Toward a Means-End Theory of Service Relationships
Paul M, Hennig-Thurau T, Gremler D, Gwinner K
Publication type
Abstract in Online-Sammlung (Konferenz)
Peer reviewed
Yes
Publication status
Published
Year
2006
Conference
2006 AMA Summer Educators’ Conference
Venue
Chicago, Illinois
Start page
39
End page
40
Publisher
American Marketing Association
Place
Chicago
Language
English
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