Giving the Expectancy-Value Model a Heart
Henning Victor, Hennig-Thurau Thorsten, Feiereisen Stephanie
Publication type
Forschungsartikel (Zeitschrift)
Peer reviewed
Yes
Publication status
Published
Year
2012
Journal
Psychology & Marketing
Volume
29 (10), 765-781
Language
English
ISSN
1520-6793
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