproceedings{HoustonHTKS2014Conceptualizing,
  author = {Mark B. Houston and Thorsten Hennig-Thurau and Ann-Kristin Knapp and Martin Spann},
  title = {Conceptualizing New Product Buzz},
  booktitle = {Proceedings of the Association for Consumer Reserach North American Conference (ACR)},
  year = {2014},
  address = {Baltimore, Maryland (USA)},
  note = {Publication status: Published}
}

@inproceedings{KnappHT2013Does3DMake,
  author = {Ann-Kristin Knapp and Thorsten Hennig-Thurau},
  title = {Does 3D Make Sense? The Economic Implications of Adding a Third Dimension to Entertainment Products},
  booktitle = {Proceedings of the Annual Conference of the Academy of Marketing Science},
  year = {2013},
  address = {Monterey, California (USA)},
  note = {Publication status: Published}
}

@inproceedings{LabrecqueVDEMNH2013TheEvolution,
  author = {Lauren I. Labrecque and Jonas {vor dem Esche} and Charla Mathwick and Thomas P. Novak and Charles F. Hofacker},
  title = {The Evolution of Consumer Empowerment in the Social Media Era: A Critical Review},
  booktitle = {Proceedings of the 42$^{nd}$ Academy of Marketing Science (AMS) Annual Conference},
  year = {2013},
  address = {Monterey Bay, California},
  note = {Publication status: Published}
}

@inproceedings{VorJLCTC2013ByThePower,
  author = {dem Esche vor and Labrecque Jonas; and I.; Mathwick Lauren and Novak Charla; and P.; Hofacker Thomas and F. Charles},
  title = {By the Power of Social Media… I have the Power! A Critical Review of Consumer Empowerment in the Social Media Era},
  booktitle = {Proceedings of the EMAC --- European Marketing Academy},
  year = {2013},
  address = {Istanbul},
  note = {Publication status: Published}
}

@inproceedings{ClementHTHV2010ThePowerOf,
  author = {M Clement and T Hennig-Thurau and J Hofmann and F Völckner},
  title = {The power of stars across industries},
  booktitle = {Proceedings of the EMAC},
  year = {2010},
  address = {Kopenhagen, Dänemark},
  note = {Publication status: Published}
}

@inproceedings{MarxHTM2010Increasing,
  author = {Paul Marx and Thorsten Hennig-Thurau and André Marchand},
  title = {Increasing Consumers' Understanding of Recommender Results: A Preference-based Hybrid Algorithm with Strong Explanatory Power},
  booktitle = {Proceedings of the ACM RecSys'10},
  pages = {297--300},
  editor = { ACM},
  year = {2010},
  address = {Barcelone (Spain)},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/marx_2010_acm_increasing_consumers_understanding_of_recommender_results_a_preference-based_hybrid_algorithm_with_strong_explanatory_power.pdf},
  note = {Publication status: Published}
}

@inproceedings{HoustonHTSS2008ConsumerAnticipation,
  author = {MB Houston and T Hennig-Thurau and M Spann and B Skiera},
  title = {Consumer Anticipation of New Products: Conceptualization and Empirical Evidence Regarding Pre-Release Buzz},
  booktitle = {Proceedings of the 2008 AMA Summer Educators’ Conference},
  pages = {52--53},
  year = {2008},
  publisher = {American Marketing Association},
  address = {Chicago},
  note = {Publication status: Published}
}

@inproceedings{HennigThurauHSEH2006Optimizing,
  author = {T Hennig-Thurau and V Henning and H Sattler and F Eggers and MB Houston},
  title = {Optimizing the Sequential Distribution Model for Motion Pictures},
  booktitle = {Proceedings of the 2006 AMA Summer Educators’ Conference},
  pages = {127--128},
  editor = {D Grewal and M Levy and R Krishnan},
  year = {2006},
  publisher = {American Marketing Association},
  address = {Chicago},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2006_ama_optimizing_the_sequential_distribution_model_for_motion_pictures.pdf},
  note = {Publication status: Published}
}

@inproceedings{HennigThurauGG2003ManagingService,
  author = {T Hennig-Thurau and KP Gwinner and DD Gremler},
  title = {Managing Service Relationships in a Global Economy: Refining and Extending the Concept of Customer Relational Benefits},
  booktitle = {Proceedings of the 2003 AMA Summer Educators’ Conference},
  pages = {152--153},
  year = {2003},
  publisher = {American Marketing Association},
  address = {Chicago},
  note = {Publication status: Published}
}

@inproceedings{HennigThurauW2002Conceptualizing,
  author = {T Hennig-Thurau and G Walsh},
  title = {Conceptualizing Consumer Confusion},
  booktitle = {Proceedings of the 2002 AMA Summer Educators’ Conference},
  pages = {172--173},
  year = {2002},
  publisher = {American Marketing Association},
  address = {Chicago},
  note = {Publication status: Published}
}

@inproceedings{HennigThurau2001ARelationship,
  author = {T Hennig-Thurau},
  title = {A Relationship Marketing Perspective of Complaint Satisfaction in Services Settings: Empirical Findings},
  booktitle = {Proceedings of the AMA Summer Educators' Conference},
  year = {2001},
  address = {AMA Summer Educators' Conference},
  note = {Publication status: Published}
}

@inproceedings{WiedmannWHTM2001Consumers,
  author = {K-P Wiedmann and G Walsh and T Hennig-Thurau and V-W Mitchell},
  title = {Consumers’ Decision Making Style as a Basis for Market Segmentation},
  booktitle = {Proceedings of the Annual AMA Summer Marketing Educators’ Conference 2001},
  pages = {128--128},
  year = {2001},
  publisher = {American Marketing Association},
  address = {Chicago},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/walsh_et_al._2001_jtmam_consumers_decision-making_style_as_a_basis_for_market_segmentation.pdf},
  note = {Publication status: Published}
}

@book{HennigThurauH2018Entertainment,
  author = {T Hennig-Thurau and Mark B Houston},
  title = {Entertainment Science},
  year = {2018},
  publisher = {Springer},
  address = {Cham, Switzerland},
  url = {https://www.marketingcenter.de/lmm/entertainment-science/},
  note = {Publication status: Published}
}

@book{HennigThurauH2009GuruTalkDie,
  author = {T Hennig-Thurau and V Henning},
  title = {Guru Talk: Die deutsche Filmindustrie im 21. Jahrhundert},
  year = {2009},
  publisher = {Schüren Verlag},
  address = {Marburg},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_henning_2009_guru_talk.pdf},
  note = {Publication status: Published}
}

@book{HennigThurau2004Marktbezogenes,
  author = {T Hennig-Thurau},
  title = {Marktbezogenes Organisationales Lernen als Aufgabe des Hochschulmanagement --- Bestandsaufnahme und Entwicklung eines Erfolgskonzeptes für Universitäten},
  year = {2004},
  publisher = {Duncker und Humblot},
  address = {Berlin},
  url = {http://www.duncker-humblot.de/index.php/marktbezogenes-organisationales-lernen-als-aufgabe-des-hochschulmanagements.html},
  note = {Publication status: Published}
}

@book{HennigThurau1998KonsumKompetenz,
  author = {T Hennig-Thurau},
  title = {Konsum-Kompetenz: Eine neue Zielgröße für das Management von Geschäftsbeziehungen},
  year = {1998},
  publisher = {Peter Lang},
  address = {Frankfurt/Main},
  url = {http://www.peterlang.com/index.cfm},
  note = {Publication status: Published}
}

@book{Hennig1995DieAbgrenzung,
  author = {T Hennig},
  title = {Die Abgrenzung und Strukturierung von Produktmärkten},
  year = {1995},
  publisher = {Tectum Verlag},
  address = {Marburg},
  note = {Publication status: Published}
}

@phdthesis{Cziehso2017MakingMoney,
  author = {G. P. Cziehso},
  title = {Making Money with Paid Content: Empirical Investigations on Consumers’ Reactions to Free-to-Fee Switches and Preview Characteristics},
  school = {TU Dortmund University},
  type = {Dissertation},
  year = {2017},
  doi = {http://dx.doi.org/10.17877/DE290R-18231},
  note = {Publication status: Published}
}

@misc{HennigThurauB2016Determinants,
  author = {Thorsten Hennig-Thurau and Maria Bartschat},
  title = {Determinants of Consumer Choice Between Word-of-Mouth Types in the Digital Era},
  year = {2016},
  howpublished = {Poster session presented at the 2016 AMA Winter Marketing Educators’ Conference, 27},
  note = {Publication status: Published}
}

@misc{PaulHTWB2013WhatDrives,
  author = {Michael Paul and Thorsten Hennig-Thurau and Caroline Wiertz and Björn Bohnenkamp},
  title = {What Drives Consumption & Engagement on Online Media-Sharing Platforms? An Investigation of YouTube},
  year = {2013},
  howpublished = {Poster session presented at the 2013 AMA Winter Marketing Educators' Conference},
  note = {Publication status: Published}
}

@misc{WalshHTS2009DoesRelationship,
  author = {Gianfranco Walsh and Thorsten Hennig-Thurau and Kai Sassenberg},
  title = {Does Relationship Quality Matter in E-Services? A Comparative Study of Online and Offline Service Firms},
  year = {2009},
  howpublished = {Poster session presented at the QUIS 11: Moving Forward with Service Quality},
  note = {Publication status: Published}
}

@misc{WiertzHTBP2009Demystifying,
  author = {C Wiertz and T Hennig-Thurau and B Bohnenkamp and M Paul},
  title = {Demystifying YouTube: An Analysis of the Drivers of User-Generated Online Video Consumption},
  year = {2009},
  howpublished = {Poster session presented at the informs Marketing Science Conference},
  note = {Publication status: Published}
}

@misc{HennigThurauHH2008Conceptualizing,
  author = {T Hennig-Thurau and MB Houston and T Heitjans},
  title = {Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures},
  year = {2008},
  howpublished = {Poster session presented at the 2008 AMA Summer Educators’ Conference},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2009_jm_conceptualizing_and_measuring_the_monetary_value_of_brand_extensions_the_case_of_motion_pictures.pdf},
  note = {Publication status: Published}
}

@misc{HennigThurauHH2008Conceptualizing,
  author = {Thorsten Hennig-Thurau and Mark B. Houston and Torsten Heitjans},
  title = {Conceptualizing and Measuring the Monetary Value of Brand Extensions: The Case of Motion Pictures},
  year = {2008},
  howpublished = {Enhancing Knowledge Development in Marketing: Proceedings of the 2008 AMA Summer Educators' Conference},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2009_jm_conceptualizing_and_measuring_the_monetary_value_of_brand_extensions_the_case_of_motion_pictures.pdf},
  note = {Publication status: Published}
}

@misc{HenningHT2008TheTheoryOf,
  author = {V Henning and T Hennig-Thurau},
  title = {The Theory of Reasoned Action: Does It Lack Emotion?},
  year = {2008},
  howpublished = {Poster session presented at the 2008 AMA Summer Educators’ Conference},
  note = {Publication status: Published}
}

@misc{PaulHTR2008UsingCustomer,
  author = {M Paul and T Hennig-Thurau and T Rudolph},
  title = {Using Customer Equity to Determine Optimal Multichannel Strategies},
  year = {2008},
  howpublished = {Poster session presented at the 2008 AMA Summer Educators’ Conference},
  note = {Publication status: Published}
}

@misc{HennigThurauP2007Standardizing,
  author = {T Hennig-Thurau and M Paul},
  title = {Standardizing the Human Component of Services: The Impact of Service Rules on Customer-Perceived Service Quality and Trust},
  year = {2007},
  howpublished = {Poster session presented at the 2007 AMA Summer Educators’ Conference},
  note = {Publication status: Published}
}

@misc{HennigThurauW2007TheDarkSide,
  author = {T Hennig-Thurau and T Wagner},
  title = {The Dark Side of Hierarchical Loyalty Programs: Testing Customer Reactions to Relationship Status Reductions},
  year = {2007},
  howpublished = {Poster session presented at the AMA Winter Educators’ Conference},
  note = {Publication status: Published}
}

@misc{HennigThurauWB2006EnhancingCultural,
  author = {T Hennig-Thurau and G Walsh and M Bode},
  title = {Enhancing Cultural Positioning: Understanding the Success and Failure of Hollywood Movies in Germany},
  year = {2006},
  howpublished = {Poster session presented at the 2006 AMA Summer Educators’ Conference},
  note = {Publication status: Published}
}

@misc{PaulHTGG2006TowardAMeansEnd,
  author = {M Paul and T Hennig-Thurau and D Gremler and K Gwinner},
  title = {Toward a Means-End Theory of Service Relationships},
  year = {2006},
  howpublished = {Poster session presented at the 2006 AMA Summer Educators’ Conference},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/paul_et_al._2006_ama_toward_a_means-end_theory_of_service_relationships_linking_relationship-driving_benefits_with_service_attributes_and_motivational_values.pdf},
  note = {Publication status: Published}
}

@misc{HennigThurauGPG2005NotAllSmiles,
  author = {T Hennig-Thurau and M Groth and M Paul and DD Gremler},
  title = {Not all Smiles are Created Equal: How Employee-Customer Emotional Contagion Impacts Service Relationships},
  year = {2005},
  howpublished = {Poster session presented at the 2005 Annual Conference of the Academy of Marketing Science},
  note = {Publication status: Published}
}

@misc{HennigThurauHA2005UnlockingProduct,
  author = {T Hennig-Thurau and PC Honebein and B Aubert},
  title = {Unlocking Product Value Through Customer Education},
  year = {2005},
  howpublished = {Poster session presented at the Annual AMA Winter Marketing Educators’ Conference},
  note = {Publication status: Published}
}

@misc{HenningHT2005ConsumerFile,
  author = {V Henning and T Hennig-Thurau},
  title = {Consumer File Sharing of Motion Pictures: Consequences and Antecedents},
  year = {2005},
  howpublished = {Poster session presented at the 2005 AMA Summer Educators’ Conference},
  note = {Publication status: Published}
}

@misc{HennigThurauGW2004ExaminingCustomer,
  author = {T Hennig-Thurau and M Groth and G Walsh},
  title = {Examining Customer Related Outcomes and Antecedents of Service Employees' Emotional Labor Strategies for Interactive and Individualized Services},
  year = {2004},
  howpublished = {Poster session presented at the 2004 AMA Summer Educators’ Conference},
  note = {Publication status: Published}
}

@misc{HennigThurauH2004TheGoodThe,
  author = {T Hennig-Thurau and MB Houston},
  title = {The Good, the Bad, and the Studio-Manufactured Buzz: Can Good Marketing Carry A Bad Motion Picture},
  year = {2004},
  howpublished = {Poster session presented at the 2004 AMA Summer Educators’ Conference},
  note = {Publication status: Published}
}

@misc{HennigThurauHW2003UnveilingThe,
  author = {T Hennig-Thurau and MB Houston and G Walsh},
  title = {Unveiling the Mysteries of Motion Picture Success: An Interrelationship Approach of the Determinants of  Motion Picture Box Office},
  year = {2003},
  howpublished = {Poster session presented at the 2003 AMA Summer Educators’ Conference},
  note = {Publication status: Published}
}

@misc{HennigThurauWWH2002GoingToThe,
  author = {T Hennig-Thurau and G Walsh and K-P Wiedmann and MB Houston},
  title = {Going to the Movies --- or Renting Them},
  year = {2002},
  howpublished = {Poster session presented at the 2002 AMA Summer Educators’ Conference},
  note = {Publication status: Published}
}

@misc{HennigThurau2001ARelationship,
  author = {T Hennig-Thurau},
  title = {A Relationship Marketing Perspective of Complaint Satisfaction in Services Settings: Empirical Findings},
  year = {2001},
  howpublished = {Poster session presented at the Annual AMA Summer Marketing Educators’ Conference},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2001_ama_a_relationship_marketing_perspective_of_complaint_satisfaction_in_service_settings_some_empirical_findings.pdf},
  note = {Publication status: Published}
}

@misc{ThurauHT2001CustomerOrientation,
  author = {C Thurau and T Hennig-Thurau},
  title = {Customer Orientation of Service Employees --- A Conceptual Framework},
  year = {2001},
  howpublished = {Poster session presented at the Annual AMA Summer Marketing Educators’ Conference},
  note = {Publication status: Published}
}

@misc{HennigThurauGG2000TheRationales,
  author = {T Hennig-Thurau and K P Gwinner and DD Gremler},
  title = {The Rationales of Service Relationships: Integrating Company-oriented and Customer-oriented Relational Benefits},
  year = {2000},
  howpublished = {Poster session presented at the Annual AMA Winter Marketing Educators’ Conference},
  note = {Publication status: Published}
}

@article{KnappHT20153DFreund,
  author = {A Knapp and T Hennig-Thurau},
  title = {3D --- Freund oder Feind der Filmindustrie?},
  journal = {promedia},
  year = {2015},
  volume = {18},
  number = {April},
  pages = {34--35},
  note = {Publication status: Published}
}

@article{HennigThurau2008WirBrauchen,
  author = {T Hennig-Thurau},
  title = {Wir brauchen eine Film Business Academy: Bemerkungen zur Zukunft des Kinos},
  journal = {Blickpunkt:Film},
  year = {2008},
  volume = {18},
  pages = {26--26},
  note = {Publication status: Published}
}

@incollection{Bohnenkamp2011TelefonieIm,
  author = {Björn Bohnenkamp},
  title = {Telefonie im Film},
  booktitle = {Medienreflexion im Film},
  editor = {Kay Kirchmann and Jens Ruchatz},
  year = {2011},
  publisher = {Transcript},
  address = {Bielefeld},
  note = {Publication status: In press}
}

@incollection{Bohnenkamp2010SwitchingTelevision,
  author = {Björn Bohnenkamp},
  title = {Switching Television. Kritik im/am System},
  booktitle = {Medial Gegenwartsbeschreibungen zwischen Pop und Protest},
  editor = {Ole Petras and Kai Sina},
  year = {2010},
  publisher = {Thelem},
  address = {Dresden},
  note = {Publication status: In press}
}

@incollection{PaulHT2010Determinanten,
  author = {Michael Paul and Thorsten Hennig-Thurau},
  title = {Determinanten der Kundenbindung},
  booktitle = {Handbuch Kundenbindungsmanagement},
  edition = {7},
  pages = {81--109},
  editor = {Manfred Bruhn and Christian Homburg},
  year = {2010},
  publisher = {Gabler},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/paul_hennig-thurau_2010_determinanten_der_kundenbindung_in_bruhn_homburg_handbuch_kundenbindungsmanagement.pdf},
  note = {Publication status: Published}
}

@incollection{Bohnenkamp2009VomZaehlen,
  author = {Björn Bohnenkamp},
  title = {Vom Zählen und Erzählen. Generationen als Effekt von Kulturtechniken},
  booktitle = {Generation als Erzählung},
  pages = {17},
  editor = {Björn Bohnenkamp and Till Manning and Eva-Maria Silies},
  year = {2009},
  publisher = {Wallstein Verlag},
  address = {Göttingen},
  note = {Publication status: Published}
}

@incollection{BohnenkampMS2009ArgumentMythos,
  author = {Björn Bohnenkamp and Till Manning and Eva-Maria Silies},
  title = {Argument, Mythos, Auftrag und Konstrukt. Generationelle Erzählungen in interdisziplinärer Perspektive},
  booktitle = {Generation als Erzählung},
  pages = {21},
  editor = {Björn Bohnenkamp and Till Manning and Eva-Maria Silies},
  year = {2009},
  publisher = {Wallstein Verlag},
  address = {Göttingen},
  note = {Publication status: Published}
}

@incollection{HennigThurau2009DieDeutsche,
  author = {T Hennig-Thurau},
  title = {Die deutsche Filmindustrie im 21. Jahrhundert: Ökonomische Betrachtungen aus wissenschaftlicher Sicht},
  booktitle = {Guru Talk --- Die deutsche Filmindustrie im 21. Jahrhundert},
  pages = {1--12},
  editor = {T Hennig-Thurau and V Henning},
  year = {2009},
  publisher = {Schüren},
  address = {Marburg},
  note = {Publication status: Published}
}

@incollection{HennigThurauP2007Mitarbeiteremotionen,
  author = {T Hennig-Thurau and M Paul},
  title = {Mitarbeiteremotionen als Steuerungsgröße des Dienstleistungserfolges},
  booktitle = {Service Excellence als Impulsgeber. Strategien --- Management --- Innovationen --- Branchen},
  pages = {363--382},
  editor = {Matthias H. J. Gouthier and Christian Coenen and Henning S. Schulze and Christoph Wegmann},
  year = {2007},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{BornemannHTH2006DasKonstrukt,
  author = {D Bornemann and T Hennig-Thurau and U Hansen},
  title = {Das Konstrukt der Beziehungsqualität im Zeitalter des Internets --- Ein Vergleich von Internethandel und stationärem Einzelhandel},
  booktitle = {Handbuch Konsumentenvertrauen},
  pages = {327--340},
  editor = {Hans H. Bauer},
  year = {2006},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HennigThurau2006TomHanksInside,
  author = {T Hennig-Thurau},
  title = {Tom Hanks inside --- Filmstars als Marken! Zum Einfluss von Filmstars auf den ökonomischen Erfolg von Spielfilmen},
  booktitle = {Kulturbranding? Konzepte und Perspektiven der Markenbildung im Kulturbereich},
  pages = {159--181},
  editor = {Steffen Höhne and Ralph Philipp Ziegler},
  year = {2006},
  publisher = {Leipziger Universitätsverlag},
  address = {Leipzig},
  note = {Publication status: Published}
}

@incollection{HennigThurauH2005ZumZusammenhang,
  author = {T Hennig-Thurau and V Henning},
  title = {Zum Zusammenhang von Qualität, Marketing und Markterfolg bei Spielfilmen},
  booktitle = {Handbuch PLS-Pfadmodellierung},
  pages = {211--223},
  editor = {Friedhelm W. Bliemel and Andreas Eggert and Georg Fassott and Jörg Hensele},
  year = {2005},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{BruhnHTH2004Markenpolitik,
  author = {M Bruhn and T Hennig-Thurau and K Hadwich},
  title = {Markenpolitik und Relationship Marketing},
  booktitle = {Handbuch Markenpolitik},
  pages = {391--420},
  editor = {M Bruhn},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HennigThurau2004ThereSNoBusiness,
  author = {T Hennig-Thurau},
  title = {There’s No Business Like Movie Business: Überlegungen zu den Erfolgsfaktoren von Spielfilmen},
  booktitle = {Handbuch Medienmanagement},
  pages = {365--392},
  editor = {Bernd Wirtz},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HennigThurau2004DerPlanungs,
  author = {T Hennig-Thurau},
  title = {Der Planungs- und Entwicklungsprozess neuer Markenartikel},
  booktitle = {Handbuch Markenpolitik},
  pages = {699--722},
  editor = {Manfred Bruhn},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HennigThurauH2004MarkenUndSpielfilme,
  author = {T Hennig-Thurau and T Heitjans},
  title = {Marken und Spielfilme},
  booktitle = {Erfolgreiche Markenpolitik für Medien},
  pages = {63--86},
  editor = {Carsten Baumgarth},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{KireinPHT2004DerMarktFuer,
  author = {F Kirein and R Pätzold and T Hennig-Thurau},
  title = {Der Markt für nachhaltiges und ethisches Investment in Deutschland und Europa},
  booktitle = {Asset Management in Kapitalanlage- und Versicherungsgesellschaften},
  pages = {33--48},
  editor = {Elisabeth Hehn},
  year = {2004},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{HennigThurauB2003ReturnOnRelationship,
  author = {T Hennig-Thurau and D Bornemann},
  title = {Return on Relationship Quality, oder: Lohnen sich Investitionen in die Qualität von Geschäftsbeziehungen?},
  booktitle = {Handbuch Relationship Marketing},
  pages = {111--147},
  editor = {Reinhold Rapp and Adrian Payne},
  year = {2003},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@incollection{HennigThurau2002ZumBeziehungserfolg,
  author = {T Hennig-Thurau},
  title = {Zum Beziehungserfolg bei Dienstleistungen: Die Bedeutung transaktionaler und relationaler Leistungsmerkmale},
  booktitle = {Erfolg durch "Dienen"? Zur wertsteigernden Führung von Dienstleistungsunternehmen},
  pages = {63--90},
  editor = {Hans H. Hinterhuber and Heinz K. Stahl},
  year = {2002},
  publisher = {Expert und Linde Verlag},
  address = {Renningen, Vienna},
  note = {Publication status: Published}
}

@incollection{HennigThurauHEB2002VertrauenIn,
  author = {T Hennig-Thurau and U Hansen and V Eifler and D Bornemann},
  title = {Vertrauen in Kundenartikulationen auf virtuellen Meinungsplattformen},
  booktitle = {Dienstleistungsmanagement Jahrbuch 2002 --- Electronic Services},
  pages = {461--487},
  editor = {M Bruhn and B Stauss},
  year = {2002},
  publisher = {Gabler},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2002_vertrauen_in_kundenartikulationen_auf_virtuellen_meinungsplattformen_in_bruhn_strauss_dienstleistungsmanagement_jahrbuch_2002_electronic_services.pdf},
  note = {Publication status: Published}
}

@incollection{HennigThurau2000DieQualitaet,
  author = {T Hennig-Thurau},
  title = {Die Qualität von Geschäftsbeziehungen auf Dienstleistungsmärkten: Konzeptualisierung, empirische Messung, Gestaltungshinweise},
  booktitle = {Dienstleistungsmanagement Jahrbuch 2000 --- Kundenbeziehungen im Dienstleistungsbereich},
  pages = {132--158},
  editor = {M Bruhn and B Stauss},
  year = {2000},
  publisher = {Gabler},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_2000_die_qualitat_von_geschaftsbeziehungen_auf_dienstleistungsmarkten_konzeptualisierung_empirische_messung_gestaltungshinweise_in_bruhn_strauss_dienstleistungs},
  note = {Publication status: Published}
}

@incollection{HennigThurau2000Relationship,
  author = {T Hennig-Thurau},
  title = {Relationship Marketing Success Through Investments in Customers},
  booktitle = {Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention},
  pages = {127--146},
  editor = {T Hennig-Thurau and U Hansen},
  year = {2000},
  publisher = {Springer},
  address = {Berlin, New York},
  note = {Publication status: Published}
}

@incollection{HennigThurauGG2000WhyCustomers,
  author = {T Hennig-Thurau and K P Gwinner and DD Gremler},
  title = {Why Customers Build Relationships with Companies --- and Why not},
  booktitle = {Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention},
  pages = {369--391},
  editor = {T Hennig-Thurau and U Hansen},
  year = {2000},
  publisher = {Springer},
  address = {Berlin, New York},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_et_al._2000_why_customers_build_relationships_with_companies_and_why_not_in_hennig-thurau_hansen_relationship_marketing.pdf},
  note = {Publication status: Published}
}

@incollection{HennigThurauH2000Relationship,
  author = {T Hennig-Thurau and U Hansen},
  title = {Relationship Marketing --- Some Reflections on the State-of-the-Art of the Relational Concept},
  booktitle = {Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention},
  pages = {3--27},
  editor = {Thorsten Hennig-Thurau and Ursula Hansen},
  year = {2000},
  publisher = {Springer},
  address = {Berlin, New York},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hennig-thurau_hansen_2000_relationship_marketing_some_reflections_on_the_state-of-the-art_of_the_relational_concept_in_hennig-thurau_hansen_relationship_marketing.pdf},
  note = {Publication status: Published}
}

@incollection{HennigThurau1999DieKlassifikation,
  author = {T Hennig-Thurau},
  title = {Die Klassifikation von Geschäftsbeziehungen mittels Kundenportfolios},
  booktitle = {Handbuch Relationship Marketing},
  pages = {91--110},
  editor = {A Payne and R Rapp},
  year = {1999},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@incollection{HennigThurau1999BessereLehre,
  author = {T Hennig-Thurau},
  title = {Bessere Lehre durch Organisationales Lernen},
  booktitle = {Dienstleistungsorientierung in der universitären Ausbildung: Mehr Qualität im Betriebswirtschaftlichen Studium},
  pages = {501--539},
  editor = {B Stauss and I Balderjahn and F Wimmer},
  year = {1999},
  publisher = {Schäffer-Poeschel},
  address = {Stuttgart},
  note = {Publication status: Published}
}

@incollection{HansenHT1998NationalCustomer,
  author = {U Hansen and T Hennig-Thurau},
  title = {National Customer Satisfaction Indices: A Critical Investigation from an Application Perspective},
  booktitle = {Service Quality and Management},
  pages = {25--53},
  editor = {P Kunst and Stauss B Lemmink},
  year = {1998},
  publisher = {Gabler},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hansen_hennig-thurau_1998_national_customer_satisfaction_indices_a_critical_investigation_from_an_application_perspective_in_kunst_lemmink_stauss_service_quality_and_manageme},
  note = {Publication status: Published}
}

@incollection{HansenHT1998NationalCustomer,
  author = {U Hansen and T Hennig-Thurau},
  title = {National Customer Satisfaction Indices: A Critical Investigation from an Application Perspective},
  booktitle = {Proceedings of the EIASM Workshop Quality Management in Services VIII},
  pages = {649--673},
  year = {1998},
  publisher = {},
  address = {Ingolstadt},
  note = {Publication status: Published}
}

@incollection{HansenKHT1998NationaleKundenzufriedenheitsindizes,
  author = {U Hansen and M Korpiun and T Hennig-Thurau},
  title = {Nationale Kundenzufriedenheitsindizes als Informationsgrundlage des Dienstleistungsmanagement --- Eine kritische Bestandsaufnahme},
  booktitle = {Dienstleistungsmanagement --- Grundlagen, Konzepte, Erfahrungen},
  pages = {307--342},
  editor = {M Bruhn and H Meffert},
  year = {1998},
  publisher = {Gabler},
  address = {Wiesbaden},
  note = {Publication status: Published}
}

@incollection{Hennig1997Hypothesen,
  author = {T Hennig},
  title = {Hypothesen zum sozial-ökologischen Unternehmensverhalten in der Nahrungs- und Genußmittelindustrie},
  booktitle = {Unternehmenstest --- Neue Herausforderungen für das Management der sozialen und ökologischen Verantwortung},
  pages = {203--213},
  editor = { imug},
  year = {1997},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@incollection{Hennig1997DieMessung,
  author = {T Hennig},
  title = {Die Messung der sozial-ökologischen Qualität von Unternehmen},
  booktitle = {Unternehmenstest --- Neue Herausforderungen für das Management der sozialen und ökologischen Verantwortung},
  pages = {132--143},
  editor = { imug},
  year = {1997},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@incollection{HansenH1995KonsumKompetenz,
  author = {U Hansen and T Hennig},
  title = {): Konsum-Kompetenz als Zielgröße eines beziehungsorientierten Konsumgütermarketing --- Explorative Befunde},
  booktitle = {Beziehungsmanagement},
  pages = {69--96},
  editor = {H Diller},
  year = {1995},
  publisher = {},
  address = {Nürnberg},
  note = {Publication status: Published}
}

@incollection{HansenH1995DerCoProduzentenAnsatz,
  author = {U Hansen and T Hennig},
  title = {Der Co-Produzenten-Ansatz im Konsumgütermarketing. Darstellung und Implikationen einer Neuformulierung der Konsumentenrolle},
  booktitle = {Verbraucher- und ökologieorientiertes Marketing --- Spurensuche einer dialogischen Marketingethik},
  pages = {309--332},
  editor = {U Hansen},
  year = {1995},
  publisher = {Schäffer-Poeschel},
  address = {Wiesbaden},
  url = {https://www.marketingcenter.de/sites/mcm/files/downloads/research/lmm/literature/hansen_hennig_1995_der_co-produzenten-ansatz_im_konsumgutermarketing_darstellung_und_implikationen_einer_neuformulierung_der_konsumentenrolle_in_hansen_verbraucher-_und_okolo},
  note = {Publication status: Published}
}

@book{LiebrandSBF2006Einfuehrung,
  editor = {Claudia Liebrand and Irmela Schneider and Björn Bohnenkamp and Laura Frahm},
  title = {Einführung in die Medienkulturwissenschaft},
  year = {2006},
  publisher = {LIT},
  address = {Münster},
  note = {Publication status: Published}
}

@book{HennigThurauH2000Relationship,
  editor = {T Hennig-Thurau and U Hansen},
  title = {Relationship Marketing: Competitive Advantage Through Customer Satisfaction and Customer Retention},
  year = {2000},
  publisher = {Springer},
  address = {Berlin, New York},
  isbn = {3540669426},
  url = {http://www.amazon.com/exec/obidos/ASIN/3540669426/qid=1021670488/102-7021785-1324116},
  note = {Publication status: Published}
}

@inbook{HansenHT2001Beschwerdemanagement,
  author = {U Hansen and T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Beschwerdemanagement},
  pages = {145--148},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HansenHT2001CoProduzentenAnsatz,
  author = {U Hansen and T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Co-Produzenten-Ansatz, Prosumer},
  pages = {237--238},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurau2001Hochschulmarketing,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Hochschulmarketing},
  pages = {610--612},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurau2001Beziehungsqualitaet,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Beziehungsqualität},
  pages = {172--174},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurau2001Gerechtigkeitstheorie,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Gerechtigkeitstheorie (equity theory, justice theory)},
  pages = {529--529},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurau2001Sozialkompetenz,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Sozialkompetenz},
  pages = {1578--1579},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurau2001ServiceProfit,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Service Profit Chain},
  pages = {1538--1539},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurau2001Kundenzufriedenheitsmessung,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Kundenzufriedenheitsmessung},
  pages = {882--883},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurau2001Beschwerdezufriedenheit,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Beschwerdezufriedenheit},
  pages = {148--149},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurau2001Kundenbarometer,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Kundenbarometer, nationale},
  pages = {846--847},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurau2001CriticalIncidentTechnik,
  author = {T Hennig-Thurau},
  editor = {Hermann Diller},
  title = {Critical Incident-Technik},
  pages = {246--246},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{HennigThurauH2001Kundenzufriedenheit,
  author = {T Hennig-Thurau and U Hansen},
  editor = {Hermann Diller},
  title = {Kundenzufriedenheit},
  pages = {878--882},
  year = {2001},
  publisher = {Vahlen},
  address = {München},
  note = {Publication status: Published}
}

@inbook{SchraderHT2001Umweltorientiertes,
  author = {U Schrader and T Hennig-Thurau},
  editor = {Werner F. et al. Schulz},
  title = {Umweltorientiertes Konsumentenverhalten},
  pages = {179--186},
  year = {2001},
  publisher = {Oldenbourg},
  address = {München},
  note = {Publication status: Published}
}

@techreport{HennigThurau1998ReThinking,
  author = {T Hennig-Thurau},
  title = {Re-thinking the Customer's Role: Active Co-producer, not Passive User},
  institution = {},
  year = {1998},
  note = {Publication status: Published}
}