Toward a Means-End Theory of Service Relationships

Paul M, Hennig-Thurau T, Gremler D, Gwinner K



Publication type
Abstract als ePaper (Konferenz)

Peer reviewed
Yes

Publication status
Published

Year
2006

Conference
2006 AMA Summer Educators’ Conference

Venue
Chicago, Illinois

Start page
39

End page
40

Publisher
American Marketing Association

Place
Chicago

Language
English

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