Der Planungs- und Entwicklungsprozess neuer Markenartikel
Hennig-Thurau T
Publication type
Research article (book contribution)
Peer reviewed
No
Publication status
Published
Year
2004
Book title
Handbuch Markenpolitik
Editor
Bruhn Manfred
Start page
699
End page
722
Publisher
Gabler
Place
Wiesbaden
Language
German