Segmenting Markets Using Consumers’ Decision Making Style
Walsh G, Hennig-Thurau T, Mitchell V-W, Wiedmann K-P
Publication type
Forschungsartikel (Zeitschrift)
Peer reviewed
Yes
Publication status
Published
Year
2002
Journal
Journal of Targeting, Measurement and Analysis in Marketing
Volume
10
Start page
117
End page
131
Language
English