How Can Brick-and-Mortar Retail Stores Successfully Perform in the Digital Era?
Marchand André, Knapp Ann-Kristin, Hennig-Thurau Thorsten
Publication type
Research article in proceedings (conference)
Peer reviewed
No
Publication status
Published
Year
2016
Conference
Passauer Digital-Marketing-Konferenz
Venue
Passau
Language
English