How Can Brick-and-Mortar Retail Stores Successfully Perform in the Digital Era?

Marchand André, Knapp Ann-Kristin, Hennig-Thurau Thorsten

Cite as

Marchand, A., Knapp, A.-K., & Hennig-Thurau, T. (2016). How Can Brick-and-Mortar Retail Stores Successfully Perform in the Digital Era?. In Proceedings of the Passauer Digital-Marketing-Konferenz, Passau.

Details

Publication type
Research article in proceedings (conference)

Peer reviewed
No

Publication status
Published

Year
2016

Conference
Passauer Digital-Marketing-Konferenz

Venue
Passau

Language
English