Toward a Means-End Theory of Service Relationships

Paul M, Hennig-Thurau T, Gremler D, Gwinner K



Publication type
Abstract / Poster

Peer reviewed
Yes

Publication status
Published

Year
2006

Conference
2006 AMA Summer Educators’ Conference

Venue
Chicago, Illinois

Start page
39

End page
40

Pages range
39-40

Publisher
American Marketing Association

Place
Chicago

Language
English

Full text