• To the content
  • To the main navigation
  • To the target group navigation
  • To the sub-navigation
University of Münster Marketing Center Münster
  • Home
  • News
  • Study
  • MCM
  • Research
  • Services
  • In the Media
  • Jobs
  • Home
    • Research
      • Publications
        • Zum Einfluss von Filmstars auf den Erfolg von Spielfilmen
 

Zum Einfluss von Filmstars auf den Erfolg von Spielfilmen

Hennig-Thurau T, Dallwitz-Wegner D



Publication type
Research article (journal)

Peer reviewed
Yes

Publication status
Published

Year
2004

Journal
MedienWirtschaft – Zeitschrift für Medienmanagement und Kommunikationsökonomie

Volume
1 (4), 157-170

Language
German

Full text
hennig-thurau_dallwitz-wegner_2004_mw_zum_einfluss_von_filmstars_auf_den_erfolg_von_spielfilmen.pdf

  • Dates and Events
    10.
    Jun.
    2025

    Exam | Entertainment Media Marketing

    16:30 - 18:00
    Authored by LMM
     
    11.
    Jun.
    2025

    Exam | Willkommen zur BWL!

    11:00 - 12:30
    Authored by LMM
     
    24.
    Jul.
    2025

    Exam | Sales Management

    11:00 - 11:00
    Authored by IFM
     
    29.
    Jul.
    2025

    Exam | Brand Management

    08:00 - 09:30
    Authored by LMM
     
  • News
    03.
    Jun.
    2025

    Research Visit from Anna Salonen (University of Jyväskylä) at the Marketing Center Münster

     
    02.
    Jun.
    2025

    Selling and Sales Management for Successful Servitization: New Publication by Dr. Victoria Kramer and Sertan Eravci in JPSSM

     
    02.
    Jun.
    2025

    Application for the MCM master seminars in the winter semester 2025

     
    23.
    May.
    2025

    From Theory to Practice: Hands-On Learning

     
    20.
    May.
    2025

    Prof. Krafft: Publications in Journal of Marketing & Journal of Retailing - and Best Paper Award

     
    More news

Contact

Marketing Center Münster

Am Stadtgraben 13-15
48143 Münster
Germany

marketing@uni-muenster.de

Social Media

  • Youtube
  • Facebook
  • Instagram
  • LinkedIn
living. knowledge
  • Index
  • Sitemap
  • Login
  • Legal Notice
  • Privacy Statement

© 2025 Marketing Center Münster